Couva Shopping Complex Presented by: HHB Associates Ltd Conducted: 24 th June 2013.

Couva Shopping Complex

Presented by: HHB Associates LtdConducted: 24th June 2013

Couva Shopping Complex 2

THE SAMPLE


THE SAMPLE

GENDER PERCENT

Male 47.5

Female 52.5

AGE PERCENT

15-19 4

20-24 6

25-29 13

30-34 10

35-39 12.7

40-44 10.4

45-49 13

50-59 17.7

60-69 10

70 & Older 3

EDUCATION PERCENT

No Formal Education 1

University 18.4

Secondary 46.8

Primary 22.7

Vocational 11

RELIGION PERCENT

Hindu 25.8

Christian 65.6

Islam 4.3

Other 0.3

Refused 4

INCOME PERCENT

Less than $1000 0

$1001 to $2000 5.7

$2001 to $3000 8.7

$3001 to $4000 9

$4001 to $5000 8

$5001 to $6000 5.4

$6001 to $7000 7

$7001 to $8000 9

$8001 to $9000 8.7

More than $10000 19.7

Refused 10

Don’t Know 8.7


THE SAMPLE

RACE PERCENT

Afro Trinidadian 21.1

Indo Trinidadian 61.2

Other 17.7

# OF PERSONS IN HOUSEHOLD PERCENT

1 - 3 persons 55.2

4 - 6 persons 35.4

7 or more persons 7.4

No one else 2

RESPONDENTS OCCUPATION PERCENT

Professionals 8.8

Sub Professionals 14.2

Clerks 9.8Service/ Shop Sales Workers 11.8

Agri/ Forestry/ Fishery Workers 1.4

Craft & Related Workers 12.2

Plant/ Machine Operators/ Assemblers

7.8

Elementary Occupation 20.9

Housewives 9.8

Students 3.4

HEAD OF HOUSEHOLD OCCUPATION

PERCENT

Professionals 9

Sub Professionals 18

Clerks 7Service/ Shop Sales Workers 11

Agri/ Forestry/ Fishery Workers 2

Craft & Related Workers 19

Plant/ Machine Operators/ Assemblers

14

Elementary Occupation 19

Housewives 1

Shoppers are primarily Indian sub-professionals and skilled blue collar workers, with family incomes above $10,000 per month.


THE DETAILED FINDINGS


AREA WHERE SHOPPERS LIVE

Area Live Percent

THE Couva AREA 80.8

OUTSIDE OF THE Couva AREA 19.2

Most shoppers (81%), live in the Couva area

Area Work Percent

THE Couva AREA 59.9

OUTSIDE OF THE Couva AREA 40.1

A substantial 40% work outside of the Couva area and so have opportunity to shop elsewhere.


AREA WHERE RESPONDENTS LIVE

Percent

Couva 16.2Balmain 6.7Carapichaima 1Roystonia 5.7San Raphael 0.3Point Lisas 2.7Basta Hall 1.7Indian Trail 3.7Gran Couva 9.8California 11.4Carolina 4.4Orange Valley 0.7Mc Bean 10.1Claxton Bay 2.7Springvale 0.7

Percent

Phoenix Park 0.3San Fernando 1Freeport 2Penal 0.3Exchange 0.7Preysal 2.7Perseverance 2Lisas Gardens 1Savonetta 1Barrackpore 0.7Gasparillo 1Tortuga 1Waterloo 0.3Milton 1.3Windsor Park 0.3

Percent

Williamsville 0.7

Carli Bay 0.7

Chaguanas 1.3

Sangre Grande 0.3

Tacarigua 0.3

Tabaquite 0.3

Felicity 0.3

Marabella 0.3

Chase Village 0.3

St Andrew Village 0.3

Union Village 0.3

Jade Court 0.3

St Margaret's 0.3

Calcutta 0.3


AREAS WHERE RESPONDENTS WORK

Percent

Couva 29.8Balmain 2.3Carapichaima 1.4Point Fortin 1.9Chaguanas 4.7Santa Flora 0.5Point Lisas 13.5Pepper Village 0.5San Fernando 6Port of Spain 7Preysal 1.9Orange Valley 0.5Princes Town 0.9Gran Couva 5.1

Percent

Freeport 0.9Camden 0.5Marabella 1.4California 5.1Tabaquite 0.9Perseverance 0.9St Joseph 0.5Mc Bean 2.8Claxton Bay 1.9Carolina 0.5Spring Vale 0.5Macoya 0.5Gasparillo 0.5St. Mary's 0.5

Percent

Bon Air Gardens 0.5Charlieville 0.5Piarco 0.5Brechin Castle 0.5Mayaro 0.5Tortuga 0.5Arouca 0.5Curepe 0.5Caroni 0.5Las Lomas 0.5San Juan 0.5Savonetta 0.9Basta Hall 0.5Roystonia 0.5


MAIN ACTIVITIES AT CSC

Shopping fo

r Gro

cerie

s

Shopping fo

r clo

thin

g

Shopping fo

r House

hold It

ems

Banki

ng

Enterta

inm

ent

Eatin

g at f

ast f

ood or o

ther

Res

taura

nts

Exerc

ise/

Gym

96%

9% 10%

57%

12%

45%

1%

The importance of the supermarket, bank and KFC is underlined by the main activities carried on at the CSC


STORES VISITED MOST OFTEN WHILE IN THE CSC

Percent

JTA Supermarket 95.70%Movie Club 2 10.40%KFC 44.80%Jensah's Variety Store 3.00%Tommy's Variety Store 7.00%T&TEC 20.70%RBC 37.80%Pretty Blossoms Flower Shop 2.00%Stationary & Photo Copy store 1.00%Pixie's Spa 1.30%Jens Nail Works 1.70%12 0.30%NALIS 4.00%Health Net 1.00%Scholars Education Center 0.70%Shirley's Variety Store 0.70%

Percent

Bed Bath & More 0.30%Irena Trans-Continental Travel 2.00%Ramsing 0.30%Boopsingh Jewelry 0.30%Dr. K. Marimuthu 0.30%Food Court, Creole Food 0.30%Penny's Variety Store 0.30%Carri Home DVD club 4.70%Source of Elegance 1.30%Dreana Book Store 0.30%Atrawets Ltd. School of Dance and Dance 1.00%Makeeda's Boutique 0.70%Sweetness Caterers 1.00%Maureen 's Shopping 0.30%Marilyn`s Boutique & Hair Designs 0.70%$10 Store 0.30%


AMOUNT TYPICALLY SPENT ON GOODS/ SERVICES IN CSC

Grocery Clothing Fast Food Household Entertainment Exercise

1461

234.78150.13

300

$902.69

$370.59

$2,800.00

$260.00

Monthly Quarterly Yearly


MODE OF TRANSPORTATION TO THE CSC

3%

44%

12%

30%

11%Walk/Cycle

Owned Car/Motorbike/etc.

Maxi Taxi

Route taxi

Private taxi

Most shoppers go to the CSC by taxi (55%). 44% use their own vehicles.


OTHER SHOPPING LOCATIONS

Percent

Chaguanas 68.30%Mid Centre Mall 18.90%San Fernando 18.50%Couva 13.20%Price Plaza 12.10%Gulf City Mall 11.40%Centre City mall 11.40%Port of Spain 10.70%Trincity Mall 3.20%Princes Town 2.80%West Mall 2.50%Trincity 2.10%Grand Bazaar 2.10%Adams mall 1.80%Centre Point Mall 1.80%

Percent

Marabella 1.40%California 1.40%KK Plaza 1.40%2001 Plaza 1.10%St Mary 0.70%Ramsaran Plaza 0.70%Montano Plaza 0.70%RPM Mall 0.70%Claxton Bay 0.70%


OTHER STORES OUTSIDE CSC

Percent

Penny Wise 41.50%Francis Fashions & Shoe Locker 28.20%Can't Recall 19.90%Payless 18.10%Detour 17.00%PriceSmart 13.00%Rattans 7.60%Wonderful World 6.10%Mario's pizza 5.80%HILO Food Stores 5.40%Mickles 4.30%Street Vendor/Stall on sidewalk 4.30%JTA 3.60%Bachu's 3.60%Bally's 3.60%Naipaul's Grocery 3.20%

Percent

Sports & Games 2.90%$10 Store 2.90%KFC 2.50%Chaguanas central market 2.50%Catwalk 2.20%Price Club 2.20%Daisies 2.20%Adam's Variety Store 1.80%Fair & Square 1.80%Subway 1.80%Priya's 1.80%Westport 1.80%Nicole's 1.80%Blue Grass 1.80%B Mobile cellular & accessories store 1.40%Cash & Carry 1.40%


OTHER STORES OUTSIDE CSC

Percent

Food Court Chinese 1.40%JD's 1.40%Christina's 1.40%Adam's clothing store 1.10%Bradfords 1.10%Toymart 1.10%First Fashion Clothes Store 1.10%Excellent Stores 1.10%Rennie's 1.10%Ishmeal's clothing store 0.70%Angello 0.70%Christian Store (Religious) 0.70%Book Station 0.70%RIK Book Store 0.70%Leanna 0.70%Church's Chicken 0.70%

Percent

Food Court Arabian 0.70%Vibrations 0.70%Samaroo Electrical 0.70%Ambies 0.70%V & S Grocery 0.70%Dilip Singh General Store 0.70%Cellular phone & accessories store 0.70%Cache 0.70%Adam's 0.70%Kids World 0.70%


ITEMS AND MEAN AMOUNT SPENT PER MONTH AT PENNYWISE

Personal Care &

Cosmetics Footwear Handbags & Accessories Clothing

Pennywise $409.98

Payless $440.24 $200.00

Detour $764.52 $606.28


ENTERTAINMENT

Cinema Restaurants Theatre Fetes Sports

50%

75%

3%

14%

31%


PLACES AND MEAN AMOUNT SPENT ON ENTERTAINMENT WITH RESPECT

TO CINEMA

Chaguanas Port of Spain San Fernando Couva Trincity

$273.24

$363.64

$82.50

$200.00

$328.75



TO RESTAURANTS

Chaguan

as

Port of S

pain

San F

ernan

do

Couva

Trinci

ty

Mar

acas

Valpar

k

Mar

aval

Point L

isas

Gulf City

Califo

rnia

St. August

ine

Valsa

yn

$331.66$375.00

$491.43

$264.12

$783.33

$50.00

$150.00

$500.00

$100.00

$800.00

$600.00

$200.00

$1,000.00



TO THEATRE

Port of Spain San Fernando

$233.33

$216.67



TO FETES

Chaguanas Port of Spain San Fernando Couva Manzanilla Arima Cunupia

$620.00

$741.00

$600.00

$387.50

$700.00

$300.00

$200.00



TO SPORTS

Chaguan

as

Port of S

pain

San F

ernan

do

Couva

Trinci

ty

Mc

Bean

Gran C

ouva

Carap

ichai

ma

Point L

isas

Preys

al

India

n Tra

il

Califo

rnia

Claxt

on Bay

Perse

vera

nce

Mar

abel

la

Tacar

igua

Caura

$164.00$167.50

$100.00

$191.48$200.00

$900.00

$75.00

$140.00$100.00

$140.00$100.00

$300.00

$100.00

$150.00

$350.00

$400.00

$50.00


SUGGESTIONS FOR IMPROVEMENT OF THE CSC

PERCENT

Bigger upgraded parking facility 44%

More stores/boutiques with a wider varie 25%

Improvement in security at the Complex m 24%

The complex needs repainting & renovatin 20%

Upgrade the Food court/Wider variety of 19%

Play park/Arcade for kids 15%

Washrooms are too small/Insufficient sta 13%

More seats all over the complex to rest 6%

A Drug Store/Pharmacy 6%

Open earlier & close later 4%

A Modern Gym 3%

Repair drainage in car park, it floods t 3%

A hub/waiting area for taxis/transportat 3%

Widen entrance & exit for easier access 3%

Improvement in customer service 3%

More trees/shrubbery/greenery, etc. 3%

A Sports Bar 2%

PERCENT

Sanitary clean up/Removal of pigeons & p 2%

Outfit the Complex with the elderly in m 2%

Inadequate cashiers & CSRs in Supermarke 2%

Proper signage needed 1%

Complex does not cater for the different 1%

Bigger Supermarket with wide variety of 1%

Internet Cafe needed 1%

Have parking attendants in the car park 1%

A cinema 1%

Pedestrian walkway 1%

A more lively atmosphere, more entertain 1%

A Doctor's Office 1%

Inadequate lighting around the exterior 1%

Better/Lower Prices 1%

T&TEC Bill Payment Centre needs to be bi 1%

Digicel & B Mobile outlets 1%

An entertainment club 1%


CORPORATE


LEVEL OF INTEREST

NOT AT ALL INTERESTED

NOT INTERESTED

INTERESTED DON’T KNOW

Payless Shoe Store

Francis Fashion

Pennywise

Detour

Pricesmart

Wonderful World

Mario’s Pizza

Boomers

Micles

Bachu’s

Bally

Rattan’s


FLOOR SPACE PROJECTED

FLOOR SPACE

Payless Shoe Store 1000 sq ft

Wonderful World 2000 sq ft

Boomers 1000 – 2000 sq ft


EXPECTED RENT VS CURRENT RENT

EXPECTED RENT

AMOUNTPayless Shoe Store $55000

Wonderful World $16-$55 per sq ft

Boomers $10-$55 per sq ft


PARKING DEMANDED IN LOTS

LOTS

Payless Shoe Store 20

Wonderful World

Boomers 10


LEVEL OF INTEREST IN PARKING

OPEN PARKING NOT AT ALL INTERESTED

NOT INTERESTED

INTERESTED VERY INTERESTED

DON’T KNOW

Payless Shoe Store

Wonderful World

Boomers

SECURITY OR REGULATED PARKING

NOT AT ALL INTERESTED

NOT INTERESTED

INTERESTED VERY INTERESTED

DON’T KNOW

Payless Shoe Store

Wonderful World

Boomers


EXPECTED NUMBER OF EMPLOYEES

Payless Shoe Store Wonderful World Boomers

7

10

15


PREFERRED OPENING HOURS

OPENING HOURS

Payless Shoe Store 10.00 a.m. to 7.00 p.m.

Wonderful World 9.00 a.m. to 6.30 p.m.Boomers -


POWER DEMAND

POWER DEMAND

Payless Shoe Store Very low

Wonderful World A/C, Computers, Security System

Boomers 3phase/220 V


ANCILLARY FACILITIES

Preferences Very Important (5) Important (4) Neither (3) Not important (2) Not at all important (1)

Food Court 2 1

Cinema 1 1 1 Drug Store/ Pharmacy 2 1

Supermarket 2 1

Couva Shopping Complex Presented by: HHB Associates Ltd Conducted: 24 th June 2013.

Documents

Transcript of Couva Shopping Complex Presented by: HHB Associates Ltd Conducted: 24 th June 2013.