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Switzerland Ecommerce Outlook

Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate their business processes and grow

internationally. Intuitive and innovative, the Lengow platform is the key that opens the door to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate

platforms and display/retargeting. With more than 1,800 partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to

the 3,500 merchants that use it in 45 countries accross the globe.

Contact us for a demo of our solution.

WWW.LENGOW.COM

Marketplaces

Display / Retargeting

Product Ads On-sitetools

Comparison Shopping Engines

Affiliateplatforms

A bright futurefor the Swiss ecommerce market :

Ecommerce sales in Switzerland (in billion euros)

SWITZERLAND HAS QUITE HIGH INTERNET PENETRATION: 87% (above the average European rate)

16.1% E-COMMERCE GROWTH IN 2014

Ecommerce sales are expected to reach 13,8 BILLION EUROS IN 2015

Online retail of goods represent 5,5% OF TOTAL RETAIL OF GOODS

Local currency is the Swiss Franc NOT THE EURO

EASILY SELL EVERYWHERE

Switzerland Ecommerce Outlook

1. GERMANY

2. SWITZERLAND

3. AUSTRIA

4. POLAND

5. CZECH REPUBLIC

6. HUNGARY

7. SLOVAKIA

8. SLOVENIA

71,200

12,717

11,685

6,541

2,874

930

402

216

Ranking Central Europe in turnover (€ million)

SWITZERLAND IS THE

BIGGEST ECOMMERCE MARKET IN EUROPE

8th

2011 2012 2013 2014 2015

14

12

10

8

6

4

2

0

Overview of popular product groupsOnline sales and growth rates of popular groups in 2014

€989.4mn

€511.5mn

€501.7mn

€456.3mn

€439.1mn

€447.3mn

€351.3mn

Consumer Electronics

Food / Nearfood / Health

Information Technology

Fashion : Clothing

Books

Home & Garden

Media & Entertainment

Household Electronics

Shoes & Lifestyle

Toys

The most common online payment method in Switzerland is

paying by invoice followed by standard credit card and PayPal.

2/3 of Swiss online shoppers buy from foreign websites.

Concerning cross-border, merchants should particularly

reassure Swiss customers.

Unlike in many other countries, the food/grocery sector is doing well in Switzerland.

Sport

Others€383.5mn

is the biggest online store in Switzerland

€414.4 million euros in sales in 2014

Other popular online stores in Switzerland are

Major opportunities

€1,113.5mn

€605.1mn

€578.7mn

€539.3mn

€528.3mn

€527.8mn

€397mn

€446.3mn

€267.7mn

€232.4mn

€186.2mn

€160.1mn

€155.2mn

€142.9mn

€90.5mn

€81.9mn

+14.6%

+18.3%

+15.4%

+18.2%

+20.3%

+18%

+13%

+15.2%

+16.3%

+8.6%

+10.6%

+16.4%

20132014

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