CONSUMER BUYING BEHAVIOR OF TOOTH PASTE

PERSONAL PROFILE

1. Age : Up to 20 21-30years 31-40years Above 40years

2. Gender: Male Female

3. Education: SSLC HSC UG PG Others (Specify) __________

4. Occupation: Student Business Agriculture House wife

Retired Government employee Private employee Others

(Specify)_____

5. Marital status: Married Unmarried

6. Monthly Income: Up to Rs.5000 Rs.5001 -15000 Rs.15001 - Rs.25000 Above Rs.25000

7. Family type: Joint Nuclear

8 Number of members in the family: Up to 2 3and4 Above 4

9. Number of earning member in a family: Up to 2 Above 2

10. Number of non earning member in a family: One Two

11. Who makes all the decisions in your family? Father Mother

Brother Sister Husband Wife Self

12. Whether your suggestion influences the buying pattern of products in your family?

Yes No

AWARENESS

13. Do you think branded products are better than unbranded products? Yes No

14. What is the present toothpaste brand is used by you?

Colgate Pepsodent Close Up Dabur Anchor Babool Sensodine Vicco Others (Please specify) ____________

15. Have you used any other brands before current brand?

Yes No

16. Did you see the manufacturing date and expiry date in the product? Yes No

17. Do you think toothpaste is addictive? Yes No

18. Do you read the direction of use? Yes No

19. Do you aware that whether your toothpaste is approved by IDA? Yes No

20. How would you rank the following brands?

Toothpaste RanksColgatePepsodentClose upDaburAnchorBaboolSensodineVicco(Please specify) ____________

PREFERENCE

21. What are the attributes you prefer in tooth paste?

Cleansing Herbal Ingredients Freshness Prevention of Tooth decay Foam Health benefits Tartar control Bacteria control Others (please specify)__________

22. Which factor motivates you to buy tooth paste?

Gift Discount Extra quality Price Free Extra Gram Provision Flavor Quality Style of packing Luxury Eco friendly Necessity Brand image

Freshness Others (Specify) ___________

23. How many times do you brush your teeth a day? Once Twice Thrice

24. Frequency of purchase of tooth paste in a month Once Twice More than twice

25. What marketing technique attracts you in tooth paste buying?

Advertisement Celebrity endorsement Sales promotion Price Recommendation of professional bodies’ Others (Specify) ___________

26. State the factors that induce you to switch over to the current brand.

Promotional offers poor quality high price Short supply

Advertisement Retailer influence Others (Specify) ______

27. Which type of tooth paste pack is mostly preferred at the time of purchase?

50gm 100gm 150gm 200gm

SATISFACTION

28. How long have you been using the same brand?

6 months 9 months 1 year More than one year

29. Will you recommend your brand to others? Yes No

30. What do you think about the price of the paste you are using?

High Moderate Low

31. Are you satisfied with the innovativeness of the product?

Yes No

32. Specify the satisfaction level in using the current brand

(HS-Highly Satisfied, S- Satisfied, N-Neutral, DS-Dissatisfied, HDS- Highly Dissatisfied)

LEVEL OF SATISFACTION HS S N DS HDSQuality Price QuantityFlavourGood cleansing of teethFreshness Brightness resultPrevention of gum problemsTartar controlPrevention of tooth decayRelief from sensitivity Plague removal Prevention from Cavity Taste of the Paste Foam Diameter of the Mouth of the Toothpaste Free Coupons Free Extra Gram Provision Advertisement Provision Availability of the Product Ingredients

THANK YOU