Counting the words is not enough a linguistic approach to politeness in a complaint handling setting

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This presentation was given at the 5th International Conference on Rhetoric and Narratives in Management Research at ESADE Business school in Barcelona in March 2013. The purpose of the research was to show the limits of current models used in marketing to analyse complaint handling and politeness practices.

Transcript of Counting the words is not enough a linguistic approach to politeness in a complaint handling setting

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