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GPABM
OURSE CURRICULUM
( )National Institute of Agricultural Extension Management MANAGE, 500 030.Rajendranagar Hyderabad
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TRIMESTER - I
S.NO. NAME OF THE COURSE CREDIT
1 Business Communication and Presentation
Skills
2
2 Basic Computer Skills 1
3 Principles of Marketing Management 3
4 Principles of General Management 2
5 Organizational Behavior 3
6 Business Mathematics 3
7 Basic Financial Accounting 3
8 Managerial Economics-I (Micro) 3
Total Credits 20
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BUSINESS COMMUNICATION AND PRESENTATION SKILLS
CREDITS: 2
S.No. Topic to be covered
1. Icebreaker
Importance of communication
Business communication (upward and downward communication)
2. Two way communication
Assertive CommunicationRole Plays
Assignment (Discover your communication pattern)
3. Speaking in English, Business Vocabulary
Speech patterns (Rhythm, Intonation etc. with handouts)Speaking in English, Extempore (JAM)Assignment (Use business vocabulary in role plays)
4. Business writing (Introduction to reports, e-mails)
Persuasive speakingRole Plays
Assignment (On writing mails)
5. Corporate Communication different techniques of communication
Group Discussion
6. Assignment (Writing a report)
7. Voice Training
E-room8. Importance of Listening
Listening Skills TestSpeaking
9. Presentation SkillsAssignment (Prepare a presentation on a given topic)
10. Presentation Skills (Video recording of student presentations)Presentation Skills Feedback
11. Body LanguageImage training
Negotiation Skills
12. Review and Close
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BASIC COMPUTER SKILLS
CREDITS: 1
S.No. Topic to be covered
01
1.1
Computer Basics
A brief over view of computers and its peripherals, storagedevices etc.
Working computers in a Local Area Network and its advantages
Sharing resources in a LAN.
1.2 Internet and Searching Techniques
Over view of world wide web History, domain names, TCP/IP,
internet services
FTP, Gopher, telnet, news groups, world wide web
Browsers
Internet service providers and Internet Society
Use of search engines and advantages
Searching features, tips and techniques used in searching
Using Email and Group mails.
02
2.1
Microsoft Word
Creating and saving word document
Creating headings, headers, footers, paragraph formatting features
alignment, font , size, line spacing.
Text formatting features bold, italic, underline, colour options.
2.2 Editing features find and replace, cut and paste, go to options.
Page setup - margins, paper size, orientation of page, page layout
Printing a document
2.3 Indenting, bullets, number list.
Inserting clip art or pictures into document and its formatting
features, and keyboard shortcut keys. Auto correct, spell check, protecting document etc.
Create a table with the insert table button and formatting features
of table.
2.4 Mail Merge.
03 Microsoft Excel
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3.1 Creating and saving Excel file.
Difference between Workbook and spreadsheet.
Working with spreadsheet entering text, number, formulas in a
cell.
Formatting cells, rows and columns.
3.2 Inserting cell, row, column and editing features find andreplace, cut and paste, spell check option
Inserting, renaming work sheet.
Printing features Print preview, page setup, printing excel sheet
3.3 Calculating data with formulas, using autosum feature
Use of functions such as Sum, Average, Max, Min and data
analysis etc.
Use of IF Function.
Use of sort and filtering features
Use of cell referencing, and difference between absolute vs.
relative cell addressing Use of Fill handle to create the number series
3.4 Types of Charts, and creating charts / graphs.
04
4.1
SPSS
Introduction to SPSS
Overview of SPSS for Windows
4.2 Entering Data in SPSS
Starting SPSS
The data editor
The output viewer
Importing data from Excel files
4.3 Modifying and Oranging Data in SPSS
Creating and defining data
Inserting cases and variables
Computing new variables
Recoding variables
Sorting cases
Selecting cases Listing cases
Summarizing data
Descriptive Statistics
Frequencies
Cross Tabulation
Case Summaries
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05
5.1
Microsoft PowerPoint
Create and save PowerPoint presentation file.
Creating a slide, slide auto layouts.
Formatting slide background colour, colour scheme, choosingdesign from templates, text-formatting features, bullet list andnumber list.
5.2 Normal view, slide sorter view, slide show, outline view
Inserting images, tables, audio, video clips etc in a slide.
Printing slides in different modes slides, handouts, notes pages,
outline view.
5.3 Creating Master slide
Importing and exporting charts, tables from other Microsoft
products MS word, MS Excel
Adding animation effects to slides, transition effects
Setup and run slide show.
06
6.1
Database Microsoft Access
Introduction to Relational Database Management Systems and
advantages.
Database and its objects such as tables, query, forms, reports andmacros etc.
Designing tables using various data types available in Access.
6.2 Referential integrity of data, relationships, joining tables inMicrosoft Access Database
Sorting and filtering techniques.
6.3 Introduction to Structural Query Language (SQL) in RDBMS.
Preparing queries using SQL.
Generating reports and labels using tables and queries.
Total number of session: 20 and Hours: 40
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PRINCIPLES OF MARKETING MANAGEMENT
CREDITS: 3
Sl.No. Topics1. Introduction: Marketing Concept, Process and Function
2. Evolution of Marketing, Classification and Types of
Market
3. Marketing Mix: Meaning and Factors influencing the
Marketing Mix
4. Market Information Systems
5. Consumer Behaviour
6. Product Decisions
7. Product Branding
8. Market Segmentation9. Segmentation and Targeting
10. Positioning
11. Differentiation
12. Product Life Cycle
13. Demand Estimation
14. Pricing Strategies
15. Distribution Network Management
16. Channel Management
17. Sales Management
18. Product Promotion
19. Advertising20. Marketing Communications
21. Managing Competition
22. Emerging Concepts in Marketing
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PRINCIPLES OF GENERAL MANAGEMENT
CREDITS: 2
Sl. No. Contents
1. Management: Meaning, Nature and significance
Management is combination of art and science
Development of management science
2. Management as profession
Management as Profession at different levels
3. Administration and Management
Difference between Management and AdministrationManagement includes administration
No distinction between management and administration4. Significance of management from the point of view of modern business
operations
5. Development of management principlesFayols principles of management
6. Functional areas of managementManagement process
Planning
Staffing
Leading
Controlling
Coordination &Communication
7. Importance of planningSteps of planning
Essentials of good plan
Limitations of planning
8. Objectives, advantages of setting objectives and its process,
9. Policy and its meaning
Formulation of policies
Procedure defined
Distinction between policies and procedures
10. Decision makingTechniques: Stages in decision making processAssignment and presentations
11 Organisation: Meaning and definitionPrinciples of organization & design
Formal and informal organizations
12. Nature & types of organization
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Structure of organization
Functional organisation
Matrix organisation
Span of control
Matrix organisation
Factors affecting span of control Departments
14. Elements of staffing
Assignment and presentations
15. Power and authority
Delegation of authority
Centralisation and decentralization of authority
16. Directing:Motivating people at work
Theory X, Theory Y and Theory Z
Maslows need Hiearchy
17. Leadership Function:
The DC code : 3 rules of successful leadershipLeadership through Mahatmas vision
18. Change ManagementAnalysis of business environment
Social responsibilities of management
Management practices in 21st century
Role model of manager
Most admired company Best Management
19. Time ManagementPresentations
20. Pre reforms Business Environment
21. Post reforms Business Environment
22. Special lecture on Economic reforms & its implication on Agri-business
23. Special lecture on WTO & its implication on Agri-business
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ORGANIZATION BEHAVIOUR
CREDITS: 3
S.No. Topics to be covered
1. Organizational effectiveness paradigm
2. Basic model of individual behaviourCauses and determinants of behaviour
Individual differences and stability of behaviour
3. Theories of Learning
Classical conditioning
Reinforcement theoryVicarious learning
4. Kolb learning cycle patternTask - 2 : Having known the prominence of your learning pattern, identify the
management situations where this pattern can provide you an edge over
others as a manager and give reasons thereof.
5. Definition of personality
Personality in the organizations setting
Some important dimensions of personality(Extroversion/emotional stability, agreeableness / conscientiousness/openness to
experience)
6. Brief input on personality
theories
- Psycho-analytic theory- Trait theory- Humanistic theory
- Social learning theory
- Carl Lopez case forovernight reading
7. Case discussion (Carl Lopez) against questions set for itTypes of personality
i) MBTI Questionnaire
8. 16 typologies and their characteristics
Situation and person fit typology
9. Make a list of personality characteristics that you expect to be associated with
success as a manager. Defend yourself.
10. - What is attitude
- Nature and how formed
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- Components of attitudes
- What functions attitudes serve for a manager- Process of attitudes change (A Model)
11. - Case Freeman Insurance Company
12. - What is perception
- A perceptual model for managers (highlighting components like perceiver/event or object/ situation/ selection/organization)
13. - Film Eye of the Beholder
14. - Judgement tendencies (how judgements determined by managers perception)
First impression (projection/ Halo effect/ stereo typing/ attribution theory)
15. - Meaning and definition of motivation
- Motivation result model
16. - Content theories of motivation (Maslow/ERG/Herzberg/ Mc Clelland)
- Using the inputs given on content theories prepare a chart showing the
comparison and contrasts of the approaches of Maslow, Alderfer, Mc. Clellandand Herzberg
17. Process theories of Motivation18. Case Analysis - Green spring bedding company
Task - 1 : List out the possible causes based on your understanding of motivation(concept/theories/case etc) for low motivation and suggest strategy for enhancing
level of motivation
19. - What is group/team
- Usefulness of groups
- Types of groups in organization- What is an effective group
- How groups form (factors & stages)
Case Team work is more than just talk
20. - How cooperation, competition, compliance, conformity operates in groups
- Determining factors of interpersonal relations in organization (FIRO-B theory)
21. - What is an effective team- Factors contribute for team building
- Identification of themes of team building
22. Use of common framework in teams
- Evolving / developing a method
- Introducing ASA and its explanation
- Task - Cycle Application23. - How common framework brings teamwork, PAR and aim setting
- Introducing the theme of team building
24. - Team Building
25. Stress Management
26. Transactional Analysis
27. Philosophy, management concepts and techniques propagated by Ralf Coverdale
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BUSINESS MATHEMATICS
CREDITS: 3
S.No. Topic / Sub-Topic Name
1. Functions & Progressions
Introduction
Definition of Constant, Parameter, Variable and Function
Types of Functions
Solution of Functions
Business Applications
Sequences and Series
Arithmetic Progression
Geometric Progression
2. Differential Calculus:
Introduction
Set theory Venn diagram, Maxima & Minima
Limit and Continuity
Concept of Slop and Rate of Change Concept of Derivative
Rules of Differentiation
Business applications of the Derivatives
Concept of Maxima and Minima with Managerial
Applications
3. Integral Calculus:
Introduction
Concept of Integration
Rules of Integration
Standard results of Integration
Integration using partial fractions
Definite integral
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Business applications of the integration
4. Matrices:
Introduction
Matrix: Definition and Notation
Some special Matrices
Matrix Representation of Data
Operations on Matrices
Determinant of a Square Matrix
Inverse of a Matrix
Solution of Linear Simultaneous Equations
Application of Matrices
5. Trigonometry:
Standard result of trigonometry
Rules of trigonometry
Application to business problems
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BASIC FINANCIAL ACCOUNTING (BFA)
CREDITS: 3
S.No. Topic to be covered1. Introduction: Meaning and Objects of Book Keeping
2. Accounting Concepts and Conventions and Glossary of Accounting terms.
3. Principles of Double Entry: What is an Account, Kinds of accounts,
Roles of Debt and Credit.
4. Journal: Meaning, Importance, Form of Journal, Steps in Journalizing,
Transactions of different types combined entries, Opening entries.
5. Ledger: Meaning and definition, Posting, Balancing
6. Subsidiary Journals: Purchase book, Purchase Return Book, Sales book,
Sales return book, Cash book
7. Cash book: Objects and need for Cash book, forms of Cash book, Postingin Cash book, Balancing the Cash book, Kinds of cash book (3 column
cash book)
8. Bank Reconciliation Statement
9. Trial Balance Nature meaning, Methods of Preparation of Trial Balance,
Trial Balance and accuracy of books.
10. Final Accounts I Meaning and Significance, Capital and Revenuetransactions Differed Revenue Expenditure, Trading Account Closing
Entries, Profit and Loss Accounts, Balance Sheet arrangement of Assetsand Liabilities.
11. Final Accounting II (Adjustments): Outstanding expenses, Prepaid
expenses, Accrued income, Income received in advance, Depreciation,
Interest on capital, Interest on drawings, Bad debts, provision for bad debts, provision for discount on debtors, Reserve for discount on creditors,
closing stocks and accidental losses.
12. Introduction of Companies Act & Accounts [Schedule (6)].
13. Introduction of IT Act and its impact on accounts.
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MANAGERIAL ECONOMICS - I (MICRO)
CREDITS: 3
S.No. Topics to be covered1 Introduction
Economics and Managerial Economics definitions
Relevance of micro and macro economics in managerial decisions
Review of some important Economic Terms and Concepts in Managerial
Economics
2 Theory of Demand
Theory of Consumer Behaviour
The Cardinal Utility Theory
Equilibrium of the Consumer Derivation of the demand curve of the consumer
The Indifference Curves Theory
Properties of the indifference curves
Consumer Equilibrium
Derivation of the Demand Curve
The Consumer Surplus
Some Applications of Indifference Curves Analysis
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The Market Demand the derivation of the market demand curve
Elasticity of Demand
price, income and cross price elasticity
Measurement of elasticity
The relationship between Marginal revenue and price elasticity
Methods of Demand Forecasting and their application in the empirical dataanalysis
3 Theory of Supply
Law of Supply
Factors affecting the level of supplyThe supply Curve
Interaction of supply and demandPrice Determination
Shifts in Demand and Supply Curve: Comparative Static Analysis
4 Theory of Production
The Production Function of a Single Product- Laws of Production
(i) Laws of Returns to Scale(ii): The Law of Variable Proportions
Equilibrium of the Firm: Choice of the various combinations of factors of
production
5 Theory and Estimation of Costs
Relationship between production and cost
The relationship between SAC and LAC
The Analysis of Economies/diseconomies of Scale
Empirical Relevance on the shape of costsThe Relevance of the Shape of Costs in Decision Making
6 Theory of the Firm
Perfect Competition
-Assumptions
-Short Run Equilibrium
(a) Equilibrium of the Firm in the Short Run
(b) The Supply Curve of the Firm and Industry
Short Run Equilibrium of the Industry
-Long Run Equilibrium
Equilibrium of the firm in the Long RunEquilibrium of the Industry in the Long Run
Dynamic Changes and Industry Equilibrium
Shifts in Market Demand
Predictions of the Perfect Competition Model when costs change
Effects of Imposition of a Tax
Monopoly
-Definition
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-Demand and Revenue
-Costs
Equilibrium of the Monopolist short run and long run
-Predictions in Dynamic Changes
-shift in market demand
-an increase in the costs of the monopolistPrice Discrimination
Monopolistic Competition
Assumption
Costs
Product differentiation and the Demand Curve
The concepts of the Group and IndustryEquilibrium of the Firm
Comparison with the pure competition
Oligopoly
I Non-collusive OligopolyCourtnots Duopoly Model
The kinked demand curve model
Stackleberg model
Average Cost Pricing or Mark up Pricing Theory of Oligopoly
Limit Pricing Thoery of Oligopoly
II: Collusive Oligopoly
Cartels
Price Leadership the model of low cost
price leader, the model of dominant firm price leader
Theory of Games
Some definitions
Two Person Zero Sum Game
Non-zero Sum Game
7 Capital Budgeting
Introduction
The capital budgeting decision
Time value of money
Capital budgeting under conditions of risk
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TRIMESTER - 2
S.No. Name of the course Credit
1 Business Statistics 2
2 Marketing Strategies and Techniques 3
3 Managerial Economics-II (Macro) 2
4 Agricultural Extension Management 2
5 Cost and Control Systems 3
6 Management Information System (MIS) 2
7 Agri-Input Marketing 3
Total Credits 17
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BUSINESS STATISTICS
CREDITS: 2
Topics to be covered
1. Role of statistics in decision making; Introduction, role of statistics in decision
making, steps involved in planning and conducting statistical studies.
2. Organizing and summarizing data: Data collection, tabulation, crosstabulation, frequency distributions, presentation of data, graphs, charts, diagrams,
frequency curves, histograms and polygons.
3. Statistical measures: Measures of Central tendency, Measures of Dispersion,
Measures of Skewness.
4. Simple linear regression and correlation: Introduction, simple linear regression model, using linear regression equations, correlation and coefficient of
determination.
5. Time series analysis and forecasting: components and models of time series,
measuring trends.
6. Theory of Probability: Concepts and definitions of probability, additive and
multiplicative theorems, statistical independence, marginal conditional and joint
probabilities, Bayes theorem and its applications.
7. Some important probability distributions: Random variables, expectation and
variance. Binomial, Poisson and Normal distributions. -8. Some important sampling distributions: Sampling methods, sample size, and
sampling distributions.
9. Statistical inference-I Estimation: Introduction, properties of good estimator,
and types of estimators.
10. Statistical inference-IL Hypothesis testing: Type I & Type II errors, power oftest, large sample tests and small sample tests.
11. Analysis of variance: once-way and two-way anova.
12. Non parametric statistics: Measurement and scaling techniques, when to use
non-parametric tests, mann-whitney, wilcoxon signed rank test, matched pair test.13. Chi-square distribution and analysis of frequencies: introduction, definition of
chi-square distribution, tests of goodness of fit, independence.
14. Statistical decision theory: introduction, basic ideas, decision making under
conditions of certainty, uncertainty, and risk.
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MARKETING STRATEGIC & TECHNIQUES
CREDITS: 3
Sl.No. Topic to be covered
1 Meaning of Marketing Strategies and Techniques
2 Elements of Strategic Marketing
3 Changing Business Environment
4 Emerging Strategic Marketing Concepts
5 Assessing the Internal Environment
6 Competitors Analysis
7 Strategy Formulation
8 Strategies for E business Era9 Marketing Strategy options
10 Strategy Implementation
11 Life Time Value of Customer
12 Brand Valuation
13 Pricing (from customer value perspective & from psychological pricing perspective Vs. Costing
perspective
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MANAGERIAL ECONOMICS II (MACRO)
CREDITS: 2
S.No. Topics to be covered
1. Meaning and Scope of important macro economic concepts Gross National
product and its components Conceptual and measurement problems Contribution of various sectors to the GDP in India Recent trends and issues.
GNP and Economic Welfare.
2. Major determinants of National Income Income determination linking withconsumption, investment and saving. Consumption function The multiplier
analysis Foreign Trade Multiplier.
3. Investment function Marginal efficiency of Capital Vs the market rate of
interest Private Vs Govt./ Public investment Issues relating to crowding inand crowding out of investment.
4. Labour, money and product markets The Quantity theory of money Supplyof and demand for money money multiplier High powered money.
5. The IS/LM Frame Work Factors affecting IS/LM.
6. Links between economic growth and investment ICOR Recent trends in India Major constraints to economic growth in India.
7. Monetary and Fiscal Policies Budget analysis Recent Policy Reforms
8. Un-Employment and Price Level Trade off the Philips Curve.
9. Different types of inflation. Measures to contain inflation and Budgetary
deficits.
10. Funding Budgetary deficits by various means Exchange rates, interest rates
and inflation relationships in a macro paradigm.
11. Balance of Payments disequilibrium Links between the trade deficit anddomestic credit creation etc.,
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AGRICULTURAL EXTENSION MANAGEMENT
CREDITS: 2
I. Overview of Agriculture Extension Management System in India
Changes in Extension Approaches
II. Public Extension System
Pre independence period
Post independence period
(i) T & V approach for extension
(ii) Innovations in technology dissemination Experience in NATP
Concept and principles of participatory extension management
o PRA / PRA tools & techniques
(iii) Policy framework for reforms in agriculture extension
III. Public Private Partnership in Extension
IV. New Concepts Related with Agriculture Extension Management
Mass media support to extension
Kisan call center
Market led extension
New initiatives in use of ICT in extension management
(i) Initiatives in public sector
(ii) Initiatives in private sector
ITC etc.
V. WTO & its implication on Extension Management
VI. Extension Management for Agri-Business Sector
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COST AND CONTROL SYSTEMS
CREDITS: 3
CONTENTS
1. Varieties of costs
2. Varieties of management decisions
3. Critical terminology of cost and management accounting
a. Controllable and uncontrollable
b. Fixed, semi variable, variablec. Allocation, apportionments
d. Direct and indirect
e. Network
f. Capital employed etc.
4. Cost Accounting Systems and Methods
a. Job Costing System
i. Contract Costing
ii. Batch Costingiii. Unit Costing
b. Processing Costing
i. Joint products
ii. By products
iii. Equivalent productioniv. Operating costing
5. Accounting for Direct and Indirect
a. Materials
b. Labour
c. Overheadd. Marginal Costing
e. Breakeven Analysis
f. Differential Costing advantages and limitations application
6. Budgets and Budgetary
Control Types of budgets Methods of preparation as a tool for control advantagesand limitations budgets are for whom? Concepts of cost center, profit center,
responsibility center
7. Distinction between cost control and reduction conceptual understanding
8. Activity based costing appreciation of concept
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MANAGEMENT INFORMATION SYSTEM
CREDITS: 2
S.No. Topic to be covered
1. Introduction to Information System in Business.
Fundamentals of Information System
2. Solving business problems with Information Systems
Case:
3. Hardware: Input, Processing, and Output Devices
4. Software: Systems and Application Software5. Database Management Systems: Organizing data and information
6. Networking and communication Systems
Case:
7. The intranets, Internet and Electronic Business
8. Information Systems for Managerial Decision Support
Case:
9. System investigation and analysis
10. Systems Design, Implementation, Maintenance, and Review
11. Security, Privacy, and Ethical Issues in Information Systems and the Internet
Case:
12. Group project presentations, discussions and review
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AGRI-INPUT MARKETING
CREDIT: 3
Sl.No. Topics to be covered
1 Understanding special features of Agri input Marketing
2 Understanding Agri Business Consumers
3 Product Identification
4 Channel Selection
5 Channel Management: Special reference to Agri Inputs
6 Channel Evaluation
7 Distribution Strategies
8 Market Segmentation
9 Pricing Policy
10 Market Planning
11 Product Launching and Management
12 Marketing Strategies and Implementation
13 Information System
14 Marketing Organization
15 Distributor and Dealer Development
16 Ethics in Agri Input Marketing
17 Project Work on Seeds, Fertilizer, Pesticides and Farm
Machinery Industry
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TRIMESTER - III
S.No. Name of the course Credit
1 Human Resource Management 3
2 Operational Research 2
3 Financial Management (Corporate Finance) 3
4 Quantitative Aids for Agri-Business 2
5 Project Planning and Management 3
6 Marketing Research 3
7 Procurement Management 3
Total Credits 19
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HUMAN RESOURCE MANAGEMENT (HRM)
CREDITS: 3
1. HRM An overview
Nature, scope & importance
Job design, job analysis, job evaluation
2. HRM The Cultural Dilemmas in Indian Organisations
3. Human Resource Planning / Human Resource Development (Selection,Placements, Promotions)
4. Employee Relations The Indian Scenario
5. Career planning and organization growth, performance appraisalsPerformance Management System
Mentoring & Coaching Counseling
- Presentation & Simulation Exercises
6. Talent Management & Retention Management
Employee development
Training and development training HR audit etc.
7 Employee Building Self & Others in Indian Setup
- Exercises & Presentation
8. Wage systemsLegal issues, Compensation system, Industrial relation
9. Managing change in Changing Organizations
10. Strategic Human Resource Management
11. Managing empowered organisation
(e.g. 4 levels of control)
12. Project assignment, Presentation and evaluation
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OPERATIONAL RESEARCH
CREDITS: 2
Sl. No. Topics to be covered
1. Introduction to Operational Research
2. Basic Operational Research Concept
3. Modeling with Linear Programming
4. Methods of Linear Programming Simplex Method
5. Duality and Sensitivity Analysis for Linear Programming
6. Transportation Model and its Variants
7. The Assignment Model
8. Integer Programming
9. Goal Programming
10. Deterministic Inventory Models
11. Queuing Systems (M/M/1)
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FINANCIAL MANAGEMENT (CORPORATE FINANCE)
CREDITS: 3
CONTENTS
Module 1The Investment Decision : Appraising Long Term Investment Projects
*Live cases from Industry to be discussed.
Overview of Corporate
Finance First Principles of Corporate
Finance
Shareholder wealth maximization
as the objective in decision making
Lecture and
Discussionon cases
Value of Common Stocks PV and opportunity cost of capital
How to calculate PV
Gordons dividend Discount Model Link between stock price and EPS
Estimating Horizon Value
+*Case
Capital Budgeting
Techniques Identification of relevant cash
flows
Accounting breakeven vs.economic breakeven
+*Case
Capital BudgetingTechniques
The concept & estimation of
NPV/PI
Application of NPV/PI
NPV and IRR conflict
Replacement decision
+*Case
Identification of Relevant
Cash Flows Identify the key assumptions &
specify correctly relevant cash flows
Test the sensitivity of project
return against the assumptions
+*Case
NPV estimation and value-
based decision on the
adoption of ERP system
Sources of cash flow
Forecasting approach
NPV of ERP systems
Sensitivity analysis
+*Case
Introduction to Risk, Return
and Opportunity, Cost ofCapital
Portfolio risk and Portfolio return
Risk diversification theorem Capital Market Line
Systematic risk, beta
Security market line, CAPM
Lecture &
Discussionon cases
Estimation of Cost ofCapital
Divisional cost of capital
Estimation of cost of debt
The concept of tax shield
+*Case
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Estimation of cost of equity,CAPM
Estimation of WACC
Module 2
The Financing Decision (Capital Structure & Payout Policy)
Long Term Financing Decisions
*Live cases from Industry to be discussed.
Capital Structure Planning Maximizing firm value vs.
maximizing shareholder value
MM Proposition I and II
Lecture andDiscussion
Theory of Optimal Capital
Structure & Practical
Problems in DeterminingOptimal Debt Ratio
Impact of different capital structure
on firms financial health
Capital structure theory & choiceof target debt ratio
Impact of corporate culture in
which capital structure decision isembedded
+*Case
Capital Structure :Financing Mix & Choice
Analyze the residual dividend
payout model to establish corporatedividend payments
Examine the relationship betweensales growth, dividend growth, and
capital structure changes
Explore the trade-off between
internal financing requirements and
dividend payout stability
+*Case
Monte Carlo SimulationAnalysis for Decision
Making under Uncertainty
Capital structure decisions of afirm that is undergoing fundamental
changes in its business
Developing a model that includesinterest rate and exchange rate risks and
measures the impact of different capital
structures on the value of firm today
+*Case
Dividend Policy: Why does
it matter? Introduction to Payout Policy &
MM Dividend Irrelevance Proof
Cost & benefits of retaining excesscash within the firm
+*Case
Dividend Policy: Why doesit matter?
Factors to consider when
establishing / changing dividend policy
How firms competitive &
financial strategies are related?
+*Case
Warrants & Convertibles Valuation of warrants &
convertibles
+*Case
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Why do companies issue warrants& convertibles?
Leasing Sensible reasons for leasing
Valuation of financial lease
When do Financial Lease pay?
+*Case
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Module 3
The Valuation Decision : Valuation of Firm
*Live cases from Industry to be discussed.
Valuation: Principles &
Practice
DCF Valuation Methodology
Relative Valuation
Reconciling Different Valuations
+*Case
Mergers & Acquisitions Valuation of Target
Impact of acquisition on acquirers EPSas a function of price paid for target &
form of acquisition
+*Case
Mergers & Acquisitions Issues facing the Board in case ofLBOs
Valuation under different operating
strategies and sources of gains in LBOs
APV Methodology
+*Case
Working Capital Policy Net Working Capital
Tradeoff between Profitability &
Risk
Days operating Cycle (DOC) &Days Working Capital (DWC)
Funding Requirements of DWC
Strategies for managing DOC &DWC
+*Case
Managing Inventory Need for Inventory
EOQ Model & Order Point
Monitoring & Control of
Inventories
Criteria for judging Inventory
System
+*Case
Receivables Management Credit Policy Variables
Credit Evaluation
Credit Granting Decision
Control of Accounts Receivables
+*Case
Cash & Liquidity
Management Case Budgeting
Long term Cash Forecasting
Speeding up collections &Speeding down payments
Zero Balance Accounts
Investing in Marketable Securities
+*Case
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QUANTITATIVE AIDS FOR AGRI-BUSINESS
CREDITS: 2
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Sl.No. Topics to be covered
1. Overview of Quantitative Techniques and Model building
2. Multiple Regression and Modelling
3. Econometric Problems-Heteroscedasticity
4. Econometric Problems Autocorrelation
5. Econometric Problems Multicollinearity
6. Input-Output Analysis
7. Cluster Analysis
8. Discriminant Function
9. Forecasting Techniques
10. Demand Management and Forecasting
11. Decision Analysis
12. Game Theory Models
13. Simulation Modeling
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14. Markovian Decision Process
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PROJECT PLANNING AND MANAGEMENT
CREDITS: 3
Sl.No. Topic
1. Project Management; Aspects of Project Management, Industrial and
Development Project, Project formulation, identification, feasibility studies,
estimation of inputs and outputs, site selection and detailed project report.
Machinery for clearance of project proposals. Concept of Project Appraisalsystems in industrial and development Projects with special reference to
Agribusiness organization
2. Project Appraisal Techniques including market analysis, technical analysis,financial analysis and social cost benefit analysis
3. Project implementation: Resource mobilization and planning line scheduling,selection of consultants and contracting, project organization and management.
4. Project evaluation and control; use of PERT & CPM. Project reporting,
monitoring and evaluation of procedures. Time and cost overruns reasons and
remedies thereof. Government Policy and systems for project sanction,investment monitoring and control.
5. Project Planning for Agri business project procedural, theoretical, and applied
aspects of industrial entrepreneurial development.
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MARKETING RESEARCH
CREDITS: 3
S.No.Topics to be covered
1. Planning and Preparation of Research Proposals.
Identification and Selection of research topics
2. Types of Research, types of data and sample size
Sampling procedures: Non-probability sampling and probability sampling
3. Data processing: Data analysis (univariate analysis, bivariate analysis, and
multivariate analysis)
4. Qualitative TechniquesReporting research findings
5. Application of statistical techniques (working with Excel / SPSS)
6. Measurement in Marketing: Types of scales and attitude measurement
Data collection methods, data collection forms
7. Research: Marketing Issues
8. Identifying market segments
9. Competitive Marketing Strategy
Concepts in Marketing Research.
The Research Process
10. Product Research
11. Advertising Research
12. Market & Sales Analysis Research
13. *Sample Research project
14. Project work presentations and evaluation
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PROCUREMENT MANAGEMENT
CREDITS: 3
Sl. No. Topics to be covered1 Introduction
2 Procurement Management (Quality, Quantity, Price, Source and Time)
3 Types of Procurement in Agri Commodities
4 Procurement Strategies
5 Purchasing Function
6 Effectiveness and Efficiency of Procurement Management in India
7 Procurement Management in Agro Processing Industries
8 Factors affecting organization and Management Structures
9 Procurement Strategies in Food Grains
10 Procurement Strategies in Perishables
11 Contract Farming
12 Logistics Management
13 Supply Chain in Procurement of Agri Commodities
14 Demand driven supply chains
15 Identity preservation
16 Traceability
17 Project Work
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Trimester IV
S.No. Name of the course Credit
1 Summer Project 10
TRIMESTER - V
S.No. Name of the course Credit
1 Sales and Distribution Management 3
2 Commodity Trading, Future and Options 3
3 Risk Management in Agri-Business 2
4 ERP 2
5 Strategic Management 3
6 Agricultural Finance and Banking 2
7 Elective (1)
Total Credits 18
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SALES AND DISTRIBUTION MANAGEMENT
CREDITS: 3
CONTENTS
DISTRIBUTION MANAGEMENT MODULE1. Overview of Distribution Management
2. Channel Environment
3. Distribution Strategy
4. Interface between Sales force and Channel
5. Channel Design
6. Implementing Channel Design
7. Managing the Channel Members
8. Physical Distribution
9. Appraisal of Channel Members
10. Channel Evaluation
11. Internet as an Alternate Channel
12. Distribution management of Agri Commodities by MNCs (Experience of
other countries)
SALES MANAGEMENT MODULE
13. Overview of Sales Management
14. Territory Allocation
15. Developing relationship with channel members
16. Effective selling and field promotion
17. Salesman Recruitment
18. Compensation and Motivation of Sales Force
19. Supervisory Styles
20. Sales Organization
21. Evaluation and Control of Sales Personnel
22. Sales management of Agri Commodity followed by MNCs (Experiences of
other countries)
23. Modules include discussion on cases group work and presentation
24. Review
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COMMODITY TRADING, FUTURES AND OPTIONS
CREDITS: 3
Sl.No. Topics to be covered
1 Overview of Commodity Marketing System
2 The Challenges and Opportunities in Commodity Trading
3 Behaviour of Agriculture Commodity Markets
4 Business and Policy Aspects
5 Physical Market / Spot Market
6 Forward Contract
7 Futures Contract
8 Auction and Reverse Auction
9 Price Discovery
10 Futures, Exchanges and Trading11 Indian Business Environment
12 Indian Commodity Futures Market
13 Price Discovery
14 Commodity Futures
15 Trading Activities on Futures Market
16 Individual Trading Behaviour
17 Hedging and speculation in Futures Market
18 Market Equilibrium and Performance
19 Sectoral Analysis (Agri Commodities)
20 Technical Analysis
21 Forecasting Techniques
22 Performance and Efficiency of Futures Market
23 Online Marketing Systems in Indian Futures Market
24 Different Types of Future Markets in India
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RISK MANAGEMENT IN AGRI BUSINESS
CREDITS: 2
Sl.No. Topic1 Risk and Uncertainty in Agriculture
Risk and uncertainties in agriculture
Incorporation of risk and uncertainty in decision making
Weather uncertainty, expected income and cost of uncertainty
Expected net income
Expected cost of uncertainty
Input use decisions: risk vs. return
Risk and uncertainty and input use level
Incorporating weather uncertainties in input use
Expectation of net return
2. Risk Management Strategies
Types of Risk and Uncertainty in Agriculture
Evaluating Risky Situations
Reducing Risk and Uncertainty
3. Insurance for Farmers
Principles of Insurance
Property Insurance
Crop Insurance
Liability Insurance
Life Insurance
Health Insurance
Social Insurance
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ENTERPRISE RESOURCE PLANNING (ERP)
CREDITS: 2
Topics to be covered
1. Introduction to ERP Overview, Evolution, and Future of ERP. Capability and
limitations of ERP
2. ERP Architecture & Technologies Involved, Some Popular ERPs and their strengths
& Weaknesses; e-Business and future technologies and scenario of ERP ERP-II
3. Business process modeling with reference to the functional areas (with a case study in
each );
Procurement process Manufacturing process
Materials Management and Warehousing
Sales and Distribution
Human Resources and Financials.
( Live demonstration of any existing application on any ERP package such as
SAP R/3, Oracle 11i/ financials, People Soft .)
4. Implementation issues
Challenges
Preparation
Software selection
Implementation steps
5. ERP Costs and Benefits
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STRATEGIC MANAGEMENT
CREDITS: 3
S.No. Topic / Sub-Topic Name
1. Environmental Analysis: Challenges for Top Management Known-unknown..History, Surprises Mega; Macro and Micro Power Sector
Global, National and your Discom
General / Immediate-nature of external environment
Environmental scanning frame work
Profile of the environment
SAP / ETOP
CORE COMPETENCY / KSFs
2. Strategic Planning Process
Enterprise level planning process Corporate Planning
Strategic Planning process
Component of Strategic Management process
Recent Initiatives
3. Strategic Planning Formulation
Vision, Mission and values
SWOT Analysis
Strategic Choices: BCG
Competitive forces: 3 and 5 forces
4. Strategy Implementation Encompassing of Organisational Structure and Design
Resource allocation and control
5. Strategic Leadership for Managing Change
Understanding Leadership
Leadership Effectiveness
Leadership through spiritual intelligence
Strategic for managing dynamic change
Group Exercise Strategic thinking
6. Benchmarking
Types of benchmarking
Identifying relevant benchmarking practices case study
7. Balanced Scorecard
Importance of BSC in the changing scenario
Preparation of BSC Group exercise
Performance Management System
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8. Problem Solving and Action Plan
9. Strategic Planning in Uncertain Environment (Scenario Planning)
10. Strategic for Networked World (Collaborative Business Models)
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AGRICULTURAL FINANCE
CREDITS: 2
Sl.No. Topic1 Institutional arrangement for Agricultural Finance
National level
State level
District level &
Grass root level
2. Principles of Credit Management
3 Rs of credit
Repayment plans
Principles of equity and increasing risk
Credit rationing
Balance sheet analysis
Income statement
Cash flow analysis
Capital budgeting
3. Micro Finance in Agricultural Sector
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TRIMESTER - VI
S.No. Name of the course Credit
1. Rural Marketing 3
2. Supply Chain Management 3
3. Customer Relations Management 3
4. Agriculture Export Management &
International Trade
3
5. Farm Production Management 3
6. Electives (2) /Live Project 6
Total Credits 21
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RURAL MARKETING
CREDITS: 3
Sl. No. Topics1 Introduction
2 Rural Markets Characteristics and Environment
3 Rural Marketing Domain and Perspective
4 Understanding Rural Consumer
5 Rural Marketing Framework for Managerial Action
6 Marketing Planning
7 Changing Profile of Rural Customers
8 Product Adoption
9 Reconfiguring Distribution
10 Media and Communication (Promotion)
11 Strategic Issues in Rural Marketing (product and Pricing)
12 Marketing of Rural Products
13 Media Planning for Rural Markets
14 Market Research
15 Project Work
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SUPPLY CHAIN MANAGEMENT (SCM)
CREDITS: 3
CONTENTS
1. Overview and significance of SCM
2. Allocation
3. Restructuring the Supply Chain
4. Supply Chain Process Analysis
5. Models for SCM
6. Buying Plan7. Issues in Distribution
8. Depot Location
9. Transportation and Routing
10. Inventory Management
11. IT and SCM
12. Transportation and Inventory Management
13. Final Case Presentations
14. Summary of Learnings
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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
CREDITS: 3
CONTENTS
1. The Nature of Customer Relationship Management
a. Customer Relationship Management Concept
b. CRM System Hub of Applied Learning, Returns / Benefits / Costs to
Organizations, Benefits / Costs to Customers
c. Life Time Value of the Relationship
2. Understanding Customer Differences
a. Views of Customers
b. Strategic Options for Approaching Customersc. Market Segmentation
d. Identifying Customer Differences, Geographic / Demographic
Segmentation / Lifestyles and Psychographics / Behavioral Patterns
e. Analytically Derived Segments
f. Personalize B2C Messages
g. CRM in B2B Marketing
3. Collecting Customer Data and Information Technology
a. IT & CRM
b. CRM Architecture / Computer Architectures / Database Structures
c. Closed-Loop Marketing
d. Collecting Customer Data
e. Internal Data Sources
f. External Data Sources
4. The CRM Data Warehouse
a. Concept
b. Data Warehouses and Data Marts
5. Customer Loyalty
a. Brand Loyalty Perspectives
b. Factors that affect Customer Loyalty
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c. Attitudinal and Behavioral Components of Loyalty
6. Customer Retention Strategies
a. Evolution of Relationship Marketing Programs
b. The Complete CRM for Retaining Customers
c. Problem Identification and Management
d. Conflicts and Customer Complaint Management
7. Win Back and Acquisition Strategies
a. Win Back Strategies
b. Acquisition and its Strategies
8. Sales Force Automation and Automated Customer Service Centers
a. Sales Force Automation (SFA)
b. Automated Customer Service Centers
Case Study HEWLETT PACKARD
9. Data Mining, Online Analytical Processing and Information Processing
a. Data Mining Decision Support / Hypothesis Verification and Knowledge
Discovery
b. Basics of Online Analytical Processing Architectures (OLAP)
c. Information Presentation Users / Delivery Software
10. Measuring Customer Satisfaction and Loyalty
a. The Value of Measuring Customer Satisfaction
b. Conducting a Customer Satisfaction Survey
c. Satisfaction and Quality Measures
d. Measurement and Brand Loyalty
e. Measurement of Employee Satisfaction and Loyalty
Case Study : HARRAHS ENTERTAINMENT
11. CRM Systems Issues for Implementing Future Trends
a. Potential Implementation Problems
b. Failure to Develop the System in the Proper Way
c. Phased Development
d. Challenges of CRM Implementation
e. Potential Rewards from CRM Implementation
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AGRICULTURAL EXPORT MANAGEMENT AND INTERNATIONAL TRADE
CREDITS: 3
Sl. No. Topics to be covered
1 Introduction to International Trade
2 Trade Theory: Comparative Advantage
3 Instruments of Trade Policy (Tariffs, Export Subsidies, Import
Quotes, Export Restrains, Dumping, Cartels)
4 Globalization
5 World Trade Agreement under WTO
6 Agreement on Agriculture
7 International Marketing Basic Concepts
8 International Business Environment
9 Export Market Selection and Entry Strategies
10 International Marketing and Strategy Mix
11 Export Financing for agri products
12 Export Insurance for agri products (perishable and non-perishable)
13 Export Procedures and process for agri products
14 Export Documentation
15 Indian Export Scenario of Agri Products
FARM PRODUCTION MANAGEMENT
CREDITS: 3
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Sl.No. TOPICS
1. Concept of Production function
2. Input Output relationship
3. Input Input relationship
4. Product Product relationship
5. Costs and production relationship
6. Empirical production functions, linear
7. Spillman production function
8. Quadratic production function
9. Cobb-Douglas production function
10. The transcendental production function
11. Translog production function
12. Production functions: Empirical examples
13. Results of estimated production functions: LinearProduction Function
14. Cost of production and different crop models viz.
Oilseeds
Vegetables
Cereals etc. with examples from other countries
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TRIMESTER - VII
S.No. Name of the course Credit1. Advertising and Communication 3
2. Business Law and Ethics 2
3. Total Quality Management 1
4. Electives (1)/ Live projects 3
Total Credits 9
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TRIMESTER - 7
ADVERTISING AND COMMUNICATION
CREDITS: 3
Sl. No. Topics to be covered
1 Introduction of the Topic: Meaning and Concept
2 Marketing Communication and Integrated Brand Equity
3 Setting Adverting Objective to build Adverting plan
4 Media Strategy and Planning
5 Creating Effective Advertising
6 Adverting Testing
7 Corporate Communication8 Public Relations in Advertising
9 Public Relation Contribution to Strategic Planning
10 Online Advertising
11 Product launch and Local Promotion
12 Local Advertising
13 Crises Promotion
14 National Advertising
15 Field Demonstration
16 Campaign Planning
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BUSINESS LAW AND ETHICS
CREDITS: 2
CONTENTS
1. Indian Contract Act
2. Sale of Goods Act
3. Partnership Act
4. Companies Act
5. Negotiable Instruments Act
6. Payment of Bonus Act / Payment of Gratuity Act7. Employee State Insurance (ESI) and Compensation Act
8. Foreign Exchange Management Act (FEMA)
9. MRTP and IDR Act
10. Patents and Information Technology Act
11. Essential Commodities Act
12. Prevention of Food Adulteration (PFA) Act
13. CPA
14. Business Ethics
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TOTAL QUALITY MANAGEMENT (TQM)
CREDITS: 1
S.No. Topics to be covered
I. Evolution of Q to TQM: Phase wise launching
II. Role of TEI (QCs, WITs, CFTs) leading to transformation of work life in
enterprises / organizations Case exercises
III. Role of continuous improvement in TQM launching:
KAIZEN, JIT, Kanban, BM & BPR, Q.Costs, SMED & CEDAC
Techniques- Case exercises
IV. Role of standardization in TQM: ISO 9001 (2000) & 14001 (2004) stds. II(Documentation & auditing exercise)
V. Concept and live examples in OSHASH, SA 8000 / CMM / Six Sigma
Assessment
VI. HACCP, (Food processing std. procedures / step by step approach)
VII. The types of certifications, Certifying bodies, policy issues with special
reference applicable to agri business & Quizz.
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