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Case Studies

Kentuckiana’s Next Generation Media Company

Marketing Campaign

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RETAIL CARPETING & FLOORING

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Carpets/Flooring | Carpet Mart

ChallengeCarpet Mart wanted to remain competitive, grow new customers, drive stronger in-store traffic and increase revenue to specific categories.

Campaign Length: Ongoing

Demand Side Platform Desktop Display, Pay Per Click Ads, Facebook Ads, Print Inserts.

Integrated Marketing Solution

Incremental Revenue Growth over prior year and strong sales trend.

Business Results

CASE STUDY:DIGITAL

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Carpet Mart Testimonial

“We immediately started seeing results from the CJ as well as following a more developed marketing strategy. The CJ coordinated with our web designers and our manufacturers to collaborate on our marketing efforts.

Our business has increased over 20% the last two years. We have enjoyed many record months and I attribute much of that success to our marketing plan through the CJ. In the past, we would pick and choose specific times to advertise. Now we are consistent year-round helping grow our brand image.

The most important aspect of this has been the team at the Courier Journal.”–Bruce Jones

Demand Side Platform Desktop Display, Pay Per Click Ads, Facebook Ads, Print Inserts.

Integrated Marketing SolutionCASE STUDY:DIGITAL

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HOME IMPROVEMENT:WINDOWS

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Windows | Renewal By Andersen

ChallengeGenerate quality leads with a goal of conversion to sales and grow new client business for home improvement.

Campaign Length: 12 Months

Daily Print ROP display,PPC and SEO.

Integrated Marketing Solution

100 jobs sold from print at average of $12,439 per job.79 jobs sold from digital at average of $13,414 per job.

Business Results

CASE STUDY:PRINT

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GROCERYWINE & SPIRIT SHOP

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Grocery | Kroger

ChallengeKroger wanted to increase their Spirits Store footprint in the market to grow in-store traffic, sales and brand awareness.

Campaign Length: 9-Months / Annual Contract

Digital Content Sponsorship, including Buzz Around Town videos

and Wine & Spirits articles, photos and videos.

Integrated Marketing Solution

Increased foot traffic and sales activity at target store locations.

Business Results

CASE STUDY:DIGITAL

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HEATING& AIR CONDITIONING

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HVAC | Prudential Heating

ChallengeWhile a well-established brand, Prudential needed a strategy to maintain their market lead, and incorporate digital for new client acquisition.

Campaign Length: 7 Months

Email Campaigns, Search Engine Optimization Print Display (Jewel Box, Weather Page Strip).

Integrated Marketing Solution

Substantial Increase in Website Traffic on email campaign days. More Than Tripled typical daily web engagement.

Business Results

CASE STUDY:DIGITAL

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EDUCATION

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Education | Indiana University Southeast

ChallengeIUS wanted to reach traditional & non-traditional students, drive web traffic, and increase applications and enrollment.

Campaign Length: 7 Months

Digital Banner Display, Paid Search, Facebook Ads, In-Stream Video,

Site Retargeting.

Integrated Marketing Solution

Increased applications by more than 20% during campaign vs. prior year.

Business Results

CASE STUDY:DIGITAL

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CHARITY FUNDRAISING

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Charity | Ronald McDonald House

ChallengeBuild awareness for Vehicle Donation Program, and increase vehicle donations.

Campaign Length: 4 Months

Print DisplayIntegrated Marketing Solution

Increased monthly vehicle donations by 1500% during campaign.

Business Results

CASE STUDY:PRINT

Prior to Campaign5 Vehicles Donatedin 10 Month Period

During Campaign32 Vehicles Donated

in 4 Month Period