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Cover Page – Item 1
Parker Financial Planning, LLC.
Office address:
33 Market Point Drive 18245 Paulson Drive
Greenville, SC. 29607 Port Charlotte, FL. 33954
T: (864) 477-0223 T: (941) 564-6141
F: (864) 288-4608 F: (941) 206-2201
Primary contact: Chris F. Parker, MS, CFP®
Email: [email protected]
Website: www.parkerfinancialplanning.com
Form ADV Part 2A Brochure
Parker Financial Planning, LLC is a state registered investment advisor with the South Carolina
and Florida Divisions of Securities. The firm provides services to clients in other U.S. states
under the „de minimus‟ rule which allows a certain number of clients per state before registration
in that particular state is required. Once past the „de minimus‟ new state licensure is required.
An „investment advisor‟ means any person who, for compensation, engages in the business of
advising others, either directly or indirectly or through publications or writings, as to the value of
securities or as to the advisability of investing in, purchasing, or selling securities, or who, for
compensation and as part of a regular business, issues or promulgates analyses or reports
concerning securities. Registration with the SEC or any state securities authority does not imply
a certain level of skill or training.
This brochure updated May 9, 2018 provides information about the qualifications and business
practices of Parker Financial Planning, LLC. If you have any questions about the information
contained within this brochure, please contact us at one of the numbers above. The information
in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. The oral and written communications of an
Adviser provide you with information about which you determine to hire or retain an Advisor.
Additional information about Parker Financial Planning also is available on the SEC‟s
website at www.adviserinfo.sec.gov. The firm‟s IARD number is 147413.
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Item 2 – Material Changes
The firm has amended its previous filing pursuant to its annual update. The fee schedule and
service offerings section has been modified.
For future filings this section of the brochure may address only those material changes that have
been incorporated since the firm‟s last annual update. The firm may at any time update this
document and either send a copy of the updated brochure or provide a summary of material
changes to its brochure and an offer to send an electronic or hard copy form of the updated
brochure.
Clients may also contact the firm for a copy at any time. Clients and prospective clients are
encouraged to review this brochure in entirety and ask any questions at any time prior to or
during engagement.
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Item 3 ‐Table of Contents
Item 1 – Cover page…………………………………………………………………...1
Item 2 – Material Changes…………………………………………………….. ……..2
Item 3 ‐Table of Contents ………….............................................................................3
Item 4 – Advisory Business ..........................................................................................4
Item 5 – Fees and Compensation ................................................................................ 4-6
Item 6 – Performance‐Based Fees and Side‐By‐Side Management .............................6
Item 7 – Type of Clients ..............................................................................................6
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .....................6-7
Item 9 – Disciplinary Information ...............................................................................7
Item 10 – Other Financial Industry Activities and Affiliations ...................................7
Item 11 – Code of Ethics ..............................................................................................7
Item 12 – Brokerage Practices .....................................................................................10
Item 13 – Review of Accounts ....................................................................................10
Item 14 – Client Referrals and Other Compensation ..................................................10
Item 15 – Custody .......................................................................................................11
Item 16 – Investment Discretion .................................................................................11
Item 17 – Voting Client Securities ..............................................................................11
Item 18 – Financial Information ..................................................................................11
Item 19 – Requirements for State‐Registered Advisers ..............................................12
Part 2B – Brochure Supplement (Advisory Personnel)………………………...........13-16
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Item 4 – Advisory Business
Parker Financial Planning (hereafter referred to as „the firm‟ in this brochure) is an independent
fee-for-service registered investment advisory and personal financial planning firm. The firm
began providing investment advisory services in 2008. Chris F. Parker, MS, CFP® is the
Managing Member, primary advisor and 100% owner of the firm.
The firm has been designed to meet the lifestyle needs of Gen X and Y clients. It is location
independent offering services primarily via phone, email, and videoconference with in-person
appointments based on availability and client location to company offices. The firm goes to the
client through one of these methods based on the client preference.
The firm offers a-la-carte personal financial planning services based on the life stage and needs
of each particular client. The client chooses which services are the best match for their needs
after an initial free, no obligation consultation.
To serve the investment needs of our clients, the firm maximizes the expertise of some of the
largest investment management firms in the world including Dimensional Fund Advisors (DFA).
Chris F. Parker, MS, CFP® and the firm have been approved since 2011 to provide DFA funds
to clients. DFA funds are not available directly to the public. They are only available through a
network of approved Registered Investment Advisors or to institutional investors such as large
pensions, corporations, or endowments. DFA is one of the largest investment firms in the world
with $518 billion in assets under management as of 2017. The firm provides assets under
advisement and account oversight services.
Item 5 – Fees and Compensation
A free, no-obligation initial consultation is provided to discover the needs of the client and
discuss firm services that would be applicable to meet those needs.
► Investment Management: No minimum assets required. Minimum fee of $3,000 per year
applies. This may be paid from an investment account on the following schedule or on a
monthly subscription service of $250/month:
Assets under advisement Advisory/Service Fee
First $500K 1.00%
Next $500K .75%
Next $1MM .50%
Above $2MM negotiable
Asset-based fees are charged on a blended tier. For example, an account with assets of $625,000
will be charged an annualized asset-based fee of 1.00% on the first $500K and the remaining
$125K would be assessed a lower tier fee of .75%. The initial quarter also includes a one-time
upfront fee .25% of the account balance for new account setup, portfolio creation and purchase.
For example, a $300K new account would be charged $300K x .0025= $750.
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Fees are billed quarterly, in arrears, and are based on the amount of assets under advisement on
the last day of the prior quarter by the custodian.
Payment of portfolio management fees will be deducted by the qualified custodian holding the
client funds and securities, provided the following requirements are met:
1) Authorization is received, in writing, permitting your fees to be paid directly from your
account held by the qualified custodian.
2) A copy of the invoice is provided to you in advance of fee deduction by the custodian.
3) The custodian provides you a statement at least quarterly showing all transactions made
within the account. No separate copy will be provided by the firm.
► Personal financial planning (‘staying on track’ service): For clients seeking an ongoing
relationship with regular monitoring of movement towards goals by CFP®. Included OR
discounted for investment management % of assets and subscription clients. Monthly
subscription available and is dependent upon the ongoing needs of the client, an estimate of
planner time, and is negotiable. Subject to a minimum fee of $175 per month.
► Project-based: Personal financial plan development. Quote is dependent upon complexity
of client situation. Once project is complete, client initiates contact with planner as needed on an
hourly-based or new project agreement.
► Hourly-based: range of $150-$250 per hour dependent upon type of advice requested.
Quote provided after free, no-obligation initial consultation to determine type of advice.
Upon execution of a new client agreement, the firm requires the prepayment of the lessor of 50%
of the total fee or $500 upon execution of the agreement. This initial payment is credited
towards the amount due for the service selected. Remaining balance due after service rendered.
Either party may terminate an engagement upon written notice within 5 days of signing the
Client Advisory Agreement. No fees are due if the contract is terminated within the 5 day period.
If the Client terminates the agreement after the 5 day period, they are responsible for fees for any
work that is performed.
Firm fees are exclusive of any fee charged by the custodian of the investment accounts. These
may include brokerage commissions, transaction fees, and other related costs and expenses
which shall be incurred by the client. None of these fees are paid to the firm or its advisors.
Clients may incur certain charges imposed by custodians, brokers, third party investment and
other third parties such as fees charged by managers, custodial fees, deferred sales charges, odd
lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions. Mutual funds and exchange traded funds also
charge internal management fees, which are disclosed in a fund‟s prospectus. Such charges, fees
and commissions are exclusive of and in addition to the Advisor‟s fee, and the Advisor shall not
receive any portion of these commissions, fees, and costs.
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Item 12 further describes the factors that the firm considers in selecting
or recommending broker‐dealers for client transactions and determining the reasonableness of
their compensation (e.g. commissions).
Item 6 – Performance‐Based Fees and Side‐By‐Side Management
The firm does not charge any performance‐based fees (fees based on a share of capital gains on
or capital appreciation of the assets of a client).
Item 7 – Types of Clients
The firm generally works with on-the-go Gen X and Y professionals and families that need
flexible options in how they work with an Advisor. The firm is location independent offering
services via phone, email, videoconference or in-person if available. Legacy clients not included
in Gen X/Y remain with the practice. Non-X/Y clients may be accepted at planner discretion.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
The firm uses the following method of analysis and investment strategies:
The Planner/Advisor will evaluate your current financial situation, needs, goals, objectives
and tolerance for risk based on the information you provide.
The first step in the Advisory Agreement relationship is an Investment Policy Statement
preparation meeting between the planner and the client(s) to determine financial goals,
appropriate risk tolerance, income needs, and any other pertinent factors necessary to effectively
manage the client‟s resources. Also at this time, planner will obtain necessary information to
open the appropriate accounts through Folio Institutional, Inc. and gather enough information for
setup client on personal website.
Next, planner will assist client(s) with the transfer of the investment accounts from other
providers or custodians.
needs of client through the Investment Policy Statement, planner will develop an initial portfolio
for the client and begin active management of the account. By this time, client should have been
verified by planner to be able to log in to their personal website at Folio Institutional for review
of their account at their convenience.
Client understands that they may contact planner at any time with regard to their accounts if they
have any questions or concerns. Contact with client is normally infrequent for investment
management with annual reviews conducted to review performance and updates on any material
changes in the relationship or client circumstances. Planner also will contact client normally via
email as needed to effectively manage the client accounts and to provide service.
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The firm focuses on a client‟s long-term financial goals and attempts to meet these goals
through effective asset allocation which may comprise of a Tactical Asset Allocation or a
Strategic Asset Allocation approach depending upon market conditions.
Chris F. Parker, MS, CFP® and the firm are an approved provider of Dimensional mutual funds
(DFA) since 2011. DFA funds are no load funds that are only available to institutional investors
or clients of an approved Registered Investment Advisor.
The firm uses third party institutional investment managers to manage client investable assets.
The advisor is responsible for fund selection, making changes in funds due to a change in client
circumstances, rebalancing of portfolios, and keeping up-to-date on performance and
management changes of the selected investment funds.
The firm may also utilize Exchange Traded Funds (ETF‟s) and/or other no load mutual funds to
meet a client‟s investment objectives. A combination of these is typically used for proper asset
allocation.
The Advisor does not recommend or utilize frequent trading of securities, market timing,
options trading and speculation. The firm works with clients desiring the assistance of a advisor
to meet their long-term financial objectives. The firm believes in effective and proper asset
allocation based on Modern Portfolio Theory and employs strategies with this objective in mind.
While we believe our investment strategy is designed to potentially produce the highest possible
return for a given level of risk, we cannot guarantee that an investment objective or goal will be
achieved. Some investment decisions made by us may result in loss, which may include the
original principal amount invested. The Client must be able to bear the various risks involved in
investing, which may include market risk, security risk, liquidity risk, interest rate risk, currency
risk or political risk among others.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of the firm. The Advisor has no
information applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
The firm may provide referrals to other professionals such as CPAs, attorneys, insurance agents,
etc. as a service to Clients. We do not have any agreements with and do not receive referral fees
from other Advisors.
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Item 11 – Code of Ethics
The firm has adopted a Code of Ethics that sets forth the policies of ethical conduct for all
personnel and accepts the obligation not only to comply with the mandates and requirements of
all applicable laws and regulation but also to take responsibility to act in an ethical and
professionally responsible manner in all professional services and activities. The firm‟s policies
include the prohibition against insider trading, circulation of rumors, certain political
contribution activities, among others.
Firm personnel that are CFP® designees also adhere to the Certified Financial Planner Board of
Standards and Code of Ethics. These principles include:
Principle 1 – Integrity
An advisor will provide professional services with integrity. Integrity demands honesty and
candor which must not be subordinated to personal gain and advantage. Advisors are placed by
clients in positions of trust by clients, and the ultimate source of that trust is the advisor‟s
personal integrity. Allowance can be made for innocent error and legitimate differences of
opinion; but integrity cannot coexist with deceit or subordination of one‟s principles.
Principle 2 – Objectivity
An advisor will provide professional services objectively. Objectivity requires intellectual
honesty and impartiality. Regardless of the particular service rendered or the capacity in which
an advisor functions, an advisor should protect the integrity of their work, maintain objectivity
and avoid subordination of their judgment.
Principle 3 – Competence
Advisors will maintain the necessary knowledge and skill to provide professional services
competently. Competence means attaining and maintaining an adequate level of knowledge and
skill, and applies that knowledge effectively in providing services to clients. Competence also
includes the wisdom to recognize the limitations of that knowledge and when consultation with
other professionals is appropriate or referral to other professionals necessary. Advisors make a
continuing commitment to learning and professional improvement.
Principle 4 – Fairness
Advisors will be fair and reasonable in all professional relationships. Fairness requires
impartiality, intellectual honesty and disclosure of material conflict(s) of interest. It involves a
subordination of one‟s own feelings, prejudices and desires so as to achieve a proper balance of
conflicting interests. Fairness is treating others in the same fashion that you would want to be
treated and is an essential trait of any professional.
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Principle 5 – Confidentiality
Advisors will protect the confidentiality of all client information. Confidentiality means ensuring
that information is accessible only to those authorized to have access. A relationship of trust and
confidence with the client can only be built upon the understanding that the client‟s information
will remain confidential.
Principle 6 – Professionalism
Advisors will act in a manner that demonstrates exemplary professional conduct. Professionalism
requires behaving with dignity and courtesy to all who use their services, fellow professionals,
and those in related professions. Advisors cooperate with fellow advisors to enhance and
maintain the profession‟s public image and improve the quality of services.
Principle 7 – Diligence
Advisors will provide professional services diligently. Diligence is the provision of services in a
reasonably prompt and thorough manner, including the proper planning for, and supervision of,
the rendering of professional services. Not all organizational duties are segregated; however, the
firm employs policies and procedures to ensure timely, accurate record keeping and supervision.
Certain functions may be outsourced to assist in these efforts when/as necessary.
All material conflicts of interest are disclosed to clients prior to and throughout the term of an
engagement that will or may reasonably compromise the firm‟s impartiality or independence.
The firm periodically reviews and amends its Code of Ethics to ensure currency; all firm access
persons are required no less than annually to attest to their understanding and adherence.
Parker Financial Planning will provide a copy of its Code of Ethics to any client or prospective
client upon request.
Privacy Policy
A copy of the firm‟s privacy policy notice will be provided to each client prior to, or
contemporaneously with, the execution of an engagement agreement. The firm will notify its
clients annually of its privacy policy and at any time, in advance, if its privacy policy is expected
to change.
Participation or Interest in Client Transactions
Neither the firm nor any related person are authorized to recommend to a client, or effect a
transaction for a client, involving any security in which the firm or a related person has a
material financial interest, such as in the capacity as an underwriter, adviser to the issuer, etc.
Additionally, employees are prohibited from taking or providing a loan from a client unless it is
an approved financial institution or the natural person is an immediate family member
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Personal Trading
The firm and its related persons may buy or sell securities similar to those recommended to
clients for their accounts. The firm may also make recommendations or take action with respect
to investments for its clients that may differ in nature or timing from recommendations made to
or actions taken for other clients or its employees.
However, at no time will the firm or any related party receive preferential treatment over its
clients. In an effort to reduce or eliminate certain conflicts of interest involving personal trading,
firm policy may require the utilization of published lists that restrict or prohibit transactions in
specific reportable securities transactions.
Any exceptions or trading pre‐clearance must be approved by the firm principal in advance of
the transaction in any related person‟s account. The firm maintains the required personal
securities transaction records per regulation.
Item 12 – Brokerage Practices
The firm is not affiliated with any bank, custodian or broker/dealer firm directly except for a
Registered Investment Advisor relationship with Folio Institutional, Inc. The firm does not
receive any compensation from Folio Institutional, Inc.
The firm utilizes the custodial, trading, and record keeping services of Folio Institutional, Inc. for
client investment advisory accounts. At no time does the firm or personnel take physical
possession of client funds. All funds are held by a third party custodian, Folio Institutional, Inc.,
a SIPC insured broker/dealer with additional insurance coverage through Lloyd‟s of London.
The firm prefers that clients open accounts at our selected broker/dealer and custodian, Folio
Institutional, Inc. in order to provide assets under advisement services. This simplifies billing for
clients. However, other custodians may be used upon firm approval with manual billing if
necessary.
Item 13 – Review of Accounts
The firm recommends annual reviews for the following reasons:
Update of changes in client financial circumstances
To ensure that clients are on track to meet their goals.
Changes to the asset allocation of an investment portfolio
To take advantage of any tax planning opportunities.
Item 14 – Client Referrals and Other Compensation
No compensation is paid or received by the firm for client referrals.
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Item 15 – Custody
The firm does not take custody of client cash, bank accounts or securities. For ongoing clients,
client assets are held by SIPC insured custodian Folio Institutional, Inc.
ww.folioinstitutional.com.
Clients that choose ongoing portfolio management and open accounts through Folio Institutional,
Inc. receive their own client website with a personal client File Cabinet that allows clients 24/7
access to account information, statements, and any other pertinent information. Clients receive
an „Advanced Billing Report‟ before a fee due to the firm is deducted from their investment
account per the Advisory Agreement.
The firm request clients to carefully review these statements provided by Folio Institutional via
their personal File Cabinet and contact us is any questions arise.
Item 16 – Investment Discretion
Discretionary account management is used in order for planner/advisor to make timely
investment decisions based on current economic conditions. The firm provides these assets
under advisement services based on the client goals and objectives described in the client
Investment Policy Statement. Clients have 24/7 access to account information and transaction
history via a personal client website through Folio Institutional and may contact planner/advisor
at any time they have questions and/or concerns.
Item 17 – Voting Client Securities
The firm does not have any authority to and does not vote proxies on behalf of advisory clients.
Clients will receive an email directly and a copy in their personal Folio Institutional File Cabinet
regarding such announcements.
Clients retain the responsibility for reviewing and voting proxies for any and all securities
maintained in client portfolios. The firm may provide advice to clients regarding the clients‟
voting of proxies if requested by client.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide you with certain financial
information or disclosures about the firm‟s financial condition.
At this time, the firm nor its owner has any financial commitment‟s that impair its ability to meet
contractual and fiduciary commitments to clients, and has not been the subject of a bankruptcy
proceeding.
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Item 19 – Requirements for State‐Registered Advisers
This item requires State Registered Investment Advisers to provide you with certain information
or disclosures about the principals of the firm.
Please refer to ADV Part 2b for this information.
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Part 2B – Brochure Supplement (Advisory Personnel)
Chris F. Parker, MS, CFP® #100828
Parker Financial Planning, LLC
Offices:
33 Market Point Drive 18245 Paulson Drive
Greenville, SC. 29607 Port Charlotte, FL. 33954
T: (864) 477-0223 T: (941) 564-6141
F: (864) 288-4608 F: (941) 206-2201
By appointment only
Website: www.parkerfinancialplanning.com
May 9, 2018
This Brochure Supplement provides information about Chris F. Parker and supplements the
Parker Financial Planning, LLC Brochure. You should have received a copy of that Brochure.
Please contact Chris Parker, Principal if you did not receive or if you have any questions about
the contents of this supplement.
Additional Information about Chris F. Parker is available on the SEC‟s website at
www.adviserinfo.sec.gov. Click on the “Investment Adviser Search” link and then search for
“Investment Advisor Representative (IAR)” using “Chris Parker”.
Item 2‐ Educational Background and Business Experience
Name: Chris F. Parker (Born 1969)
Title: Client Advisor & Principal
Formal Education:
Master‟s degree (MS) in Personal Financial Planning (2017)
Graduate of the Master Planning Advanced Studies program,
College for Financial Planning.
BBA. Marketing/Economics University of Kentucky 1992.
CERTIFIED FINANCIAL PLANNER™ program graduate,
College for Financial Planning (2005)
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Business Background:
Parker Financial Planning, LLC., Principal/owner (2008-Present)
Southern New Hampshire University, Adjunct Faculty-Finance, College of Online and CE,
(2017- Present)
SunTrust Wealth Management, Vice President/Client Advisor (2005-2008)
Memberships/Associations:
XY Planning Network
National Association of Personal Financial Advisors (NAPFA)
Certified Financial Planner Board of Standards. CFP ID#100828
Registered Investment Advisor #147413
Professional Designations:
Certified Financial Planner, CFP® (2005)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame
design) marks (collectively, the “CFP® marks”) are professional certification marks granted in
the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires
financial planners to hold CFP® certification. It is recognized in the United States and a number
of other countries for its
(1) high standard of professional education;
(2) stringent code of conduct and standards of practice; and
(3) ethical conduct that require professional engagements with clients.
Currently, more than 62,000 individuals have obtained CFP®
certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following
requirements:
Education – Complete an advanced college-level course of study addressing the financial
planning subject areas that CFP Board‟s studies have determined as necessary for the competent
and professional delivery of financial planning services, and attain a Bachelor‟s Degree from a
regionally accredited United States college or university (or its
equivalent from a foreign university). CFP Board‟s financial planning subject areas include
insurance planning and risk management, employee benefits planning, investment planning,
income tax planning, retirement planning and estate planning;
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Examination – Pass the comprehensive CFP® Certification Examination. The examination,
administered in 10 hours over a two-day period, includes case studies and client scenarios
designed to test one‟s ability to correctly diagnose financial planning
issues and apply one‟s knowledge of financial planning to real world circumstances:
Experience – Complete at least three years of full-time financial planning-related experience
(or the equivalent, measured as 2,000 hours per year): and
Ethics – Agree to be bound by CFP Board‟s Standards of Professional Conduct, a set of
documents outlining the ethical and practice standards for CFP® professionals. Individuals who
become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
Continuing Education – Complete 30 hours of continuing education hours every two years,
including two hours on the Code of Ethics and other parts of the Standards of Professional
Conduct, to maintain competence and keep up with developments in the financial planning field:
and
Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The
Standards prominently require that CFP® professionals provide financial planning services at a
fiduciary standard of care. This means CFP® professionals must provide financial planning
services in the best interests of their clients.
CFP® professionals who fail to comply with the above standards and requirements may be
subject to CFP Board‟s enforcement process, which could result in suspension or permanent
revocation of their CFP® certification.
Item 3‐ Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of each supervised person
providing investment advice. No information is applicable to this Item.
Item 4‐ Other Business Activities
In addition to the operation of his practice, Chris F. Parker is Adjunct Faculty at Southern New
Hampshire University (SNHU) teaching online courses including: Personal Financial Planning,
Advanced Personal Financial Planning, Wealth Management, Risk Management & Insurance,
and Investment Analysis.
Item 5‐ Additional Compensation
Chris F. Parker does not accept or receive additional economic benefit (i.e. sales awards or other
prizes) for providing advisory services to clients.
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Item 6 ‐ Supervision
Chris Parker serves in the following capacities for Parker Financial Planning, LLC.
Principal
Financial Planner
Investment Adviser
Our chosen custodian of client accounts, Folio Institutional, Inc. maintains all client account
records, statements, billing reports, and trading activity reports. These reports are available 24/7
via the client‟s personal File Cabinet through Folio Institutional client website. For additional
questions regarding Folio Institutional, Inc. services, you may call client services at (888) 485-
3456.
Policies and procedures ensure timely and accurate recordkeeping and supervision, including
outsourcing certain functions to qualified entities to assist in these efforts when necessary.
Item 7‐ Requirements for State‐Registered Advisers
This item requires Registered Investment Advisors to provide you with certain financial
information or disclosures:
No past, current or pending arbitration settlements
No past, current or pending civil or criminal actions
No past, current or pending personal bankruptcy proceedings
Questions about Parker Financial Planning, LLC, its personnel, its services or this document may
be directed to Chris F. Parker at [email protected].