COTTLE TAYLOR- Expanding the Oral Care Group in India

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Expanding the Oral Care Group in India By A.Arputha Selvaraj APMP IIM Calcutta

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COTTLE TAYLOR- Expanding the Oral Care Group in India

Transcript of COTTLE TAYLOR- Expanding the Oral Care Group in India

Page 1: COTTLE TAYLOR- Expanding the Oral Care Group in India

Expanding the Oral Care Group in India

By A.Arputha Selvaraj

APMP IIM Calcutta

Page 2: COTTLE TAYLOR- Expanding the Oral Care Group in India

Case Overview

Haier Strategy in Chinese Market

Haier’s International Expansion Approaches

6 Frameworks / Tools (Porter, Yip, Dunning,

BCG, PLC, Integration/Responsiveness Grids)

Discussion

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