Course Description _ Institute of Business Management

COURSE DESCRIPTION

The courses offered by the College cover a w ide range of f ields. These courses are especially designed to provide students w ith a complete understanding

of the subject matter. The contents of the courses not only have an international perspective but are also discussed w ith respect to Pakistan’s environment.

Course Abbreviations & SequenceAccounting ACC

Advertising ADV

Business Communication COM

Computer Science CSC

Economics ECO

Educational Management EDM

Engineering ENG

Finance and Banking FIN

General Science GSC

Health Management MHM

Human Resource Management HRM

Language LAN

Law LAW

Management MAN

Management Information Systems MIS

Marketing MKT

Mathematics MTH

Policy Studies PLY

Pakistan/Islamic Studies PRL

Political Science PSC

Religious Studies REL

Supply Chain & Logistics Management SCM

Social Science SSC

Statistics STA

Tourist Services Management TSM

Please note that this list is subject to change. Details of courses, including information about the course activities and scheduling are

distributed by the faculty at the time of registration.

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Accounting

ACC 101/402 Introduction to Financial AccountingIntroduction to accounting, processing of accounting information, income measurement and adjusting entries, completion of the accounting cycle,

accounting/reporting for merchandising operations computerized accounting system, cash and short term investments, receivables, property, plant and

equipment natural resources and intangibles’ acquisition, depreciation, amortization and disposals, current liabilities and payroll and international accounting

standards 1 (revised), 2 and 16.

ACC 201 Intermediate Financial AccountingFinancial accounting and reporting, introduction to corporations, equity issues and income reporting, long-term liabilities, long-term investments, statement of

cash flow s, f inancial statement analysis, accounting for; taxation, leases, construction contracts and inf lation.

Pre-requisite: ACC 101

ACC 301/401 Introduction to Managerial and Cost AccountingThe course is designed to make students familiarize w ith product costing systems including job order costing, process costing, and joint products and by-

products. The course also covers budgetary planning & control systems including standard costing and variance analysis, cost/volume/prof it analysis,

performance measures evaluation etc. It gives students managerial accounting concepts applicable to planning, controlling & decision making.


ACC 302 Accounting and Financial Information SystemsInternal controls in manual & computerized accounting systems w ith emphasis on decision support systems, expert systems, business finance and

accounting. Utilization of computerized tools and/or packages. Development of f inancial functions using object oriented programming language.

Pre-requisite: ACC 101, CSC 203

ACC 303/403 Cost AccountingIntroduction to cost accounting, designing installation and operation of cost systems. Cost behavior, cost classif ication and cost book keeping, material control

procedure & costing methods, quantitative models for material planning & control. Control and accounting for labor costs and factory overhead. Costing

methods; job, batch, contract and process costing, joint product, by-product costing.

Pre-requisite: ACC 101/302

ACC 405 Internal Auditing and EDP AccountingIndependent appraisal function established w ithin an organization. Role and nature of internal auditing; intensive review of internal control; management

effectiveness audits; and f inancial audits from the point of view of the internal auditor. Students w ill also be exposed to real life audit environment cases.

Students w ill apply the EDP auditing techniques of integrated audit risk management, auditing of platforms, applications, and netw ork as appropriate.


ACC 410 Management AccountingThe course w ill cover cost accounting objectives, classif ications and systems. Study of cost concept in decision making, marginal costing and decision

making problems pricing and output decisions. Standard costing, budgetary control, management control systems, activity based costing, preparation and

interpretation of f inancial forecasts, cost control, total quality management and non financial risk management. Working capital management and quantitative

techniques learning curve, netw ork planning, operational research and cost reduction and linear programming w ill also be covered.


ACC 413 Managerial AccountingThis course is designed to familiarize students w ith product costing systems including job order costing, process costing, joint products and by-products. The

course also covers budgetary planning & control systems including standard costing and variance analysis, cost/volume/prof it analysis, performance

measures evaluation, etc. it gives students managerial accounting concepts applicable to planning, controlling & decision making.

ACC 501 Advanced Financial AccountingTo enable students to understand and learn accounting aspects of topics changes in partnership, head off ice/branch relationship, installment sales, business

combinations, foreign currency translation and bankruptcy and liquidation.

Pre-requisite: ACC 402 / ACC101

ACC 502 Advanced Managerial AccountingThis course covers the use of accounting data for managerial decision, control and planning purposes. Performs in-depth analysis of the various techniques



This course covers the use of accounting data for managerial decision, control and planning purposes. Performs in-depth analysis of the various techniques

and methods used by managers.

Pre-requisite: ACC 401/403/410

ACC 503 TaxationTax law is studied w ith special emphasis on w hat constitutes taxable income and allow able deductions for individual tax payers. It also includes a

comprehensive coverage and treatment of taxes as related to business prof its.


ACC 504 Accounting Information SystemsBasic Accounting terms & equations, transactions, closing, reversing and adjustment entries, variances, f inancial statements, inventory etc. Oracle f inancial

is an important part of the course.

Pre-requisite: MIS 401/402, ACC 302/402

ACC 505 AuditingIntroduction to the audit function in society. The environment, the process and the report of the public auditor are analyzed. Potential extensions to the audit

function are examined.


ACC 506 Analysis of Financial StatementsThe course begins by describing accounting standards of USA and international accounting standards w ith special focus on developing students’ capability

to standardize various companies’ financial statements. Develops a road map of f inancial analysis from both the creditor’s and equity investor’s point of view .


ADVERTISING

ADV 401 Principles of AdvertisingTo provide w orking know ledge of advertising w hile understanding various tools used for advertising to sell goods and services. Analysis of current issues

facing the business of advertising and the environment in w hich advertising operates, strategy development, media, creative development, w riting an

advertising plan and integration of other communications.

ADV 402 Advertising ManagementInvestigating the nature & scope of advertising and its place w ithin marketing strategy decisions and society. Examining the advertising management function

in its historical, social, legal and economics contexts. Studying methods of planning, preparing, placing and evaluating an advertising message in the

applicable media. In short, to develop an appreciation of the advertising process as it related to the advertiser, the advertising agency, the advertiser’s

customers and the public.

Pre-requisite: ADV401, MKT401

ADV 403 International Advertising and PromotionsAn intensive analysis of theoretical concepts and the practice of international advertising. Environmental considerations in international advertising, the

planning and execution of advertising w orldw ide, and the role of media in the debate surrounding standardization versus localization of w orldw ide

advertising campaigns for consumer/ industrial products and services.

Pre-requisite: MKT 401/509, ADV401/402

ADV 404 Advertising FinanceCost accounting w ith emphasis on managerial aspects of internal record-keeping and control systems in the advertising industry. The application of

managerial accounting practices to the agency setup.

ADV 405 Advertising ResearchThe acquisition, evaluation and analysis of information for advertising decision making w ith emphasis on understanding the scientif ic method, developing

explicit and measurable research objectives, selecting appropriate methodologies and analyzing data.

Pre-requisite: ADV401, MKT401, STA403

ADV 406 Advertising Strategy



A study of the theoretical foundations and the process of developing advertising and promotional strategy; methods of utilizing research data for developing

and evaluating advertising strategy.

Pre-requisite: ADV401/402/405, MKT401/509

ADV 407 Creative ProductionAn examination of the competing factors of “brilliant instinct” as opposed to the disciplines of the marketing process; the diligence of research & its

interpretation; strategic thinking & an understanding of positioning and brand identity, the considerations for cost effectiveness and the necessity for

teamw ork. Creative execution and the reasons behind its effectiveness w ill be covered as w ell as technical terms such as copy, captions and come-ons,

scripts, visuals & story boards, production techniques, innovations, styles & costs and communication values.

Pre-requisite: ADV401/402/405/406, MKT509

ADV 408 Client ManagementTo provide opportunities to practice advertising management by analyzing and discussing situations that arises in the course of advertising management. To

create future advertisers w ho have good command over strategic thinking, creative analysis and client management.

Pre-requisite: ADV401/402, MKT509/527

ADV 409 Advertising CampaignA presentation of the skills necessary to design, implement and manage advertising campaigns, w ith an emphasis on planning and decision making

procedures applied to specif ic advertising problems.

ADV 501 Creative ManagementProviding an understanding of the purpose and process of developing creative w ork in an advertising agency and all relevant issues in the creative process

from brief to market success.

Pre-requisite: ADV401/402

ADV 502 Trend TrackingDeveloping analytical skills and sensitivities necessary to identify and understand major social trends. To recognize the importance of emerging trends in an

increasingly global culture and marketing in the modern w orld.

Pre-requisite: ADV405

COMMUNICATIONS

COM 101 General EnglishThis course is designed to improve students’ understanding and use of English language and to inculcate a maturity of thought appropriate to students in their

pre-university year.

COM 102 Business Communication IInvolves the study of the fundamental principles of communication in organizations and the modern w orkplace. The aim of this course is to enhance the

verbal, non-verbal and listening skills of students. It helps to develop techniques in w riting letters, memos and minutes of meetings for effective and

successful communication w ith diverse audiences in the business environment.

Pre-requisite: COM 101

COM 201 Business Communication IIExamines the theories and principles of business w riting and their application in formal, informal, long and short report w riting. The aim of this course is to

teach appropriate techniques for delivering effective informational, persuasive and other oral presentations w ith the help of graphics and visuals in reports.


COM 202 Business and Professional SpeechExamines the theories and principles of business speech. Students learn strategies and techniques for effective listening, informational, persuasive and

public speaking, meetings, interview ing and group interaction.


COM 203 Methods in Business WritingAn examination of the theories and principles of business w riting. Students learn strategies and techniques for effective business messages such as memos



An examination of the theories and principles of business w riting. Students learn strategies and techniques for effective business messages such as memos

and letters. Moreover, it emphasizes both informational and analytical w riting.


COM 401 Business English (less proficient students)Provides an opportunity to enhance the w ritten and oral communication skills of students. It develops an understanding of different techniques for w riting

effective managerial messages such as memos, e-mails and letters and imparts skills of group interaction and other business related areas.

COM 402 Business CommunicationIncorporates principles of business w riting and their application through letters, memos and minutes of meetings. It also develops skills in w riting formal,

informal, long and short reports.

COM 403 Interpersonal Communication SkillsEnables the students to plan, organize and present their ideas in a logical w ay. It also provides GMAT-test techniques. It is an advanced course to help

develop listening, presentation and meeting skills. It encompasses group communication and interpersonal negotiation skills.


COM 404 Business Communication and Report WritingThis course incorporates principles of business w riting and their application in drafting letters, memos and minutes of meetings. It provides a detailed

understanding of the techniques needed to make formal, informal, long and short reports.

COMPUTER SCIENCE

CSC 102/400 Introduction to Computer ScienceIntroduction to computers, types, generation, units, methods of computing, algorithm development and number systems, f low of control, basic number codes,

overview of computer systems, using computer softw are.

CSC 103/401 Structured Programming LanguageThis course covers an understanding of the basic principles of procedural programming functional abstraction and the use of parameters, and describes the

attributes of the primitive type and operation in C language. It enables students to develop short programs using conditional statements and loops and using

functions, structure, linked list and file processing. Students are required to complete a project at the end of the course using C language.

CSC 105/402 Data Structure and Algorithms DesignThe course covers object oriented design, static and dynamic data structures (strings, stacks, queries, binary trees), recursion, searching and sorting.

Professional responsibility, advanced data structures and algorithms. Searching for graphs, hashing external sorting.

Pre-requisite: CSC103

CSC 201/403 Low Level Programming LanguageDigital computer organization, machine language, instruction execution, addressing techniques, digital representation of data symbolic coding and assembly

system; macros; conditional assembly; I/O control subroutine linkage, system and utility programs are covered in this course.


CSC 202 Digital Computer LogicIntroduction to sw itching logic and combination circuits, minimization techniques, Karanugh Map and Quin Mcclusky methods, Half Adders & Full Adders,

Combination circuits using MSI AND LSI Components. Introduction to Micro Programming.

Pre-requisite: GSC101 [Not Pre-requisite for BS (MIT)]

CSC 203 Object Oriented Programming LanguageThe course includes the basic concepts of object-oriented programming, functions, classes, linked list, procedures, Data Abstraction, Inheritance and

Polymorphism, Filing concept, Data retrieval and saving into Binary and Text f iles.


CSC 205 Computer Architecture & OrganizationsStudy of information set architecture, processor performance and design, data path, control (hardw are, micro programmed), pipelining, I/O memory



Study of information set architecture, processor performance and design, data path, control (hardw are, micro programmed), pipelining, I/O memory

organization w ith cache virtual memory.

Pre-requisite: CSC201, CSC202

CSC 206 Database Management SystemsThis course develops understanding of a database softw are package developed for microcomputer applications. Topics include on how to design implement,

and access a database. Entity relationship diagrams are emphasized in design. The use of macros, data conversion operations, linking, and complex selection

operations are used in implementation. Reports generation mechanism are covered along w ith custom designed menus and user interfaces.


CSC 208 Network Programming FrameworkThis course presents an overview of the technology, architecture and softw are used by the systems of netw ork connected computers. The course w ill

cover data transmission, local area netw ork architecture, netw ork protocols, internetw orking, distributed systems, security, and World Wide Web technology.

Students w ill w rite programs that run concurrently on multiple computers.


CSC 301 Theory of AutomataAutomata and formal language, regular expressions, Turing machines, recursive functions, formal languages, non-deterministic automata and push dow n

automata are the contents of this course.

Pre-requisite: MTH201

CSC 302 Multimedia TechnologiesThe course covers design, use and applications of multimedia systems. It introduces acquisition, compression, storage, retrieval and presentation of data

from dif ferent media such as images text, voice and video. Current multimedia tools w ould be used to develop multimedia projects.


CSC 303 Computer GraphicsThis course discusses the introduction to computer graphics hardw are, algorithms, and softw are. Topics include: line generators, affine transformations, line

and polygon clipping, splines, interactive techniques, perspective projection, solid modeling, hidden surface algorithms, lighting models, shading, and

animation. Substantial programming experience is required.


CSC 305 System Analysis & DesignThis course provides study of structured techniques in data processing applications, objectives, investigation, system models, design effectiveness,

procedures etc. Physical models, data models, project dictionary and project management tools and techniques are also covered as part of the course.


CSC 308 Operating Systems ConceptsTopics of the course includes softw are organization, translation, linkage, loading and executing, control programs for batch processing, time sharing and real

time application, accounting, communication betw een programs units, multiprogramming and multiprocessing system etc.


CSC 309 Microprocessor and ApplicationsThe course discusses the structure of Microprocessor, Bit slices and 8/16/32 bit microprocessors, processor architecture, registers, index and stack

pointers, address modes, I/O interface adapters, interface devices, system clock, clock phase and bit rates, memory read-w rite and read only, memory

mapping of I/O interrupts, handling of interrupts, direct memory access methodologies.


CSC 313 Numerical ComputingThis course covers the study of errors, calculations and importance in numerical computing, various methods of solution of non-linear equations, New ton’s

Method and Conditions of convergence. Interpolating polynomials, forw ard dif ferences, backw ard dif ferences, Error analysis, unequal spaced values,

inverse interpolation, numerical dif ferentiation, formula for higher derivatives, numerical integration, rectangular rules, trapezoidal rule Simpson’s 1/3, 3/8 and

14/15 rules Romberg’s approximation, Gauss’s quardrature, and Multiple Integrals.





CSC 345 Digital Image ProcessingDigital image fundamentals, image sampling & quantization problems, image modeling & geometry, image translation, rotation, convolution, FFT & DCT, Walsh

transform, histogram modif ication, edge linking & boundary detection, image compression techniques.


CSC 410 Data Communication & NetworkingData Communications and Netw ork Management Overview , Review of Computer Netw ork Technology, Standards, Models, and Language, SNMPv1 Netw ork

Management: Organization and Information Models, SNMPv1 Netw ork Management: Communication and Functional Models, SNMPv2, SNMPv3, RMON,

Broadband Netw ork Management: ATM Netw orks, Access Netw orks, Telecommunications Netw ork Management, Netw ork Management Tools and Systems,

Netw ork Management Applications, Web-Based Management, Introduction to Key Netw ork Services, Principles and Practices of Netw ork Security, Security

Threats and Methods to Avoid Them,


CSC 411 Compiler ConstructionThe course discusses the structure of compilers, Lexical analysis, syntax analysis, semantic analysis, abstract interpretation, Tree: pattern matching and

parsing and code generation.


CSC 412 Artificial IntelligenceThe course introduces the overview of AI applications area, predicate calculus and structures and strategies for state of space search. It also discusses the

Heuristic search, control and implementation of state apace search. An introduction to Prolog and LISP is also given. Other topics may also be covered are

Rule-based Expert Systems, Know ledge representation and Natural Languages.


CSC 414 Visual Programming LanguageA visual programming concepts are introduced w hich may cover the topics: using and customizing the development interface, application and class w izards,

resources, dialog boxes and control the gallery, w riting and using ActiveX controls, Optimizing and debugging, building macros w ith scripting language and

tools.

Pre-requisite: CSC 203

CSC 417 ProjectThe aim of this project is to bridge the gap betw een the academic study and training needed by industry and businesses. Students are initiated to w ork under

close faculty supervision, on real-w orld problems of suff icient magnitude. Project implementation and documentation are main concerns. The f inal report

should be comprehensive, w ell w ritten and organized to ref lect an effective approach to carry out the w ork involved. Application of concepts, techniques

and tools used to analyze, design and implementation of computer-based information systems in applied environment.

Pre-requisite: CSC 414, CSC 305

CSC 422 Parallel ComputingIntroduction to parallel computing, A review of parallel hardw are, Library-based and language-based approaches to parallel computing, Basic concepts of

parallel computing, Introduction to the Message Passing Interface (MPI) standard, Point-to-point MPI Communication, Higher MPI concepts including

communicators, groups, topologies, and derived data-types, Java-based MPI programming w ith MPJ Express, Performance modeling, debugging, and prof iling

of parallel programs, Parallel algorithms for sorting, generation of random numbers, and f inding shortest-path, Parallel implementation and analysis of matrix

algorithms including multiplication and decomposition


CSC 425 Advanced Operating SystemsThis course covers in detail many advanced topics in operating system design and implementation such as operating systems structuring, multi-threading and

synchronization and then moves on to systems issues in parallel and distributed computing systems. The course covers advanced topics in computer

operating systems w ith a special emphasis on distributed computing, and the services provided by distributed operating systems. Important topics include

naming, security, remote procedure call, netw orks, concurrency, transactions, parallel computing, shared memory, message passing, and scale.

Pre-requisite: CSC304.



CSC 427 Software EngineeringIntroduces the basic concepts & modern tools & techniques of softw are engineering, stresses the development of reliable & maintainable softw are via

systems requirements & specif ications, softw are design methodologies including object oriented design implementation, integration & testing, Computer-Aided

Softw are Engineering (CASE) tool set, etc.


CSC 428 Web EngineeringOverview of Protocols: TCP/IP, HTTP, Overview of 3-tier Architecture, Web Based Applications Architecture. Developing Front End Applications: Front End

Development Tools, HTML, DHTML, Scripting, Java Applets, ActiveX.


CSC 430 Decision Support SystemsAn introduction to the analysis, design, and application of information systems used in the direct support of management decision making, and to the use of

expert systems technology. This includes not only comprehending key ideas, concepts and facts, and the ability to restate them in dif ferent terms, but

extends to the ability to evaluate, assess and choose among alternative concepts and ideas, to relate and reconcile among them, to apply them to new

situations, and ultimately, to develop new concepts.


CSC 432 Systems AdministrationA survey of the tools and techniques used in the administration of computing systems, System installation, booting and halting the system, file systems and

directory permission structures, print and disk quotas, device configuration and management, user account administration, security, client administration, disk

maintenance, remote access, remote administration, the use of schedulers, and the use of advanced scripting to ease system administration tasks.


CSC 434/563 Software Quality AssuranceThis course extends Softw are Engineering concepts to focus upon quality, from the perspective of the softw are, user, customer, and support staff . Topics

included are softw are quality practices, user friendly systems design, modularity and structure, requirements coverage, systems architecture, designing from

test maintainability, and an overview of languages and their fit tow ard various target applications.


CSC 435/574 Distributed SystemsThe aim of this course is to provide students w ith an understanding of the principles, techniques, and practice in the design and implementation of distributed

systems, w ith a particular focus on infrastructure softw are. Concretely this includes: Present the principles underlying the functioning of distributed systems;

Create an aw areness of the major technical challenges in distributed systems design and implementation; Expose students to current technology and

distributed infrastructure softw are; Expose students to past and current research issues in the f ield of distributed systems; Provide experience in the

implementation of typical algorithms used in distributed systems.


CSC 436 Business Process Re-engineeringThe course covers the concepts of business process re-engineering, Guidelines, Planning phase, Redesign phase, Transition phase, Implementation phase.

Total quality management (TQM) techniques, How TQM and Re-engineering are dif ferent, Desktop computing and LANs, how re-engineering improves an

organization’s eff iciency. The ISO 9000 and TQM, Achieving TQM and the ISO 9000 directives.


CSC 438 Multi Tier ProgrammingThis course extends the theory and skills gained in the foundation course, and the object oriented programming course. Using numerous N-tier distributed

technologies, the student w ill gain experience in developing multi-tier applications using conducive programming language. Satisfying industries need for

distributed computing personnel; numerous leading-edge distributed computing technologies w ill be studied.


CSC 439 Software Architecture DesignThis course covers the fundamental design principles and strategies for softw are architecture and design. Design methodologies, architectural styles, quality

attributes, notations and documents, reference architecture, and pattern-oriented design, component- oriented design, service-oriented design, and interface

design in detail and design process are also discussed.




CSC 442 Human Computer InterfaceIt provides an introduction to human-computer interface design and evaluation, w ith an emphasis on graphical user interfaces for softw are products. Covers

design principles and theory, usability engineering methods, and selected basic research in the areas of human factors and human cognition, hands-on

application of learned principles using .NET or other languages.


CSC 443 Mobile ComputingThe course includes Mobile Information Device Profile (MIDP 2.0) programming using J2ME (de facto standard for mobile devices) to supplement the

introduction to w ireless Internet (WAN, LAN and PAN) covered in the classes. By the end of this course, you w ill have acquired a deep understanding of

various w ireless programming concepts and APIs and developed extensive know ledge that you can use to develop sophisticated MIDP applications.

Pre-requisite: CSC410, CSC414, CSC425

CSC 444 Electronic CommerceThis course emphasizes organizational issues related to electronic commerce, such as business models for B2B or B2C e-commerce, technology

infrastructure, electronic payment mechanisms, information privacy, and competitive advantage.


CSC 445 Network SecurityIntroduction; Cryptology and simple cryptosystems; Conventional encryption techniques; Stream and block ciphers; DES; More on Block Ciphers; The

Advanced Encryption Standard. Confidentiality & Message authentication: Hash functions; Number theory and algorithm complexity; Public key Encryption.

RSA and Discrete Logarithms; Elliptic curves; Digital signatures. Key management schemes; Identif ication schemes; Dial-up security. E-mail security, PGP, S-

MIME; Kerberos and directory authentication. Emerging Internet security standards; SET; SSL and IPsec; VPNs; Firew alls; Viruses; Miscellaneous topics.


CSC 447 Object Oriented Database Management SystemsIntroduces principles of design, implementation and management of database systems. Studies important data models including entity relationship, relational

and object-oriented, emphasizing relational model. Also includes f ile systems concurrency control and distributed databases. How the principles of design

impact on the design of database management systems; develop an entity relationship diagram to respond to a data management issue; dif ferentiate betw een

relational and object-oriented database management systems; develop and use strategies to plan and implement a database management system; and provide

examples of f ile system concurrency control and distributed databases.


CSC 448 Digital Signal ProcessingOne- and N-dimensional signals and systems, Sampling theorem, Discrete-time Fourier transform, discrete Fourier transform, fast Fourier transform, z-

transforms: stability and minimum phase signals/systems, Linear f iltering of signal: Time domain: Difference equations and convolution, Impulse invariance,

bilinear transform, FIR f ilter design, 2D f ilter design, Statistical signal processing: Stochastic signals: correlation functions and pow er density spectra, Optimal

filtering: Wiener f ilters, Adaptive f ilters: LMS and array processing.


CSC 451 Telecommunication SystemsIntroduction to media, bandw idth and noise. Tw isted pair (UTP, STP), coaxial cables (types and specif ications), optical f ibres (types and losses), Introduction

to optical sources and detectors. Microw ave links, satellite communication and infrared links. Frequency Division Multiplexing (FDM), TDM, FDMA, TDMA and

CDMA. Sw itching: circuit and packet sw itching. Introduction to mobile and cellular communications. Block diagram and current trends.


CSC 510 Wireless CommunicationThe course discusses the historic development of w ireless communication. Communication satellites and its systems, satellite frequency bands, satellite

multiple access formats, brief treatment of modulation, encoding, decoding, satellite channels, protocols, application of satellite in data in computer

communication.


CSC 531 Data warehousing



CSC 531 Data warehousingThis course provides an introduction to data w arehouse design. Topics in data modeling, database design and database access are review ed. Issues in

data w arehouse planning, design, implementation, and administration are discussed in a seminar format. The role of data w arehouse in supporting Decision

Support Systems (DSS) is also review ed.


CSC 541 Advanced Research MethodologyStudents w ill be given an in-depth analysis to the research methods used in the study of organizations and especially in the study of computer science

issues. The course w ill cover the quantitative and qualitative research processes, w hich includes sampling techniques, measurement and measurement

testing, generalizability and a practical seminar relating to questionnaire construction and data gathering and management. The understanding of concepts

such as science, know ledge, know ledge development, and the inherent tensions betw een explanation and description, objectivity and subjectivity, absolutism

and relativism, etc. is fundamental for embarking on journey to contribute to scientif ic know ledge.

CSC 543 Advanced Computer ArchitectureDesign and evaluation of modern uni-processor computing systems. Evaluation methodology/metrics and caveats, instruction set design, advanced pipelining,

instruction level parallelism, prediction-based techniques, alternative architectures (VLIW, Vector and SIMD), memory hierarchy design and I/O. Case studies.

CSC 545 Decision TheoryThe course combines approaches to decision theory. Intended for advanced undergraduates and graduates students in computer science. The course has

several objectives; w ill cover basic decision theory, also know n as “rational choice theory”; the limitations and problems w ith this theory, both as it applies to

computers and to human agents. Issues to be discussed here include decision theory paradoxes revealed by experiments, cognitive limitations, and

computational issues; covers new research designed in response to these diff iculties.

CSC 547 Analysis of AlgorithmsIntroduction; Asymptotic notations; Recursion and recurrence relations; Divide-and-conquer approach; Sorting; Search trees; Heaps; Hashing; Greedy

approach; Dynamic programming; Graph algorithms; Shortest paths; Netw ork flow ; Disjoint Sets; Polynomial and matrix calculations; String matching; NP

complete problems; Approximation algorithms.

CSC 561 Advanced Software EngineeringSystem Development using Formal Techniques, Algebraic specif ication, Abstract model specif ication, Verif ication: Proof Systems, Proof Techniques, Proof

obligations, Design: Data refinement, operation ref inement, Design decomposition, Softw are Reliability and Metrics. Macro models: productivity, effort. Defect

reliability modeling. Simple model, Markove modeling, Parameter estimation, Comparison of models.

CSC 562 Object Oriented Software EngineeringThe short course Object-Oriented Softw are Engineering w ith UML, Java, and Eclipse w ill expose students to the basics of object- oriented softw are

engineering, including object-oriented analysis and design using UML (Unified Modeling Language), object-oriented programming using Java, all w ithin the

Eclipse environment. Laboratory sessions w ill equip participants w ith practical experience in object-oriented design, programming, and testing.

CSC 564 Software Requirement EngineeringThe Requirements Elicitation Process: Joint Application Design, Prototyping, Requirements inspections, Quality Function Deployment, Scenarios. Organizing

and Analysing the problem. Softw are Behaviour Specification: State-oriented, Function-oriented, Object-oriented. Formal Methods. Documentation for

Softw are requirements Specif ication. Specifying non-behavioural requirements. Refinement of requirements into preliminary design.

CSC 565 Software Testing StrategiesIntroduces the major concepts of softw are testing and develops technical prof iciency in test case design and test plan development. Covers techniques and

tools for softw are requirements to support testing and test plan development. Presents softw are testing activities and products w ithin the context of the

softw are development cycle. Addresses the role of inspections, w alk-trough’s and review s in support of softw are testing.

CSC 571 Advanced Database Management SystemsThis course begins w ith a study of advanced relational theory, follow ed by the SQL Application Programming Interface (API) standards. Students w ill also

study Data Warehousing, OLTP and OLAP integration, and database distributed architectures.

CSC 573 Data MiningThe objective of this course is to serve as an introduction to the techniques, tools and applications of data mining (DM). Also covered is the relationship

betw een DM and other f ields such as artif icial intelligence, Know ledge Discovery for Databases (KDD), data w arehousing and Online Analytical Processing



betw een DM and other f ields such as artif icial intelligence, Know ledge Discovery for Databases (KDD), data w arehousing and Online Analytical Processing

(OLAP). By the end of the course, students should be able to learn any commercial DM tools easily and apply DM techniques to a variety of research and

application projects

CSC 575 Parallel and Distributed ComputingParallel and distributed systems. Speedup and Amdahl’s Law , Hardw are architectures: multiprocessors (shared memory), netw orks of w orkstations

(distributed memory), clusters (latest variation). Softw are architectures: threads and shared memory, processes and message passing, Distributed Shared

Memory (DSM), Distributed Shared Data (DSD). Possible research and project topics, Parallel Algorithms, Concurrency and synchronization, Data and w ork

partitioning, Common parallelization strategies, Granularity, Load balancing, Examples: parallel search, parallel sorting, etc. Shared-Memory Programming:

Threads, Pthreads, Locks and semaphores, Distributed-Memory Programming: Message Passing, MPI, PVM. Other Parallel Programming Systems, Distributed

shared memory, Aurora: Scoped behaviour and abstract data types, Enterprise: Process templates.

CSC 576 Parallel and Distributed AlgorithmsParallel and distributed algorithms for scientif ic computing, performance evaluation of parallel and distributed systems, and other issues, theoretical or applied.

The topics to be covered as parallel/distributed algorithms, coarse-grain parallel algorithms and applications, parallel scientif ic computation, interconnection

netw orks, parallel and distributed computing on netw ork of w orkstations, scheduling, languages and compiler techniques for parallel programming and theory

of parallel/distributed computing.

CSC 578 Communications and Information PolicyThis course provides an introduction to the technology and policy context of public communications netw orks, through critical discussion of current issues in

communications policy and their historical roots. The course focuses on underlying rationales and models for government involvement and the complex

dynamics introduced by co-evolving technologies, industry structure, and public policy objectives. Cases draw n from cellular, f ixed-line, and Internet

applications include evolution of spectrum policy and current proposals for reform; the migration to broadband and implications for universal service policies;

and property rights associated w ith digital content. The course lays a foundation for thesis research in this domain.

CSC 581 Neural NetworksThis course covers Neural Netw ork. Basic Characteristics: The Processing Element; The Magic of the Transfer Function, Weight Adjustment Basics; Netw ork

Learning Types; Netw ork Architectures, Comparison to Traditional Methods, Using Neural Netw orks w ith Data, Generalization, Validation and Sample Neural

Netw orks Applications; Pattern Recognition Applications; Image Understanding NN’s; Spacecraft Structure Neuro control

CSC 582 Pattern RecognitionThis course w ill introduce the fundamentals of statistical pattern recognition w ith examples from several application areas. Techniques for handling

multidimensional data of various types and scales along w ith algorithms for clustering and classifying data w ill be explained. This is an advanced level course

suited for graduate students in Computer Science and Engineering. It is primarily intended for highly motivated graduate students w ho are interested in doing

research in the areas of Pattern Recognition, Neural Netw orks and Computer Vision. There are many open problems in this areas suitable for investigation by

Master’s or Ph.D. students, leading to a professional paper, thesis, or dissertation.

CSC 583 Fuzzy SystemsComparison of conventional and fuzzy logic. Fuzzy set theory, fuzzy logic, approximate reasoning and fuzzy logic control system. Concept of artif icial neural

netw orks. Single layer netw orks, multilayer netw ork, supervised and unsupervised netw orks. Applications of neural netw orks in control systems, sensor

processing and communications. Fuzzy neural integrated systems.

ECONOMICS

ECO 101 Principles of MicroeconomicsAn introduction to consumer behavior and the theory of the f irm. Topics include the production possibility frontier, the demand behavior of households, the

supply behavior of business f irms, the theory of costs, and an introduction to market structure and w elfare economics.

ECO 102 Principles of MacroeconomicsThis course analyzes the determinants of aggregate economic activity. The main areas studied are the monetary and banking system, the composition and

fluctuations of national income, and inf lation, all as influenced by monetary fiscal and exchange rate policies. There is special emphasis on the Pakistan

government’s economic policies, f inancing the budget def icit, structural adjustment program (SAP), and privatization policies.

ECO 103/105 Intermediate Micro and MacroeconomicsThe objective of this course is tw ofold. First is to extend the students’ understanding of microeconomic theory and to introduce the use of mathematical and



The objective of this course is tw ofold. First is to extend the students’ understanding of microeconomic theory and to introduce the use of mathematical and

graphic models of microeconomic process. These models deal w ith economic behavior of individuals such as consumers, f irms and markets, then it turns to

the study of how equilibrium prices are determined under condition of both perfect competition and monopoly. Secondly it introduces students to the concept

of national income, national income accounts, components of national income, demand for and supply of money, and IS-LM framew ork.

ECO 104/401 Micro and MacroeconomicsStudy of the w orking of a country’s economy in an international setting. Examining the interaction of households, business f irms, government and the rest of

the w orld in resource, product and f inancial business f luctuations, inf lation, unemployment and monetary and fiscal policies, w ith special emphasis on the

Pakistan government’s economic policies, financing the budget def icit, structural adjustment program (SAP) and privatization policies.

ECO 301 Managerial EconomicsAn introduction to optimization techniques and their application on the market behavior in terms of demand and supply, market equilibrium and forecasting

market parameters.

Pre-requisite: ECO 101, ECO 102

ECO 302 International TradeInternational Trade is primarily concerned w ith trade f low s betw een nations and the resulting monetary f low s that occur betw een nations. In this course

students are exposed to theories that explain the current f low of trade, various commercial policies, foreign exchange markets, balance of payments, and

macroeconomic policies that deal w ith various types of imbalances in the balance of payments of countries.

Pre-requisite: ECO 103/105

ECO 303 Financial EconomicsFinancial Economics introduces students to the process of investment in f inancial markets, both at a practical and theoretical level. This course discusses

various types of f inancial instruments in common use and the economic theories that explain how they are priced. Topics may include: how f inancial market

operate, consumption and investment w ith and w ithout capital market, the trade-off betw een returns and risks, portfolio theory and capital asset pricing, and

the eff icient markets hypothesis.

Pre-requisite: ECO 102

ECO 304 Introduction to EconometricsRole and uses of statistical inference in economic research; problem of spanning gap from an economic model to its statistical counterpart; measurement

problems and their solutions arising from statistical model and nature of the data; limitations and interpretation of results of economic measurement from

statistical techniques.

ECO 305 Topics in MicroeconomicsThis course focuses on market structure and the economics of information. The course aims to make candidates comfortable enough w ith this area of

microeconomics theory so that candidates can read applied papers in one’s areas of application and use theoretical models appropriately in research. Topics

may include: monopoly and monopsony, pricing w ith market pow er, monopolistic competition and oligopoly, markets for factor inputs, markets w ith asymmetric

information and externalities and public goods.


ECO 306 Topics in MacroeconomicsAn introduction to macroeconomic analysis. Long-run grow th, business cycles, trade, and f iscal & monetary policies are analyzed using dynamic general

equilibrium models. Classical, Keynesian and new classical models are used to examine inf lation, unemployment, the open economy, and analysis of f iscal,

monetary and exchange rate policies. Limitations and extensions of the models are discussed and developed.


ECO 307 Monetary Theory and PolicyA study of the theoretical and empirical w ork in money demand, money supply, money multiplier, output effect of monetary policies, alternative techniques of

monetary policy formulation and implementation, multi-asset f inancial markets, and inf lation.


ECO 308 Capital Investment Economic AnalysisAnalysis of economic merits of alternatives including interest and income tax consideration. Risk and sensitivity exploration techniques. Introduction to

analytical techniques for multiple objectives or criteria. Use of mathematical programming and computers for capital budgeting.



ECO 402 Pakistan Economic PolicyAn overview of structural change in the Pakistan economy 1947-2008. GDP in terms of production sectors and expenditure. Structure of employment,

investment and external trade. Macroeconomic policies, planning (f ive years and ADP), f iscal policy, monetary policy, balance of payments policy, exchange

rate policy, microeconomic policy, agricultural policy, industrial policy, labour policy, social sectors, poverty and income distribution.


ECO 403 MacroeconomicsThe study of the operation of a country’s economy in an international setting examining the interaction of households, business f irms, government and the rest

of the w orld in resource, product and f inancial business f luctuations, inf lation, unemployment and monetary and f iscal policies, w ith special emphasis on the

Pakistan government’s economic policies, financing the budget def icit, structural adjustment program (SAP), and privatization policies.

ECO 404 Micro and Managerial EconomicsAn introduction to optimization techniques and their application on the market behavior in terms of demand and supply, market equilibrium, forecasting market

parameters and application on business models. Elasticity and risk, methods to calculate risk, risk analysis and capital budgeting. Five approaches to

competitive structure.

Pre-requisite: STA 403

ECO 405 Seminar in Economic PolicyThe course includes grow th and structural change in the Pakistan economy, fiscal, monetary and exchage rate policies, the corporate sector, trade policy,

foreign investment, structural adjustment. The role of the World Bank and International Monetary Fund (IMF), discussion on regional economic cooperation.

Strategies in multinational corporations and issues in the international transfer of the technology.

Pre-requisite: ECO 403, ECO 404

ECO 406 Money and BankingThe course describes the monetary systems, financial markets, national income components and their relationship to business activity. Study of structure,

regulation and performance of the banking industry.


EDUCATIONAL MANAGEMENT

EDM 401 Introduction to Education ManagementThis is an introductory course focusing upon major issues in educational sector management. Topics discussed w ill include educational policy in Pakistan, the

education regulatory regime at the secondary and higher education level, curriculum management, the education manger’s relations w ith stake holders,

financing and marketing educational institutions and services and career planning in the education sector.

ENGINEERING

ENG 101 Workshop PracticeIt is focused on practical learning experiences. Students w ill develop their skills w ith materials/components, tools, machines/equipment and related

technology. The course w ill also include w orkshop safety, project planning and design, reading w orking draw ings and surface finishing.

ENG 102 Engineering MechanicsThe course discusses Static of particles, kinematics of particles, kinetics of particles, rigid bodies, equilibrium of rigid bodies, kinematics of rigid bodies, plan

motion of rigid bodies, friction, analysis of structures.

Pre-requisite: MTH 202

ENG 103 Engineering DrawingThis course extensively covers the draw ing equipment and the use of instruments, basic drafting techniques and standards, freehand sketching of machine

and engine components, concepts of w orking draw ings of component parts of machines and engines etc.

ENG 104 Applied ChemistryTo introduce a student to the general concepts of chemical engineering by laying the foundation to establish material and energy balances of chemical

processes. Fundamental know ledge of stoichiometry and chemical equilibrium is applied to simple combustion and separation processes. Single and



processes. Fundamental know ledge of stoichiometry and chemical equilibrium is applied to simple combustion and separation processes. Single and

multiphase systems are also introduced. This course emphasizes material balances, single-phase and multiphase systems, energy balances, multi-component

system, chemically reacting systems, computer aided calculations.

ENG 105 Basic Industrial EngineeringThis course is designed to introduce the fundamental concepts of industrial engineering and give answ ers to the f irst questions that are usually asked by

prospective industrial engineering students. The course surveys both the traditional and modern topics of industrial engineering, providing a historical as w ell

as an academic perspective of the w hole profession. Fundamentals of production system design and control -methods engineering, w ork measurement,

ergonomics, facilities planning and design, production planning, inventory control and quality control, w ill also be covered.

ENG 106 Fluid MechanicsFluid f low measurement, Properties of Fluids, Basic f luid f low concepts, Fluid static, Dimensional Analysis, Similitude and model studies, Fluid flow and

viscosity, Laminar & Turbulent flow , Pumping of fluids. Practical/Laboratory w ork – calibration of pressure gauge, determination of head losses in pipes and

pipe f ittings. Evaluation of viscosity, specif ic gravity and density. Experimentation w ith hydro static pressure.

ENG 201 Design of Machine ElementsThe course content includes choice of material, component design, shaft design and shafting, gear design, introduction to design of simple machine elements,

governors and gyroscopes, design of springs and design/selection components.

Pre-requisite: ENG 101/102

ENG 202 Production System DesignThe structure and operation of production planning, scheduling and control systems; emphasis on system structure, capacity planning, master production

scheduling, shop loading and supply chain; investigation of current trends, cellular manufacturing, group tech, flexible manufacturing systems, introduction to

robot anatomy.

Pre-requisite: ENG 201

ENG 203 Engineering EconomicsThe course includes: The economic environment, cost concepts and analysis, time value of money, depreciation and depletion, comparing alternatives,

production concepts and mathematical models and capital f inancing and budgeting.


ENG 204 Plant EngineeringThe course content comprises thermal pow er plants, steam generators and turbines, air-conditioning and ventilation, pumps and compressors, etc.

ENG 205 Metrology and GaugingThe course is designed to familiarize the students w ith basic concepts of metrology and gauging. The course content includes standardization, standards of

length, measurement, surface texture, machine tool metrology, etc.

ENG 206 Manufacturing ProcessAnalytical study and design of manufacturing engineering w ith emphasis on manufacturing. and processes. Addresses the interaction of design, materials,

and processing. Laboratory instruction and hands-on experience in metrology, machining, process planning, economic justification, and current manufacturing

methodologies, expendable and non-expendable casting processes.

ENG 207 Analysis of Manufacturing ProcessesManufacturing process engineering, primary, secondary, f inishing and assembly processes. concurrent engineering, process planning, group technology,

manufacturing analysis and application of economic analysis.


ENG 208 Reliability EngineeringIn this course, the system reliability is introduced, and analysis of deterministic, probabilistic and stochastic reliability models are discussed. Topics covered

include coherent structures, minimum path representations, computing system reliability, systems w ith associated components, bounds on system reliability,

classes of life distributions, optimal management of systems by replacement and preventive maintenance.




ENG 209 CAD/CAM ApplicationModular softw are development for interactive CAD. Topics include human interface for interactive design, programming structure for modular entity creation,

storing and retrieving object data, utilizing peripheral input and output devices, attribute regulation and control, and softw are transfer and documentation

specif ications.

Pre-requisite: MIS 001/104

ENG 210 Strength of MaterialsSimple tension, compression and shear, Biaxial Tension and compression, Torsion, Stress of beams, Analysis of plane stress and strain. Deflection of

Beams, Mechanical properties of materials.

ENG 300 Electrical Technology and InstrumentationThe course provides an index study of electrical technology and instrumentation. The course content includes electricity fundamentals and basic law s, A.C.

fundamentals, electric machines fundamentals and measuring instruments.

ENG 301 Industrial Safety and HealthAcquaints students w ith practical aspects of safety engineering. Students acquire a w orking know ledge of legal and technical aspects of safety. Focuses

on a systems approach to safety engineering. Students are also exposed to various theories of accident causation, research methodology and w ays of

evaluating safety programs and related research.

ENG 302 Industrial MaintenanceThis course is designed to develop an understanding about Industrial maintenance. It includes basic considerations for industrial maintenance, maintenance

management and replacement analysis.


ENG 303 Production Planning and ControlIt is designed to provide the basics of production planning and control w ith the need of modern manufacturing organizations in mind. The topics covered in the

first course are: production and operations strategy, subjective and objective forecasting -such as Delphi method, trend-based methods, and methods for

seasonal series, deterministic inventory planning and control: Economic Order Quantity -EOQ, model and its extensions to several environments, stochastic

inventory planning and control, aggregate production planning, and master production scheduling.

Pre-requisite: MAN 304

ENG 304 Automation and RoboticsGeneral principles of operation and programming of automated systems. Automated assembly, automated manufacturing, and inspection systems. Control of

automated manufacturing. Industrial logic systems and programmable logic controllers. Computer numerical control, automated material handling & storage

systems, automated material identification and coding CAD/CAM formating. Industrial robotics and advanced manufacturing..


ENG 305 Work Study and Methods EngineeringThis course is designed to teach the fundamentals of Work Study and Methods Engineering, w hich are both used in the examination of human and human

w ork in all their contexts. Work Study topics covered in the course are: methods study, charting techniques, time study, w orkplace design principles, job

evaluation and compensation.

ENG 306 Basic Machine DesignNormal design procedure, strength & properties, Metallurgical aspects, choice of materials, component design, Gear design, Design of springs,

Design/selection of screw , bolts, rivets and other joining components, pow er screw s.

ENG 401 Computer Integrated Manufacturing (CIM)Upon completing this course the student should be able to define computer integrated manufacturing (CIM), use manufacturer’s reference manuals to

determine the system’s normal operating characteristics, set-up, program, and troubleshoot a system comprised of a minimum of tw o transfer lines, one robot

and at least one CNC machine tool. The course provides students an opportunity to study the integration of robots, CNC, CAD/CAM, databases, and

automated systems into the manufacturing environment.




ENG 402 Manufacturing StrategiesThis course deals w ith strategic implications of alternative methods of product cost measurement. The discussions w ill primarily be case-based and w ill

cover cost measurement issues in both conventional and modern manufacturing environments.


ENG 403 Human Factor EngineeringAnalysis and design of w ork systems considering human capabilities and limitations, human anatomy and physiology, and occupational safety and health.

Emphasis on understanding how human factor should be considered in design processes to maximize system effectiveness and safety.

Pre-requisite: HRM 301

ENG 404 Tool DesignTool designing is a division of manufacturing or industrial engineering. This course includes lab w ork w here jigs, f ixtures, molds, and dies w ill be designed,

built and operated. It also involves both theoretical and practical tooling design and experimentation, lab w ork, reporting and class discussion.


ENG 405 Environmental Health & Safety ManagementThis course examines principles, procedures, methods and applications of environmental impact assessment. The goal of the course is to promote an

understanding of how environmental impact assessment is conducted and used as a valuable tool in the engineering project management decision-making

process. Students learn to prepare an environmental impact assessment, review and critically analyze an environmental impact statement, use mathematical

models for environmental impact prediction, and apply environmental impact assessment as a tool in management decision-making. Case studies of

environmental impact assessment for several types of engineering projects are employed.

ENG 406 Facilities PlanningThe course includes fundamentals in developing eff icient layouts for single-story and multi-story production and service facilities, manual procedures and

micro-computer based layout algorithms, algorithms to determine the optimum locations of facilities and special considerations for multi-period, dynamic layout

problems.

ENG 407 Manufacturing Processes & SystemsThe course includes manufacturing processes and systems, defines role of manufacturing in a w orld-class organization by improving operational processes.

This is done by identifying internal and external customers in the manufacturing cycle, by reducing lead-in time in production of quality products and services,

integrating supply chain & by understanding w orking and benefits of CNC machines and automated processes.

ENG 408 Maintenance ManagementThis course is designed to help students gain a perspective regarding the maintenance of buildings, industries, and facilities management. Administrative tools

and methodology specific to maintenance activities are introduced. Students learn how to manage finance, equipment, materials, and personnel to carry out

maintenance functions.

ENG 501 Technology ManagementThis course examines external environmental factors essential to manage organizations involved in new technologies. It considers the adoption of

technologies and innovative processes. The students develop skills in acquiring and interpreting information about the external environment to facilitate

technology management. The course analyzes the issues associated w ith resource management for a technology-based f irm. This includes manufacturing

technologies, information technologies, w ork force and materials.

FINANCE AND BANKING

FIN 201 Introduction to Business FinanceExplains the basic concepts of time value of money, valuation of current assets, f inancial forecasting and planning, ratio analysis and common size

statements, and capital budgeting techniques.


FIN 202/404 Financial ManagementThis course covers the basics of f inance like fundamentals of f inancial management, discounted cash flow s, capital budgeting techniques, leverage, capital

structure determination etc.

Pre-requisite: FIN 201




FIN 301 Financial InstitutionsAn analysis of the w orking and interaction among various types of f inancial institutions, f inancial markets and the economy. Topics include policies of f inancial

institutions, interest rate structure and the security and mortgage markets.


FIN 305 Internet Banking and EPSIn this course students w ill study topics w hich include: electronic commerce, e-commerce, e-business, digital commerce, B2B, B2C, internet advertising,

internet auctions, internet banking, internet marketing. Along w ith case studies that give students great experiential know ledge to be effective in the market.

FIN 306 Introduction to InsuranceInsurance draw s principles from f inance, law , and ethics to address the issues that face individuals, companies, and society in general. It w ill dif ferentiate

betw een the relatively narrow f ield of insurance and the broader discipline of risk management. Upon completion the students w ill have the vocabulary and

basic understanding of the various methods of handling exposure to loss.

FIN 307 Mathematics of Financial DerivativesThe course w ill begin w ith the development of the basic ideas of hedging and pricing by arbitrage in the discrete time setting of binomial tree models. Key

probabilistic concepts of conditional expectation, martingale, change of measure, and representation, w ill all be introduced f irst in this simple framew ork as a

bridge to the continuous model setting. Mathematical fundamentals for the development and analysis of continuous time models w ill be covered, including

Brow nian motion, stochastic calculus, change of measure, martingale representation theorem. These w ill then be combined to develop the Black-Scholes

option pricing formula. Pricing and hedging for European and American call options w ill be discussed. As time allow s, additional topics w ill be discussed,

possibly including models of the interest rate market.

Pre-requisite: MTH 104, MTH 105

FIN 308 / 407 Financial EngineeringFinancial engineering is a body of know ledge encompassing conceptualization and implementation of f inancial innovations. This course introduces f inancial

engineering innovations w ithin the context of managerial decisions and solving vexing problems of investment management and corporate finance. A

functional perspective is follow ed that characterizes various products by the needs they satisfy, constant factors, exploitation of arbitrage opportunities, and

the inherent learning and experimentation involved. Case method of presentation is combined w ith conventional lectures to convey a functional understanding

of f inancial engineering techniques and products for users and designers.

FIN 402 Money and BankingThe course describes the monetary systems, financial markets, national income components and their relationship to business activity. Study of structure,

regulation and performance of the banking industry focusing on the strategy and procedures of the Central Bank.

Pre-requisite: ECO 401, FIN 401

FIN 403 Islamic and Contemporary BankingThe course covers the operations and role of banking institutions in an economy. The dif ferent types of f inancial institutions, local as w ell as multilateral, and

their distinct functions are review ed. The course also covers the concepts of Islamic banking, similarities and conflicts betw een Islamic and conventional

banking. The requirements to be met by a sharia compliant f inancial instrument and established Islamic f inancial instruments (e.g., Musharika, Modarba,

Morabaha, leasing etc.) are also covered.


FIN 405 Banking Laws and Regulatory EnvironmentThe course discusses the role and signif icance of law s related to banks/ f inancial institutions, including law s applicable to international trade and banking. The

role/functions of important regulatory institutions such as State Bank of Pakistan, Securities and Exchange Commission of Pakistan, Ministry of Finance etc.

are also covered. The purpose and critical evaluation of important regulations w ill also be a part of the course.

Pre-requisite: ECO 401, FIN 404

FIN 406 Financial EconometricsThis course is concerned w ith the special statistical characteristics that arise w hen modeling time series data, such as securities prices, interest rate,

exchange rate data, that have been collected at high frequency (such as daily or hourly). This course also deals w ith “descriptive modeling” of asset prices,

stock market predictability, modeling time varying volatility (ARCH models), generalized method of moments estimators (GMM), and non-normality issues,

Granger causality, co-integration w ith and w ithout structural break.



Granger causality, co-integration w ith and w ithout structural break.

Pre-requisite: FIN 404, FIN 501

FIN 501 Advanced Financial ManagementThe objective of this course is to introduce the basic asset valuation models, risk management system, w ays to acquire and allocate funds in the most

economical and profitable manner, concepts and principles governing investment decisions, etc.


FIN 502 Strategic Financial ManagementBeginning from revising the fundamentals of financial management, this course enables students to understand the various areas of decision-making in the

broad f ield of financial management in a non-f inancial sector company. Hence, this course focuses on the dynamics of the entire f inancial management

process, emphasizing the skills to take risk-return prof ile decisions for the business in the presence of a myriad of complexities.

Pre-requisite: FIN 202/404

FIN 503 Corporate FinanceThis course covers the valuation of corporate liabilities and other securities under uncertainty. The capital asset pricing model is presented and is compared

w ith more recent theories of asset pricing such as the arbitrage pricing theory and the option pricing model.

Pre-requisite: FIN 202/501/502

FIN 504 International FinanceThe course deals w ith the factors affecting currency values and the forecasting of future currency prices, describes foreign exchange products, markets,

and participants; it examines foreign currency exposure from a corporate point of view .


FIN 505 Treasury and Fund ManagementThe course equips students w ith generic, technical, computational, analytical, critical and evaluative skills relevant to f inancial management and the

commercial bank treasury department function. The role of State Bank of Pakistan w ith close reference to money and capital markets.


FIN 506 Investment Banking and Security AnalysisThe course deals w ith merchant banking activities performed by banks/DFIs. These are non-fund based and fund based activities that bring in w indfall prof its

to f inancial institutions, provides a detailed study of valuing corporate equity instruments, discusses the use of earnings, dividends, risk, cost of money and

future grow th rate in valuation. It discusses applications like bond valuations, SWAP funds, arbitrage.


FIN 507 Portfolio ManagementCovers the application of portfolio theory to investment decisions and performance evaluation. Covers both the fundamentals of investment theory and the

most recent developments in academic research involving the practical implementation and analysis of modern portfolio strategies.


FIN 508 Risk ManagementThis course explores various aspects of management of risk associated w ith operating multinational enterprise, emphasis is on evaluating and hedging

financial risks (f ixed-income, equity, commodity, and foreign exchange risk exposures).


FIN 509 Financial DerivativesThe course covers a w ide range of financial derivatives, including forw ards, futures, sw aps and options. The w orking of various derivative markets and the

pricing of derivatives are discussed. The course also covers trading/investment strategies that involve these derivatives.


FIN 510 Investment AnalysisAlternative investment theories and decision making under dif fering uncertainties and constraints. Formulation of objectives and strategies, development of

conceptual managerial perspectives for investment environment and security analysis are amongst the topics covered in this course.

Pre-requisite: FIN 202/401/404/501/502



FIN 511 Analysis of Financial StatementsThe course begins by describing accounting standards of USA and international accounting standards w ith special focus on developing students’ capability

to standardize various companies’ financial statements. Develops a road map of f inancial analysis from both the creditor’s and equity investor’s point of view .

Pre-requisite: FIN 202/404/501/502

FIN 512 Money and Capital MarketsThis course covers the fundamentals of money and capital markets, like market instruments and mechanisms and various risk management techniques.

Pre-requisite: FIN 202/404/501/502

FIN 513 Project AppraisalThe course teaches formulation of projects and financial projections into the future. Balance sheet, prof it and loss accounts and cash f low s are prepared for

future years depending on the need and nature of projects. Economic analysis like internal economic rate of return, Bruno’s ratio and the economic rate of

return are also described. The course equips students w ith the understanding of nuances of consortium and syndicate f inances.

Pre-requisite: FIN 202/404/501/502/504

FIN 514 Asset Liability ManagementDevelops a thorough understanding of the traditional functions of Asset Liability Management (ALM). It gives a comprehensive review of ALM hedging

techniques that encompass all assets and liabilities of f inancial institutions. Regulatory environment that is prevailing in the Pakistani f inancial market and how

the State Bank of Pakistan and the Securities and Exchange Commission are regulating f inancial institutions in Pakistan is also discussed in this course.


FIN 515 Foreign Trade and BankingThe course aims at discussing the technicalities of foreign trade covering basic concept, dif ference betw een local and foreign trade and documentary

requirements of banks.


General Sciences

GSC 101 PhysicsVector review , Coulomb’s law , electric f ields, Gauss’s law , electric potential, capacitors and dielectrics, d.c. circuits, Kirchoff law , RC and RL Circuits,

magnetic f ields, Ampere’s and Farady’s law s, energy stored in electric and magnetic fields, Biot and Savart law , electromagnetic oscillations, a.c in resistive,

inductive and capacitive, elements.

GSC 201 Basic ThermodynamicsThis course builds familiarity w ith thermo-physical properties. It teaches the students how to apply the law s of thermodynamics to identifying, formulating, and

solving engineering problems involving closed and open systems. It also develops know ledge of engineering analysis based on their know ledge of calculus

and physics.

GSC 401 Basic ElectronicsSemiconductor materials, band theory types of diodes of applications, half w are; full w ave rectifier, clipper, clamper, transistors & its dif ferent configurations.

Amplif iers, Op-amps & its circuits logic families, oscillators, active f ilters, voltage regulators, IC fabrication, AM & FM nodulation receivers and transmitters.

Health Management

MHM 401 Introduction to Health Planning and ManagementThis course provides students w ith an overview of the health system in Pakistan and introduces them to the concepts of public health and the basis of public

health programs in the country. Study of planning methodologies and role of health planners w ithin the health care sector. Concepts and techniques of health

planning as applied to community and institutional health systems are analyzed.

MHM 402 Quantitative AnalysisIntroductory as w ell as advanced study of stochastic and quantitative analytical tools and concepts w hich can be used to compute vital statistical rates

applicable to problems in public health. Topics such as regression analysis, anova, chi-square are discussed.



applicable to problems in public health. Topics such as regression analysis, anova, chi-square are discussed.

MHM 403 Health Management Information SystemsApplications of computer technology for designing management information system for health care institutions. Topics include data collection, reporting and

transmission, file design, record structure, report formats, processing requirements, medical records and statistical audit. Principles of managing the

acquisition and development of health management information system are also discussed.

Pre-requisite: MIS 103

MHM 404 Research and Survey MethodologyThis course is designed to familiarize students w ith basic concepts surrounding surveys. It intends to expose students to the various components,

techniques and methods of developing survey instruments and modes of survey conduction. It def ines the basic concepts of research methodology and

designing of sample survey including data presentation through tables and graphs.

MHM 501 Pharmaceutical BrandingThis course emphasizes the expressional area of promotion and capitalizes on the functional area as w ell. Student w ill be able to launch new brands, create

strategy for brand equity w ith long-term sustainability, handle multi-brand portfolios and conduct evaluation of brands.

MHM 502 Health EconomicsThis course deliberates on, and applies general theoretical principles of economics to health care sector. The basic approach is to recognize the importance

of scarcity and incentive allow ing for any dif ferences peculiar to health. Demand and supply of health and medical care are examined as they involve

consumers, patients, nurses and hospitals.


MHM 503 Financial Management of Health Services

The course exposes student to basic f inancial ratios and a general understanding of f inancial statements and some productivity, tracking systems and

measurements typically utilized in health care organizations.


MHM 504 Strategic Management of Health ServicesThe content of the course is developed around several health care trends including restructuring, innovation of health care delivery and finance and an

increased emphasis on performance. Addresses basic theory, strategic plan development, organizational analysis and specif ic appropriate analytical

techniques, implementation strategies and case studies.


MHM 505 Concepts of Primary Health CareFamiliarizes students w ith the basic concepts surrounding primary health care. Intends to provide the basic conceptual understanding of public health

problems pertaining to the availability, accessibility and affordability of primary health care services.

Pre-requisite: MHM 401

MHM 506 Managing Professional Health Care OrganizationsApplication of management theory and concepts to health services systems and organizations. Characterizes functions, organizational structures of delivery

system, f iscal management, personnel management and planning procedures are discussed.

Pre-requisite: MAN 401, MHM 401

MHM 507 Introduction to EpidemiologyA study of def initions, principles and factors related to the manifestation of infectious and non-infectious diseases, including tracing their sources, modes of

survey conduction, controlling spread and initiating measures to prevent recurrences.


MHM 508 Pharmaceutical Marketing & Quality AssuranceThis course examines the nature of pharmaceutical industrial market and analyses of customer procurement strategy, product policy, pricing, distributing

strategy and sales force management strategy. It identif ies quality assurance as an integral structured organizational process for involving personnel in

planning and executing standardized improvements in systems.

Pre-requisite: MKT 401




MHM 509 Marketing of Health ServicesDevelops familiarity w ith methods most commonly used in marketing of health services. It focuses on the critical links betw een health service marketing as it

relates to customers, competitors, market segmentation and definition of target markets. Solutions to service price, promotion and distribution problem are

discussed.


MHM 510 Introduction to Demography MethodsAn introduction to the fundamental methods employed in the statistical study of human populations, especially their size, distribution and number of

births/deaths and their health consequences. Application of demographic methods w ill be done by applying computer technology designed for demographic

studies.

MHM 511 Population and HealthThe course studies the impact of population grow th on the health of the populace and its effect on the health care delivery system.

Pre-requisite: MHM 401, MHM 404

MHM 512 Economics and Mgmt. of Pharmaceutical IndustryIt focuses on the nature of economic systems and how they constrain, control and impact the operational effectiveness of pharmaceutical organizations.

Deliberation on contemporary management tools utilized by pharmaceutical organizations to overcome economic, f inancial, managerial and industrial

constraints are discussed.


MHM 513 Managing PhysiciansThe course content examines the strategic advantage of attracting and retaining competent medical staff members as it relates to higher occupancy and

decreased litigation. Simultaneously, it assesses physician co-operation in making cost effective and high quality care service delivery decisions. It examines

strategies for mutually beneficial linkages betw een hospitals and physicians to realize hospitals’ goals.

MHM 514 Environmental Health Assessment and MgmtThe objective of this course is to study the impact of environmental pollution and degradation on the health of populace. It provides theoretical instructions

w ith a focus on environmental health assessment and to dispense know ledge of managing environmental health problems.


MHM 515 Hospital AdministrationAddresses major functions and issues surrounding supervision of hospitals. Organization and management of hospitals, relationships/dif ferences betw een

line and staff functions are discussed. Likerts Scale, Peter Principle, McGregor’s Theory X and Y are studied. Strengths and w eaknesses of employee

performance appraisal are identif ied. Personal and professional skills necessary to provide a w ide range of services and quality care in hospitals are

emphasized upon.


MHM 516 Health Program EvaluationThe course prepare students to discuss components of program evaluation and formulate credible evaluation questions. Students w ill be able to construct

evaluation designs and recognise limitations of each, report evaluative results and critically assess evaluation reports.


MHM 517 Research ProjectA capstone course involving a supervised research project, applies curricular concepts and skills to problems in an organizational setting.


MHM 518 Regulatory Affairs at Healthcare IndustryHealthcare is a highly regulated industry and the course provides insight into the important law s and regualtions controlling business in the healthcare sector.

After undertaking this course students w ill be w ell versed w ith drug law s, good manufacturing practices, law s governing operation of blood banks, breast

feeding ordinance 2002, environmental concerns and WTO.




MHM 519 Financial Applications in Pharma MarketingTeaches f inancial justif ication on acceptable accounting principles. Success of marketing activities, w hether aimed at consumer satisfaction or otherw ise are

measured in terms of “revenue and prof it”. This course introduces students to marketing activities involving financial justif ication. It covers cash f low issues,

pay back and ROI, financial analysis of bonuses and price discounts, devaluation of intangible assets (brand evaluation), project prof itability analysis, f ield

force development and analysis of strategic sending proposals.


Human Resource Management

HRM 301/401/402 Human Resource ManagementThe purpose of this course is to prepare students to be managers. Everything w ithin an organization gets done through people. An effective organization is

one that produces, in a cost effective manner, requisite levels of the follow ing three HR outcomes: Commitment, Coordination and Competence. The course

coverage includes a w ealth of conventional w isdom related to traditional human resource management challenges of Recruitment and Placement, Training and

Development, Compensation and Labor Relations. In addition, contemporary management challenges related to such issues as the strategic role of HRM &

Global HRM are included. Overall the course is carefully crafted to present traditional HR management concepts, important contemporary HR management

issues and insights regarding w ays that students should handle both to ensure organizational success. The pedagogical objective of the course at the IoBM

is to impart specific actionable skills to the student.

Pre-requisite: MAN 301/302/401/402

HRM 501 Recruitment and SelectionThis course offers an understanding of effective techniques of recruitment and selection process. It equips students w ith generic, technical, analytical and

evaluative skills relevant to recruitment and selection. The course encompasses an in-depth know ledge of the entire recruitment process, right from the

planning of staff requirement to designing of the job descriptions and advertisements, interview ing and testing applicants till the f inal selection and job offer. It

encapsulates relevant information about the candidate through effective methodologies applied in the interview ing procedure.

Pre-requisite: HRM 301/401/402

HRM 502 Industrial Relations and Labor LawsThe course deals w ith relationship issues arising from interaction betw een parties at the w orkplace. It develops an understanding of the principles &

philosophy of industrial relations, labor-management relationship and labor administration, industrial relations attitudes and approaches, development and

objectives of trade unions, their federations, the employers’ associations, collective agreements, trade & consideration and process of collective bargaining,

grievances handling and problem solving and role of social partners in industrial conflict resolution, labor and productivity bargaining, labor law s and

international labor standards and their inf luence on industrial relations.


HRM 503 Employee Training and DevelopmentEmphasizes on the changing role of training as a tool in giving organizations competitive advantage in highly competitive business environment. The subject

covers a broad understanding of strategic training models, need assessment techniques, learning theories and program design evaluation traditional training

method, use of new technologies in training and interactive training. The subject also focuses on the importance of employee development for organizational

excellence and in this context deals w ith issues of career planning, career development and succession planning w ith emphasis on special issues in training

and development, special challenges in career management and the future of training and development.


HRM 504 Negotiation Skills and Collective BargainingExplains the principles of exchange and develops confidence and skills to conduct negotiations and achieve a mutually acceptable outcome. It covers the

method of negotiation developed by Harvard negotiating project, know n as Principled Method of Negotiation. The subject covers the w hole process of

negotiations and collective bargaining in the context of business labor law s, industrial relations and practices, from preparation to closing a deal and includes

essential guidelines for devising a negotiation strategy. How to reach consensus, w hat to do w hen negotiation breaks dow n and how to make use of a third

party to break deadlock and resolve conflict.


HRM 505 Organizational Change and DevelopmentThe study of the changing values of organizations, multiple constituencies of managers, transition state and processes in the transition, monitoring and

developing an activity plan.




HRM 506 Strategic HRMDevelops an in-depth understanding of how the major components of the HR practice f it in w ith each other in order to develop a “high-performance w orking

environment”. This course w ill give f irst hand experience about the hidden traps that hinder HR-effectiveness in real life situations and w hat options does an

organization have to avoid these traps. It w ill explain the core systems of HR like training & development, performance management, succession planning,

career planning & development, management development, competency prof iling etc. and how they interact w ith each other to give an organization the

capability to compete effectively through its human capital.


HRM 507 Public RelationsPublic Relations as management process in business, government and society. Decision-making constraints, use of authority, pow er play of social, political,

economic, technological, and moral issues on decision-making. Limitation and abuse of authority.


HRM 508 Salary and CompensationThe course analyzes compensation strategies and practices from the perspective of the industry as w ell as an individual. It looks at the f lexibility propositions

in a compensation package w hich enables a company to adapt to the changing environment.


HRM 509 Leadership StudiesThis course is design to cope w ith the rapid change w hich the w orld has been undergoing for the past f ive decades, more stringent and varying demands

are being placed on management leadership for the grow th of their organizations, if not their actual survival.


HRM 510 Personnel DevelopmentThis course extends training in the area of performance appraisals and is an integral part of Human Resource Development (HRD). It highlights the procedures

for assessment of training needs, employee feedback and counselling, career planning and grow th, and w ays to enable companies to fulf ill the intrinsic

needs of its employees.


HRM 511 Performance Appraisal and ManagementThe success of an organization depends on its results, w hich are achieved by its employees. Unless organizations select, develop & retain the best talent,

they cannot succeed. To assure results, organizations plan, coordinate and review the activities of employees. Purpose of this course is to understand the

links betw een human resource planning, performance and compensation. The students w ill study the new concepts and prevailing practices of performance

management besides learning skills of managing the employee-employer expectation and tools of performance evaluation and appraisal.


Languages

LAN 101 Introduction to ArabicThis is an introductory course in Arabic. It is structured for those w ho have no prior know ledge of Arabic language. It starts from basics and brings the

students to a level at w hich they can develop phrases and understand spoken Arabic.

LAN 102 Introduction to FrenchThis is an introductory course in French. It is structured for those w ho have no prior know ledge of French language. It starts from basics and brings the

students to a level at w hich they can develop phrases and understand spoken French.

LAN 103 Introduction to SpanishThis is an introductory course in Spanish. It is structured for those w ho have no prior know ledge of Spanish language. It starts from basics and brings the

students to a level at w hich they can develop phrases and understand spoken Spanish.

LAN 104 Introduction to GermanThis is an introductory course in German language. It is structured for those w ho have no prior know ledge of German language. It starts from basics and



This is an introductory course in German language. It is structured for those w ho have no prior know ledge of German language. It starts from basics and

brings students to a level at w hich they can develop phrases and understand spoken German.

LAN 105 Introduction to JapaneseThis is an introductory course in the Japanese language. It is structured for those w ho have no prior know ledge of Japanese language. It starts from basics

and brings students to a level at w hich they can develop phrases and understand spoken Japanese.

LAN 106 Introduction to ItalianThis is an introductory course in Italian. It is structured for those w ho have no prior know ledge of Italian language. It starts from basics and brings students to

a level at w hich they can develop phrases and understand spoken Italian.

LAN 107 Introduction to RussianIntroductory course structured for beginners. The students w ill learn basic grammar, pronunciation and dialogue interaction, develop phrases and understand

spoken language.

LAN 201 Intermediate ArabicThis course is for those w ho have a basic understanding and command of Arabic language. It is oriented tow ards advanced sentence structuring and

composition w hile improving one’s speech style.

Pre-requisite: LAN 101

LAN 202 Intermediate FrenchThis course is for those w ho have a basic understanding and command of French language. It is oriented tow ards advanced sentence structuring and



LAN 203 Intermediate SpanishThis course is for those w ho have a basic understanding and command of Spanish language. It is oriented tow ards advanced sentence structuring and



LAN 204 Intermediate GermanThis is an advance course for those w ho know the basics of German language. It teaches advanced sentence structuring and composition w hile improving

one’s speech style.


LAN 205 Intermediate JapaneseThis course is for those w ho have a basic understanding and command of Japanese language. It is oriented tow ards advanced sentence structuring and



LAN 206 Intermediate ItalianThis course is for those w ho have basic understanding and command of Italian language. It is oriented tow ards advanced sentence structuring and



LAN 207 Intermediate to RussianThe course is oriented tow ards advanced sentence structuring and composition w hile improving dialogue interaction.


LAW

LAW 201 Corporate LawThe aim of the course is to provide know ledge about the practical aspects in respect of areas of the companies ordinance 1984 e.g. incorporating/registering

dif ferent types of companies & joint ventures, raising f inances from different modes like issuance of dif ferent types of shares, debentures (TFCs) and other

capital maintenance issues. Practical aspects of holding and managing company meetings and decision making. Pow ers, duties & responsibilities of Directors



capital maintenance issues. Practical aspects of holding and managing company meetings and decision making. Pow ers, duties & responsibilities of Directors

and other company off icers in light w ith corporate law s & governance. Practical aspects of mergers & acquisitions. Reasons and consequences of

liquidations.

LAW 401 Business LawThe course provides an in-depth study of law relating to commercial associations/ entities w ith a particular focus on companies. Topics includes legal

system/framew ork of Pakistan, an introduction to the concepts and sources of law s, dif ferent aspects of contract law s as for as arriving on a contract in

day to day commercial life, performance/ dischargement of the contract w ith particular emphasis on the specialized contracts made by companies e.g.

agency, industry & guarantee, bailment (w hich includes carriage of goods & pledges). Topics also include the selected parts of partnership law s and sale of

goods law s.

LAW 405 Media Law and Business EthicsThis course is based on inter-action betw een media and the public sphere and examines the w ay moral criteria have been used to underpin and legitimate

ethics of journalistic practice. It aims to develop a new framew ork, w hich can take account of the w ay in w hich information is produced and distributed in the

new environment by examining broad range of issues, including commercial pressures. The course also introduces law s and ethics in Pakistan context,

especially issues of freedom of expression, absolute vs. responsible freedom, code of conduct and ethics of APNS and CPNE.

Management

MAN 101/301/401 Principles of ManagementThe purpose of this course is to prepare students to be managers. The course coverage includes a w ealth of conventional w isdom related to traditional

management challenges of planning, organizing, leading and controlling. In addition, contemporary management challenges related to such issues as people,

quality, diversity, ethics and the global environment are included. Overall, the course is carefully crafted to present traditional management concepts,

important contemporary management issues and insights regarding w ays that students should handle both to ensure organizational success. The

pedagogical objective of the course is to impart specif ic actionable skills to the student.

MAN 201 Personal ManagementThe importance of self-management is stressed for productive results. Topics addressed are time management, stress and conflict handling. Development of

emotional maturity is discussed and interpersonal skills are developed through transactional analysis.

Pre-requisite: MAN 101/301/401

MAN 302/402 Organizational BehaviorOrganizational behavior is a study of how people behave as individuals, in groups and how groups behave as parts of organizations. An effective

organization is one that understands and manages optimum levels of these three types of behavior. The course coverage includes a w ealth of conventional

w isdom related to traditional organizational behavior issues of the individual, the group and the organization. In addition, contemporary management

challenges related to such issues as the design of HR practices, technology, w ork design and organizational dynamics are included. Overall the course is

carefully crafted to present traditional OB concepts integrated w ith important contemporary OB management issues and insights regarding w ays that

students should handle both to ensure organizational success. The student must learn to critically analyze and apply principles to specif ic real or created

situations.

Pre-requisite: MAN 101/301/401

MAN 303/406 Production and Operations ManagementThe course w ill provide a student-oriented presentation of the subject. It w ill ref lect the current production and operations management practices and

techniques. An integrated approach featuring management process, resource conversion and concepts, models, and behavior applications w ithin the

production/operations function w ill be follow ed.

Pre-requisite: MAN 101/301/401, STA 202, MTH 103

MAN 305 International RelationsThis course aims at providing basic know ledge of international relations. In this course, key theoretical concepts and terms of the f ield w ill be discussed, such

as: level of analysis of international relations, theory and theory building, important actors in the international arena, and the w orld system and relations

betw een states. Students w ill also be introduced to contemporary and future problems and issues in international politics.


MAN 403 Entrepreneurship & Small Business Mgmt.



MAN 403 Entrepreneurship & Small Business Mgmt.To provide an understanding of the person and the process of creating and grow ing a new venture, this course introduces the entrepreneurial perspective

and focuses on all the elements in the entrepreneurial process that are part of creating a new venture. It introduces a student to aspects of f inancing a new

venture through alternative sources of capital. Particular emphasis is laid on managing a new venture during grow th, early operations and expansion.

Pre-requisite: MAN 101/301/401, MKT 302/402, FIN 202

MAN 404 Operations Research and ManagementEnhances the capability of decision-making through application of modern methods of mathematical science to complex problems. Topics covered are linear

programming, transportation and assignment models, netw ork models, queuing models, simulation, replacement models etc.

Pre-requisite: MKT 303, MAN 303

MAN 405 Strategic ManagementThis is intended to be a challenging and exciting capstone course for a graduate business school curriculum. It is f irst and foremost a course about strategy

and its implementation. Students w ill be exposed to the state of the art of strategy analysis, formulation, implementation and control. Through case studies,

students w ill develop skills relating to the application of industry and competitive analysis, to the ingredients of an attractive strategic plan, to the importance of

building a sustainable competitive advantage, to the special demands of operating in an increasingly global competitive environment, and to the varied

leadership roles associated w ith implementing and executing strategy.

Pre-requisite: MKT 302/402, MAN 301/401, 302/402, HRM 301/401/402

MAN 407 Organizational ManagementThis course is a study of the entire process of management. It gives an insight into the development of managerial skills for effective running of business

operations. Along w ith the indepth know ledge of the functions of management it serves as a basis for understanding the motivation techniques for human

resource w hich is critical for synergies in business.

MAN 408 Analysis of Pakistani IndustriesStudents get a micro and a macro environmental exposure and understanding of the various issues facing the industry. This course also aims at

benchmarking the various functional processes w ith the best in class, to achieve organizational excellence.

Pre-requisite: MAN 302, HRM 301, ECO 402

MAN 409 Principles of Management & Human Resource ManagementThis course highlights the management concepts, principles, processes and functions of management namely planning, organizing, leading and controlling

w hich provides a sound basis in carrying out the required tasks and successfully achieving goals in any organization today. In this environment, effective

management of human resource is one of the few levels that managers have at their disposal to accomplish their organizations strategic objectives. The

course enhances the students understanding of the strategic aspects of managing human resources in an environment, w hich is constantly changing. It w ill

attempt to blend theoretical and practical approaches in Management, specially HRM.

MAN 410 Industrial ManagementIntroduction to Industrial Management Operation System & its objectives. Entrepreneurship, Project Identif ication, Evaluation. Project & Operation Cost,

Productivity, Breakeven Analysis, Process Management, Operations Strategy, Competitive strategy Framew ork for Competitor Analysis, Structural Analysis of

Industry, Total Quality Management, Capacity Planning & Facility Location. Inventory Management, Supply Chain Management, Project Management, Project

Control, Technology Management.

MAN 411 Project ManagementProject initiation, Discovery and Analysis, Time and cost Estimates, Project Planning, netw ork diagram, Critical Path, Recourse Management Plan, Project

Execution, Monitoring and Managing, Project Control, Project Closure Plan, Managing Operation Transfer Plan.

MAN 413 Corporate Social ResponsibilitiesThis course examines the responsibilities of business corporations to shareholders and other constituencies as they are manifested in the day to day issues

faced by senior management. It begins by exploring the rationale behind the proposition that business has a responsibility to society beyond that of w ealth

creation. It then emphasizes values-based decision making and challenges the students to explore and apply their ow n values to issues such as:

responsibility for shareholders’ profit vs. responsibilities for their interests of other stakeholders; eff iciency vs. community or the conflict betw een prof it

making and employee w elfare; responsibility to the consumer quarterly prof it vs. quality product; responding to the demands of shareholders activists, the

media, and politicians on the attack, and the challenges of the international market place. It w ill close w ith a discussion of w hat leadership demands in the

global market of the 21st century.




MAN 416 Corporate GovernanceThis course debates corporate governance systems and practices in Pakistan and around the w orld. It begins w ith the fundamentals of law and f inance:

how a country’s legal system affects cost of capital and f inancial development. We then move more specif ically to conflict resolution betw een the various

constituencies of the firm, including incentives alignment betw een ow ners and their representatives (board and management), and the need to protect

fundamentals shareholders rights. There is a grow ing recognition of the need for reforms that reduce shareholders costs of monitoring management. There is

also a strong movement, to reform fundamental shareholder rights. Proposals include simplif ied board election processes, and enhanced opportunities for

binding shareholder resolutions at the general meeting. Collectively, these proposals radically alter the balance of pow er betw een shareholders and

corporate insiders. Corporate insiders often resist reforms that bring shareholders “too close” to the f irm’s decision making processes. The course brings out

this controversy through a combination of lectures, academic readings and in-class debate w ith industry leaders.


MAN 501* Total Quality ManagementThis course revolves around customer satisfaction model and deals w ith the areas of benchmarking, ISO-9000 (quality management systems), ISO-14000

(environmental quality systems), statistical process control, customer satisfaction approaches/models (management tools). There is lots of emphasis on

research project & case studies in this course.

Pre-requisite: MAN 101/301/401, MAN 303

MAN 502* Business Process Re-engineeringThis course is designed to develop an understanding about organizing, managing & improving the ongoing process & systems essential for sustained grow th

of the organization.

Pre-requisite: MAN 101/301/401, MAN 303

MAN 503 Supply Chain ManagementThe course is one of the most important organizational functions w hich brings in operational eff iciency in production and becomes the bridge for company’s

customer ROI maximization as w ell as internal cost eff iciency and prof it optimization. The objectives of this course are to give a students a practical exposure

of conceptual framew ork and operational aspects of this very important science, and bring in the class discussions various conventional and modern tools

being applied to achieve better results. The know ledge gained in this course w ill be a step forw ard to the loop completion of modern organizational business

learning.

Pre-requisite: MAN 101/301/401, MKT 301/401

MAN 507 Business EtiquetteDeals w ith ingredients necessary for career grow th, apart from technical competence, e.g., protocol in the off ice, personal grooming and dress, relationship

w ith colleagues and customers, etc.

MAN 508 Comparative ManagementThis course exposes students to the different w ork-related values and norms prevalent in various countries of the w orld. The main aim of this course is to

expose students to different cultural mindsets and the effective leadership styles w hich have developed in dif ferent parts of the w orld.

MAN 509 Logistics and Inventory ControlAnalysis and designing of domestic and international logistics systems. Topics include transportaion, w arehousing, inventory control, materials handling and

packaging, and plant and w arehouse locations. May be used as preparation for the American soceity of transportation and logistics certif ication examination

in logistics systems management.


Management Information Systems

MIS 001 Introduction to ComputersOverview of computers, understanding the machines, binary (bits and bytes), dif ferent goals, dif ferent machines and their size, history of computers and

parts of computers.

MIS 102 Computer ConceptsOverview of computers, understanding the machines, binary (bits and bytes), dif ferent goals, dif ferent machines and their size, history of computers, parts

of computers. Problem solving techniques using computers, f low charting and algorithms design, processing methods and programs, types of computer



languages, types of computer softw are. Introduction to operating systems.

MIS 103 Computer Applications IThe study of microcomputer applications softw are including operating systems, w ord processing, presentation graphics, spreadsheet, and implementation

of solutions using appropriate applications softw are.


MIS 104 Computer Programming and GraphicsA f irst course in computer programming for engineers. Involves extensive development of programming skills required in the engineering disciplines. The

concepts of source and object programs, compilation, data and program distinction. Provides mathematical and practical know ledge of graphical standards

necessary to meet the requirements of today’s industrial engineering practices. Students w ill be required to complete a number of program designs and

implementation assignments.

MIS 201 Computer Applications IIThe study on how to develop integrated business microcomputer-based applications. Emphasis on design principles of transaction processing, management

reporting, decision support, and executive support.


MIS 401 Computer ApplicationsThe study of information technology used in business information systems. Technologies include input, processing, storage and retrieval, and output

hardw are and softw are including operating systems and management reporting, decision support, and executive support systems. Emphasis on

microcomputer applications softw are including operating system, w ord processing, presentation graphics, spreadsheet, database softw are, design

principles of transaction processing and executive support systems.Special focus on telecommunications, especially internet applications for business and

developing a home page on the w eb.

MIS 402 Computer Concepts and ApplicationsThis course has been designed for the students to learn basic concepts of Management Information Systems, components and types of MIS, relationship

betw een information technology and MIS, information about softw are, their types and application, hardw are components of a computer system, devices

attached to a computer, use of internet, e-mail and e-commerce. Students w ould also learn about organization, logical design, and methods of computer

usage in the area of mathematical science, algorithms development and presentation, Number systems, f low of control; basic number codes.

MIS 403 Web AuthoringIntroduction to IIS, internet architecture, creating simple w eb document, HTML, DHTML, linking w eb pages together, advanced formatting options, adding

images to w eb document, CGI forms, etc.

Pre-requisite: MIS 401, MIS 402, MKT 301/401

MIS 404 Computer Programming LanguageComputer cultural impact, history, uses, essential features of computers and computing systems, problem analysis, development of basic algorithms,

introduction to a high level language w ith general applications, digital computer organization, machine language, instruction execution, addressing techniques,

digital representation of data symbolic coding and assembly system, macros, conditional assembly; I/O control subroutine linkage, system and utility programs

are covered in this course.


MIS 405 Visual BasicIntroduction to Visual Basic, database access objects, maintaining databases using Visdata, input validation rules, creating user interface, error handling

using VB, overview of SQL server, active X data object, security issues, report w riting, etc.


MIS 406 Operations ResearchThe nature of operations research, formulating problems and objective analysis, types of problems, risk situation, sequential decisions models, linear

programming model, graphical method, simplex method etc. are the core topics of this course.




MIS 407 Programming in JAVAIntroduction to object oriented methods, fundamental programming structure in JAVA, GUIs, apples, application, script programming, JAVA database

connectivity, JAVA beans, etc.

Pre-requisite: MIS 401, MIS 404

MIS 408 Web Page Development and Adobe PhotoshopIntroduction to World Wide Web, hypertext and brow ser. Basic HTML and WWW linking w eb page together, creating simple w eb documents, advance

formatting options, adding tables to w eb pages, adding images to w eb documents, w orking w ith URLs, using external media and plug-Ins, linked w indow s

and frames, uploading w eb pages on internet server, CGI and forms, image maps and dynamic documents. Adobe photoshop has been included as one of

the w eb tools regarding text and images to be added in a w eb page. The softw are w ill teach how to add, edit and format text w ith color combination etc.

Advance features are included to enhance the student’s skills and professional ability.


MIS 409 Computer Applications and MISThis course has been designed for the students to learn basic concepts of Management Information Systems, components and types of MIS, relationship

betw een information technology and MIS, information about softw are, their types and application, hardw are components of a computer system, devices

attached to a computer, use of internet, e-mail and e-commerce. Students w ould also learn about organization, logical design, and methods of computer

usage in the area of mathematical science, algorithms development and presentation, number systems, f low of control; basic number codes.

MIS 501 Information Systems ManagementThe study of information systems planning techniques, information systems portfolio analysis and management control and auditing techniques related to

information systems. Special focus on organizing and managing international information systems.


MIS 502 Electronic CommerceThe study of information systems that provide services to multiple organizations linking many buyers and sellers electronically. Topics include

telecommunications, electronic data interchange, and doing business on the internet. Emphasis on international information policy issues effecting electronic

commerce.

Pre-requisite: MIS 103, MIS 201, MIS 401

MIS 503 System Analysis and DesignThe study of the methodologies and softw are tools in analyzing business processes. Topics include business re-engineering and information systems cost-

benefit concepts; total quality management concepts; systems-building methods including the system life cycle, prototypes, and end-user development

techniques.


MIS 504 Oracle/ Developer 2000The course teaches design, implementation and management of relational database system. Basic topics such as creation of tables, indexes, constraints

(referential integrity), view s and querying data to advanced topics such as rollback segments, parallel processing options and triggers are covered.


MIS 505 Software EngineeringThe course introduces the architectural makeup of some w ell-know n operating systems (from micro to mini to mainframe systems). It also introduces dif ferent

programming techniques using f if th-generation languages such as C++ to visual basic.


MIS 506 Data Communication and NetworkingThis course is designed to teach from the very basic to advanced netw ork design methodologies and modern trends in data communications. Design and

implementation of w indow s NT server 4.0 covering topics such as installation understanding of user accounts, groups, domains and trust relationships,

sharing of drives, directories and f iles are taught. It also covers netw ork protocols such as NetBeui, IPX/SPX and TCP/IP and communication protocols.


MIS 507 Relational Database Management SystemsContinuation of data structure covering f ile structures & databases, random, indexed sequential inverted & multi-list f ile structures, concept of data models,



data security and data integrity etc.


MIS 508 Programming in C++The course includes the basic concepts of object oriented programming, functions, classes, linked list and procedures.


MIS 509 Software Project ManagementEmphasis of the course is on the use of Computer-Aided Softw are Engineering (CASE) tools and object-oriented design and programming. Configuration

management and simulated project management. Examination of softw are design issues and techniques. Includes a survey of design representation and a

comparison of design methods, etc. Planning, scheduling and control of projects including cost estimating techniques, netw ork analysis, time analysis, CPM

and PERT, resource allocation, constraining & leveling, review of commercially available softw are and use of PC based project management package.


MIS 510 Object Oriented Systems Analysis and Design ElectiveObject-oriented and w eb-based softw are focusing upon the object model describing classes, their relationships to other objects, and their attributes and

operations.

Pre-requisite: MIS 407, MIS 503

MIS 511 E-Commerce, Web Design and Graphic DesignIntroduces students to multi-disciplinary f ield of electronic commerce. Course covers basic e-commerce concepts, review of relevant internet technologies,

LAN’s, internet, DNS, w eb brow sers, HTML, HTTP, databases, server architectures, commerce w orkf low models, business models for e-commerce, the

value chain, roles and functional architectures; protocol architectures, issues of compatibility portability, transaction processing: database integrity,

transaction processing (local key cryptosystem, internet security and security applications for e-commerce (key management, certif icate authorities,

standards, WWW security, transport and tunnel mode, secure sockets layer, Secure Electronic Transactions (SET), e-Auctions, e-advertising, CRM, supply

chain management, internet banking, e-Government and future of e-commerce and technological needs.

MIS 521 Record ManagementThis Management for IT Professionals course is particularly w ell suited for anyone in IT w ho has recently assumed management responsibilities, anyone w ho

is managing IT professionals, or anyone w ho w ants a perspective on some of the unique issues facing the management of IT professionals. The leaders in

an organization often set the tone and establish the benchmarks for success. In this course, the focus is on developing a successful leadership style that

facilitates team-building, collaboration, and a corporate culture that promotes success. Different decision-making techniques w ill be explored in the context of

successful leadership styles.

Pre-requisite: MIS102/MIS401/MIS402

MIS5 22 Business Information SystemsIt provides both strategic view s of information systems in modern business as w ell as the opportunity to examine and build IS solutions. The course provides

ample opportunities to gain practical programming skills necessary for successfully developing business applications using modern development technologies

and methodologies constitute core of this course.

Pre-requisite: MIS102/MIS401/MIS402

MIS 523 Decision SystemsDevelops an understanding of dif ferent decision levels and practical problems organizations quite often face. The course emphasizes lot on the study of

decision theory, decision systems development and enabling technologies. The study is complemented by the application and critical evaluation of methods

and technologies in the decision-making path in current business scenarios.

Pre-requisite: MIS522

MIS 524 Decision Support SystemsThis course provides a review of the literature in the area of decision support systems (DSS) and DSS framew orks. Understanding the process of decision-

making and issues involved in the design, implementation and evaluation of DSS. Additional topics include data mining, user interfaces, know ledge-based DSS,

and research directions in DSS. Know ledge gained w ill be applied through the design and implementation of a DSS prototype.


MIS 525 Enterprise Systems



MIS 525 Enterprise SystemsThis course examines Enterprise Systems from the perspectives of Information Systems and Operations Management. It examines cross-functional integrated

computer-based information systems, commonly referred to as Enterprise Resource Planning (ERP) systems, designed to support an organization’s

information needs and operations. Common business processes, re-engineering/change management, and enterprise reference models are introduced from a

holistic perspective. The course considers issues associated w ith the selection, analysis, design, implementation, and configuration of such enterprise

systems. It investigates how such systems implement transaction processing, management information, and decision support across an organization’s

various business processes. Strategic issues relating to success/failure and human aspects w ill be introduced. The course w ill provide a broad overview of

concepts as w ell as in-depth coverage of various issues.


MIS 526 Enterprise Resource Planning SystemsThis course examines the cross-functional integrated computer-based information systems, commonly referred to as Enterprise Resource Planning (ERP)

systems. Systems, common business processes, re-engineering/change management, and enterprise reference models are introduced w ith a holistic and

research-oriented perspective. Considers issues associated w ith the analysis, design, implementation, and configuration of such enterprise systems and

investigates topics such as: supply chain, planning and control systems, optimization, scheduling systems, electronic commerce and business information

w arehousing.


MIS 527 Information SecurityThe course presents technical arrangements for making information systems more secure. The process starts w ith defining the proper security requirements

that are usually stated as a data security policy. Other topics include: identif ication and authentication, access control, security kernel, physical security,

eavesdropping, hardw are security, system softw are security, encryption techniques, public key infrastructure, security protocols and handling subversive

softw are.


MIS 528 Advanced Information SecurityThe course addresses concerns regarding confidentiality, privacy and the volatility of information resulting from the use of information technology. It

emphasizes such managerial security issues as system security and controls, legal and ethical issues arising from protecting computer f iles both from a

Pakistan and w orld perspective, disaster recovery and contingency planning and other tools used for protecting information system resources.


MIS 530 Information Systems ResearchThe course provides an opportunity to substantive review of research in the discipline of information systems as an essential part. Behavioral, strategic and

social issues relating to the design, implementation and impact of information technology applications w ill be studied.

Pre-requisite: MIS501, MKT404

MIS 532 New Perspectives on Organizations and Information SystemsThe course investigates major issues facing organizations in adopting, implementing and using information systems for competitive advantage. It also provides

an opportunity to explore a set of critical issues from both an academic and practical perspective. Topics include: strategic information systems, e-commerce,

know ledge management, the emergence of the business process, ERP implementation, virtual teams and global IT, IS and developing countries.

Pre-requisite: MIS522, MIS525

Marketing

MKT 301/401 Principles of MarketingThis course gives students an understanding of the philosophy of marketing in an organization. Students develop skills that help them create effective

strategies for communicating and delivering customer value and satisfaction.

MKT 302/402 Marketing ManagementThis course is designed to familiarize students w ith the process of marketing management. It is an application of the marketing concepts to real life situations.

Students learn to develop a situational framew ork for analyzing marketing problems and opportunities, pursue suitable objectives and strategies. It is a

practical course based on case studies, incorporates preparation of a comprehensive marketing plan and discussion on contemporary marketing issues

through article presentations.

Pre-requisite: MKT 301/401



MKT 403 Sales ManagementThe process of sales management is highlighted covering topics such as development of sales plans, steps in the selling process, territory development, time

management and sales forecasts.

Pre-requisite: MKT 301/401, 302/402

MKT 404 Methods in Business ResearchThe course aims at providing an understanding of the research process application to various segments of business and social life. It is designed to impart

methods and techniques of scientific research and report w riting. It also aims to develop an attitude amongst students on scientific thinking.

Pre-requisite: MKT 301/401, 302/402, STA 202/403/404

MKT 501 Strategic Marketing and PlanningThis course is an understanding of the technique, concepts, approaches and skills in marketing management and strategy planning. Incorporates strategic

management techniques developed from models for the corporate environment, campaign marketing for the public environment and international marketing.


MKT 502 Graphic DesignThe design course prepares students to make marketing decisions based on know ledge of visual/ aesthetic and business considerations. Students develop

an appreciation for style, product, and design; learn how to communicate verbally about design; and gain skills and know ledge required for promoting and

defending an aesthetically grounded point of view in the marketplace.


MKT 503 Packaging and PrintingAreas covered in this course are paper proportioning and structural design of packages such as paper, steel, aluminum and plastic packaging. Methods of

printing are elucidated by means of color and multicolor, tone, offset and line printing.


MKT 504 AdvertisingThis course prepares students to acquire a full understanding of the function of advertising in the marketing process, to develop their skills in designing an

effective advertising campaign and also judging and evaluating advertising proposals. The course w ill familiarize them w ith the process and techniques of

advertising production, its budgeting & control process.


MKT 505 Industrial MarketingTopics include the nature of the industrial market, analysis of customer procurement strategy, product policy, pricing, distribution strategy, sales force

management and key account selling strategy.


MKT 506 International MarketingThis course analyses opportunities, distinctive characteristics, and emerging trends in foreign markets, explores alternative methods and strategies for

entering foreign markets; organizational planning and control; and impact of social, cultural, economic and political differences.


MKT 507 Services MarketingThis course focuses on marketing in service industries such as dealing w ith intangibility and inseparability. Examines the problems faced by professional, not-

for-prof it, social and financial services marketers.


MKT 508 Personal SellingThis course examines the role of personal selling in a firm’s promotional and marketing strategy, and presents the principles and methods of persuasive

communication.


MKT 509 Consumer Behavior



MKT 509 Consumer BehaviorThis course discusses w hy people make dif ferent choices from a cultural perspective and elaborates various other influences on buying behavior.


MKT 510 Direct Marketing and Sales PromotionThis course gives an insight into the nature and purpose of direct marketing and how companies can use the various promotional tools to gain a competitive

edge. It dif ferentiates the various elements of communication mix and explains w here it can be used to access targeted consumers. It describes the steps,

problems and issues involved in the implementation and execution of a project of direct marketing.


MKT 511 Brand ManagementThis course considers strategies to build and effectively manage brand equity. It covers the role of brand aw areness and image, brand extension principles,

integrated marketing communications, and f inancial and marketing research measures.


MKT 512 Export MarketingThe course offers a guide to the practicalities of entering international markets. Topics covered are international trade and regional comparative advantage,

soliciting markets, documentation and financing of exports.


MKT 513 Media PlanningThe course prepares the students for the changing media scenario by enabling them to specialize in media handling and effective media selections. It

determines how advertising budget is best deployed across and w ithin the various media.


MKT 515 Print MediaThe objective of the course is to provide specif ic study of print media for those students w ho aspire to a journalistic career in print media such as daily

new spapers and periodicals in any capacity. Students specializing in the f ield of print media can f ind that their know eldge is useful in other f ield also, such

as adversiting, printing, copy w riting etc.

MKT 516 Electronic MediaThis course prepares students to acquire a full understanding of the function of Radio and Television in all its modern manifestations including cable TV.

Students w ill be taught how to formulate advertising plans & monitor results taking cognizance of problems, opportunities and regulatory matters.

MKT 517 Media MarketingThis course teaches the techniques w hich are used by media marketers to sell media, including the methods employed to convince advertisers how their

applications can be used to obtain optimum results. Often, this takes the form of presentations to advertisers and could include the preparation of media plan

for each campaign to help clients.

MKT 518 Role of Media in World AffairsToday media is an important vehicle in creating atmosphere conducive to harmonious international relations. Editorial comments, headlines and new s giving a

particular tw ist to impending conferences, negotiations etc. have a major impact in the formation of public opinion in the countries concerned.

MKT 519 Marketing of Financial ServicesThe marketing of f inancial services covers mainly the consumer banking field. Consumer banking has become the primary instrument of f inance, in Pakistan. A

student completing the elective course w ill get a comprehensive overview of the various types of f inancial instruments and services that are marketed in this

fast grow ing sector. The course mainly covers the marketing of consumer oriented f inancial services.


MKT 520 Merchandising and Sales PromotionThe course aims to touch upon a facet of marketing that is frequently overlooked. Visual merchandising and the role it plays w ith sales promotions. The

course w ill explore the definition and use of visual merchandising w ith an emphasis on local companies and then move on to the role it plays in sales

promotion. This course helps students to understand the principles of effective merchandising and sales promotion and their practical application in the

w orkplace in order to maximize sales.




MKT 521 Distribution and Channel ManagementThe battle of consumer products is now fought in the field of distribution. Even the best advertising and communication and positioning strategy w ill not be

capitalizing on the investments made until there are operational execution in the battle f ield i.e., distribution. Hence, this course has been designed to prepare

students w ith a framew ork as w ell as operational plan for execution of a successful distribution strategies related to the local multi-national and national

environment keeping in view the key elements of Pakistani markets.

Pre-requisite: MAN 101/301/401, MKT 301/401, 302/402

MKT 522 Introduction to Media in PakistanIntroduction to Media highlights and covers such contents concisely and comprehensively as print media, electronic media, out-of-home media, law s and

ethics, media in w orld affairs, media marketing, planning and research, advertising, advertisers and sponsors, communication skills, public relations and

current affairs. Basic concepts of mass communication are introduced in terms of media’s importance, credibility, information, characteristics and

environment.

MKT 523 Media Research and Public OpinionMass media research introduces graduate students to applied audience research for electronic media. The emphasis w ill be on Pakistan’s media market and

students w ill gain “hands on” experience w ith syndicated and custom audience research for print and electronic media. Students w ill be exposed to various

aspects of media audience research including Gallup ratings for T.V, radio and cable TV and other music research. Students are expected to become familiar

w ith the Pakistan media market specially in electronic media, based on TV, radio, cable systems and cinema through mass media research based on research

process, research approaches, data analysis and research application.

MKT 524 Video and Film ProductionSuch aspects of multi-media, video and f ilm production are learnt as planning, organizing, directing, controlling and promoting, including hands-on training

given by professionals in an ideal w ork like atmosphere enabling concerned students to excel in careers, jobs or business.

MKT 525 Advertising and out-of-home MediaThis course prepares students to acquire a full understanding of the function of advertising in the marketing process, to develop their skills in designing an

effective advertising campaign and also judging and evaluating advertising proposals. The course w ill familiarize them w ith the process and techniques of

advertising production, its budgeting and control process. Out-of-home media includes public display media, such as sign, spectacular billboards and talking

boards located out of home, usually near w here the audience is and at the point of purchase. It includes size and manner of ads in subw ays, railw ay stations

and in trains and airports as w ell as messages visible in the sky. Students acquire a full understanding of how out of Home Media functions and its

advertising value in the marketing process.

MKT 526 Public Relations and Event ManagementPublic relations is increasingly being recognized as a management function as important as f inance, production or marketing in carrying out an organization’s

objectives. This course accordingly prepares students to acquire a full understanding of the function of public relations in our current complex social,

economic and political environment and familiarizes them w ith the process and tools and techniques required for public relations practitioners.


MKT 527 Integrated Marketing CommunicationA study of how to plan, develop and execute integrated marketing communication programs using the tools of advertising, direct marketing, sales promotion,

public relations, special events marketing, online advertising and personal selling.

MKT 528 Brand & Marketing CommunicationsExamine the role of branding in an overall marketing process. Emphasizing on logo, brand equity management and product positioning, and translating them

into major marketing components such as advertising, customer service, market segmentation and strategies.

MKT 529 Interactive CommunicationIntroducing the fast-emerging area of interactive communication, providing the understanding and skills to be critical consumers and quality publishers of w eb

content and other interactive media.

MKT 530 New Product DevelopmentThis course includes the process of designing, creating, and marketing an idea or product. The product can either be one that is new to the marketplace or

one that is new to your particular company, or, an existing product that has been improved. Segmentation, pricing/ prof itability and distribution strategies in the



light of Conjoint portfolio analysis.

MKT 531 Retail ManagementThe objective of this course is to enable students to order and apply their know ledge of marketing so as to focus the insights previously gained on the

specif ics of the sector. The course blends theory w ith practice and covers both the strategic and tactical aspects of the competitive marketing/retail

environment. Furthermore, the course w ill be of benefit to those considering a career in retailing and also those w hose career w ill require interaction w ith the

retail sector.

MATHEMATICS

MTH 101 College AlgebraReview of exponents, equations and inequalities, function notation, composition and inverse, linear, quadric, polynomial, exponential and logarithmic functions

and their graphs.

MTH 102 Pre-CalculusThis course is for those students w ho have not studied mathematics in intermediate or equivalent. It helps the students in learning basic mathematical skills

like, algebra, factorization, geometry and trigonometry. Introduction to functions and matrices w ould also be a part of this course. Students w ho have already

passed mathematics course in intermediate or equivalent are exempted.

MTH 103 Calculus for Business DecisionsThe aim of the course is to develop the ability to analyze problems logically, recognize w hen and how a situation may be represented mathematically, identify

and interpret relevant factors and, w here necessary, select an appropriate mathematical method to solve the problems. The course includes the concepts

and business application of functions, Differential and integral calculus, optimization methodology, transformation and assignment model.


MTH 104/401 Calculus IFunctions and graphs, system of linear equations, Crammer’s rule, sequences, limits and continuity, dif ferentiation, chain rule, mean value theorem, maxima

and minima, integration of simple functions.

MTH 105/402 Calculus IITechniques of integration, areas betw een curves, continuity of functions of several variables, partial dif ferentiation, dif ferentiation derivations, line integral,

multiple integral, calculus of variations, etc.

Pre-requisite: MTH 104/401

MTH 201 Discrete MathematicsThe course w ill cover mathematical fundamentals of computer science and some techniques of discrete mathematics. Topics covered w ill include: proposition

calculus, predicate calculus inference imprecation, recursive functions, sequences and series, inclusion/exclusion, recurrence relations, graphs and trees,

Boolean algebras, and ordered sets. Emphasis is placed on introducing students to formal mathematical notation and proofs, and concepts useful in computer

science. Other topics include computer related arithmetic, propositional logic and predicate logic.

MTH 202 Engineering MathematicsVector algebra, dot & cross product, gradient, divergence & curl, functions limits, derivative, slope & rate of change, techniques of differentiations, higher

derivatives, maxima/minima, optimization, integration techniques, matrices, solution of system of equations, fourier series, sequences & their convergence.

MTH 204 Linear AlgebraAn introduction to abstract vector spaces, the algebra and geometry of Rn, and the abstract theory of vectors spaces. Approach the material through a blend

of theoretical ideas, such as the vector space axioms and their consequences, and computational methods, such as Gaussian elimination for solving systems

of linear equations. Various applications illustrate the main ideas, and computer labs reinforce the course material.

Pre-requisite: MTH 105/402

MTH 205 Financial MathematicsMotivated by the problem of derivates pricing in f inance the necessary tools from probability theory and stochastic processes w ill be introduced. The f irst part

presents the main objects of interest from f inance in the context of discrete models. Discrete probability spaces w ill be review ed and fundamental results on

martingale theory w ill be discussed including the optimal stopping problem applied to American options. The second part show s how to go from discrete to



martingale theory w ill be discussed including the optimal stopping problem applied to American options. The second part show s how to go from discrete to

continuous models. We w ill study the celebrated brow nian motion and the associated Ito’s stochastic calculus. In the third part the course w ill show s how to

use these tools for pricing various types of derivatives (European, American, Asian, etc.) in the context of continuous models such as Black-Scholes. The

relation w ith PDEs w ill be explained and numerical issues w ill be discussed. Models for interest rates and associated pricing problems w ill be presented. In

the last part of the course generalizations to stochastic volatility models and calibration issues w ill be discussed.


MTH 206 Multivariate AnalysisThis course is designed to provide an integrated, in-depth, but applied approach to multivariate data analysis and linear statistical models in behavioural

science research. The topics covered w ill include regression analysis, univariate and multivariate ANOVA and ANCOVA, disarmament analysis, logistic

regression, canonical co-relation analysis. Principal components, factor analysis, LISREL models, cluster analysis and multi dimensional scaling w ill also be

covered.


MTH 207 Stochastic Models and Math. FinanceIntroduction to mathematical modeling, analysis, and solution procedures applicable to uncertain (stochastic) production systems. Methodologies covered

include probability theory and stochastic processes. Applications relate to design and analysis of problems, capacity planning, inventory control, w aiting lines,

and system reliability and maintainability.


MTH 208 Differential Equations and Complex VariablesDifferential equation is of fundamental importance in engineering mathematics because many physical law s and relations appear mathematically in the form of

such equations. The course of dif ferential equation give us an understanding that how to transform the given physical situation to its corresponding

mathematical model. There are various physical and geometrical problems that lead to dif ferential equation. It is of great practical importance to the engineer

and physicist.


MTH 403 Numerical Computing / AnalysisErrors, calculations and importance in numerical computing, Various methods of solution of non-linear equations, New ton’s Method and Condition of

convergence. Interpolating Polynomials, Forw ard Dif ferences () New ton’s Forw ard (NF) Polynomial, Backw ard Differences (), New ton’s Backw ard (NB)

Polynomial. Error Analysis, Unequal Spaced Values, Inverse Interpolation. Numerical Dif ferentiation, Formula for Higher Derivatives. Numerical Integration,

Rectangular Rules, Trapezoidal Rule, Simpson’s 1/3, 3/8 and 14/15 Rule. Romberg’s Approximation, Gauss’s quadrature, and Multiple Integrals. MATLAB and a

programming language w ill be used to teach all topics.


MTH 406 Finite Element Analysis (FEA)

Variation function, interpolation function, one-dimensional f inite elements, tw o-dimensional f inite elements, boundary-value problems, variational principles,

galerken approximation, partial dif ferential equations, initial value problems, numerical integration.


POLICY STUDIES

PLY 101 Policy Making in a Globalized WorldTheory of policy – liberal, socialist and nationalist approaches. The state, the market and the individual in capitalist order; global policy makers – multinational,

financiers, multilateral agencies and private sector raters. The surveillance standardization regime. The system pegemon and global policy. Policy making in

Pakistan, state policy makers federal provincial, local. The State Bank. The impact of de-regulation and privatization. Private sector policy makers associations

NGO’s, the media. The inf luence of global policy on national policy making in Pakistan.

PAKISTAN / ISLAMIC STUDIES

PRL 301 Pakistan / Islamic StudiesThe course covers various movements w hich led to the creation of The Islamic Republic of Pakistan. The history of Pakistan is discussed w ith an analysis of

the various leaders and their contributions to the development process. The course discusses how dif ferent messengers of Allah came to spread His w ord.



the various leaders and their contributions to the development process. The course discusses how dif ferent messengers of Allah came to spread His w ord.

It further discusses the need for Islam. The f ive pillars of Islam, the life of the Prophet Muhammad (PBUH), the companions of the Prophet (PBUH) w ho played

an important role in spreading Islam, and the several Suras, Ahadiths, and Ayats are studied.

POLITICAL SCIENCES

PSC 301 Pakistan StudiesThe course on Pakistan Studies is an in-depth course covering various movements w hich led to the creation of The Islamic Republic of Pakistan. The history

of Pakistan is discussed w ith an analysis of various leaders and their contributions to the process of national development. It also discusses tw o nation

theory in detail.

PSC 401 Pakistan Studies and Current AffairsThe course on Pakistan studies is an in-depth course covering the various movements, w hich led to the creation of The Islamic Republic of Pakistan. The

history of Pakistan is discussed w ith an analysis of the various leaders and their contributions to the development process. Issues related to current affairs,

discussion and review of new s items.

RELIGIOUS STUDIES

REL 101 Islamic StudiesThe course begins w ith a discussion of how dif ferent messengers of Allah came to spread His w ord. It discusses the need for Islam. The f ive pillars of Islam,

the life of the Prophet Muhammad (PBUH), the companions of the Prophet (PBUH) w ho played an important role in spreading Islam, Several Suras, Ahadiths,

and Ayats are studied.

SUPPLY CHAIN AND LOGISTICS MANAGEMENT

SCM 501 Supply Chain ManagementIn the challenging environment companies strive to identify their competitive edge, so the application of supply chain concepts w ill continue to exert greater

inf luence on overall business success. This module covers a w ide range of topics in supply chain strategies, design, planning, operations and development.

Pre-requiste: MAN 101/401

SCM 502 ERP Systems Design and ImplementationThis course provides a technical overview of Enterprise planning systems and their impact on organizations. Selected softw are solutions are introduced to

illustrate the concepts, fundamentals, general information technology context and integration of business enterprise w ide applications. Case studies w ill be

used to discuss various stages of implementing of an ERP solutions.

SCM 503 Strategic Supply Chain ManagementThis course covers a w ide range of Supply Chain Management activities including formation and management of strategic alliances, buyer selections and

management, negotiations, global sourcing, ethics in contracting situations and applications of information technology in SCM.

Pre-requiste: MAN 101/401

SCM 504 Procurement and Inventory ManagementThe synchronization of supply w ith demand in order to provide customer value has to be designed controlled and improved. In supply chain management

these activities have to be coordinated along dif ferent stages in dif ferent enterprises. This module deals w ith understanding and overcoming the problems

arising in those multistage inventory systems and w ill be taught using case studies.

SCM 505 Storage and Warehouse TechniquesIn order to operate, optimize or understand w arehouse systems, a sound know ledge about the various technical realizations of w arehouse functions is

essential. This module provides an overview of various in-house transporting and storage system and indicates preferred areas of usage. Case studies w ill

be used as modus operandi.

SCM 506 Transportation Techniques and ManagementThe module aims to give an understanding of the basic techniques used in transportation. All major techniques in the f ields of road- traffic, air traff ic, railroad



and navy are discussed. Transport chains using freight-villages, intermodal transports, combined transport-chains as location planning, design and

organization of dispatch departments, supply- chain- management tracking- and- tracing are investigated using case studies approach.

Social Sciences

SSC 101 Introduction to PsychologySubject matter includes human development, memory cognition, perception and psychopathology. Explores the f ield of psychology, teaches to learn about

oneself , the mind and the science of psychology.

SSC 301 History of IdeasThe course has been divided into dif ferent sections, e.g., man, theory of know ledge, ethics, politics, religion and science. The course w ill logically discuss the

most representative ideas related to each section and attempt to put them together into an overall picture of man and his relation to the w orld.

SSC 401 Business EthicsThis course entails an understanding of general principles of ethical conduct. It studies the relationship of w hat is good and right for businesses. This course

shall proceed to place modern business practices in their historical context. The ethical attitude of ancient, medieval, modern and postmodern communities

w ould be contrasted and the nature of modern business practices and their ethical implications w ould be explained w ith special reference to business

environement in Pakistan.

STATISTICS

STA 203 Probability Theory and StatisticsBasic concepts of statistics, sample space, events, classical and axiomatic def inition of probability, conditional probability and Bayes theorem, binomial,

poisson and normal distribution, moment generating functions, etc.

STA 201/401 Quantitative Business AnalysisThis course w ill provide an in-depth study of concepts of statistics and quantitative business tools. The emphasis w ill mainly be on learning quantitative

techniques along w ith their applications to economics and business. Topics include inequalities, function notation and inverses, linear, quadratic, polynomial

and exponential functions and mathematics of f inance.


STA 202 Quantitative Skills and Managerial StatisticsThe course introduces the use of statistical method to proceed beyond the collected data into the area of decision making through statistical analysis. It

provides an in-depth introduction to probability, sampling theory and sampling distribution, Estimation of Parameters, Hypothesis testing, Analysis of Variance,

Decision Theory and Quality Control Charts.

Pre-requisite: STA 201/401

STA 204 Industrial Applications of StatisticsAn applied approach to statistical quality control utilizing theoretical tools acquired in other mathematics-statistics courses. Major emphasis on understanding

and applying statistical analysis methods in real-w orld situations in engineering.

STA 301/402 Model and InferencesStatistical Models and random samples, informal methods of checking models, estimation and prediction, methods of maximum likelihood and least squares and

their applications w ithin the frame-w ork of programming. Regression, analysis of variance and hypothesis testing. Data and regression analysis using

MiniTab.

Pre-requisite: MTH 201, STA 203, STA 302

STA 302 Methods of Data AnalysisAn introduction to the use of computer as a pow erful tool in data analysis. Topics w ill include statistical graphics, advanced regression techniques, curve

fitting and smoothing, generalized additive models, CART, multivariate techniques, cross-validation and the bootstrap. Additional topics may include survival

analysis, simulation methods and neural netw orks.




STA 303 Time Series Analysis and ForecastingAn introduction to the use of statistical methods for analyzing and forecasting data observed over time. Trigonometric regression, periodogram/spectral

analysis, smoothing autoregressive moving average models. Regression w ith auto correlated errors, linear f ilters and bivariate spectral analysis. Stress on

methods and applications, softw are implementations described and used in assignments.


STA 403 Statistics and MathematicsThe course introduces the use of statistical & mathematical methods to proceed beyond the collected data in the area of decision-making. The course includes

frequency distribution, measures of central location, measures of dispersion, linear equation, quadratic, exponential & logarithmic function, mathematics of

finance, matrix algebra differentiation & optimization. A systematic exposure to the statistical analysis of business situations covering descriptive statistics.

STA 404 Statistical InferenceThe course concentrates on the application of statistical techniques to the analysis of data and estimation procedures. Topics included are counting

techniques, probability & its distributions, sampling, estimation of parameters, testing of hypothesis & analysis of variances, regression & correlation.


STA 405 Simulation and ModelingVarious types of models, properties of linear models, model building techniques, the black box approach, random number generation and testing,

transformation, test of randomness, parameter estimation, least mean square, bootstrap, jackknifing, re-sampling procedures. Query models, applications

using MINITAB, SIMULA.

Pre-requisite: STA 203 / CSC 306 / CSC 409

TOURIST SERVICES MANAGEMENT

TSM 101 Introduction to Cultural StudiesTheoretical approaches to cultural studies – Modernist, Post Modernist, Marxist. Culture, society and politics. (Adornd, Gidders, Eagletor, Foucault). Cultural

forms and structures, literaturem music, architecture. A global culture or multiculturalism culture in Pakistan. Historic heritage (special emphasis on Moenjodaro

and Gandhara). Islamic culture (special emphasis on Sufism). Post independence cultural development (special emphasize on literature in Urdu, Sindhi and

English). The impact of globalized cultural on Pakistan – a case study of the Feminist movement in Pakistan.

TSM 102 Tourist Services and Hospitality ManagementSocial Anthropology: Aims and scope of social anthropology. The evaluation and development of human societies. Major theories of social development (w ith

special emphasize on lbn-e-Khaldun, Max and Weber) anthropology of South Asia, symbols, communication and culture. Human ecology (including behavioral

genetics) race and ethnicity techno science as a cultural artif icat. An introduction to present studies in Punjab and the NWFP.

CERTIFICATE COURSESExternal students are allow ed to register for 15-w eek Certif icate Courses of their areas of interest. The follow ing are some of the Certif icate Courses being

offered during 2008-2009:

ACCOUNTINGAccounting Information Systems Advanced Financial Accounting

FINANCE AND BANKINGAnalysis of Financial Statements Corporate Finance Money and Capital Markets Treasury and Fund Management

HUMAN RESOURCE MANAGEMENTStrategic Human Resource Management Salary and Compensation Leadership Studies

MANAGEMENT INFORMATION SYSTEMSOracle/Developer 2000 Softw are Engineering Data Communication and Netw orking Programming in C++

MARKETING



Course Description _ Institute of Business Management

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