Cover Angebot · Cover Angebot we show you the way Innovation Success Check Is your new product...
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we show you the way
Innovation Success Check
Is your new product second to none? Offer: August 2018
www.interconnectionconsulting.com
© Interconnection
Integrating Users to Boost Your Innovations’ Chance of Success
Quelle: The Standish Group, Chaos Report 2015
The majority of projects, products, and services fail at some point during the development phase or, at the very latest, once they reach the market because they don‘t create added value for the customer
Only 11% of all innovation projects are successful. For large-scale innovation projects only 3% are.
You make a mint with improvements not with inventions Henry Ford
Advantages
P.2
1) Recognize the trends of your target markets
2) Put your customers at the center of your focus
3) Test the marketability of your future products prior to development
4) Concentrate on promising ideas
5) Preserve company resources
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Look at your future product from your customers‘ viewpoint Objective
Pressure to innovate
Limited resources
Limited knowledge of current trends, market developments
Coordination of internal innovation overly complex
No success on the market
Starting Point
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Market knowledge
Understand customer value
Generate ideas successfully
Asssess your innovations during the concept stage
Focus on essentials
Need for Optimization
Relevant market information
Create points of contact with the customer
Customers generate relevant ideas
Assess your innovations during the concept
stage
Focus on promising innovations
Success with the Innovation Check
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Customers decide if your innovation is good or not - getting them on board is the success factor
Advantages
P.4 P.4
Brainstorming & Research Development & Implementation
Market
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What are we offering you?
Market knowledge We provide you with relevant market knowledge. This includes current and future developments of the overall market by region and segment, as well as the market positions of your competitors.
Integration of experts
We invite experts to the table to talk about future trends and to sharpen your focus.
Integration of users During various phases of the process, we integrate your current and future customers in order to judge your product as to its marketability and to generate new product ideas.
Advantages
P.5
Audit
We analyze your culture and history of innovation in terms of your strategy and current innovation pipeline. This will help make your current innovation potential transparent.
© Interconnection
Concentrate on Your Strengths
S.6
Market knowledge
Audit
Where does your company currently stand?
Do your innovation culture and your company strategy coincide with each other?
We analyze your current innovation pipeline
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Only if you know the market will you understand what it needs in the future
S.7 .7
Market knowledge
Market Knowledge
Market know-how is important
Comprehend more than just the current market situation. Historical developments and forecasts are also decisive for gaining ground-breaking future prospects
Observe the development of:
The overall market, including individual regions and segments
The market of the competition
The user market, including user demands
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Gain Insight with Outside Opinions
S.8 P.8
Integrating experts
Integrating Experts
Observations from an objective, external perspective
Additional expertise
Knowledge of future trends, business environments, limits
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Success Implies Added Value for Your Customers
S.9 P.9
Integrating customers
Integrating Customers
Knowledge of customer needs and desires
New ideas
Assessment and direct feedback
Added value for customers
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What role can your customers play, and how can you include them?
Generating ideas
(Co-)development of products, concepts
Etc. (e.g., testing prototypes, finished products)
(Co-)developer
Evaluator
Supplier of ideas
Evaluating ideas, concepts, etc.
Tester
Function
Role
Systematic Involvment
Workshops
Open innovation
Open-source concepts
Q&A
Workshops
Creative workshops
Group discussions
Usability labs
Observations
Field trials/tests
Quelle: Lettl, C. 2004: Die Rolle von Anwendern bei hochgradigen Innovationen, S. 49
Co-Creation
P.10
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Scoring Model for Identifying Your Most Promising Innovations
The Scoring Model as a form of value benefit analysis supports your decision making during the innovation process. Based on this point system, your innovations will be rated in workshops according to their value.
Learning with Best Practices
Innovation rating
P.11
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Analysis of the Market Environment
Analysis of the market environment: economic factors, demographics, branch-related factors, regional
trends
Example chart
P.12
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North-South Gradient Concerning the Purchasing PowerPurchasing Power Index per capita in Europe 2016 General Economy
Source: GFK 2016
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Analysis of Market Drivers
Analysis of the market environment: economic factors, demographics, branch-related factors, regional
trends
Example chart
P.13
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5.549
6.366
13.840
16.709
17.901
19.254
21.141
21.879
21.966
22.536
23.699
24.272
27.893
30.248
42.300
63.011
Hungary
Poland
Spain
Italy
Netherlands
France
Great Britain
Germany
Sweden
Austria
Denmark
Iceland
Norway
Luxembourg
Switzerland
Liechtenstein
40,6
46,6
101,2
122,2
130,9
140,8
154,6
160
160,7
164,8
173,3
177,5
204
221,2
309,4
460,9
Hungary
Poland
Spain
Italy
Netherlands
France
Great Britain
Germany
Sweden
Austria
Denmark
Iceland
Norway
Luxembourg
Switzerland
Liechtenstein
Eastern Europe LaggingFar Behind Regarding the Purchasing Power
Source: GFK 2016
Purchasing Power 2016: European purchasing power index, Purchasing Power per inhabitant in €
Purchasing Power per inhabitant in EUREuropean purchasing power index
General Economy
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Positive Development Due to Upswing in Constrution Industry
Germany: Market Development 2015-2020f; Quantity in Units x 1.000, Value in Mio EUR Market Analysis
87,6104,9
121,5141,9
162,3 172,6
1.731,8
2.059,8
2.375,0
2.754,9
3.128,83.302,8
2015 2016 2017e 2018f 2019f 2020f
Millio
nen
12,4%
11,6%
CAGR17-20f
19,8%15,9% 16,8% 14,4%
6,3%
18,9%15,3% 16,0%
13,6%
5,6%
Value in Mio €
Annual Change in %
Units
QuantityValue
Market Development
Example chart
Overview of the entire market development
P.14
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10,0%
9,3%
7,0%
5,2%
4,0%
3,4%
3,1%
2,8%
2,7%
2,6%
Company A
Company B
Company C
Company D
Company E
Company F
Company G
Company H
Company I
Company J
-1,5%
2,8%
-1,1%
-4,3%
-1,8%
6,6%
-1,6%
7,7%
-5,0%
2,8%
10,2%
9,1%
7,1%
5,4%
4,1%
3,2%
3,2%
2,6%
2,9%
2,5%All Others
49,9%All Others
49,9%
Company A on Top, but Loosing Market Shares
Austria: TOP 10 Market Shares 2018 in Value, Change in % Competition Analysis
2018 2017 Change in %
Detailed analysis of the most important market participants, along with their market shares, in the analyzed
regions
Analysis of the Competition
Example chart
P.15
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Innovation 1 und 4 Most Promising Average Estimated Innovation Value, Scale from 1-5; N=15 Innovationsanalyse
4,1
3,5
3,3
2.53
54321
Low Value High Value
3,2
13
Compare Individual Innovations Through Various Criteria Example chart
Ranking of all analyzed innovations through individually defined criteria
P.16
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What else you should know about us…
For over twenty years, Interconnection Consulting has been applying its consulting and research expertise in the area of innovation management
Our consultants all have long-standing experience in innovation management within the fields of international research and industry, and will gladly help you to create a holistic process for increasing your innovation output
Speed is one of our core values: We optimize time to market and focus on customer value and needs by employing the latest methods
Together with our business partners, we will also gladly advise you in the area of grant management
P. 17
Advantages
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Your Investment in Viability
Your investment costs:
Our services include consulting sessions and project-oriented market research costs, which vary according to the method and scope of survey.
1 day-long consulting session - Senior Consultant: EUR 1,790 /Junior Consultant: EUR 1,290
We will be pleased to make you an individual offer!
Pricing
P.18
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Selected References
„IC is a permanent partner of ours and provides helpful data for decisions.“ Mr. Bernd Blümmers
Director General, Saint-Gobain Solar Systems, Central Europe, Aachen, Germany
References
P.19
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Submit a request
We‘re always glad to answer
any questions you may have!
Interconnection Consulting
Getreidemarkt 1, A-1060 Wien
Mag. Doris Bankosegger – Market Analyst
Tel: +43 1 5854623 -77
Fax: +43 1 5854623 -30
Interconnection Consulting
Vienna • Bratislava • Lviv • Buenos Aires • Oberstdorf
www.interconnectionconsulting.com
Contact