Remy Bourganel | 1 | CTT2011 | Bottom-up innovation via generative tools

Bottom-up innovation via generative tools

Remy Bourganel | 2 | CTT2011 | Bottom-up innovation via generative tools

Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, process, services, and their systems in whole life cycles. Therefore design is the central factor of innovative humanisation of technologies and the crucial factor of cultural and economic exchange."

ICSID (International Council Society of Industrial Design)

Remy Bourganel | 3 | CTT2011 | Bottom-up innovation via generative tools

Further more, design is a creative synthesis activity @ the junction of: "• a top-down approach: a value-led experience system: " an ethos, a culture, a zeitgeist, encapsulated in a brand."• a bottom-up approach: a usage and people-led experience system: " focusing on people’s needs.

Remy Bourganel | 4 | CTT2011 | Bottom-up innovation via generative tools

So, an effective brand is recognised by a distinctively balanced "set of experience qualities:

Remy Bourganel | 5 | CTT2011 | Bottom-up innovation via generative tools

If agreed, then, one can engage innovation by design, ‘horizontally’, through qualities."This is about designing generative tools focused on experience qualities to empower anyone involved in the design process to be inspired and make better decisions to innovate.

Remy Bourganel | 6 | CTT2011 | Bottom-up innovation via generative tools

Few experiments on generative tools:"Nokia DNA, a framework of 6 principles and 8 qualities"Animism, an experience framework to create an emotional bonding with the Nokia brand."Orange Vallée On DNA/functional branding"Orange DNA/functional branding

Remy Bourganel | 7 | CTT2011 | Bottom-up innovation via generative tools

Animism, an experience framework to create an emotional bonding with the Nokia brand, and make sense of the opportunities from the data a mobile device can record.

Remy Bourganel | 8 | CTT2011 | Bottom-up innovation via generative tools

Animism framework, a suite of metaphors/videos/design cards, "to help generate concepts.

Remy Bourganel | 9 | CTT2011 | Bottom-up innovation via generative tools

Animism framework, a suite of metaphors/videos/design cards, "to help generate concepts.

Remy Bourganel | 10 | CTT2011 | Bottom-up innovation via generative tools

Animism framework, a suite of concepts first driven by metaphors.

Remy Bourganel | 11 | CTT2011 | Bottom-up innovation via generative tools

Animism framework, a suite of scenarios clustered by user segment "to form services suites, patterns:

Remy Bourganel | 12 | CTT2011 | Bottom-up innovation via generative tools

Animism framework, a suite of experience patterns:

Dramatization

Low interactions Specific task sequence

Specific interaction

L

D

S

T -  When I hang-up, the correspondent seeds (if existing) appears and glows/ blinks to say goodbye, and thanks for feeding me. -  I may send rain or sunshine in the phone of my Dears -  The frame around my contact is shacking when there is an interaction -  Close to deadline post it might be more visible.

- Avatar action - Short clip in between a task that takes more than half a second (actualiaztion, waiting for correspondant to pick out the phone)

- Movie, - Didactical

-  Each action starts up with a contact- -  Each channel can bring macros -  The most likely required channels pops up first when I consider “interacting” with someone.

Sound (as immanent as invasive… but still) Different sense of rich media

Alternatives media A

UI attitude

Remy Bourganel | 13 | CTT2011 | Bottom-up innovation via generative tools

Organic background

Screen saver

Active idle

Energy saver

Screen saver ++

Seed

Muse

Persian Garden

Memo. Of lost calls

Shrink

Services suites we can map through out the user Interface

Remy Bourganel | 14 | CTT2011 | Bottom-up innovation via generative tools

Services suites we can classify towards a roadmap

Disruptive projects Revolution on the market, pole position/arrival on the market. Creation of a critical competitive advantage. Business impact: creation of a new segment.

Platform projects Innovation on the product line. Autorize evolutions. Business impact: segments extension, market extension.

Deployment projects Linear growth of an existing platform on the market. Business impact: market-share increase.

Supporting projets Support the market, or brand image (quality, image update, etc.) Business impact: defending market shares.

Supply chain project (out of scope) Projects bringing internal improvements (company or eco-system), without visible benefits for end-user.

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New line of products New usages Usages enhancements Usage modifications

Remy Bourganel | 15 | CTT2011 | Bottom-up innovation via generative tools

Through the design of generative tools, designers can facilitate empowerment for participation in the design process, while building the playground rules, the qualities: the elements of a language to form a culture.