CourtesyANTI TOBACCO CAMPAIGN 2012

EPIDEMIOLOGYIt is estimated that tobacco kills :5 million people globally a year,Death toll is expected to rise to 8 million per year by the 2030's 80% deaths occurring in developing countries. According to research nearly 40 percent of cancers in adult males of Pakistan can be associated with tobacco 60,000 people die annually in Pakistan from tobacco related deaths (Source: WHO Report 2009)

Normal LungSmokers Lung

MYTH:

Lungs return to normal as soon as someone stops smoking.

FACT:

While some effects diminish within days, it takes 15-20 years for the lungs to return to (almost) that of a never-smoker

STRATEGY OF TOBACCO INDUSTRY

Cigarette industry spends billions each year on advertising and promotions $12.5 billion total spent in 2006

$34 million spent a day in 2006

Federal Trade Commission. Cigarette Report for 2006. (PDF307.77 KB) Washington: Federal Trade Commission, 2009 [accessed 2011 Mar 11].

Tobacco and your Health

DISEASES RELATED TO SMOKINGLungcancerMouthcancerBladdercancerEsophaguscancerLarynxcancerPancreascancerKidneycancerHeart disease including heart attacksudden deathcardiac failureKidney failureHigh blood pressureDepressionImpotence and so manyCancersNon Cancer Ailments

Tobacco and Cancer

TOBACCO AND CANCER RISKNon-smokerLung Cancer Risk5x10x15x3015Cigarettes Smoked per Day0

LUNG CANCER

Oral cancers most commonly bychew abletobacco"Naswar"

WHAT IS CANCER?Cancer is when cells in a part of the body begin to grow out of control. Although there are many kinds of cancer, they all develop because of out-of-control growth of abnormal cells.

WHAT CAUSES CANCER?Cancer begins with damage (mutations) in DNA.

WHO GETS CANCER?Anyone can get cancer !!!

Cancer doesn't discriminate when it comes to race, age or gender.

RISK FACTORSFamily History- 10% of cancers are due to an inherited condition. If cancer is common in your family, it's possible that defective genes are being passed from one generation to the next. Age GenderEnvironmental factors- chemical exposure, radiation, occupation, diet, tobacco, pollutants.Cancer is not contagious

LUNG CANCERLung cancer isthe most common cancer causing death among Men and women.

http://cancer.about.com/od/lungcancer/Lung_Cancer.htm

RISK FACTORS FOR LUNGCANCER Main risk --- smoking ! Causes genetic changes in cells lining the lungs that ultimately lead to the development of cancer.Exposure to second-hand smoke,even huqa and sheesha, all increase the risk of developinglung cancer greatly.

SYMPTOMS OF LUNG CANCER No definite symptoms -- with earlystage lung cancer.Symptoms may include: Persistent coughSputum streaked with bloodChest pain without apparent causeVoice changeRecurrent pneumonia or lung infections

LUNG CANCER DIAGNOSISTreatable if detected at an early stage. Various tests to help in the diagnosis:Chest x-rayChest CT (computerized tomography) scanBronchoscopy (insertion of a tube into the airways to examine the lining)Sputum cytology (examination of cells in the phlegm)

TREATMENT OPTIONS Surgery: to remove cancerous tissue. Chemotherapy: to destroy cancer cells using anti-cancer medications. Radiation: to destroy cancer cells using high energy x-rays.

EARLY DETECTION AND PREVENTIONDO NOT SMOKE and/or use tobacco products.Proper management and treatment of any chronic lung diseases one might have.Reduce exposure to chemicals involved in increasing risk, such as asbestos

ALTERNATES TO QUIT SMOKING

If you haven't been feeling well, make sure you see a doctor who will evaluate your symptoms.

Cancer, like most illnesses, is treatable when it is diagnosed early, so when you have any of the symptoms discussed before, consult your doctor early.CONSULT YOUR DOCTOR

SAY NO !

According to estimates nearly 150,000 Pakistanis fall victim to cancer every year.

We have the capacity to take in only a few thousand.

PROJECTS OF SKMTHospitals:LahorePeshawar (Boundary wall under construction, Planning in process) Karachi (Land Purchased, Planning in process)Outreach Cancer Screening Clinics:Shaukat Khanum Karachi Clinic (Karachi) Shaukat Khanum Peshawar Clinic (Peshawar) Community screening service (Lahore) Diagnostic Centres:Shaukat Khanum Diagnostic Centre (Lahore) Shaukat Khanum Diagnostic Centre (Karachi)Shauakat Khanum Laboratory Collection Centres:77 Shaukat Khanum Laboratory CCs(all over Pakistan )

The story of SKMCH&RC is a story of enduring love for a mother

and the passion of a nation

From a mere dreambecame an incredible realityA story of how a dream

Shaukat Khanum Memorial Cancer Hospital and Research Centre was inaugurated on December 29, 1994 by Sumera Yusuf the first registered cancer patient of the Hospital.Today, Sumera is working at the Hospital.

SKMCH TODAYAnnual budget:Rs. 4.7 billion

Financially supported patients: 75% (since 1994)

Philanthropic spending (to date): Rs. 10 billion

Beds: 165

Staff: 1600

The miracle of Shaukat Khanum Hospital does not just lie in its creation, but in the fact that it has been providing financially supported treatment to over 75% of its patients and that too since over 17 years now.

You can play your part by continuing to support the Hospital because

Cancer is Curable

Shaukat Khanum Memorial Cancer Hospital and Research CentreWhere your donation means life

**Some damage is reversible (eg, on the heart) and some is irreversible (eg, COPD). As lung cancer takes years to develop, it may surface after a smoker has stopped smoking. If lung cancer has not developed by about 11-13 years after quitting, it is unlikely that it will.Quitting smoking brings many rapid benefits, such as reduced levels of carbon monoxide in the blood, reduced risk of heart disease, and, for women who want to have children, healthier pregnancies.Smoking cessation is important because nonsmokers diagnosed with lung cancer have a better prognosis than do those who smoke.

See Section on Quitting for more details.*Smoking is the single most common cause of cancer, and exposure to cancer-causing substances in tobacco products accounts for about 30 percent of cancer deaths in the United States. To reduce your cancer risk, dont smoke or use tobacco products. Avoid smoke-filled rooms if possible.*