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MS 602 BUSINESS, ENVIRONMENT & GOVERNANCE

Trimester- I (2012-2014)

Instructors : Mrs. Chandrika Srinivas

INTRODUCTION

Economic reforms implemented in the form of liberalization, privatization and globalization have

bought wide array of changes in the industrial, agricultural and the service sectors in most of the

nations during the last 10 years. This calls for structural adjustment programs on business,government and the society and has become significant in the 21

stcentury. The course insists on

business environment prevailing both nationally and internationally, the mode of economic

planning, and the relationship that the business shares with the society. The course also comprises

of business ethics and social responsibility of corporates.

OBJECTIVES

The course will be focusing on:

Business, Environment and Corporate Governance Economic System and Economic Planning National Environment International Environment Business relation with the society

i.e., corporate governance and social responsibility

PEDAGOGY

The Course would be taught by class room lectures supported by case studies. The students would

be also given Assignments, mini project, exercises, quiz etc.

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GRADING SCHEME

Final Grade in the course would consist of the following components

Quiz 1 & 2 10%

Assignment-1 20%

Assignment-2 / Test 20%

End Semester Exam 50%

Total 100%

COURSE OUTLINE

Session Topic

UNIT 1: AN OVERVIEW OF BUSINESS ENVIRONMENT

1 Introduction

2 Origin & Evolution of Business

3 Business Nature, Scope, characteristics

4 Business Environment Definition, Factors

5 Business Environment- classification

6 Internal Environment & Factors influencing it

7 External Environment Micro & Macro

8 Impact of Environment changes & coping with it

Quiz -1

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9 Environmental Analysis - concept, Process, importance & Limitations

10 Environmental Analysis - Techniques like SWOT, ETOP,QUEST

11 Approaches to Environmental Analysis

12 Environmental Analysis and strategic management

13 Competitive Structure of industriesMichael Porters Theory

14 Managing Diversity - Importance, Cultural and Workforce diversity

15 Economic System and their impact on business

Quiz -2

UNIT 2: NATIONAL ENVIRONMENT

16 Indian Economy An overview, Economic Reforms in India

17 Economic Planning Definition, Objectives and 5 year plans

Sector wise Analysis (with reference to 5 year plans)

UNIT 3: INTERNATIONAL ENVIRONMENT

18 Liberalization, Privatization, Globalization Meaning and Scope

19 Globalization Phases and Indicators

ASSIGNMENT -1

UNIT 4: BUSINESS AND SOCIETY

20 Nature & Scope of modern business,

21 Vision, Mission, Objectives and Goals & Critical Success Factors

UNIT 5: CORPORATE GOVERNANCE AND SOCIAL RESPONSIBILITY

22 Social Responsibility Definition, Advantages and Limitations

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23 Business Ethics and Code of Conduct

24 Social Accounting and Social Audit

ASSIGNMENT -2Country specific SWOT & PEST Analysis (Students Presentation)

REFERENCE BOOKS

T-1 Justin Paul, Business Environment Tata Mc Graw Hill, 2009.

T-2 S. Sankaran, Business Environment: Policy and Strategic Management, Margham Publications,

2004.

R2 L.M. Prasad, Business Policy and Strategy, Sultan Chand and Sons, 2002

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