COURSE

Growth Marketing Framework

1

Cost: R8 500 Duration: 12 weeksCommitment: 2 - 3 hrs per week

Certification + InternshipsOur internships are pre-professional work experiences that allow you to explore a digital marketing career, and gain practical skills and knowledge in a specific field of expertise.

We’ll Introduce Our 5 Penny Drop Moments

Clickability X Shareability X Distribution

#1

One Competitor Comment

#2

Research & planning

Publishing & optimisation

Promotion

Reporting & Insights

Opportunities

Promotion

Donut Marketing

#3

Traction Model

#4

We Need To Live Out Loud ”

“ #5

Our team.

Shaune Jordaan / CEO

Shaune leads the Webgrowth team, and he is passionate about delivering world-class results to brands, and building a digital culture that drives change. Shaune is hugely approachable and believes that data is the key to marketing success. Shaune Jordaan is the former Co-Founder/CEO of Saatchi & Saatchi Synergize, an award-winning performance digital marketing agency. Shaune has worked extensively across Africa, USA, UK, and EMEA, growing digital portfolio’s, and assisting with digital transformation. Shaune is one of Africa’s most experienced, awarded digital performance leaders. 

Jay Thomson / Chief Innovation Officer 

Jay leads strategy and drives digital innovation on both Webgrowth and Hoorah agency side. Jay is a big thinker, tech lead, and hugely ambitious, its something clients love the most about him. An internet pioneer, an entrepreneur, awards juror, speaker, mentor and investor. He co-founded Liquorice Africa, a multi-award winning digital agency with offices throughout the Southern Africa region, serving some of the most significant brands and clients in the region achieving international acclaim for the work done for clients.

Tasmin Kingma / Course Lecturer for Paid Media & Technology

Tasmin leads all media strategy at Hoorah digital. She is results driven and one of Africa’s brightest talents. Tasmin believes data tells the truth hence why her thinking is data first. Tasmin is the former Head of EMEA Operations atNMPi, an award-winning digital marketing agency, managing a team of 15 media specialists.  Tasmin has worked across EMEA managing and driving cross-channel performance for clients within Netherlands, UK, Germany, Spain and Africa. Cross-channel includes programmatic buying, social and paid search.

Neil Pursey / Course Lecturer for Inbound Marketing

Neil runs and drives all Hoorah’s digital inbound marketing strategies. Neil is passionate about results-driven digital, so conversions, sales and brand results is necessary to Neil. Neil Pursey is a digital educator and public speaker. In his speaking, Neil has championed the principle of using data to inform digital marketing strategies and has encouraged the pursuit of simplifying perceived complexity in the field of SEO, paid search, automated marketing and data analytics. Neil is a co-founder of the GROW Academy; an NGO focused on providing digital marketing training to over 1000 of South Africa’s under-resourced youth. He is also an instructor at AAA Advertising School, Silulo Ulutho Technologies and Tsiba Education.

The Course Curriculum

Keyword research

Competitor analysis

Content optimisation

Website architecture

Content promotion

Reporting

Landing pages

searc h intent

✓ Our approach to keyword research.

✓ Keyword influence on website

architecture.

✓ Keyword influence on social.

✓ Excel layout and planning.

✓ Tools we like to use.

“ Keyword research is the foundation to all our campaigns. Without it, we’d be lost.

You will learn the following

Keyword research

Keyword research

Competitor analysis

Content optimisation

Website architecture

Content promotion

Reporting

Landing pages

Website architecture

“ Too many websites have poor website architecture. Its level of importance is often underestimated.

You will learn the followingA

B

C

1

3

3

✓ Aligning website architecture to business

objectives.

✓ Integrating user intent and keywords.

✓ The secret art of URL structure.

✓ Introduction to content pillars and planning.

✓ Ecommerce vs static architecture.

✓ How to apply best practices to Wordpress.

Keyword research

Competitor analysis

Content optimisation

Website architecture

Content promotion

Reporting

Landing pages

Competitor analysisYou will learn the following

“ Your competitors can give you critical insight. Know where and how to find this data.

✓ The most important data.

✓ The correct tools to pull data.

✓ Where and how to find data.

✓ Getting strategic with the data.

Competitor analysis

Content optimisation

Content promotion

Reporting

Landing pages

Keyword research

Website architecture

Landing pages

You will learn the following

✓ Case studies that have worked.

✓ Key elements to every landing page.

✓ 2018 web design principles.

✓ Tools we like to use.

✓ Tracking and reporting.

“ Where it all comes together. Translate traffic into leads.

Competitor analysis

Content optimisation

Content promotion

Reporting

Landing pages

Keyword research

Website architecture

Content optimisation

You will learn the following

“ Content optimisation is no longer a tactic but rather astrategy.

✓ The new SEO for 2018.

✓ Building SEO into the editorial process.

✓ Optimising for click through’s.

✓ Combining Social and Search

optimisation.

✓ The importance of evergreen content.

✓ Tools we like to use.

Competitor analysis

Content optimisation

Content promotion

Reporting

Landing pages

Keyword research

Website architecture

✓ Importance of content packaging.

✓ Platforms to focus on in 2017.

✓ Aligning objectives to promotion KPI’s.

✓ The Webgrowth approach to promotion

techniques.

✓ When to use Adwords.

✓ When to use Social.

✓ When to use Email.

Content promotion Content creation

Content optimisation

Content promotion

You will learn the following

Competitor analysis

Content optimisation

Content promotion

Reporting

Landing pages

Keyword research

Website architecture

Reporting

You will learn the following

✓ Reporting formula:

Clickability X Shareability X Distribution.

✓ Aligning business objectives to reporting.

✓ Webgrowth’s preferred reporting layout.

✓ Tools we like to use.

Webgrowth’s course taught me all I needed to

know about digital marketing. It gave me the

foundation to launch into my internship. I love

how Webgrowth embraces continuous learning

and career growth. Their course was a life

changer for me.

Mojalefa Mothudi, Johannesburg- Search Engine Marketer

“

Thank you for your time

Sign up

If you have any questions, please email support@webgrowth.co.za