Course Overview B290 Fall 2015 Information about the class Course home page: –Contact...
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Transcript of Course Overview B290 Fall 2015 Information about the class Course home page: –Contact...
Course Overview
B290Fall 2015
Information about the class
• Course home page: http://strategy.sjsu.edu/B290– Contact information– Syllabus
• Class preparation• Class schedule • Deliverables and due dates
–Most reading material– Office hours
• (Tuesday 5-6pm, or skype)
Responsibilities
• Yours– Come to class prepared – Engage in the discussion– Work collaboratively– Teach me things about your firm / industry
• Mine– Create an atmosphere and opportunity for
discussion and collaboration– Help you develop strategic thinking skills– Provide timely feedback
Things to consider
Political
Economic
Social
TechnologicalLegal
Market / External Resources / Internal
• User needs• Market segments• Value proposition• Competitors
• Assets• People• Skills / Knowledge• Processes / Structure• Culture
Environmental
Useful ‘toolkit’
Analytical tools
• Porter’s 5 forces• The R.B.V. • (S.W.O.T.)• Generic Strategies• Diversification• T.C.E.• BGC growth share matrix• Product / industry life cycle• McKinsey 7-S
Other useful tools
• Institutional theory• Organization theory• Psychology and social
psychology• Economic sociology• Political science
Strategic Management Process
AnalysisContext /
GoalsImplementation
How are we doing?- In relation to our
goals- Relative to our
competitors- Relative to
stakeholder expectations
Where do we want to get to?How do we change?How do we exploit opportunities?How do we evade / counter the threats?
What targets should we set?What organizational structures and processes do we need?How do we align people?Who will we work with (who does what)?What investments are needed?
Formulation
Where are we?What are the key drivers?What are our opportunities?What threats do we face?
Activities
• Lecture-discussion on analytical frameworks
• Mini-case discussions
• Business Policy Game strategy simulation
“Deliverables”
• Simulation– Three year forecast– 3 annual reviews (with financial
statements)– Short reflection paper– 360 evaluations
• Analytical tools– Class participation– One final exam (2 short essay questions)
Information about the class
• Course home page: http://strategy.sjsu.edu/B290– Contact information– Syllabus
• Class preparation• Class schedule • Deliverables and due dates
–Most reading material– Office hours
• (Tuesday 5-6pm, or Skype)
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