Course Delivery ADBM

8/8/2019 Course Delivery ADBM

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Advanced Diploma in Business ManagementCourse Delivery Guidance

Contents

Introduction to courseRegistering StudentsModeration

Mandatory UnitsUnit 1 - Introduction to BusinessUnit 2 - Business FinanceUnit 3 - Human Resource ManagementUnit 4 - Marketing in Business

Optional UnitsUnit 5 - Market ResearchUnit 6 - Setting Up a BusinessUnit 7 - Business PlanningUnit 8 - Introduction to the Internet and E-CommerceUnit 9 - Business LawUnit 10 - Communication ProcessesUnit 11 - Business TravelUnit 12 - Customer Care in BusinessUnit 13 - Internet MarketingUnit 14 - Business Globalisation

Assessment Criteria/Marking GuidelinesCertification


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Introduction to CourseThe advanced diploma in business management is designed to give studentsan understanding of the responsibilities of a manager and the techniques theywill use to deal with different situations as well as the legal requirementswithin their role.

The course consists of 4 mandatory units in which students get a introductionto the basics of business management. They then choose 8 optional to gainmore specialist knowledge.

The duration of the course is flexible though normally completed within 9 - 12months.

To gain entry to this course students are required to have studied at diplomalevel 4 or equivalent. Also students are required to be fluent in the Englishlanguage. It is the full responsibility of the college to determine a studentseligibility to study the course.

Students studying this course are also eligible to become student members ofATHE and the national union of students, for more information go towww.atheuk.com/Membership.htm


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Registering StudentsWhen registering students for this course ATHE needs to have received thestudent application form and registration fee within 14 days of the date ofstarting the course.

Student application form can be found at www.atheuk.com, on the left handmenu click on procedures and you will find the form in PDF format.

The form then needs to be printed off, filled in and scanned and e-mailed [email protected] can also post the from to:ATHE225 Heigham StreetNorwichNorfolk

NR2 4LN

To pay the students fees go to www.atheuk.com , click on fees on the leftsided menu then click on www.atheuk.com/payment for different paymentoptions.

If you would like further information on registering students [email protected]


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ModerationATHE is committed to upholding the quality of the courses we offer, due tothis we have a comprehensive internal and external moderation system toensure the standard of coursework submitted is to an appropriate standard.

To view the full moderation process go to www.atheuk.com and click onprocedures and you will find:

Internal ModerationThis give colleges a full breakdown of the moderation process.

Internal Moderation RecordsThis is the form required to be completed by colleges to keep a record ofmoderation done. Which will be reviewed on a pre-arranged visit by an ATHErepresentative.

Moderation of AssignmentsThis is the form used by the ATHE representative to ensure quality of collegesinternal moderation.

Below is a small guide which may be useful for students to give them an ideaof what we expect in an essay.

Do Begin with a summary of your answer

Be clear and logical Use the majority of your own words Analyse and be critical (constructive and supportive) of researched

information Provide supporting evidence to the theories stated Give a conclusion that clearly gives the outcome of your research

findings Ask a friend/relative to proof read before submitting the essay

Don't Plagiarise, There are methods of detecting plagiarism Use words that could appear derogatory or slang

Give unconstructive criticism Forget to answer the initial question (keep referring to the learning

outcomes to make sure you are on the right track) Use only one resource (it is best to use a selection of resources as

some may be biased or incorrect) Give a personal opinion without backing it up with referenced evidence.

For more information on moderation e-mail [email protected]


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Unit 1 - Introduction to BusinessThis unit is designed to give students an overview over the business world,what the aims of businesses are and the components of a successfulbusiness.

The learner should read all of the ATHE resources on this unit and also dosome of their own research.

You should provide the students with eight questions based each of theassessment criteria on the learning outcomes below.

The answers provided should be in the region of 400-500 words.

This unit should take between 3 and 4 weeks, set within the individualcolleges term times.

Useful text book:Title: Introduction to Business,

Authors: Laura Dias, Amit ShahPublisher: McGraw-Hill Higher Education

Learning Outcome (The learner will) Assessment Criteria (The learner can)1 Be able to analyse management behaviour in terms of

culture and structure

1.1 Analyse the relationship between management

structure and culture and its effect on businessperformance.1.2 Formulate the factors which influence individualperformances in the workplace

2 Be able to analyse the different approaches tomanagement in the workplace by evaluating theories 2.1 Evaluate one organisational theory andrelate it to management in practice

2.2 Compare and contrast two approachesto management by different organisations

3 Understand the relationship between two motivationaltheories 3.1 Write about different motivationaltheories and their application and performance4 Understand teamwork and group dynamics. 4.1 Propose factors that may curtail the

success of teamwork

4.2 Evaluate the impact of technology on a givenorganisation


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Unit 2 Business FinanceThis unit is intended to help students understand the importance of abusinesses financial performance and accounting.

Students can use ATHE resources and should also complete their ownresearch.



This unit should take between 3 and 4 weeks, set within an individual collegesterm timetable.

Useful Textbook: Financial Accounting for BusinessAuthor: Bob RyanPublisher: Cengage Learning College

Learning Outcomes (The learner will) Assessment Criteria (The learner can) 1 Explain how to construct account and be able tointerpret financial information 1.1 Set up an imaginary company and describe thevarious documents used

1.2 Analyse the various stakeholders and their reasonsfor having an interest in a companys financial accounts

2 Describe reasons for monitoring financial performance 2.1 Describe at least two reasons why it is important tomonitor financial performance of a company2.2 Obtain a set of accounts for a small to mediumsized company and understand the relationshipbetween a Balance Sheet and a Profit and Loss

3 Understand the importance of budgeting 3.1 Explain what is meant by a company reaching itsbreak even point3.2 Understand the difference between a budget and anaccount

4 Understand how to record financial information andthe range of documents used. 4.1 Analyse the records that need to be kept toconstruct a set of accounts for a small to medium sized

company.

4.2 Analyse the reasons as to why would a bank beinterested in monitoring a companys financialperformance.


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Unit 3 - Human Resource ManagementThis unit has been designed to give students a broad understanding of humanresource management and its importance in every business.

Students should read the ATHE resources and also complete their ownresearch.

You should provide the students with nine questions based each of theassessment criteria on the learning outcomes below.



Useful Text BookTitle: Human Resource Management

Author: Sarah GilmorePublisher: Oxford University Press

Learning Outcomes (The learner will) Assessment Criteria (The learner can) 1 Be able to analyse the importance of workforceplanning and explain the difficulties

1.1 Analyse the importance of workforce planning andexplain the difficulties1.2 Evaluate the recruitment requirements of a travel ortourism company1.3 Develop a programme of professional developmentand training within a small organisation

2 Be able to evaluate the significance of employeemotivation and appraisal programmes in a business

2.1Examine the Human relations school ofmanagement in relation to motivating staff2.2 Develop a programme of motivational factors for asmall to medium sized business

3.Know the different 'schools' of management thoughtthat have been developed over the last century 3.1 Compare and contrast the classical and scientificschools of management developed during the 20th

century3.2 Evaluate the relevance of Maslow's theory in today's

4 Understand the problems of introducing and

implementing change in today's workforce4.1Evaluate the autocratic and democratic ways of

implementing change within an organisation4.2 Propose ways in which management styles arelinked to motivational programmes


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Unit 4 - Marketing in BusinessThis course has been designed to test students knowledge in the function ofmarketing in business, from assessing marketing strategy to completingmarketing research.

Students should read the ATHE resources and also complete their ownresearch.




Useful Text BookTitle: Marketing ManagementAuthor: Philip KotlerPublisher: Pearson Education

Learning Outcomes (The Learner will) Assessment Criteria (The Learner can)1 Understand how marketing principles apply todifferent businesses 1.1 Evaluate the principles of the marketing mix1.2 Evaluate the benefits of segmentation for2 Understand the marketing strategies of organisations 2.1 Examine the advantage of branding in relation to a

product a student has researched2.2 Design a SWOT analysis for a destination withwhich the student is familiar

3 Know how sales and promotion is used to promoteproducts within an industry 3.1 Evaluate external influences when promoting aspecific product

3.2 Analyse marketing objectives when planning apromotional campaign

4 Understand the role of market research in the sellingof products and services

4.1 Propose advantages and disadvantages of primaryand secondary research4.2 Examine internal and external sources of

information available to a business when planning anexpansion


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Optional UnitsEach individual student can now choose from eight of the units below.

As the students should now have become more adept at researching on theirown we would now expect them to complete the majority of the course workby using their own research, however they should still have access to ATHEresources.

Although the units are set in numerical order (5-14) the college can choose inwhich pattern to teach the units, for example, if students collectively wanted tolearn about starting a business they would complete the first of the optionalunits in the order

Setting up a business

Business PlanningBusiness FinanceCommunication ProcessesMarket Research

Then Move on toIntroduction to the Internet and E-CommerceCustomer Care in BusinessInternet marketing


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Unit 5 - Market ResearchThis unit is set up to question students as to why and how they would conductmarketing research to gain an business advantage.

For this unit students should complete their own research but they may findSampling Strategies in the Research Methods unit of the post graduatediploma in business management section of the ATHE resources site a usefulguide.




Useful TextbookTitle: Marketing Research

Author: Carl Mcdaniel JrPublisher: Wiley

Learning Outcomes (The Learner will) Assessment Criteria (The learner can)1 Understand the main benefits of undertaking primaryresearch and the use of secondary research

1.1 Construct a market research programme based ona specific industry

2 Understand the advantages of market segmentationwithin a specific industry 2.1 Compare and contrast the use of segmentationwithin any sector of an industry which the learner is

studying2.2 Propose a programme where segmentation willprovide marketing benefits to a business

3 Be able to develop a market research programme fora new business

3.1 Set up a chart analysing the advantages anddisadvantages of using qualitative and quantitative datain specific industries.3.2 Formulate the different graphical methods availableto the researcher to illustrate results of a sample3.3 Design a sampling programme that can be used by

a market research team4 Be able to develop market research for a newbusiness

4.1 Create a chart showing how marketing researchinformation contributes to marketing decisions4.2 Write about techniques for measuring customerresponse


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Unit 6 - Setting Up a BusinessThis unit has been designed has been set up for students to investigate whypeople would set a business and how they would go undertake the process ofstarting one.

For this unit students should complete the majority of the work through theirown research, but they should find the material they learnt in the first fourmandatory units useful.




Useful Website: www.businesslink.gov.uk

Useful Textbook: Financial Times guide to business start upAuthor: Sara WilliamsPublisher: Pearson Education LTD

Learning Outcomes (The learner will) Assessment Criteria (The Learner can)1 Understand the reasons why people decide to set uptheir own business 1.1 Describe at least five reasons why a person wouldwant to set up his or her own business.

1.2 Explain why a business is more likely to fail in thefirst year than at any other time.

2 Describe the resources needed to set up and run abusiness 2.1 Describe the three main physical resources requiredto set up a business.

2.2 Evaluate the sources of human resource necessaryto set up a business.

3 What are the sources of help and assistance,including finance 3.1 Analyse the resources available from a majorbusiness help organisation in the UK such as Business

Link or a similar organisation in another country.3.2 Analyse the variety of sources available forfinancing a start up business with and without security.

4 The type of business ownership and the legalrequirements for setting up and running a business

4.1 Explain and analyse the advantages of setting up aprivate limited company.4.2 Describe why anyone who sets up as a soleproprietor has to consider a living that supportsemotional needs, autonomy and a balanced lifestyle.


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Unit 7 - Business PlanningThis unit has been designed to so students understand the importance ofplanning in business.

Students can use the ATHE resources and are also expected to do their ownresearch.

You should provide the students with six questions based each of theassessment criteria on the learning outcomes below.


Useful TextbooksTitle: The Definitive Business PlanAuthor: Richard StutelyPublisher: Pearson Education Ltd

Learning Outcomes (The learner will) Assessment Criteria (The learner will) 1 Be able to prepare and complete a business plan 1.1 Create a mind map to illustrate all issues in a

business plan1.2 Examine the resources that are readily available tomeet objectives of a plan

2 Know which business entity is the most appropriatefor a given operation 2.1 Examine the advantages and disadvantages ofsetting up a business as a sole trader and as a limited3 Understand the importance of having a marketingplan 3.1 Propose target markets for a specific product orservice4 Understand the importance of monitoring financialperformance 4.1 Propose factors that would need to be analysed tomonitor the performance of a business monthly and

annually4.2 Evaluate the sources of finance available to a smallbusiness starting up


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Unit 8 Introduction to the Internet and E-CommerceThis unit is designed to for students to investigate for rise of the internet andhow businesses can utilise it to grow earnings.

Students should use their own research and recommended text books for thisunit.



Useful TextbooksTitle: E-Business and E-commerceAuthor: David ChaffeyPublisher: Pearsons Education Ltd

Learning outcomes (The learner will ) Assessment Criteria (The learner can) 1 Evaluate the range of e-commerce 1.1 Understand the difference between online business

with a consumer and online business with anothercompany1.2 Describe the benefits of an online presence for abusiness

2 Evaluate the fundamental ways in which theinternet works 2.1 Describe the central principles of e-mail and its usein marketing.

2.2 Explain the basics of HTML3 Understand the most essential variants within e-business models 3.1 understand the ways in which a business can sell itsproduct through the internet

3.2 explain ways in which the internet can be used otherthan to generate revenue

4 Explore elements that define good web design 4.1 describe the parts of a web page that searchengines will most likely utilize4.2 understand the features of a web page that appeal

to the visitor


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Unit 9 Business LawThis unit has been designed for students to question the importance of law inbusiness.

Students should use their ATHE resources, their own research andrecommended text books for this unit.



Useful TextbooksTitle: Business LawAuthor: Ewan MacIntyrePublisher: Pearson Education LTD

Learning Outcomes (The learner will) Assessment Criteria (The learner will)1 Understand the ways in which BusinessOrganisations and their consumers maintain a legalrelationship

1.1 describe the application of legal rules on impliedterms concerning sales and service1.2 critically evaluate the statutory provisions regardingbuyers and sellers remedies

2 Investigate the legal rulesapplicable to consumercredit agreements andagency

2.1 analyse the different types of credit agreements2.2 apply and evaluate rules, termination rights anddefault notices in a given scenario

3 Explore the laws relating to monopolies, mergersand anticompetitive practices for a specificindustrialised country.

3.1 evaluate monopolies and anti-competitive practicelegislation in the UK3.2 explain what leading positions businessorganisations can hold within any market


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Unit 10 - Communication ProcessesThis unit has been designed for students to investigate why communication isimportant within a business.

Students should use their own research and recommended text books for thisunit.



Useful TextbooksTitle: Harvard Business Review on Effect CommunicationAuthor: Harvard Business ReviewPublisher: Harvard Business Review Press

Title: Excellence in Business CommunicationAuthor: John V ThillPublisher: Pearson Education Ltd

Learning Outcom es (The learner can) Assessment Criteria (The learner will) 1 Understand the concept of communication and howit differs between companies

1.1 Evaluate existing processes of communicationwithin a multi-national business1.2 Arrange improvements to ensure greater integrationof a system of communications within a multi-nationalbusiness

2 Be able to evaluate in detail each of the mainstages of communication 2.1 Write about how communication can be divided intodiscreet stages

2.2 Analyse the problems with mass communicationwhen addressing large number of employees

3 Be able to compare and contrast verbalcommunications with non-verbal communications 3.1 Write about how culture and gender can change themeaning of communication for different groups of

people3.2 Examine the saying action speaks better thanwords when referring to verbal and non verbalcommunication

4 Be able to analyse and compare different

communication channels4.1 Examine the reasons why the same message can

lead to different results when using different mediums4.2 Write about recent examples of badcommunications within the business sector


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Unit 11 - Business TravelThis unit is designed for students to investigate the issues facing businesstravellers.

Students can use ATHE resources and are also expected to undertake theirown research.



Useful TextbooksTitle: The survivors guide to Business TravelAuthor: Roger CollisPublishers: International Herald Tribune

Title: Business TravelAuthor: Rob Davidson/Beulah CopePublisher: Pearsons Education Ltd

Learning Outcom es (The learner can) Assessment Criteria (The learner will) 1 Describe two issues currently affecting businesstravel 1.1 Identify and evaluate two problems facing the UKbusiness travel industry at the present time.

1.2 Select any one major overseas destination andexplain its importance to the business traveller.

2 Explain the role of trade and regulatory bodiesinvolved with business travel 2.1 Explain the impact that any two organisations havehad on the business travel industry.

2.2 Assess the effect that any one national orinternational organisation has had on influencingbusiness travel in a specific country.

3 Evaluate the economic, social and environmentalbenefits of tourism development in one country. 3.1 Analyse a travel itinerary from London to Sydneyincluding stopovers for a business travel

3.2 Investigate the main differences between a leisuretraveller and a business traveller

4 Analyse the range of products and services

available from the business travel agent to a client 3.1 Identify and analyse two services or products

available to the business traveller not normally availableto the leisure traveller.3.2 Describe the main advantages of dealing with abusiness travel agent as opposed to other agents givingexamples.


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Unit 12 - Customer Care in BusinessThe unit is set out to for students to question the importance of customer carein business, remembering to consider colleagues as customers all well.




Useful TextbooksTitle: Customer Care ExcellenceAuthor: Sarah CookPublisher: Kogan Page Ltd

Learning Outcomes (The learner will) Assessment Criteria (The learner cam)1 Understand the nature and characteristics of

customer care. 1.1 Examine the term perish ability and its relevance to

a business such as tourism1.2 Propose reasons why the higher levels of customercare are required in the service industry than in otherindustries

2 Understand the issues involved when assessingthe quality of customer service 2.1 Examine the indicators of both poor and goodcustomer service in relation to types of business you

are familiar with.2.2 Propose reasons why it is difficult to measure thequality of customer service in the tourist industry

3 Understand the main methods of employeemotivation within industry 3.1 Propose advantages and disadvantages of financialmethods to motivate employees

3.2 Propose ways to motivate employees using non-financial methods

4 Know the importance of consumer protection. 4.1 Examine why there is a necessity of consumerprotection legislation in an industry you are familiar with.

4.2 Write about the relevance of legislation in anyindustry you are familiar with.


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Unit 13 - Internet MarketingThis unit is designed for students to consider the impact of the rise of internetmarketing and how businesses use it for research and national andinternational growth .


You should provide the students with sixteen questions based each of theassessment criteria on the learning outcomes below.


Useful TextbookTitle: Internet MarketingAuthor: Dave ChaffreyPublisher: Financial Times, Prentice Hall

Learning Outcomes (The learner will) Assessment Criteria (The learner will) 1 Explain the promotional uses of the web 1.1 understand ways in which the internet can promotebusiness

1.2 understand affiliate marketing and its differencesfrom other web advertisement strategies1.3 describe the ways in which the customer seesinternet marketing1.4 evaluate the differences between web marketingand traditional methods

2 Describe order processing within the internet 1.1 detail the stages of order processing from start tofinish1.2understand web-forms and how they are used withorder processing1.3 describe the track order facility within orderprocessing1.4 understand ways in which customers security andtheir concerns can be met to encourage theirconfidence in purchasing online

3 Consider customer relationship management(CRM) and ways it can be utilized with the internet

1.1 understand why advertising to existing customers isoften more strategic than advertising to new customersand vice versa1.2 explore the ways in which a loyal customer basecan be developed1.3 describe why social networks and web-portalsattract traffic1.4 understand the Data Protection Act and otherconsumer rights to privacy

4 Consider customer relationship management(CRM) and ways it can be utilized with the internet

1.1 understand why advertising to existing customers isoften more strategic than advertising to new customersand vice versa1.2 explore the ways in which a loyal customer base

can be developed1.3 describe why social networks and web-portalsattract traffic1.4 understand the Data Protection Act and otherconsumer rights to privacy


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Unit 14 - Business GlobalisationThis unit has been made to for students to question the pros and cons of therise of business globalisation.




Useful TextbookTitle: Economics for businessAuthor: McaleesePublisher: Pearsons Education Ltd

Learning Outcomes (The learner will) Assessment criteria (The learner can) 1 Understand reasons for the growth of globalisation 1.1 Examine the advantages of trading blocs

1.2 Write about the changes in the balance of worldtrade during the course of the 20th Century

2 Know the advantages of globalisation to anorganisation 2.1 Examine how Economies of Scale has benefitedspecific industries

2.2 Propose reasons why globalisation has led toorganisations finding cheaper resources

3 Understand the cultural dimensions of globalisation 3.1 Propose ways in which individuals and businessescan deploy culture to transform social and economicinequalities, and bring about social and economicchange

3.2 Propose ways in which a business can enter intonew forms of relationship with diverse cultures to

enhance cultural diversity and innovation4 Understand the implications of globalisation fororganisations and their management 4.1 Examine why globalisation is of particular interest toemployees of a major organisation

4.2 Propose reasons why some believe that the currentform of globalisation has brought poverty and hardshipto millions of workers


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Assessment Criteria/Marking Guidelines

Assessment Evidence:All mandatory units must be tested as well as eight of the optional units.The centre will have two options regarding testing of units.

Evidence of outcomes could be by written presentations. This evidence canbe assignments for each outcome or one assignment integrating all outcomes,possibly with a case study approach covering a specific business or topic.These assignments covering the Learning Outcomes will be marked internallyby the tutor and will be related to the knowledge, skills and understanding ofthe Learning Outcomes.

If the centre prefers, the Unit knowledge can be shown by tests based on theAssessment Criteria. In this case the student will need to answer one question

from each assessment criteria.The answers should add up to no more than 4000 words in total for each unit.That will also apply to the assignments method.

The external assessment will be based on the knowledge and understandingof the Unit and will require content which has shown some evidence ofresearch and its analysis. This can be Secondary or Primary. The method ofassessment used by the centre will be of less significance than the quality ofwork provided by student.

Marking Criteria

ATHE colleges can use their own marking criteria if approved by ATHE,however the recommended ATHE tutor marking guidelines can be found atwww.atheuk.com/markingguidelines.

CertificationUpon students completion of the Advanced Diploma in Business Managementcolleges can e-mail [email protected] to receive the certificates.

Go to www.atheuk.com and click on procedures on the left to find the studentcertification form.

If colleges require further information on progression from the AdvancedDiploma in Business Management to University degrees or other courses,please e-mail [email protected] with any advancement questions.

Course Delivery ADBM

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