European Journal of MarketingChanging faces: cosmetics opinion leadership among women in the new HungaryRobin A. Coulter Lawrence F. Feick Linda L. Price

Article information:To cite this document:Robin A. Coulter Lawrence F. Feick Linda L. Price, (2002),"Changing faces: cosmetics opinion leadershipamong women in the new Hungary", European Journal of Marketing, Vol. 36 Iss 11/12 pp. 1287 - 1308Permanent link to this document:http://dx.doi.org/10.1108/03090560210445182

Downloaded on: 01 April 2015, At: 02:25 (PT)References: this document contains references to 75 other documents.To copy this document: permissions@emeraldinsight.comThe fulltext of this document has been downloaded 3785 times since 2006*

Users who downloaded this article also downloaded:Michelle Guthrie, Hye-Shin Kim, Jaehee Jung, (2008),"The effects of facial image and cosmetic usage onperceptions of brand personality", Journal of Fashion Marketing and Management: An International Journal,Vol. 12 Iss 2 pp. 164-181 http://dx.doi.org/10.1108/13612020810874863J. Michael Weber, Julie Capitant de Villebonne, (2002),"Differences in purchase behavior between Franceand the USA: the cosmetic industry", Journal of Fashion Marketing and Management: An InternationalJournal, Vol. 6 Iss 4 pp. 396-407 http://dx.doi.org/10.1108/13612020210448673Sameer Kumar, Cindy Massie, Michelle D. Dumonceaux, (2006),"Comparative innovative businessstrategies of major players in cosmetic industry", Industrial Management & Data Systems, Vol. 106 Iss3 pp. 285-306 http://dx.doi.org/10.1108/02635570610653461

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