CourseSmart By: Brett Boliver, Tyler DiBella, Lynn Judge, Marilena Mitkonis and Despina...
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Transcript of CourseSmart By: Brett Boliver, Tyler DiBella, Lynn Judge, Marilena Mitkonis and Despina...
CourseSmartCourseSmartBy: Brett Boliver, Tyler DiBella, Lynn Judge, Marilena Mitkonis and Despina Tsatsopoulos
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Mission and Vision Mission and Vision Statements:Statements:Our mission is to break into the
textbook market by providing e-textbooks that can be downloaded and viewed online for a lower cost.
Our vision is to be one of the top distributors of e-textbooks and to eventually have all colleges and universities switch from the regular books to these e-books and eliminate textbooks all together.
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How do we plan to win?How do we plan to win?Keeping our costs low
Content up to date
Strong relationships with the publishers
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Strategy:Strategy:Keep our prices low
Easy Accessibility
Differentiation from the competitors
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VRINE:VRINE:CourseSmart using
VRINE model:Answers:
Valuable •Relationships between the publishers•Accessible from everywhere•Lower cost•Coursesmart Name
Yes
Rare •Only online full textbook distributor•You can read it on any computer
Yes/No
Inimitable It’s easy to copy No
Nonsubstitutable •People can use regular books•E-readers, Kindle, IPad, Nook•Decide not to use books at all
No
Exploitable •Yes because there is not a lot of people in the same business. •We are making money off it
Yes
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Value Curve:Value Curve:
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5 Forces:5 Forces:
CourseSmart,Kindle, Nook,Sony Reader,
iPad
PublishersPeriodicals
Blogs
IndividualsStudentsFaculty
Business
Physical BooksAudio BooksComputers
Mobile ApplicationsLibraries
Exchange Programs
SharingeInk/color display
Display sizeBetter battery life
RivalrySuppliers Buyers
Substitutes
New Entrants
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Balanced Scorecard:Balanced Scorecard:
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Financial ObjectivesFinancial Objectives1. Low-costs
◦More affordable2. Revenue Growth
◦Building or acquiring necessary capital
3. Productivity ◦Improvement in cost structure◦Improvement of use of assets
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Customer/External Customer/External ObjectivesObjectivesVariety
◦More books, various magazines, newspapers
◦Multiple publisher ties• Customer Loyalty• Brand Image
Demographics & College Campus Advertising
•Customer AccessibilityContinuous improvements in customer accessibility
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How would we measure How would we measure winning?winning?By being in the top 5% of online
text book distributors
50% of colleges and universities worldwide using CourseSmart
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SummarySummary