CourtyardConcerts

Nashville Public Library

Tuesday Courtyard Concerts Proposed PR Plan

Courtyard ConcertsProgram Manager

Elaine Wood

Sharon and Elaine will work with each artist/publicist to get:

• Highresphoto

• Presskit(ifavail)

• Targetmarketinfo

• Musicstyle

Courtyard ConcertsPR

Renuka

Media:

SAVETHEDATErelease-Uponcompletionofschedule(Ifnecessary,canmoveaheadandhaveTBA)

PRESSRELEASE-August1

MEDIAALERT-August13(includeentirelineup)

PRESSRELEASE-August16(willcoverthe21and28)

MEDIAALERT-August20

PRESSRELEASE-August30

MEDIAALERT-Sept3

PRESSRELEASE-Sept6-CoverallofSeptember

MEDIAALERT-Sept10,17and24

PRESSRELEASE:Sept27-GrandFinale

Target:

• ALLNASHVILLEMEDIA-Print,Radio,Broadcast,Online. • Posterstocoffeeshops,colleges(Elaine’slist)

Distribution:

• Vocussoftwareformediareleases

• Volunteerservicesforposterdistribution

Promotion: • PitchPSAtolocalradiostations(Lightning,Jack)

• InterviewonNewsChannel4MoreatMidday

• AppearanceonHippieRadio

• Pitchmusicstylestorelevantoutlets(i.e.JazztoFiskUniversityRadio,HispanictoHispanic outlets,etc.)

Courtyard ConcertsGraphic Design

Kay Kirkpatrick

• Tweeklogo(enlarge“Courtyard”andadd“Tuesday”) • Fanswithlibrarylogoand/orconcertsdesign

• Palmcard

• Posters(11x17and8.5x11)

• Photoboothcard

• Parkinggaragesign

• Interiordirectionalsigns

• LibraryFoundationtablesign/bannerandgiveawaymaterials

• Parkingvouchers

Courtyard ConcertsSocial Media

Stephanie Koehler

Research • ArtistYouTubes,Twitter,Facebookinformation • Articles,reviewsorotheronlinemediaaboutartists • Relatedlibrarymaterialsorprograms

TwitterSchedule • 2weeksbefore–3posts(teasers) • 1weekbefore–5posts(media&eventinformation • Sun–Eventinformation • Mon–Eventreminder • Tuesdaymorning–Event/Contestdetails

Facebook • 2weeksbefore–2postswithmedia • 1weekbefore–4postswithmedia • Sun–Substantivepostonartist • Mon–Eventreminder • Tuesdaymorning-Event/Contestdetails

• FoundationwillcoordinateandprovidegiveawayfanswithCourtyardConcertslogo

Courtyard ConcertsWeb and Firesigns

JennyEllis

• Designbasedon“MusicCityConcerts”site

• Willusedesignelementsfromthelogoforthewebpage

Courtyard ConcertsPhoto Cut Out

BrianHull

• BrianwilldesigndisplayfromKay’slogo

• Guestswillgetaphotowiththedisplay

Courtyard ConcertsAdditional

Elyse Adler

• CoordinatingwithMayorforRidersintheSkypromotion

Karen Piper

• Arrangebookdisplaywitheachconcert(Triciasuggestdoingthis-similartoOutoftheLunch boxprogram)

RyanDarrow

• Arrangeforvolunteerstotakephotoseachweekandhangpostersincoffeeshops,colleges(Elaine willcoordinatewithRyan)

Nashville Public Library

Tuesday Courtyard Concerts Proposed PR Plan