Primary

Landscape

Eye

Logotype

LOGOIDENTITY

GUIDELINES

LogoCOSMIC FISCHER

March 2010

www.vibra.us

NYC

Cosmic Fischer company

has established a

standard of service and

reputation that reaches

far beyond the store.

The company’s new

“family” of logos

symbolizes both the

reliability and complete

service in security.

The logos are designed

for use in print material,

merchandise, uniforms,

signature, advertising

and internet while

maintainig a consistent

identity.

The logos are available

in a variety of color

separations. If you

have any question

regarding the logos, or

would like to obtain the

digital files, please call

Gabriel Suarez

at 646 925 7900.

100x

47x34x

87x

Colors Type ViolationsPrimary Colors

*Pantone® 3965Process equivalent:8C-0M-100Y-0K

Process equivalent:5C-0M-0Y-100K

*Pantone Black

*Pantone® 1945Process equivalent:0C-56M-56Y-19K

Secondary Colors

Support Colors

Black 20%Silver or

Black 20%Silver or

2-Color

1-Black and gray scaleBlack and White

Banner Text Guidelines Unacceptable useof logos

Never distort logos.

Never change typefaces.

*Pantone®is a registered trademark of Pantone, Inc. Thecolors shown on this page and throughout this manualare not intended to match the PANTONE Color Standards.For the PANTONE Color Standards, refer to the currentedition of the PANTONE Color Formula Guide 1000.

Color version examples

Never resize elements or redraw any partof the logos.

Minimum Size

CORRECT

CORRECT

1/2"

The colors on the right are the official colors of Cosmic Fischer. Cosmic Fischer logos should not be reproduced in any other colors. If these colors are not available, the logos should be printed in all black or white (whichever offers the best contrast)

Below are the specifications for setting the text in the banner at the Cosmic Fischer logos.

In order to maintain the design integrity of the Cosmic Fischer Identity logos and to maximize each logo’s effectiveness, t is mandatory that all logos be applied as indicated without modification. The logos are not to be altered in any way. Shown here are unacceptable uses of the Cosmic Fischer logos.

Complementary Text The complementary text at Cosmic Fisher applications and prints are:

In order to ensure clear reproduction and legibility, the Cosmic Fischer logos may not be used any smaller than 1/2" tall

Font Century Gothic Bold, all CapsWhite in all versions.

Futuri condensed SW-Bold Bold

Futura

Futuri condensed SW-Light Regular

Justified between edgesWhen Pantone® 3965 is not available, Cosmic Ficher logos may be printed replacing it with Black 15%.or printing it in black and white.

The colors on the right are important support colors.The red is an accent color only, and the grey is to be used in backgrounds.

COSMICFISCHER

For reversing is necessary to add a white line with the same “I” stoke next to the banner

Never reverse marks, or use directly over a Black backgroud

Never switch colors or use unapproved color combinations.

Use eye without associated typography.