Course Notes and Activities Guide - HairDirections · 2017. 9. 25. · Observations: identify how...

Course Notes and Activities Guide

Fashion Forecasting

Color Geek: explore your haircolor genius

Success: tools to

www.HairDirections.com


Fashion Forecasting


ools to inspire, empower & elevate

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levate

Copyright © HairDirections, Inc. 1 Fashion Forecasting

Fashion Forecasting


About This Document This document is a supplement to the HairDirections class “Fashion Forecasting”

(it is not a standalone or comprehensive reference). As you watch the online

videos, you can follow along, take notes, and fill in the blanks.

This symbol denotes an activity where there is space for you to take notes,

answer a question, or complete a task. These activities are optional, but

completing them will help you better understand and retain the course material.

Fashion History

Fashion is cyclical. You can take elements and principles of past fashions and apply them to your future designs

Observations: identify how the hairstyles follow clothing through the decades


(608) 235-2622

Fashion Forecasting Fundamentals

We can use Fashion Forecasting to promote: Inspiration Creativity Focus

Hair and make-up trends generally follow

clothing fashion by about 3 years

Analyze clothing to create new designs

Take your cues from:

Textures Colors Cut of the fabric, etc.


Elements of Design

The 5 Elements of Design are the foundation of your hairstyle. Outline the key points of each Element of Design

in the space provided below.

Form Volume

Line

Vertical

Horizontal

Diagonal

Curved

Movement Color

Principles of Design

Applying the 5 Art Principles of Design will tie your hairstyles together. We can use the Principals to create the

most flattering styles for our clients. Outline the key points of each Principle of Design in the space provided

below.

Balance Proportion

Rhythm

Emphasis

Unity

Proportion


Vintage Fashion Analysis Exercise

In this section you will analyze an outfit, and then create a hairstyle sketch based on your analysis.

Analyze the Clothing Trends

Texture - What does it look and feel like? What is it

made out of (natural or man-made)?

Color - Tone of color, Intensity of color, Monochromatic

or multi-colored or patterned?

Cut - Hem lines are usually an indicator of hair length.

Is the cut symmetrical or asymmetrical? Lots of fabric

or minimal fabric? Sleek fitting or billowing and flowing?

About Your Design

It’s all subjective

It’s not a test and there are no right or

wrong answers

This is about using clothing trends to get

your creativity flowing and inspire you

Combine elements and principles of

design with current clothing fashion trends

to create your own new styles


Create

Conception to

Creation

Can your vision be

created with your

client’s hair type, tools

available to you, and

your technical skills?

Can your client recreate

their look at home?

Factor the client’s

budget and

maintenance schedule

into your plan

Have a plan in mind

before you have your

scissors in hand

As you form your design

concept, keep in mind

what tools and

techniques will be

needed to create it

Finding Inspiration

Artistic inspiration is created through experiences, emotions, and

talent. This class focuses on using clothing to find inspiration, but

you can use the tools and techniques from this class and apply

them to any source of inspiration you find in your life.

Inspiration

Creation

Inspiration


Mainstream Fashion Analysis Exercise

Analyze the clothing shown on the screen, and then create a hairstyle sketch based on your analysis.

Remember to note the texture, color, and cut of the fabric.

Create


Put Fashion to Work for Your Clients!

Use the mainstream clothing shown previously to design a hairstyle on the two head forms below. Keep in

mind facial shapes and features, hair texture, density, etc. Remember to accentuate the positive and minimize

the less flattering.


Use Fashion Forecasting to increase

your paycheck

Salon Promotions and Events

Fall and Spring Fashion Promo’s

Shopping Spree Promo

Fashion VIP Night

Create a plan for promoting Fashion Forecasting

in your salon

Perform thorough consultations

Tell the client what you are designing and why

Offer additional services to help clients achieve

their desired look

Give clients the knowledge and tools to recreate

their look at home

Get inspired! Put Fashion Forecasting to work for you!

What services, products, and tools can you offer your clients to help them get the look they want, and recreate

their look at home?

Copyright © HairDirections, Inc. 1 Color Geek

Color Geek: Explore Your Haircolor Genius


About This Document This document is a supplement to the HairDirections class “Color Geek: Explore

Your Haircolor Genius” (it is not a standalone or comprehensive reference). As

you watch the online videos, you can follow along, take notes, and fill in the

blanks.




Always be guided by your manufacturer

This seminar is intended as a supplement to the education from the manufacturer of your color line

Always read and follow the Manufacturer’s Directions

Always strand test for accuracy

Do not perform services on damaged hair

Results will vary from color line to color line, and from client to client

Color Wheel

Fill in the blanks below


(608) 235-2622

Primary Colors ___________________

___________________

___________________

Secondary Colors ___________________

___________________

___________________

Complimentary Colors

__________________and__________________

__________________and__________________

__________________and__________________

Complete the color wheel using colored

pencils or by writing the name of each color

in the appropriate place


Natural Hair Color Foundations

Eumelanin are the black and brown

pigments that occur naturally in the hair

Pheomelanin are the red and gold pigments

that occur naturally in the hair

All natural hair color has a mix of eumelanin

and pheomelanin in varying amounts ,

depending on the hair’s color

Darker hair has more melanin

Shade in the natural hair color foundations

1-5* 5-6* 6-7* 8-9* 9-10*

*approximations only

1. Natural Level and Tone

2. Desired Color

3. % of Grey or White

4. Previous Chemicals/Color

Haircolor won’t lift haircolor uniformly,

accurately or predictably

Haircolor on top of haircolor makes

final results darker

Metallic dyes may have adverse

reactions to oxidizers

Henna can prevent even penetration

Many home colors can leave a buildup

on the hair

Chemical services can cause porosity

and elasticity issues in the hair (might

need to refuse service)

5. Texture

6. Porosity

Low/Poor

Average

High/over porous

Extreme

7. Elasticity

Hair Analysis

American Shades of Lift System

Lift is controlled by the level of color used

20 Volume developer is standard

The “Developer” section that follows this

segment does not apply to this system, so

please disregard

Example:

Desired level (DL) 7

Natural level (NL) 4

DL-NL=X DL+X=Y use level Y

7-4=3 7+3=10 use level 10

OR

DL*2=X X-NL=Y use level Y

7*2=14 14-4=10 use level 10

European Level System

The level you select is the level that

is used

Lift is controlled by the Developer

Most color lines use the European

Level System

Notes:


Developers

The graphs below illustrate how lift is influenced by developer type, volume, and the texture of the hair. Important note: These graphs are approximations only, and results will vary from color line to color line. Always be guided by your manufacturer’s directions.

There is less deposit in a level 9 than in a level 7. Adjust your color formulations as necessary.

0

1

2

3

4

10 Vol.

20 Vol.

30 Vol.

40 Vol.

Fine Medium Coarse

0

1

2

3

4

5

10 Vol.

20 Vol.

30 Vol.

40 Vol.

Fine Medium Coarse

Liquid Developer Crème Developer

LIF

T

LIF

T

Formulation 1 (European)

Natural level 6

Desired level 8/0 (8N)

% grey or white 0%

Previous chem./color None

Texture Average

Porosity Average

Elasticity Average

Color Type: Developer:

Level: Tone:

Timing:

Method:

Special Considerations:


HairColor Challenges

Fill in the blank – Brassiness, Color Fading, Color Balancing, Hot Roots

Brassiness exists because of the natural occurring _______________________ and Pheomelanin.

Color Fading happens more rapidly when the __________________________ is damaged.

Color Balancing should only be done when ______________________.

Hot Roots can be prevented by _____________________________ your color formulation.

Fill in two formulations that can help prevent Hot Roots

Formulation 1 (American)

Natural level 6


% grey or white 0%


Texture Average

Porosity Average

Elasticity Average


Level: Tone:

Timing:

Method:


Formulation 2

Natural level 5


% grey or white 0%


Texture Coarse

Porosity Resistant

Elasticity Average


Level: Tone:

Timing:

Method:



Fill in the blank – Grey Coverage

Grey Coverage can be maximized by using ____________________ based colors, using a level _____ or

lower, leaving it on ___________________, and adding heat. A ___________________ mix may also be

used to deposit more pigment, or a _______________________ technique can be used to "soften" the hair

before coloring.

RB BRB BBRB BBBRB

Brown-Out Progression

Fill in the blank – Brown-Outs

Brown-Outs can happen because color on top of color makes the haircolor ____________________.

The General Rule of Grey Coverage

25% grey = 1 part neutral 3 parts color

50% grey = 1 part neutral 1 part color

75% grey = 3 parts neutral 1 part color

Formulation 3 (Step 1)

Natural level 6

Desired level 6/40 (6RB)

% grey or white 50%

Previous chem./color 6/0 (6N)

Texture Coarse

Porosity Average

Elasticity Average


Level: Tone:

Timing:

Method:



Natural level 6

Desired level 6/40 (6RB)

% grey or white 50%


Texture Coarse

Porosity Average

Elasticity Average


Level: Tone:

Timing:

Method:



Fill in the blank – Fillers

Formulation 4

Natural level 6


% grey or white 75%


Texture Coarse

Porosity Resistant

Elasticity Average

Grey not covered well enough


Level: Tone:

Timing:

Method:


Working with Fillers

Hair that is too damaged may not accept the filler

or color. Check the porosity, elasticity, do the

sink/float test, and strand test Use ½ level to 1 level lighter if filling with a semi

or demi-permanent haircolor- color on color

makes color darker.

Consider the natural hair color foundations when

selecting the appropriate filler color

Fillers are necessary to prevent the hair from turning ______________________________ colors, and

they help increase the longevity of Haircolor.


Natural level 5


% grey or white 0%

Previous chem./color 11/1 (11A)

Texture Average

Porosity Over Porous

Elasticity Average


Level: Tone:

Timing:

Method:




Natural level 5


% grey or white 0%

Previous chem./color 11/1 (11A)

Texture Average


Elasticity Average


Level: Tone:

Timing:

Method:



Natural level 7


% grey or white 0%


Texture Average


Elasticity Average


Level: Tone:

Timing:

Method:



Natural level 7


% grey or white 0%


Texture Average


Elasticity Average


Level: Tone:

Timing:

Method:



Fill in the blank – High-lift Blondes

High-lift Blondes usually have a higher _______________________________ concentration in them to help

mask ____________________ undertones. They can deposit too much color in the ___________________

textured hair around the face if applied in this area too early.

Fill in the blank – Double Process Blondes, Color Removers

Double Process Blondes are tricky because the _______________________ area will process faster, and the

toner may __________________________ in porous areas, such as the ends.

Color Removers should be used after a _______________________ test.

Formulation 7

Natural level 6


% grey or white 0%


Texture Average

Porosity Average

Elasticity Average


Level: Tone:

Timing:

Method:


Color Challenge

Formulation 8

Natural level 7


% grey or white 0%

Texture Average


Elasticity Average


Level: Tone:

Timing:

Method:


Explore Your Haircolor Genius

Copyright © HairDirections, Inc. 1 Success

Success: Tools to Inspire, Empower & Elevate


About This Document This document is a supplement to the HairDirections class “Success: Tools to

Inspire, Empower & Elevate” (it is not a standalone or comprehensive reference).

As you watch the online videos, you can follow along, take notes, and fill in the

blanks.




The definition of success is based on

what’s important to you. What is your

definition of success?

Our Belief

We do NOT believe in trying to sell people things they do not need

We do NOT believe in being “pushy”

We DO believe that industry professionals deserve to make money and be successful

We DO believe in excellent guest service and education

We DO believe that if you practice with integrity and sincerity it will come thru that way to your client

We DO believe in the philosophy: If you give enough people what they want, you will get what you want in

return

Know Your Numbers It’s important for you to know your key numbers which include: Rebook Rate, Retail to Service Ratio, Average

Hourly Intake, and Average Ticket. These numbers can be calculated for you as an individual, or as an average

for an entire salon. These are powerful numbers that you can use to:

Be more successful

Set goals. As your skills improve, you can increase your goals and watch your paycheck grow

Track your progress to see where you are improving, and identify areas you need to work on

Rebook Rate

Rebook Rate Definition: The total number of guests that rebooked divided by the total number of guests

serviced multiplied by 100 equals the Rebook Rate

Rebook rate is an indicator of how loyal your clients are to you

Example #1: 15 rebooks / 20 total clients*100 = 75% Rebook Rate

Example #2: 10 rebooks / 20 total clients*100 = 50% Rebook Rate

Success is within reach!

Even the most famous and successful

people have experienced major failures.

A common characteristic of successful

people is that they do not give up.

You can make excuses or you can be

successful, but you can’t do both.


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Retail to Service Ratio

Retail to Service Ratio Definition: The total dollars of retail sold divided by the total dollars of services

provided multiplied by 100 equals the Retail to Service Ratio

Retail to service ratio is a measure of how effective you are at selling retail to your clients

Example #1: $300 retail / $1200 services*100 = 25% Retail to Service Ratio

Example #2: $80 retail / $400 services*100 = 20% Retail to Service Ratio

Average Hourly Intake for Services

Average Hourly Intake for Services Definition: The total service dollars brought in to the salon divided by

the total hours worked equals the Average Hourly Intake

Average hourly intake is a measure of how productive you are as a service provider

Example #1: $1600 / 40 hours = $40 Average Hourly Intake

Example #2: $600 / 30 hours = $20 Average Hourly Intake

Average Ticket for Services

Average Ticket for Services Definition: The total service dollars brought in to the salon divided by the total

number of guests equals the Average Ticket

Average ticket lets you know how much money each client is spending with you on average

Example #1: $1200/20 people = $60 Average Ticket

Example #2: $400/20 people = $20 Average Ticket

The HairDirections 7 Step Consultation The HairDirections 7 step consultation is a simple yet

powerful tool that can help you in many ways:

Maps out the client’s whole experience

Builds client confidence in you and your abilities

Gives you an opening to recommend products and

services, or to suggest a new look

Gives you the opportunity to solve the client’s

problems

Ensures that you and your client are on the same

page

Repeat business: during this time the client will likely

decide whether they will trust you, listen to your

advice, and potentially return to you

Avoid problems: almost every customer oriented

problem or complaint in the salon can be traced back

to a breakdown in the 7 Step Consultation

You will save yourself a lot of headaches by following

the 7 Step Consultation (and make more money too!)

The 7 Steps in the consultation are:

(1) Greet

(2) State Service

(3) Problems

(4) Products

(5) Recommendations

(6) Price

(7) Re-state

Notes:


The 3 R's - The Simple Secrets to Money & Success Rebook, Retail, and Referral. Embrace the 3’R and use them to

increase client satisfaction and grow your paycheck.

R1: Rebooking

Why should you Rebook your clients?

What is the financial impact of Rebooking?

Why don’t clients Rebook?

How do you get them to Rebook?

What is your Rebook Rate Goal? ________%

What if your client won't Rebook? Find out why they do not want to, and address it. A few examples of how you

might address a client’s reason for not Rebooking are provided below.

Client Reason for not Rebooking Your Possible Response

I just don’t know where I’ll be, I’m busy I know how busy you are Sally. Why don’t we put you down in the best time slot for you, and if that doesn’t work just call me, and we’ll reschedule.

I won’t remember my appointment We do reminder calls the day before to remind you

Oh, I don’t have my date book with me

I book up really fast. Why don’t we put you down, and when you get home you can check and call me back if it doesn’t work.

If all else fails, give them a “landmark” to remember when to call you back, or you can flag their file so you can call them

Halloween is in 6 weeks, and you’ll be due by then. Give me a call before Halloween.

Ask with confidence and

use the right words

A major element of

successful rebooking is using

the right words and the

proper intonation. Here are a

few examples of “either-or”

questions you can use:

“Would you like to come back

in 4 weeks or 5?

I can set you up again in 5

weeks. Does Tuesday night

work, or is Wednesday

better?

I can schedule you for

another appointment next

month. Is 6:15 a good time

for you, or would you like to

come in earlier?


R2: Retail

Why should you recommend Retail? What is the financial impact of Retail?

Why don’t clients buy Retail? What if your client just won't buy retail?

What is your Retail to Service Ratio Goal? ________%

R3: Referrals

Why should you be asking your clients for Referrals?

What is the financial impact of Referrals?

How can you help your clients buy Retail?

It’s all in the way you present it

Make sure they understand the value of the product and what it

will do for them: “I recommend this shampoo because……”

Show them how much to use and how to use it

Place the bottle in their hand so they take ownership of it

Let it be the only thing they see on your station

Walk them to the retail shelf, pick up the bottle and say “This is

the conditioner I was telling you about to help you with (state

the problem)” and hand it to them


Top 10 Referral List – write down the top 10 people who you are going to ask to send you referrals

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

Goal Setting

The 8 steps of goal setting are summarized below

(1) Define your goal

a. Be specific

b. Choose something that can be

measured

c. Aim high, but be realistic

d. Set a deadline

(2) Write your goal down - put it someplace

where you will frequently see it

(3) Make a step by step plan

(4) Tell someone you trust

(5) Follow the plan

a. Think about being successful

b. Stick to the plan and make the effort

day in and day out

c. Don’t change your goals because it

seems too hard or because you think

you can’t

(6) Track your progress

(7) Celebrate your success

(8) Evaluate and make new goals

How do you get Referrals?

What is your Referral Goal? _______ referrals

per month

What do you want?

Creating a Successful Referral Plan

Offer an incentive to entice clients

Make the plan simple and easy for

clients to understand

Give the clients something to hand out

to the people they refer to you, such as

your business card

Ask each client for referrals

Include a method to track your referrals

so you can reward and thank the

people who sent them to you

Moving Forward

One size doesn't fit all - you need to figure out what works for you and your establishment. Take the tools and techniques you have learned today, make them your own, and put them to work for you!!!


Goal Setting Worksheet BELIEVE IN YOUR SUCCESS!

Goal:

Deadline for completing goal:_______________

Step by Step Plan of Action Completion Date

1

2

3

4

5

Support person:

Approach for Measuring Progress:

Reward upon goal completion:

Copyright

Copyright © HairDirections, Inc. All Rights Reserved. All material contained herein may not be reproduced, copied,

distributed, posted, imitated, or edited in any way without the express written permission of HairDirections, Inc. Audio and/or

video recording of this presentation is expressly forbidden. This publication/presentation contains clip art, photos, music, and

sound effects which are used by HairDirections under various End-User License Agreements and/or Royalty Free License

Agreements. The copyright for materials used under these End-User License Agreements and/or Royalty Free License

Agreements are retained by their respective owners, as applicable. Products and logos appearing in this class are

trademarked (™), restricted (®) and/or copyrighted (©), and are the exclusive property of their respective owners. The

inclusion and use of them in this class in no way implies any endorsement by or affiliation with the companies that

manufacture, distribute, and/or sell the products used in this class.

Limited Liability Statement

The materials and information included with this course (the “Course Materials”) were prepared and are presented by

HairDirections, Inc. for educational and information purposes only. Course Materials include all subject matter presented in

connection with coursework, whether provided in hard copy, audio or digital format or presented orally online or as part of a

live training event. Course Materials include all subject matter presented before, during, and after taking the online class. The

Course Materials were designed to fulfill the continuing education requirements for the state and license type(s) indicated in

the course description and do not constitute legal or medical advice. Course Materials include any questions answered by

HairDirections via phone and/or email. HairDirections, Inc. endeavors to provide the most current and comprehensive content

available; however the Course Materials may or may not reflect the most current legal, medical, licensing, licensee

responsibilities, or administrative code developments and the information presented is necessarily limited by time constraints.

Accordingly, the Course Materials are not promised or guaranteed to be 100% accurate or complete, and should not be

considered an indication of future results or developments within the cosmetology industry. HairDirections, Inc., its officers,

employees, independent contractors and affiliates expressly disclaim all liability in respect to actions taken or not taken based

on any or all of the contents of the Course Materials. Please use your own discretion in applying the information provided in

the Course Materials and consult an attorney, the appropriate licensing agency, medical specialist, accountant, financial

advisor, or other appropriate expert(s) for advice tailored to your specific circumstances.

Notes:

Course Notes and Activities Guide - HairDirections · 2017. 9. 25. · Observations: identify how...

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