Country Music Fan Snapshot
1
The numbers don’t lie – the country shares a deep and abiding love for Country Music. From coast to coast, across income brackets and in big and small towns, it is clear that Americans connect with Country and the connection shows in the numbers. Source: GfK MRI Spring 2013 HOME & FAMILY Avg. Household Income $76,100 Own Their Own Home 72% Avg. Value of Home Owned $219,177 Avg. # of Children in HH 1.9 GENDER Male 46% Female 54% AGE 18-34 32% 18-49 59% 25-54 54% RESIDENCY Reside in A,B, or C Counties 81% THE BUYING POWER OF COUNTRY… Country Music fans comprise 42% of all professional/managerial jobs Nearly one-half (43%) of Hybrid vehicle owners are Country Music fans Country Music fans spent $29.9 billion on international travel last year – comprising 38% of total dollars spent on foreign travel Country Music fans spent $58.4 billion on domestic travel last year – comprising 45% of total dollars spent on domestic travel Female fans spent $8.1 billion on beauty products last year – comprising 49.5% of total sales by women Country Music fans spent $67.8 billion on home remodeling and improvements last year – comprising 47% of total spending Country Music fans are financially savvy comprising 42% of all adults who tracked investments, traded stocks, bonds, or mutual funds online last year 65% (64 million) of Country Music fans are pet owners 47% (15.9 million) of adults who entertain friends/family at home at least 2-3 times per month are Country Music fans Country Music fans comprised 44% of all charitable contributions last year, giving more than $11 billion to charitable organizations Country Music fans spent $24.2 billion in catalog and internet shopping in the past 12 months – comprising 45% of total sales
-
Upload
countrymusic -
Category
Entertainment & Humor
-
view
2.817 -
download
0
description
Transcript of Country Music Fan Snapshot
The numbers don’t lie – the country shares a deep and abiding love for Country Music. From coast to coast, across income brackets and in big and small towns, it is clear that Americans connect with Country and the connection shows in the numbers.
Source: GfK MRI Spring 2013
HOME & FAMILY
Avg. Household Income $76,100
Own Their Own Home 72%
Avg. Value of Home Owned $219,177
Avg. # of Children in HH 1.9
GENDER
Male 46%
Female 54%
AGE
18-34 32%
18-49 59%
25-54 54%
RESIDENCY
Reside in A,B, or C Counties 81%
THE BUYING POWER OF COUNTRY…
Country Music fans comprise 42% of all professional/managerial jobs
Nearly one-half (43%) of Hybrid vehicle owners are Country Music fans
Country Music fans spent $29.9 billion on international travel last year – comprising 38% of total dollars spent on foreign travel
Country Music fans spent $58.4 billion on domestic travel last year – comprising 45% of total dollars spent on domestic travel
Female fans spent $8.1 billion on beauty products last year – comprising 49.5% of total sales by women
Country Music fans spent $67.8 billion on home remodeling and improvements last year – comprising 47% of total spending
Country Music fans are financially savvy comprising 42% of all adults who tracked investments, traded stocks, bonds, or mutual funds online last year
65% (64 million) of Country Music fans are pet owners
47% (15.9 million) of adults who entertain friends/family at home at least 2-3 times per month are Country Music fans
Country Music fans comprised 44% of all charitable contributions last year, giving more than $11 billion to charitable organizations
Country Music fans spent $24.2 billion in catalog and internet shopping in the past 12 months – comprising 45% of total sales
