Course 1 - 2nd session
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Transcript of Course 1 - 2nd session
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Enrique Fernández
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Mi Jefe, la cultura del
NO y otras razones
para ser Emprendedor
Enrique Fernández
CEO SupplierSync & Fuzhou HC
Mayo 2011
NO NO
NO
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Background
Enrique Fernández,
CEO Ingeniería Civil Industrial,
PUCV
MBA HTW Berlin, Alemania
País: Chile
CEO at hcindustry.com, China based
internet-trading company
CEO at SupplierSync
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Background
Enrique Fernández,
CEO Ind. Eng. PUCV,
MBA HTW Berlin, Germany
País: Chile
Ex. Capgemini Consulting
CEO at hcindustry.com, China based
internet-trading company
CEO at SupplierSync
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Razón 1: EL JEFE y la Cultura del NO
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• Cómo renunciaba y empezaba mi emprendimiento? -> Exit
Strategy
• Amarrar el primer cliente antes de renunciar -> +Cash Flow
• Cash positivo desde Día 1
• Año 2009 -> 500K USD
• Esperado 2011 -> 5M USD
Razón 2: Exit Strategy
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• SupplierSync nace de vivir el el problema mismo.
• Primer producto de orientación 100% Tecnológica.
• Intro a CustDev y el Lean Canvas.
• StartupChile -> cambio de pardigma? volver?
• Desafíos: Mano de obra “emprendedora”, burocracia, otros
• 100 starups en Julio…WOW! -> Oportunidad!
Razón 3: Visión
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SupplierSync
B2B Sourcing Life Social Life
Internet penetration-> 440% (200-
2010)
Facebook->over 600M usuarios
Social Sharing, Social
Communication, Social Buying
Users Collaboration
2011-> 3000+ verified scams in
Alibaba.com (market leader)
People don‟t share anything
70% Buyers is afraid of scams
80% Suppliers have rentention
problems
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Hard to find reliable suppliers
prospects in specific markets
(good suppliers are an asset).
Personal suggestions are a key
element, but are a limited
resource.
Sourcing risk is high.
Suppliers Buyers
Customer Retention is very low
with the current solutions.
Personal suggestions are a key
element, but are a limited
resource.
Hard to find reliable sales
prospects in specific markets.
SupplierSync- El Problema
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Access B2B group buying
promotions.
Post their sourcing needs.
Suggest (Route) other people.
Endorse people„s skills.
*Request certification process.
Search for the best at lower
risk.
3- Our Solution / Features
Buyers Can
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3- Our Solution / Features
Suppliers Can
Offer B2B group buying
promotions.
Suggest (Route) other
people.
Endorse people„s skills.
*Request certification
process.
Get new customers easily
and reach loyalty.
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• Usen al jefe.
• Salida de la empresa -> Planeada -> Financiamiento?
• Sacrificios pero más recompenzas.
• CustDev + Lean Canvas-> Aprovecharlo!
• Aprendan temprano, aprendan rápido-> Fallen temprano, fallen y
aprendan rápido
Conclusiones
@efernandezr
@suppliersync
Gracias!
Tiago Matos
•We studied
•Jan 2008
•We worked
•Jun 2008
•We built
•Dec 2009
Vijay Kailas
•Vijay Kailas, CEO and Founder
Social TV for the next generation
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George Cadena
I’ve always wanted to
be one.
Why I became a
starter.
But I thought that it would be something
like this.
Soo.. Coming from… Undergrad
Grad School
I thought that it would be
something like this.
I took the safe & traditional route -
Work
It was cool.
A year in Afghanistan
When I got back, I was ready for the American dream
White Picket Fence
But when I got back, it felt like this
So I quit!
What I want Work & Life
to = Joy
My projects
For me to you
We’re not Professors. We’re simply students from
different parts of the world who love what we do and want the same for you
Who we are
¿Preguntas?