Courtesy Chevrolet Drives Holiday Sales with Paid Search and … · 2017-01-06 · Black Friday...
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CASE STUDY Courtesy Chevrolet Drives Holiday Sales with Paid Search and Video Strategy VEHICLES SOLD ON BLACK FRIDAY AVERAGE AD SEARCH POSITION Overview Courtesy Chevrolet was looking to increase website traffic and vehicle sales during their Black Friday sales event. The dealer group partnered with Search Optics to develop a paid search and pre-roll video strategy to promote the event and drive quality leads leading up to Black Friday. Objectives + Advertise Black Friday incentives + Target in-market shoppers + Increase website visits and shopping actions + Grow overall traffic during sales period + Drive new and used vehicle sales Solution A robust digital advertising campaign, consisting of strategic Paid Search and targeted pre-roll video ads, ran during the four weeks leading up to Black Friday. An integrated campaign focused on leveraging these digital solutions to promote the Black Friday sales incentive, buy a new or used vehicle and get a pre-owned vehicle for $1. + Targeted high-intent keywords to create bidding efficiencies through paid search + Developed strong messaging, including mobile ad copy, to promote sales incentives + Ran personalized Black Friday Sales Event pre-roll videos on all platforms + Video ads were served across a network of over 80,000 top-performing websites Results (November 2016) 1 + Achieved a 26% click-through-rate (CTR) on pre-roll campaigns + CTR on Paid Seach campaigns was 4.5x higher than the industry average 2 + Maintained top search rankings with an average ad position of 1.9 + Monthly website visits increased by 9% month-over-month + Average daily website visits increased by 27% during the week of Black Friday + Sold 83 vehicles on Black Friday, 5x more than on an average day for the dealer To learn how Search Optics can develop a personalized digital solution to drive results, contact us today. SearchOptics.com 26% CTR ON PRE-ROLL CAMPAIGNS AVERAGE DAILY WEBSITE VISITS 5x + 1.9 27 1 UPTRACS Analytics for Courtesy Chevrolet Oct.- Nov. 2016 2 Google Adwords Industry Benchmarks, Wordstream Nov. 2016
Transcript of Courtesy Chevrolet Drives Holiday Sales with Paid Search and … · 2017-01-06 · Black Friday...
CASE STUDY
Courtesy Chevrolet Drives Holiday Sales with Paid Search and Video Strategy
VEHICLES SOLD
ON BLACK FRIDAY
AVERAGE AD
SEARCH POSITION
OverviewCourtesy Chevrolet was looking to increase website traffic and vehicle sales during their
Black Friday sales event. The dealer group partnered with Search Optics to develop a
paid search and pre-roll video strategy to promote the event and drive quality leads
leading up to Black Friday.
Objectives+ Advertise Black Friday incentives
+ Target in-market shoppers
+ Increase website visits and shopping actions
+ Grow overall traffic during sales period
+ Drive new and used vehicle sales
SolutionA robust digital advertising campaign, consisting of strategic Paid Search and targeted pre-roll video ads, ran during the four weeks leading up to Black Friday. An integrated campaign focused on leveraging these digital solutions to promote the Black Friday sales incentive, buy a new or used vehicle and get a pre-owned vehicle for $1.
+ Targeted high-intent keywords to create bidding efficiencies through paid search
+ Developed strong messaging, including mobile ad copy, to promote sales incentives
+ Ran personalized Black Friday Sales Event pre-roll videos on all platforms
+ Video ads were served across a network of over 80,000 top-performing websites
Results (November 2016)1
+ Achieved a 26% click-through-rate (CTR) on pre-roll campaigns
+ CTR on Paid Seach campaigns was 4.5x higher than the industry average2
+ Maintained top search rankings with an average ad position of 1.9
+ Monthly website visits increased by 9% month-over-month
+ Average daily website visits increased by 27% during the week of Black Friday
+ Sold 83 vehicles on Black Friday, 5x more than on an average day for the dealer
To learn how Search Optics can develop a personalized digital solution to drive results, contact us today.
SearchOptics.com
26%CTR ON
PRE-ROLL CAMPAIGNS
AVERAGE DAILY
WEBSITE VISITS
5x +
1.9
27
1UPTRACS Analytics for Courtesy Chevrolet Oct.- Nov. 2016 2 Google Adwords Industry Benchmarks, Wordstream Nov. 2016
