1 Cost-Effective Shopping. 2 What is cost-effective shopping?
Cost Effective Web Marketing
-
Upload
brian-currin -
Category
Education
-
view
577 -
download
0
description
Transcript of Cost Effective Web Marketing
![Page 1: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/1.jpg)
![Page 2: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/2.jpg)
Embracing New Media Tools for cost effective maximum exposure
Brian Currin
www.WebMarketer.co.za
![Page 3: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/3.jpg)
Trends
●People are Searching less
●People are Sharing more
●Focus on good Content
![Page 4: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/4.jpg)
Adapt to Change
![Page 5: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/5.jpg)
Information Overload
![Page 6: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/6.jpg)
Free and Freemium
The Internet is full of Free and Freemium products to help build your online reputation.
![Page 7: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/7.jpg)
FREE!
![Page 8: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/8.jpg)
3 Key Elements of Web Marketing
● Find You
● Trust You
● Engage with you
![Page 9: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/9.jpg)
Commonly used social media toolsSocial Media Examiner report April 2010
![Page 10: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/10.jpg)
![Page 11: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/11.jpg)
What is a Blog?
A blog is an instantly, easily and frequently updated website.
– Andy Wibbels, author of Blog Wild!
![Page 12: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/12.jpg)
![Page 13: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/13.jpg)
![Page 14: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/14.jpg)
![Page 15: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/15.jpg)
![Page 16: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/16.jpg)
Wordpress Blog (est 2003)
● It's free
● Over 200 million websites
● Endorsed by Google
● Automatically Mobile Friendly
● Post to Blog by sending an email, including attached images
● Wordpress pings Google everytime you post
![Page 17: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/17.jpg)
Wordpress Blog (cont.)
● Subscribers can receive emails
● YouTube, Soundcloud and Slide.com can be embedded.
● Can automatically Tweet
● Can automatically update profiles like Yahoo and LinkedIn
● Can automatically update your website (Feedburner)
![Page 18: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/18.jpg)
![Page 19: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/19.jpg)
Twitter (est 2006)
● It's free
● 200 million people tweeting 65 million times per day (80 million people in April 2010)
● 3000 tweets per second during World Cup
● Headlines (140 characters)
● Engage with people
● Can update and be updated by your Facebook, Blog and more.
● Creates inbound links to your own Blog, Website, Facebook, etc
![Page 20: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/20.jpg)
![Page 21: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/21.jpg)
![Page 22: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/22.jpg)
4 types of Facebook presence
● Personal Profile
● Group / Community
● Business or Brand Page
● Event
![Page 23: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/23.jpg)
Facebook (est 2008)● It's free
● 600+ million people can't be wrong
● Wall can be updated by Blog posts and Tweets
● Statistics available for Pages
● Search Engine (partnered with Bing - Microsoft)
![Page 24: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/24.jpg)
![Page 25: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/25.jpg)
LinkedIn (est 2003)
● It's free
● 65 million users
● Business networking
● Links people who really know each other
● Profile can be automatically updated by Wordpress blog and Twitter
![Page 26: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/26.jpg)
![Page 27: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/27.jpg)
Soundcloud (est 2007)● It's free (up to 2 hours worth of music)
● Music Player can be embedded in Blog, website, Facebook wall, etc
● New songs added, automatically updates all embedded players.
● Streaming or Downloading
● Link songs or groups of songs to online store.
![Page 28: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/28.jpg)
![Page 29: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/29.jpg)
![Page 30: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/30.jpg)
Fanbridge (est 2006)● It's free (up to 400 mails per month)
● Monthly fees depending on size and amount (includes analytics)
● Subscribe and unsubscribe taken care of
● Personalize emails
● Not Spam
● Easy to use with excellent support
![Page 31: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/31.jpg)
Really Simple Syndication
(Feeds)
![Page 32: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/32.jpg)
![Page 33: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/33.jpg)
FeedBurner● It's free
● Google Product
● Turns an RSS feed into Code that can be embedded into a website
● Requires webmaster skills to implement
● Visitors can subscribe to this feed.
![Page 34: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/34.jpg)
![Page 35: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/35.jpg)
![Page 36: Cost Effective Web Marketing](https://reader034.fdocuments.in/reader034/viewer/2022051514/54b756da4a7959737d8b45d5/html5/thumbnails/36.jpg)
What do you need?
Passion
and
Perseverence