Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale...

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ENGAGING WITH DALE CARNEGIE TRAINING Course Overview

Transcript of Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale...

Page 1: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

ENGAGING WITHDALE CARNEGIE TRAINING

Course Overview

Page 2: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

1936 1948 19841940

Dale Carnegie introduces his first course in New York City.

1912

Dale Carnegie Training expands into Asia and South America.

Accrediting Council for Continuing Education & Training accredits Dale Carnegie Training.

1912

1961-621912-20Dale Carnegie expands his business by hiring additional instructors.

Dale Carnegie’s book “How to Win Friends & Influence People” becomes a best seller.

19751936

Dale Carnegie Training goes global by offering its courses in Switzerland.

1940-50

Lee Iaccoca’s autobiography emphasizes how better communication skills from Dale Carnegie Training contributed to his success.

1984

Going GlobalThe Founding of Dale Carnegie

Page 3: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

1987 1990 1995

John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world.

1987

Life magazine names Dale Carnegie as one of the 100 most influential people in the United States.John Hei foundes the Dale Carnegie youth programs that gain popularity in Taiwan.

1990

“How to Win Friends & Influence People” named “The business Book of the Century” by British Airways Magazine.

2000

2008 Today

Dale Carnegie Training has over 8 million graduates worldwide and over 3,000 professional instructors, offering courses in more than 86 countries in 30 languages.

Today

Dale Carnegie Training “Secrets of Success” becomes the top business application for iPhone.

2010

Global Times names Dale Carnegie as one of the 60 most influential foreigners in contemporary China.

2009

In his autobiography Warren Buffet attributes his success to the communication skills he learned from Dale Carnegie Training.

2008

John Hei establishes Dale Carnegie Training centers in Shandong, Jiangsu and Zhejiang.

2003

Dale Carnegie Training opens offices in Venezuela, Shanghai, and Beijing.

2001-02

Advance to Taiwan Launch in China

Page 4: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine
Page 5: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Corporate Introduction

Unique Selling Propositions

5

6

Dale Carnegie Credentials Pyramid

Cycle of Growth & Change

Trainer Certification

The Five P’S

8

9

7

10

11 Customized Solutions

iMAP12

iMAP Business Needs

The Sales Advantage

The Dale Carnegie Course

High Impact Presentations

Motivational Leadership

13

21

15

18

24

27

28 Carnegie Youth / College Program

29 Notes

Leadership Training for Managers

CONTENTSCONTENTS

Page 6: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

CorporateIntroduction

Founded in 1912, Dale Carnegie Training has evolved from one man's belief in the power of self-improvement

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opportunity to sharpen their skills and improve their performance in order to build positive, steady, and

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world use their training and consulting services with companies of all sizes in all business segments to

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Dale Carnegie Training emphasizes practical principles and processes by designing programs that offer

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solutions with real-world challenges, Dale Carnegie Training is recognized internationally as the leader in

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Dale Carnegie Training & Relationships

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of Education, ACCET is a voluntary group of educational organizations dedicated to promoting the highest

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Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

5

Page 7: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

UNIQUE SELLING PROPOSITIONS

USPquality

market leader

customization

HISTORY

Dale Carnegie Training has been in the business of

improving performance for companies and

individuals since 1912. During this time, we’ve had to

constantly reinvent ourselves and our offerings to

ensure that we stay successful and competitive in an

ever changing market – we’ve done this in our

company and this is the skill and experience we can

bring to our clients.

DEDICATED COACHES

Our trainers and coaches are business professionals

who have real world business experience. They must

undergo a minimum of 250 hours of in-house

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through a process that has been ISO 9001:2000

accredited.

COACHING IN THE MOMENT

We use a unique coaching style called Coaching in the

Moment. The trainer will catch the ineffective habit or

tendency when it happens, offer a redirect or

correction, and then will coach for immediate

implementation. This allows for quick adoption and

changed performance.

GLOBAL NETWORK

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languages. The global network can provide a

consistent and localized solution worldwide.

RAPID RESULTS

Our coaching creates performance breakthroughs in

a wide range of key areas that affect the success of

businesses throughout the world. All this is attained

rapidly, meaning that your team will start seeing

across-the-board results at the speed of business.

6

Page 8: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

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Trainer Certification

7

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Trainer Renewal

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Page 9: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

8

DALE CARNEGIE CREDENTIALS PYRAMIDA BRAND BUILDING STRATEGY

Accrediting Council for Continuing Education & Training

Council for Higher Education

Colleges & Universities

Professional Associations

ISO: 9001: 2000

The Dale Carnegie Credentials Pyramid illustrates

the expansive scope of our credentials. Dale

Carnegie Training's accreditation in the United

States is with the Accrediting Council for

Continuing Education and Training (ACCET.) As a

founding member of ACCET, Dale Carnegie has

enjoyed accreditation since 1974. With the ACCET

accreditation as a foundation, Dale Carnegie

Training is listed in the Council for Higher

Education (CHEA) database, recommended by the

American Council of Education for college credit,

endorsed by numerous Professional Associations,

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training organization has as impressive credentials

as Dale Carnegie. The scope of our credentials is a

competitive distinction that you can leverage in

selling training to your clients.

Page 10: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

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CYCLE OF GROWTH & CHANGE

HABIT ATTITUDE

SKILL KNOWLEDGE

MORE COACHINGFEEDBACK FOLLOW-UPACCOUNTABILITYMEASUREMENTRECOGNITION

RIGHT PRACTICEWITH STRONG COACHING

NEED TOWANT TO

CAN DOMOTIVATION GAP

WILL DOSHOW ME HOW

FUNDAMENTALSCONCEPTS

PRINCIPLES

KNOWLEDGE TRAP

Adults learn differently...

9

Page 11: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

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Leadership Communication Team Engagement

THE FIVE P’S

PARTICIPATIVE Adults learn by doing. Fo increased

success, we must practice new skills. It’s not so much

what we know, but what we can do with what we

know, and our attitude toward doing it!

POSITIVE Adults learn fastest in a positive

environment, an environment where they can try new

things and build on their strengths. Dale Carnegie

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strengths. For some of us, this may be a welcome

change!

PERMANENT The more repeat moments are built

into the training process, the greater the effect on

behavioral change in practice.

PRACTICAL To be able to apply in practice the

concepts and techniques learned during our training

programs, genuine breakthroughs are realized and

applied immediately. Our principles work in the real

world.

PUSHES THE COMFORT ZONE Our training

encourages people to stretch their comfort zones.

The single most limiting factor in an adult’s life is

often the size of their comfort zone. Opportunities

most often lie outside our comfort zone.

Page 12: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

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CUSTOMIZED SOLUTIONSDALE CARNEGIE TRAINING OFFERS IN-HOUSE AND CUSTOMIZED TRAINING TO COMPANIES ACROSS THE GLOBE

11

Page 13: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

iMAP

12

The road that gets you where you

want to go

INTENTYour organization's strategic vision - the "should

be" as opposed to the "as is."

INQUIREA strategic conversation with you to understand

where the operation is today, where you want to

take it, and what needs to change to get there.

INVOLVEThrough assessments, surveys, and a unique BID

process, determine the alignment around the

vision, competency gaps that needs to be closed,

and attitudes that undermine change.

INNOVATEDesign interventions that support your strategic

intent, provide measurable results, map directly to

the competencies needed to power the strategic

intent, blend competency development with

attitudinal change, and align emotional

intelgence with corporate initiatives.

IMPACTIngrain long - term behavior change and gain

emotional and intellectual engagement with

corporate objectives.

Page 14: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

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iMAP BUSINESS NEEDS//

Content areas:TEAMWORKCONFLICT RESOLUTIONINTERPERSONAL SKILLSCOMMUNICATIONDIVERSITYDEALING WITH STRESS

TEAM MEMBERENGAGEMENT

Content areas:PERSONAL LEADERSHIPTEAM LEADERSHIPORGANIZATIONAL LEADERSHIPTALENT MANAGEMENTPERFORMANCE MANAGEMENTCOACHING

LEADERSHIPDEVELOPMENT

Content areas:CLIENT DEVELOPMENTS OUTSIDE SALES SKILLSINSIDE SALES SKILLSEXECUTIVE SELLING SKILLSSUCCESSFUL NEGOTIATIONSPROFESSIONAL SALES MANAGEMENT

SALES EFFECTIVENESS

13

Page 15: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

14

S

Content areas:PROBLEM ANALYSISDECISION MAKINGADAPTING TO CHANGEPROJECT MANAGEMENTCHANGE MANAGEMENT

Content areas:BUILDING CUSTOMER LOYALTY TELEPHONE SERVICEINTERNAL CUSTOMER SERVICEBUILDING CUSTOMER PARTNERSHIPSSERVICE - BASED SELLINGLEADING AN EFECTIVE SERVICE ORGANIZATION

CUSTOMERSERVICE

Content areas:EFFECTIVE PREPARATIONDELIVERING WITH IMPACT HANDLING PRESSURE SITUATIONSTEAM RESENTATIONSFACILITATION SKILLSEXECUTIVE PRESENTATIONS

PRESENTATIONEFFECTIVENESS

PROCESSIMPROVEMENT//

Page 16: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

THE DALE CARNEGIE COURSE

Breakdown departmental silos

Create personal and organizational alignment

Open lines of communication

Build better relationships with colleagues, suppliers and customers

IT’S TIME TO GET HUMAN

AGAIN!

15

Page 17: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

16

Dale Carnegie Development ProcessIn the Dale Carnegie Course , you will experi-ence a time-tested methodology to aid in connecting your real experience to new concepts and support you in connecting those new concepts to your current and future reality. To accomplish this, we focus the train-ing in 4 key steps:

“People support a worldthey help create.”

—Dale Carnegie

Look around you at successful business people, leaders,

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disproportionately high number of Dale Carnegie Course

graduates.

The Dale Carnegie Course has transformed the careers of over 7

million graduates. And now we want to help you join the ranks of

the world’s most successful people.

Through a proprietary process that uses team dynamics and

intragroup activities, the course will help you master the

capabilities demanded in today’s tough business environment.

You’ll learn to strengthen interpersonal relations, manage stress

and handle fast - changing workplace conditions. You’ll be better

equipped to perform as a persuasive communicator, creative

problem - solver and focused leader. And you’ll develop a take -

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enthusiasm.

In short, the course will power you to move far beyond your

comfort zone as you stretch for and attain ambitious new goals. It

will also help you hone your skills using the 5 Drivers of Success:

 ����������������3��� ����������

 ��Strengthen People Skills

 ��Enhance Communication Skills

 ��Develop Leadership Skills

 ��Reduce Stress and Improve Your Attitude

Dale Carnegie Training �������������������������������������������

that distinguish top performers. These attributes have been

incorporated into a process that coaches you through a four -

phase continuous improvement cycle. The training emphasizes

the principles of success and shows you how to put them into

action every day. At the end of the program, you’ll have a solid

foundation on which to build lifelong professional growth and

performance improvement.

Develop Your Organization’s Competitive Edge - People

Page 18: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

Dale Carnegie Course Schedule

www.carnegiechina.com

For the most up-to-date listing ofclass schedules, and for more

information, please visit us online at:

17

Connect with other business professionals and achieve breakthrough goals

Apply a proven process to recall names and facts

Utilize a proven process to strengthen relationships

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Become more enthusiastic in day-to-day activities

Use past achievements as a springboard to future growth

Handle stress before it handles you

Persuasively communicate in a way so people are moved to action

Become more animated to energize and engage listeners

Express beliefs with power and conviction

Communicate clearly and concisely

Reduce self-consciousness and fear

Create an “all-win” environment

Explore methods to minimize resistance

Give positive feedback on the strengths in others

Use enthusiasm to reinvigorate your life

Deal with challenging interpersonal situations more effectively

0�����"���������������������������������

Keep lines of communication open even when you disagree

Increase your ability to manage worry and stress

Continuously apply Dale Carnegie principles

Inspire others to take action

Identify major successes and commit to continuous improvement

After this program, participants will be able to:

What Our Customers Are Saying

“Over the last two years we grew 29 and 24 percent. This year we have a good opportunity to have another year of strong growth. We could not have experienced this growth without Dale Carnegie Training.”

George LittlePresident

HDR Engineering, Inc.

Page 19: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

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THINK OUTSIDETHE BOX!

Leadership Training for Managers

Encourage innovation

Create and sustain change

Instill accountability

Develop alignment behind a vision and strategic plan

18

Page 20: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

19

“Management is abouthuman beings.”

— Peter F.Drucker

Look In today’s competitive environment, leaders are besieged by:

 ��Rapid change

 ��A multigenerational workforce

 ��Having to do much more with fewer resources

The paradigm shift from “managing” to “leading” in modern

organizations has been caused by a recognition of the dramatic

affect leadership principles have on organizational success.

Consensus, teamwork, bottom - up idea generation, alignment,

loyalty and commitment are just a few of the outcomes of the

switch from pushing people to achieve to pulling employees to

succeed.

You can generate similar outcomes for your team, department or

entire organization when you partner with Dale Carnegie

Training . Working with you, we will customize a program built

around the results you want to achieve. We will help you create

formal and informal leaders who are aligned with you and will help

drive your agenda.

In short, combining your dreams and vision with our unique

methodology will result in employees supporting a world they

helped create.

The only, sustainable competitive advantage is the innovation and

creativity of the employees of an organization.

A leadership culture provides the environment where innovation

and creativity can grow.

Develop Your Organization’s Competitive Edge - People

Companies use the

Leadership Training for

Managers Program to:

��Create and sustain changeinitiatives

��Install an innovation process thatinsures continuous improvementand bottom-line impact

��Align the organization behind acommon vision

��Develop a habit of fact-baseddecision-making at every level

��Strengthen and implementstrategic planning

��Build energy and trust up anddown the organization

��Create a values-based culture toinsure customer loyalty

Page 21: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

20

Dale Carnegie Training

Weber saves over $2 million in costs

LCustomer:

Fred Weber, Inc.

Type of business:

Construction

Number of employees:

800

ChallengeMuch of Fred Weber’s knowledge base was lost due to employee

retirements at a time when the company was making major

acquisitions. The new management coming up through the ranks

lacked the leadership skills needed to integrate the new operations.

SolutionDale Carnegie’s Leadership Training for Managers was tailored to

their issues by offering the right balance of team-building,

principles-based learning and practical skill development that helped

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environment that allowed individuals from across the company to

communicate and learn from each other.

ResultsNew innovation projects revealed opportunities that resulted in

saving over $2 million. In a one year period of intense growth, 76

employees assumed new leadership roles. With a new generation of

leaders,Weber is once again poised for growth.

What Our Customers Are Saying

“I can’t say enough about what this process has done for our company…. We gained the ability to ensure that we were all pursuing common goals. To have the entire organization aligned behind our chairman’s vision is power-ful and results in outstanding rewards for our employees and our shareholders.”

Tony Giordano Senior Vice President for Material Services

Fred Weber, Inc.

How to Work With Us

Any Dale Carnegie Training® program can be delivered directly to your staff on-site at your location. Our corporate consultants will work with you to achieve ��������������<�������������������������organization.

Page 22: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

The Sales Advantage

Get in front of more prospects --

Build credibility and trust --

Develop relationships that produce steady,reliable sales over time.

IT'S TIME TO REPLACE SCREEN-TIME

WITH FACE-TIME!

21

Page 23: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

22

70% of sales forces report a minimum 20% increase in sales using the Dale Carnegie process.

You know sales is a complex process. And the key to sales success is

getting the process to work right for your sales force so your custom-

�������������������������������

 ��Quotas keep growing

 ��It’s tougher to get to decision-makers

 ������������������������������������������������������������������������� 

marketplace

 ��Customers demand much more

 ��Your own company wants to “raise the bar” of sales

performance

What has worked in the past doesn’t seem to be working anymore.

The Sales Advantage program provides a process for businesses that

insist on beating the competition year after year.

Our improved program can be customized to target your key

performance gaps and top sales goals. Your sales force will receive

training that zeroes in on the right level of experience and the

specialized needs of your business. Knowing that convenience is

important to you, we can arrange to conduct training sessions at your

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people and your business.

The Sales Advantage program gives your sales force new

proprietary tools and techniques, practical “front-line” knowledge,

and exclusive insights from professionals about the fast-changing

challenges of sales. Participants take away a mastery of the sales

����������������������������������������������;������ ���� �������

selling issues such as how to:

��Win appointments with key players

��Handle questions and objections

��Close more sales

The new Sales Advantage program delivers remarkably improved sales performance. You’ll measure it by how you and your

��������������������������������������������������������������������������������������������������� ������������

Best of all, you’ll see improved results on the bottom line!

Develop Your Organization’s Competitive Edge - People

Companies use the Sales

Advantage Program to:

��Install and coach to a corporate sales process that creates partnerships

��Improve the accuracy of salesforecasting

��Identify and close performancegaps

��Develop accountability at all levels

��Help sales people sell on value –not price

��Improve sales force productivity

��Create a sales culture that has awinning attitude

��Communicate proactively

��Obtain repeat business and new referrals

��Turn personal gains into business results

Page 24: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

23

“We normally sell about $50K to $75K worth

of equipment...This year,we sold $350K.”

Customer:

John Deere

Type of business:

Agriculture/Farming

Number of employees:

46,000 worldwide

ChallengeWith increased competition in the farming and agriculture industry,

John Deere could no longer rely on its reputation to gain revenue,

therefore the company decided that it was time to focus on

improving the sales skills of employees so that they focused their

selling techniques on the value of John Deere's products and services.

SolutionDale Carnegie Training®'s global franchise network mirrored Deere's

decentralized dealership model. Also, its localized learning capability

supported the kind of specialized regional training that John Deere

was looking for. The trainers, understanding the local agricultural

conditions, worked alongside Deere's territory managers to identify

������ �������������������������

ResultsAt the end of the training, Deere's dealers came away with a

newfound belief in their own abilities to communicate and sell.They

are eager to share what they know and are better equipped to

engage their customers through learning how to build successful

relationships based on trust and respect. John Deere’s Maine

Dealership can attest to these results as they’ve achieved nearly a

500% increase in sales.

How toWork With Us

Any Dale Carnegie Training® program can be delivered directly to your staff on-site at your location. Our corporate consultants will work with you to achieve ��������������<�������������������������organization.

What Our Customers Are Saying

“As a rule we normally sell about $50,000 to $75,000 worth of equipment during an Open House event. This year, we sold $350,000 worth of equipment in the same time frame.”

John Deere’s Maine Dealership

Page 25: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

High Impact Presentations

,,

AND AND

TO REALLY CONNECTGET OUT FROMBEHIND THE SCREEN

GO LIVE!

TO REALLY CONNECTGET OUT FROMBEHIND THE SCREEN

GO LIVE!

Empower employees to:

Present compelling messages

N��<���������������������������

3��������������������������

>�����������������������������

24

Page 26: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

25

Communicators get ideas across withenthusiasm and poise.

Consider some challenges:

 ��Persuading customers to buy a new product.

 ��Getting employees to embrace a major change initiative.

 ��Urging competitors to engage in a collaborative venture.

 ��Missing great opportunities because of an ineffective

presentation.

 ��Derailing a promising employee because of fear and nervous

ness in front of senior management.

How do companies succeed at turning such communication

challenges into gains for the business?

Dale Carnegie Training® knows the answer.

For 100 years, Dale Carnegie Training® has been giving

business people the tools to successfully build their case. And

today we excel at empowering employees to communicate boldly

before any constituency, under any conditions. We deliver critical

methods and techniques people can draw on to present

�����������������!�������������������������������������!�����

help generate new growth.

#�� ���������� ����!��� ���������� ���� ���������� �����������������!�

���������!� ��������������� ������������ �������� �������������

And we incorporated this knowledge into our proprietary process.

The process focuses on structuring a presentation, building

credibility, and selling the idea. how to use voice and gesture to

create a strong impression, how to handle formal speech,

impromptu remarks, or a contentious press conference.

It is experience that makes a marked difference in business results.

You’ll see measurable gains in better communication, enhanced

company image, the increased sales of products and services. . .

and on the bottom line.

DevelopYour Organization’s Competitive Edge - People

Companies use the High

Impact Presentations

Program to:

��Give people at all levels the skillsto sell their ideas

��Help sales people and executivesmake presentations that win thebusiness

��Assist technical professionals withclient presentations

��Improve the company’s imagethrough the professionalism of its staff

������������ �� ������������ �future leaders

��Prepare executives for mediaappearances

Page 27: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

26

Dale CarnegieTraining® helps improve

presentation effectiveness to the 90th

percentile

Customer:A Healthcare Performance Measurement & Improvement Service Company

Type of business:Healthcare

Number of employees:560

ChallengeMaintaining rapid growth and category leadership in such a competitive industry places tremendous demands on employees to grow personally and take on the responsibilities of leadership at an accelerated pace. “We looked for a company that had both a national reputation and local support. Dale Carnegie Training® complements our internal training efforts by providing a well-structured program for improving perfor-mance,” says the Director of Customer Service. The company needed to expand the capability of its service and sales teams, especially the individuals that would travel to client sites to deliver presentations.

SolutionDale Carnegie Training® delivered a customized program centered around Presentation Effectiveness. The program incorporates a variety of training methods, including group interaction, one-on-one critiques and facilitation.

Results#���������������������������#���������������������������������������-cant. To measure performance, internal surveys of the attendees at every presentation where taken. Since engaging Dale Carnegie®, the average score for Likelihood to Recommend this Speaker has increased from 85 to 90, and the average score for Presentation Style has increased from 84 to 90. More importantly, the number of trained service consultants on the road presenting to clients has more than doubled, providing the company with many more opportunities to provide improvement solutions and stay out in front of the competition. Dale Carnegie® is now part of the company's employee orientation program.

How toWork With Us

Any Dale Carnegie Training® program can be delivered directly to your staff on-site at your location. Our corporate consultants will work with you to achieve ��������������<�������������������������organization.

What Our Customers Are Saying

“Gaining credibility was a critical step � �������� ������������ �������������������� ��� �������� ���� ��� ���Training® complements our internal ���� � �� ������� ��� ������� �� �� ���� ������������ �������� ���� ������� ��������� ����

�����������������!���������������������������A Healthcare Performance Measurement &

"������ ��!���������� �

For more inf������� �����t us online at

www.carnegiechina.com

Page 28: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

27

MotivationalLeadership

“Leadership is the art of getting someone else to do something you want done because he wants to do it.”

- Dwight Eisenhower

It has been said that only we can motivate ourselves. In other wods, each individual is responsible for

maintaining their own energy, drive, and consistent productivity. While most of us see that this is clearly true

to a large extent, it is still the responsibility of leaders to create a work environment where this is encouraged

to happen.

Leaders are the souls of any organization, they represent the corporate image. “Motivational Leadership”

����������������������������������������������� ���������!���������������������������

The two days “Motivational Leadership” can help leaders to discover the essence of successful leadership; how

to develop people through understanding, empathizing, and positively being interested in others; by

strengthening leadership communication, you become a more effective leader whom knows how to unleash

human potential; you will have the ability to motivate others and lead effective teams to maximize

organizational results.

Stop control and start motivate your team!

You will learn to

● Develop leadership professionalism

● Pull people together

● 6�������������������������

● Earn trust and respect

● Coach and develop team members

● Build strong sense of accountability and sense of belonging

● Maximize team spirit

● Motivate teams through clear vision and goals

Companies use the Motivational Leadership to

● Build a more professional executive image

● Enhance positive atmosphere to strengthen team adhersiveness

● Improve communication skills to increase understanding and gain more cooperation

● N������������������������������������������������������others at work

● Develop human sensitivity and help others to work on their strengths

● Coach to improve performance

● Motivate teams through clear vision and goals

Page 29: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

�����������������������������������~����������������������������������� ���������!��������������������

���������!����������������������������������������������������������������������������������������������������

of our lives? Why not start developing these critical skills as young adults?

A����������4&��&�A�����7�������;������������������������������������������4&�������������������������������

3�� ���������!� ���� �������� ��� ���������� ����� �����!� ����� ���������� ���� ����������� ������!� ����

���������� ��������� �� ������;�� ������� #���!� ��� ���� ������ �"������ ������ ���� ����� ��������� .����� �����;�

����������������������������������������������!��������������������������� Let the Dale Carnegie

.��������������������������������������������������������������

Carnegie Youth / College ProgramEffective Communication and Human Relations

【Who Should Attend】Junior / senior high school students college students

● ��������� ���������

● ����������������������������������������������������

● ��������������������������������������������������������

● )�������������������������������

● ��������������������������������������������������������

● �����������������������������������������������������

● ������������������������������

Dale Carnegie Youth Class can help you

What our customers are saying

���� �3���������!����������3����� �.��������N��������

6����������������������������#������������������������������������������������������������������������������������������������������������������������������������������������������������

28

Page 30: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

Hotline Support : 0800-033-398 http://www.carnegie.com.tw

Leadership Communication Team Engagement

Notes

29

Page 31: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

AutomotiveAudiAuto 2000BMW AG (Wallis Motors RT)DaimlerChrysler Mexico S.A. de

C.V. / Mercedes BenzFord Motor CompanyGeneral Motors Acceptance Corp.GM AC Delco Gwinnett Place HondaMercedes-BenzPilkington Automotive LimitedPorsche AG (Hungaria Kft)Quality DealershipsSkodaToyota Astra MotorToyota Motor Sales, U.S.A.

Communications & Information Systems

ABC Cable Networks GroupAlcatel IndonesiaAmpro Computers, Inc.Aspect CommunicationsAT&TBellsouth TelecommunicationsClear Channel CommunicationComcast CableComputer Associates InternationalCox CommunicationsGlobe TelecomInformation Support Services LtdMeyer CommunicationsStandard & Poor’sSunComTelkomselTELMEXTime Warner CableVerizonWestel Mobile Telecommunication Co.

EducationCardean UniversityColorado State UniversityFordham UniversityHarvard UniversityLondon Business SchoolPenn State UniversityPurdue UniversitySt. Lawrence UniversityUniversitas SurabayaUniversidade PotiguarUniversitas Kristen PetraWashington State University

Energy ServicesAlstom PowerBP ChemicalsChevron Energy SolutionsEXXONMOBILKondur PetroleumKuwait Oil CompanyPhilipinas Shell PetroleumShell Oil Products

Financial & Insurance ServicesABN Amro BankAEGON Insurance Co.AetnaAl Rajhi BankAutoOne InsuranceAxa InsuranceAhold Financial ServicesAllstate Insurance CompanyAmerican ExpressAmerican Equity Investment LifeBanco de MéxicoBank of AmericaBank Central AsiaBank of New YorkBank of Tokyo-MitsubishiBMW Financial Services Charles SchwabCigna InsuranceCitigroupCommercial Bank of Kuwait (CBK)Community National BankDeloitte & ToucheDiscover CardEmpire BlueCross BlueShieldEquitasFarmers Insurance GroupFirst Community BankFleet BankFlorida First BankHawaii USA Federal Credit UnionHousing Authority Insurance BankJP Morgan ChaseKPMGMerrill LynchMoneycentreMunicipal Credit UnionNavy Army Federal Credit UnionNordea Bank SverigeProgressive InsurancePrudentialife Plans Inc.Sovereign BankState Bank of IndiaWashington Mutual

Food & BeverageAnheuser BuschButter Krust Baking CompanyCampbell Soup CompanyCargillCoca Cola EnterprisesCoors Brewing CompanyFrito LayHatfield Quality MeatsHormel Foods InterbrewNational BeefNestle Purina ABPepperidge Farm, Inc.Sara Lee CorporationStanfilco a Division of Dole PhilsUnileverYUM! Brands, Inc.

Healthcare & PharmaceuticalsAbbot Laboratories, Inc.AstraZenecaAventis Co.Bayada NursesBayer Inc.Bayer IndonesiaBoulder Community HospitalBristol Myers SquibbCapital Health Management GroupCareCentric, Inc.Charleston Naval HospitalDankos Laboratories TbkEvans Vaccines LtdGlaxoSmithKlineHealth Point Medical GroupIDEXXImClone SystemsJacob HeathcareJohnson & JohnsonKwong Wah HospitalLaboratorium Klinik Prod.Lab Klinik ProdiaMedical Center, Upstate CaliforniaMerck & Co.Parmed Pharmaceuticals, Inc.Quest DiagnosticsUS Department of Health and

Human ServicesWarren Hospital

HospitalityAladdin Resort & CasinoArgosy CasinosClarion HotelDwidaya Tour & TravelFour Seasons Hotel, Las VegasHampton Inn & SuitesHilton HotelsHotel Caesar ParkHotel KristalInterContinental Buenos AiresKahala Mandarin Oriental HawaiiPalmer House Hilton Radisson HotelsThe Breakers Palm Beach

Manufacturing/ShippingAdidasAlcan PackagingAlumindo Light MetalAstra InternationalBASFBaker Concrete ConstructionCaterpillar, Inc.DelamiDOW ChemicalDupont IndonesiaFCXFederal Express Corp.Hitachi Metals America, LTDHoneywellHong Kong Oxygen & Acetylene Co. Ltd Hunter Douglas

Indah Kiat Pulp & PaperIngeniería Gastronómica S.A.Ingersoll-RandInnogyInternational TruckJanPakJohn Deere Lear CorporationLiz ClaiborneMarvin DevelopmentMitsui O.S.K. Lines, Ltd.Multi GarmenjayaNucor Steel-IndianaPhilip MorrisRobb and StuckySamuderaSappi UKSecuritasSolutiaStar Shipping Argentina S.A.Superior Manufacturing & HydraulicsSynthesTarget Worldwide ExpressTetra Pak PTThomas & Betts Tirtha RIAUnited DistrubutorsUSA Screen Printing3M Company

RetailACE HardwareAhold Best BuyBlockbusterConn'sCostco WholesaleDominos PizzaEMHCO (Dunkin Donuts)Enterprise Rent-A-CarFila USAHome DepotHy-VeeJeld-WenMcDonald’s CorporationOutback SteakhouseRadco Food StoresRadio ShackStaplesStop and ShopTarget CorporationTaskers DIYTJ MaxxWal-MartWawaWeis Markets

Service Companies1-800-FLOWERS.COMADT Security Systems, Inc.American Dental ServiceAmerican Heart AssociationAmerican Red CrossAmerican Society for Quality

ARAMARKBonita Springs UtilitiesBBC WorldwideChicago BullsCinecolor ArgentinaDixie Plumbing ServicesFinning Inc. (Canada)Hapag-LloydHDR EngineeringJasa MargaKaplan Higher EducationK-ForceKier GroupManpowerManchester City Football ClubMarch of DimesMorgan ColeMcCann Erickson IndonesiaNorthrop Grumman NYC Department of CorrectionsNYC TransitNational Service CooperativeOcean International Suppliers, Inc.Pal Indonesia PTPaychecx, Inc.Perini Building CompanyPlumbase LtdPractice WorksReed & Mackay Travel LtdSkanska USAStructure ToneSuperior Ambulance Service, Inc.Thomson Learning IberoamericaUCI UKUnited States Postal OfficeUnited WaterUnited Way of AmericaUS CoastguardUS Food ServiceUS NavyUnicefUnited TractorsUS Department of Veteran AffairsWinholesale/Primus

TechnologyAmcom SoftwareAppleApplied SystemsBinatone Electronics International LtdCiudad InternetGatewayIBMIntelMicrosoftMotorolaOracleVoxCom WebMD

Copyright © 2011 Dale Carnegie & Associates, Inc. All rights reserved.

9090820

The Bottom Line...THE DALE CARNEGIE COURSE®

DELIVERS RESULTS

The vast majority of Dale CarnegieTraining® local franchising organizations in

the U.S. have been accredited by theAccrediting Council for Continuing

Education and Training (ACCET).

Page 32: Course Overview - carnegie.com.t · 1987 1990 1995 John Hei launches the first Chinese Dale Carnegie Course in Taiwan and becomes the top franchise in the world. 1987 Life magazine

Dale Carnegie Training Product Development Quality Systems is ISO 9001 Certified.

Our courses are in compliance with the rigorous control standards of the American Council on Education (ACE) and, as such, are considered of “college level” quality.

It’s time to get human again with Dale Carnegie Training – the Original and still the best resource for developing the people side of business.

We are approved through the GSA Federal Supply Schedule #GS- 10F- 0329K to offer our products and services to federal government agencies.

All our local sponsoring organization in the U.S. and Canada have been accredited by the Accrediting Council for Continuing Education and Training (ACCET)

Federal Supply Schedule

Taipei : 30 Beiping East Road 4F, Zhongzheng District, Taipei City 100, Taiwan

Zhongli :400 Huanbei Road 5F-3, Zhongli City, Taoyuan County 320, Taiwan

Taichung : 367 Hankou Road Section 4 14F-A, North District, Taichung City 404, Taiwan

Kaohsiung :21 Yixin 2nd Road 15F, Qianzhen District, Kaohsiung City 806, Taiwan

Shanghai:1398 Siping Road, Tong Ji University German Center, Building B #1205, Shanghai

Suzhou :288 Dongping Street, Yinglian International Waibao Center 7F, Industrial Park of Suzhou, Jiangsu

Qindao :23 Hong Kong East Road, State University Sci-Tech Park #105, Qingdao, Shandong

Hangzhou :105 Tiyuchang Road, Kaixiya Building #1306, Hangzhou, Zhejiang