Cover your back writing the blurb - Smith Publicity

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Cover Your Back: Writing the Blurb By Dave Bricker

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Are you an author trying to get first book published? Here's some tips to help you get started on writing an awesome cover blurb for your book.

Transcript of Cover your back writing the blurb - Smith Publicity

Page 1: Cover your back writing the blurb - Smith Publicity

Cover Your Back:

Writing the Blurb

By Dave Bricker

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Book Covers in Traditional Bookstores

• Book covers attract readers

• They inspire the reader to read on and eventually buy the book

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Book Covers in e-Bookstores• The majority of today’s books

aren’t in the bookstore

• In e-bookstores, tiny book covers appear in the corner of the screen

• The book description has become even more critical than the cover itself

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Cover Blurb’s Purpose

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• The cover blurb lets the reader know what to expect

• It determines whether the reader should spend his/her money on the book or move on

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What Makes Your Book So

Great?

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• This is the golden question that authors should focus on when writing the cover blurb

• Identify the reasons for writing the book

• Be clear about the value proposition, what do you want readers to gain from the book?

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“Who, What, When, Where, Why?”

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• Authors should also consider these questions when writing a cover blurb

• Dig deeper into these questions by indicating…

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Who is the reader?

Who is the writer?

Why is your book better than/different from others?

What is your genre?

Who are similar authors?

When does the story occur?

Where do the events occur?

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Additional Tips & Tricks

• The more interesting the blurb is, the more likely it is to be read

• Keep it short and sweet

• Do an online search for important genre codes on Book Industry Group

• Check for spelling and grammar errors

• Identify your target audience

• Make a short list of words and phrases that describe your book

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