Cosmetics for Real Life In Cosmetics Paris - hdkk-cscc.hr · PDF fileCosmetics for Real Life...
Transcript of Cosmetics for Real Life In Cosmetics Paris - hdkk-cscc.hr · PDF fileCosmetics for Real Life...
16 - 18 April 2013
Cosmetics for Real Life
In Cosmetics Paris
2 BASF Personal Care
Cosmetics for Real Life
Introduction
Worldwide people lead varied lives and wear a number of different hats.
Looking closely at real people, their stories and their wide-ranging daily needs,
BASF strives constantly to develop solutions that meet the demand for
cosmetic and personal care products that match people’s individual lives and
preferences.
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Cosmetics for Real Life
Introduction
BASF Personal Care
That’s why…
…we are inspired by life
…we are inspired by real persons life
…our „models“ are our colleagues which have different nationality, age, background and needs
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Cosmetics for Real Life
Formulations Overview
BASF Personal Care
Different products were developed to each colleague according to their needs in their different
life moments.
These formulations are well balanced between skin and hair as well as between cleasing,
styling and caring, sun and color - over all personal care segments:
Sun Care
Sun Oil Spray SPF 50 GEUV11080-4-6 i
Color Care
Lipstick FR-CC-003.A09
Duo Eye Shadow FR00946.211/11 and /12
Eye Liner FR-CC-005.A28
CC Cream FR-CC-004-A9 i
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Skin Rinse-off
Liquid Soap HB-DE-12-215-19
Shower Gel HB-DE-12-222-15
Facial Cleanser HB-DE-12-216-28 i
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Hair Care
Oil Shampoo HB-DE-12-221-8
Natural Conditioner HB-DE-11-092-258
Hair Wax HB-DE-12-232-5
Styling Gel HB-DE-12-232-8 i
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Skin Care
Day Cream SPF 15
SC-ES-12-09-8
Anti-Aging Gel Cream SC-DE-12-217-20
Body Oil SC-DE-12-209-29
AP Deo Roll-on SC-DE-12-231-4.4
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Cosmetics for Real Life
How to be an attractive mother
BASF Personal Care
… multifunctional
shampoo
The hair is long, the to-do list is even longer and the
morning is short. Therefore, her shampoo must work as
an all-in-one product: thorough and mild cleansing, good
conditioning and repair without any build-up effect. Its
texture is ideally suited for long hair.
… expressive and seductive
lipstick
Changing from a natural to a more glamoros appearance
is easy with an impressively colored lipstick that has a
rich, melting texture. Mrs. Glamor instantly becomes
more self-confident in her seduction power for an
evening outside with her husband.
Mrs. Family Manager need a… Mrs. Glamor need an…
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Mrs. Family Manager's
Oil Shampoo
BASF Personal Care
Formulation n° HB-DE-12-221-8
Ingredients INCI / Chemistry Weight % (as is) Function
I Water, demin. Aqua 72.71
Polymer JR 400 (Dow Personal Care) Polyquaternium-10 0.20 Conditioning Agent
II Tinogard® TL Benzotriazolyl Dodecyl p-Cresol 0.05 Light Stabilizer
Pink Pomelo (Givaudan) Parfum (and) Limonene (and) Citronellol 0.50 Fragrance
III Texapon® N 70 Sodium Laureth Sulfate 12.90 Surfactant
Dehyton® PK 45 Cocamidopropyl Betaine 7.50 Surfactant
Nutrilan® Keratin W PP Hydrolyzed Keratin 0.50 Care Additive
Plantasil® Micro Dicaprylyl Ether (and) Decyl Glucoside (and) Glyceryl Oleate 3.50 Conditioning Agent
Arlypon® TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2 1.40 Thickener
IV Sodium Benzoate Sodium Benzoate 0.50 Preservative
Puricolor® Yellow FYE 13 (1% solution) CI 47005 0.12 Colorant
Puricolor® Yellow FYE 3 (1% solution) CI 15985 0.12 Colorant
V Citric Acid Citric Acid q.s. pH Adjustment
Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment
Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C ~ 4,000 mPas
pH-value ~ 4.8
Preparation in the laboratory
Add Polymer JR 400 to water while stirring. Allow to stir until homogeneous. Mix phase II. Add phase III to phase II and mix until homogeneous. Add phase I to mixed phase II and III. Stir
until a clear solution is obtained. Add phase IV. Adjust pH and viscosity using phase V.
Not microbiologically tested
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Mrs. Glamor's
Lipstick
BASF Personal Care
Formulation n° FR-CC-003.A09
Ingredients INCI / Chemistry Weight % (as is) Function
I Candelilla Wax (Baerlocher) Candelilla Wax (EU)* 10.00 Consistency Factor
Multiwax W-445 (Sonneborn) Microcrystalline Wax 2.50 Consistency Factor
Performalene 655
(New Phase Technologies)
Polyethylene 3.50 Consistency Factor
Cetiol® MM Myristyl Myristate 5.00 Consistency Factor
Cetiol® SB 45 Butyrospermum Parkii (EU)* 2.00 Emollient
Myritol® 331 Cocoglycerides 10.00 Emollient
Cegesoft® VP Olus Oil (and) Hydrogenated Vegetable Oil (and) Candelilla Wax (EU)* 6.00 Emollient
Cetiol® Sensoft Propylheptyl Caprylate 4.00 Emollient
Cosmedia® DC Hydrogenated Dimer Dilinoleyl /Dimethylcarbonate Copolymer 10.00 Water Resistant Agent
Lameform® TGI Polyglyceryl-3 Diisostearate 10.00 Dispersion Agent
II Eutanol® G Octyldodecanol 13.20 Emollient
Cetiol® J 600 Oleyl Erucate 10.00 Emollient
III Suncroma FD&C Red 40 Al Lake (Sun Chemical) FD&C Red n°40 Aluminum Lake 2.50 Pigment
Suncroma D&C Red 33 Al Lake (Sun Chemical) D&C Red n°33 Aluminum Lake 1.50 Pigment
IV Covi-ox® T 70 C Tocopherol 0.50 Antioxidant
Hyaluronic Filling Spheres™ Ethylhexyl Palmitate (and) Silica Dimethyl Silylane (and) Butylene
Glycol (and) Sodium Hyaluronate
1.00 Active Ingredient
Perfume Red Lip RS 39403 (Technico Flor) Parfum 0.30 Fragrance
V Cloisonné® Nu-Antique Rouge Flambé Mica (and) Titanium Dioxide (and) Iron Oxides 5.00 Effect Pigment
Chione™ HD Digital Pink Synthetic Fluorphlogopite (and) Titanium Dioxide 3.00 Effect Pigment
Preparation in the laboratory
Heat phase I up to 100°C while stirring. Grind phase III into phase II, then add the mix to phase I (temperature has to be 90°C - 100°C). When homogeneous, add phases IV and V. Pour
the mix into the mould, then put the mould into the freezer for min. 20 minutes.
Not microbiologically tested
* CTFA INCI is available on page 29
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Cosmetics for Real Life
Big plans ahead for the musical cyclist
BASF Personal Care
… effective, non-greasy and easy to apply
sun oil spray
For people like Mr. Sporty, who love cycling or running and are
often exposed to UV light for several hours, safe sun
protection is absolutely essential. This sun oil spray provides
an optimum of UVA/UVB protection plus water resistance, can
easily be distributed and makes it easy to ride the bike without
sticky fingers.
… endless styling and care
hair wax
The ivory colored hair wax delivers medium control and
definition to mold and manipulate endless styles – for Mr.
Artist’s serious classic pieces as well as for the creative jazz
look. In addition to styling performance, the wax cares for the
hair with shea butter and strengthens it with wheat protein.
Mr. Sporty need an… Mr. Artist need an…
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Mr. Sporty's
Sun Oil Spray SPF 50 UVA - PF/SPF > 1/3
BASF Personal Care
Formulation n° GEUV11080-4-6
Ingredients INCI / Chemistry Weight % (as is) Function
I. Cetiol® AB C12-15 Alkyl Benzoate 31.30 Emollient
Cetiol® CC Dicaprylyl Carbonate 10.00 Emollient
Cosmedia® DC Hydrogenated Dimer Dilioleyl/Dimethylcarbonate Copolymer 2.00 Water Resistance Polymer
Uvinul® MC 80 Ethylhexyl Methoxycinnamate 10.00 UVB Filter
Uvinul® A Plus Diethylamino Hydroxybenzoyl Hexyl Benzoate 10.00 UVA Filter
Tinosorb® S Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine 3.50 Broad-Spectrum UV Filter
Uvinul® T 150 Ethylhexyl Triazone 2.00 UVB Filter
II. Cetiol® C 5 Coco-Caprylate 16.00 Emollient
III. Vitamin E-Acetate Care Tocopheryl Acetate 0.20 Active Ingredient
IV. Ethanol absolut. (Riedel) Alcohol 15.00 Cooling Agent
SPF in vivo 48
Water Resistance, Guidelines for evaluation of sun product 66.80
Water resistance, Colipa December 2005
Preparation in the laboratory
Heat up phase I to 80°C. Cool down to room temperature. Add phase II into phase I. Add phase III into phase I/II. Add phase I/II/III into phase IV.
Not microbiologically tested
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Mr. Artist's
Hair Wax
BASF Personal Care
Ingredients INCI / Chemistry Weight % (as is) Function
I Water, demin. Aqua 65.60
Luvigel® Fit Acrylates/C10-C30 Methacrylate Copolymer 3.50 Rheology Modifier
Luviflex® Soft Acrylates Copolymer 2.00 Styling Agent
II AMP Ultra PC 2000 (Angus Chemie) Aminomethyl Propanol 1.20 Neutralizing Agent
III Cetiol® SB 45 Butyrospermum Parkii (EU)* 2.00 Conditioning Agent / Emollient
Beeswax 8108 (Kahl & Co) Beeswax 5.00 Consistency Factor
Vaseline white 16415 (Riedel-de Haen) Petrolatum 5.00 Conditioning Agent
Eumulgin® B 2 Ceteareth-20 2.00 Emulsifier
Lanette® O Cetearyl Alcohol 3.00 Consistency Factor
Cremophor® CO 40 PEG-40 Hydrogenated Castor Oil 3.00 Solubilizer
IV Eumulgin® EO 33 PEG-150 Distearate 1.50 Solubilizer
Luviset® Clear AT 2 VP/Methacrylamide/Vinyl Imidazole Copolymer 5.00 Styling Agent
Gluadin® W 40 BP Hydrolyzed Wheat Protein 1.00 Active Ingredient
Energie et bois RS41658 (Technico Flor) Parfum 0.10 Fragrance
Euxyl K 220 (Schülke & Mayr) Methylisothiazolinone (and) Ethylhexylglycerin 0.10 Preservative
Appearance: white, solid wax
Not microbiologically tested
Preparation in the laboratory
Mix phase I. Add phase II to neutralize phase I while stirring. Heat (phase I and II) up to 75°C while stirring. Melt phase III up to 75°C and add under stirring to combined phases I+II. Stir
for 15 minutes at 75°C. Add phase IV one after another and stir till homogeneous. Let cool down and fill up at 60°C.
* CTFA INCI is available on page 29
Formulation n° HB-DE-12-232-5
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Cosmetics for Real Life
Mrs. Sporty meets Mrs. Party Animal
BASF Personal Care
… high performance, control and smoothness
AP deo roll-on
The requirements are high – in sports especially for an
AP/Deo product. When Mrs. Sporty goes cycling, skating or
climbing, she needs reliable odor protection and good sweat
control, accompanied by a fresh natural fragrance. In addition,
this antiperspirant formulation leaves a smooth, non-tacky
skin feel and reduces the axillary hair growth.
… chic and fashionable duo
eye shadow
Two color shades illuminate the eyes of Mrs. Party Animal on
a night out dancing with her friends. The deep gray-blue and
violet-blue tones are ideal for smokey eyes. The velvety and
powdery textures will last all night and enhance her party
outfit.
Mrs. Sporty need a… Mrs. Party Animal need a…
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Mrs. Party Animal's
Duo Eye Shadow
BASF Personal Care
Formulation n° FR00946.211/11 and /12
Ingredients INCI / Chemistry 11/
Weight % (as is)
12/
Weight % (as is)
Function
I Lanette® 22 Behenyl Alcohol 4.90 4.90 Consistency Factor
Cutina® HR Powder Hydrogenated Castor Oil 2.15 2.15 Consistency Factor
Candelilla Wax (Baerlocher) Candelilla Wax (EU)* 2.25 2.25 Consistency Factor
Cerauba T 1 (Baerlocher) Carnauba Wax (EU)* 0.90 0.90 Consistency Factor
Myritol® 331 Cocoglycerides 9.00 9.00 Emollient
Myritol® 312 Caprylic/Capric Triglyceride 8.65 8.65 Emollient
Cetiol® C 5 Coco-Caprylate 12.00 12.00 Emollient
Cegesoft® C 24 Ethylhexyl Palmitate 13.40 13.40 Emollient
Lameform® TGI Polyglyceryl-3 Diisostearate 2.25 2.25 Emulsifier W/O
KSG - 16 (ShinEtsu) Dimethicone/Vinyl Dimethicone Crosspolymer 9.00 9.00 Skin Sensory Modifier
II SUNPMMA - C100 (Sunjin) Polymethyl Methacrylate 9.00 9.00 Skin Sensory Modifier
III Chione™ HD Graphic Blue Synthetic Fluorphlogopite (and) Titanium Dioxide 13.00 - Effect Pigment
Gemtone™ Moonstone Mica (and) Titanium Dioxide (and) Iron Oxide 13.50 - Effect Pigment
Chroma-Lite™ Black Bismuth Oxychloride (and) Mica (and) Iron Oxide - 13.00 Effect Pigment
Chione™ HD Metric Violet Synthetic Fluorphlogopite (and) Titanium Dioxide - 8.50 Effect Pigment
Gemtone™ Amethyst Mica (and) Titanium Dioxide (and) Ferric Ferrocyanide (and) Carmine - 5.00 Effect Pigment
Preparation in the laboratory
Heat phase I to 80°C. When the mix is homogeneous, add phase II and III. Pour the mix into the packaging at 70°C.
Not microbiologically tested
* CTFA INCI is available on page 29
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Mrs. Sporty's
AP Deo Roll On
BASF Personal Care
Formulation n° SC-DE-12-231-4.4
Ingredients INCI / Chemistry Weight % (as is) Function
I Emulgade® NLB Steareth-2 (and) Ceteareth-12 (and) Stearyl Alcohol (and) Ceteareth-
20 (and) Distearyl Ether
4.00 Emulsion Base O/W
Cetiol® E PPG-15 Stearyl Ether 2.00 Emollient
DC 200 Fluid - 100 cst (Dow Corning) Dimethicone 0.50 Emollient
II Water, demin. Aqua 52.70
III Locron L (Clariant) Aluminum Chlorohydrate 40.00 Active Ingredient
IV PilisoftlTM LS 9760 Aqua (and) Pentylene Glycol (and) Gymnema Sylvestre Extract (EU)* 0.50 Active Ingredient
V Green Nature (Symrise) Parfum 0.30 Fragrance
Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C ~ 3,200 mPas
pH-value ~ 4.2
Preparation in the laboratory
Heat phase I to 80°C. Heat phase II to 80°C. Add phase II to phase I while stirring. Stir while cooling to 45°C and add phase III, phase IV and phase V one after the other. Stop stirring at
35°C to 30°C when the viscosity increases.
Not microbiologically tested
* CTFA INCI is available on page 29
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Cosmetics for Real Life
One, two, three, can you hear me?
BASF Personal Care
…quick absorption and high efficacy
anti-aging gel cream
Mr. Business likes light skin care products that are
absorbed quickly and provide long-term performance
without feeling sticky. This combination of gel and cream
enriched with active ingredients meets his exact
requirements.
… good coverage but no mask
CC cream
Being on stage involves exposure to either UV light or
artificial light. Therefore, Mr. Rocker needs a skin
correction cream that offers overall protection and the
lightness of a day care product. This CC cream supports
a natural, zero default skin.
Mr. Business need a… Mr. Rocker need a…
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Mr. Business'
Anti-Aging Gel Cream
BASF Personal Care
Not microbiologically tested
Formulation n° SC-DE-12-217-20
Ingredients INCI / Chemistry Weight % (as is) Function
I Water, demin. Aqua 85.75
Glycerin Glycerin 1.00 Humectant
DN-AgeTM PW LS 9827 Maltodextrin (and) Cassia Alata Leaf Extract 0.10 Active Ingredient
RelipidiumTM Hydrolized Yeast Protein (and) Butylene Glycol (and) Pentylene Glycol 2.00 Active Ingredient
II Cosmedia® SP Sodium Polyacrylate 0.75 Emulsifying Polymer
III Cetiol® Sensoft Propylheptyl Caprylate 5.00 Emollient
Cetiol® C 5 Coco-Caprylate 2.50 Emollient
Myritol® 331 Cocoglycerides 2.50 Emollient
Cool Men RS 41576 (Technico Flor) Parfum 0.40 Fragrance
IV Preservative q.s. Preservative
Viscosity (Brookfield RVF, spindle TE, 4rpm, Helipath) at 23°C ~ 62,500 mPas
pH-value ~ 6.2
Preparation in the laboratory
Cold Process: Mix components of phase I. Disperse phase II in phase I. Mix the oilphase III separately and add to phase I + II. If necessary adjust the pH-value to > 6.0.
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Mr. Rocker's
CC Cream SPF 25 UVA-PF / SPF > 1/3
BASF Personal Care
Formulation n° FR-CC-004-A9
Ingredients INCI / Chemistry Weight % (as is) Function
I Dehymuls® LE PEG-30 Dipolyhydroxystearate 4.00 Emulsifier W/O
Cetiol® OE Dicaprylyl Ether 2.00 Emollient
Cetiol® A Hexyl Laurate 2.00 Emollient
Cetiol® Sensoft Propylheptyl Caprylate 3.00 Emollient
Cosmedia Gel® CC Dicaprylyl Carbonate (and) Stearalkonium Hectorite (and) Propylene Carbonate 6.00 Rheology Modifier
Uvinul® MC 80 Ethylexyl Methoxycinnamate 9.00 UVB Filter
Uvinul® A Plus Granular Diethylamnino Hydroxybenzoyl Hexyl Benzoate 5.00 UVA Filter
Tinosorb® S Bis – Ethylhexyloxyphenol Methoxyphenyl Triazine 1.00 Broad-Spectrum UV Filter
II Water, demin. Aqua 43.64
Butylene Glycol (Interchimie) Butylene Glycol 3.00 Humectant
MgSO4 (Prolabo) Magnesium Sulfate 0.50 Stabilizing Agent
EDTA® BX Pulver Tetrasodium EDTA 0.05 Chelating Agent
Preservative q.s. Preservative
III NAI Titane C 475001-10 (Myoshi) Titanium Dioxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 4.19 Pigment
Yellow NAI-C 339001-10 (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.60 Pigment
Red NAI-C 338001-10 (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.15 Pigment
Black NAI-C 337001-10 (Myoshi) Iron Oxide (and) Disodium Stearoyl Glutamate (and) Aluminum Hydroxide 0.06 Pigment
DC 245 (Down Corning) Cyclopentasiloxane 11.81 Skin Sensory Modifier
IV Orgasol 2002 EXD NAT COS (Arkema) Nylon-12 2.00 Skin Sensory Modifier
V Parfum Evasion (Technico Flor) Parfum 0.20 Fragrance
VI Chione™ M-SVA Synthetic Fluorphlogopite (and) Lauroyl Lysine 2.00 Effect Pigment
Chione™ HD Crisp Gold Synthetic Fluorphlogopite (and) Titanium Dioxyde 1.00 Effect Pigment
VII Hyalufix™ GL Alpinea Galanga Extract (EU)* 3.00 Active Ingredient
SPF in vivo 27.9
Viscosity (Brookfield RVF, spindle 2, 10rpm) at 20°C ~ 1,456 mPas
Preparation in the laboratory
I. Heat phase I up to 75°C while stirring. Heat phase II up to 75°C. Grind phase III with the necessary amount of DC 245 and add the remaing amount to phase I. Add the ground product
to phase I. Add phase II into phase I+III while stirring. Add phase IV. Cool down to 40°C and add phase V, VI and VII.
Not microbiologically tested
* CTFA INCI is available on page 29
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Cosmetics for Real Life
„I enjoy every moment that life has to offer“
BASF Personal Care
…rejuvenation and protection
day cream SPF 15
Mrs. Artist loves to sit at her piano or review the notes of
the piece she is going to play next. Making the right
choices in music or picking a day cream gives her a
great feeling – both help to rejuvenate her mind and
body.
…natural and simple
natural conditioner
Mrs. Casual likes to untangle her frizzy hair in a natural
and easy way. This natural conditioner treats her
dry and damaged hair and keeps it soft, smooth and
well-cared for without any build-up.
The hair looks vibrant and fresh with a natural volume.
Mrs. Artist need a… Mrs. Casual need a…
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Mrs. Artist's
Day Cream SPF 15 UVA-PF / SPF > 1/3
BASF Personal Care
Formulation n° SC-ES-12-09-8
Ingredients INCI / Chemistry Weight % (as is) Function I Cetiol® B Dibutyl Adipate 8.00 Emollient
Myritol® PC Propylene Glycol Dicaprylate/ Dicaprate 6.00 Emollient
Cetiol® RLF Caprylyl Caprylate/Caprate 5.00 Emollient
Cetiol® Sensoft Propylheptyl Caprylate 4.00 Emollient
Uvinul® T 150 Ethylhexyl Triazone 2.50 UVB Filter
Uvinul® A PLUS Diethylamino Hydroxybenzoyl Hexyl Benzoate 3.50 UVA Filter
Tinosorb® S Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine 1.00 Broad Spectrum UV Filter
Cutina® HVG Hydrogenated Vegetable Glycerides 2.00 Consistency Factor
Emulgade® PL 68/50 Cetearyl Glucoside (and) Cetearyl Alcohol 5.00 Emulsifier O/W
II Water, demin. Aqua 47.25
Rheocare® C PLUS Carbomer 0.20 Thickener
NaOH solution 50% Sodium Hydroxide 0.15 Neutralizing Agent
Cosmedia® SP Sodium Polyacrylate 0.50 Thickener
Butylene Glycol Butylene Glycol 3.00 Humectant
Eumulgin® SG Sodium Stearoyl Glutamate 0.50 Emulsifier O/W
EDTA® BD Disodium EDTA 0.10 Chelating Agent
Euxyl PE 9010 (Schülke & Mayr) Phenoxyethanol (and) Ethylhexylglycerin 1.00 Preservative
Sensiva SC 50 (Schülke & Mayr) Ethylhexylglycerin 0.50 Preservative
III Xiameter PMX-200/100cts (Dow Corning) Dimethicone 0.50 Anti-foamer
IV Water, demin. Aqua 5.00
ArgatensylTM PW BIO LS 9902 Argania Spinosa Kernel Extract (and) Sodium Cocoyl Glutamate 0.60 Active Ingredient
V LinefactorTM A 00089 Aqua (and) Butylene Glycol (and) Pentylene Glycol (and) Hibiscus
Abelmoschus Seed Extract (and) Xanthan Gum (EU)*
3.00 Active Ingredient
VI Just Delicious RS 32785
(Florami FA0100, ThecnicoFlor)
Parfum 0.30 Fragrance
VII Unicert Red K 7057-J solution 0.1%
(Sensient Cosmetic Technologies)
CI17200 0.40 Coloring Agent
SPF in vivo 17.8
Viscosity (Brookfield RVT, 20° C, spindle TE, 5 rpm, Helipath) ~ 280,000 mPas
pH-value ~ 6.2
Preparation in the laboratory
Prepare phase II : Disperse Rheocare® C Plus into the water and mix until homogeneous, neutralize with NaOH at pH 6 (to get a transparent gel). Add the rest of components in order and heat to 75-80°C. Prepare phase I: Mix the oils
and filters and heat to 75-80°C. When solubilized add the rest of components. Add phase I to phase II while stirring with turrax (11,000 rpm). Maintain five minutes at the same temperature. Then start to cool down with high stirring (no
turrax) and add phase III. At approx. 60°C continue with moderate stirring and continue to cool down. At 30°C add phase IV previously mixed and finally add the components of phase V, phase VI and phase VII one after the other.
Not microbiologically tested
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Mrs. Casual's
Natural Conditioner
BASF Personal Care
Formulation n° HB-DE-11-092-258
Ingredients INCI / Chemistry Weight % (as is) Function
I Plantaquat® NC Cetearyl Alcohol (and) Lecithin (and) Sodium Cetearyl Sulfate (and)
Olus Oil
7.00 Conditioning Agent
Water, demin. Aqua 90.20
II Myritol® 312 Caprylic/Capric Triglyceride 2.00 Emollient
III Florafruit (Givaudan) Parfum (and) Hexyl Cinnamal (and) Butylphenyl Methylpropional
(and) Linalool
0.30 Fragrance
Sodium Benzoate Sodium Benzoate 0.50 Preservative
IV Citric Acid Citric Acid q.s. pH Adjustment
Viscosity (Brookfield RVF, spindle 5, 10rpm) at 23°C 6,000-7,000 mPas
pH-value ~4.0
Preparation in the laboratory
Heat water to 70-75° C, add Plantaquat® NC and allow the emulsion to cool down to 55° C while stirring. Add phase II and homogenize with a suitable dispersion unit (e.g. Ultra Turrax).
Add phase III at 30 - 35° C. Adjust pH using phase IV.
Not microbiologically tested
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Cosmetics for Real Life
From loving dad to a lover of the „aperitivo hour“
BASF Personal Care
…mild and safe
liquid soap
Taking care of his five months old daughter is his new
passion. Innumerable are the times he has to wash his
hands before and after changing her nappies. A liquid
soap with mild ingredients designed for sensitive skin
cleansing takes care of his hands and he can even use it
to bathe his baby.
…energy and care
shower gel
After a long working day, a shower is the best refresher
for a man who likes to feel good when he goes out
to have his aperitif. The appealing green colored
formulation energizes him for the happy hour on the
town.
Mr. Family Manager need a… Mr. Aperitivo need an…
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Mr. Family Manager's
Liquid Soap
BASF Personal Care
Formulation n° HB-DE-12-215-19
Ingredients INCI / Chemistry Weight % (as is) Function
I Dehyquart® CC 7 BZ Polyquaternium-7 1.00 Conditioning Polymer
Water, demin. Aqua 80.56
Sodium Benzoate Sodium Benzoate 0.50 Preservative
II Dehyton® PK 45 Cocamidopropyl Betaine 5.50 Surfactant
Texapon® N 70 Sodium Laureth Sulfate 6.50 Surfactant
Plantapon® LGC Sorb Sodium Lauryl Glucose Carboxylate (and) Lauryl Glucoside 1.50 Surfactant
Plantacare® 818 UP Coco-Glucoside 1.50 Surfactant
Plantapon® LC 7 Laureth-7 Citrate 1.00 Surfactant
Arlypon® TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2 0.75 Rheology Modifier
Tinogard® HS Sodium Benzotriazolyl Butylphenol Sulfonate 0.20 Light Stabilizer
Gil Artic Ice RS 34272 (Technico Flor) Parfum 0.50 Fragrance
Puricolor® Blue ABL 9 FDA (0.1% solution) CI 42090 0.27 Colorant
Puricolor® Yellow AYE 17 (0.1% solution) CI 18965 0.22 Colorant
III Citric Acid (50%) Citric Acid q.s. pH Adjustment
IV Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment
Viscosity (Brookfield RVF, spindle 4, 20 rpm) at 23°C ~ 4,700 mPas
pH-value ~ 4.6
Preparation in the laboratory
Mix the components of phase I. Add the components of phase II in the described order while stirring until the mixture is homogenous. Adjust the pH with citric acid to pH 4.6. Adjust the viscosity with sodium chloride.
Not microbiologically tested
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Mr. Aperitivo's
Shower Gel
BASF Personal Care
Formulation n° HB-DE-12-222-15
Ingredients INCI / Chemistry Weight % (as is) Function
I Tinogard® TL Benzotriazolyl Dodecyl p-Cresol 0.05 Light Stabilizer
Alessandro (Düllberg) Parfum (and) Linalool (and) Limonene 0.50 Fragrance
II Texapon® N 70 Sodium Laureth Sulfate 10.00 Surfactant
Dehyton® PK 45 Cocamidopropyl Betaine 8.10 Surfactant
Plantapon® PSC Coco-Glucoside (and) Disodium Lauryl Sulfosuccinate (and) Glycerin 4.40 Surfactant
Lamesoft® PO 65 Coco-Glucoside (and) Glyceryl Oleate 3.00 Lipid Layer Enhancer
Gluadin® WQ PP Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein 2.00 Care Additive
Euperlan® Green Lauryl Glucoside (and) Stearyl Citrate 3.00 Pearlizer
III Water, demin. Aqua 64.84
IV Sodium Benzoate Sodium Benzoate 0.50 Preservative
Rheocare® TTA Acrylates Copolymer 3.00 Thickener
V Puricolor® Blue ABL 9 (1% solution) CI 42090 0.14 Colorant
Puricolor® Yellow FYE 13 (1% solution) CI 47005 0.47 Colorant
VI Citric Acid (50%) Citric Acid q.s. pH Adjustment
Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C ~ 8,000 mPas
pH-value ~ 4.8
Not microbiologically tested
Preparation in the laboratory
Premix phase I. Add ingredients listed as phase II and mix. Add water and stir until homogeneous. Add phase IV and allow the formulation to stir for 20 minutes hydration time. Add phase
V and adjust the pH using phase VI.
23
Cosmetics for Real Life
From the airport to the dance floor
BASF Personal Care
…indulgent and luxurious
body oil
Whether she has dry skin, needs a relaxing or super-
sensual massage, or wants to regain her skin’s energy,
this luxurious body oil is a perfect treat for Mrs. Business.
The senses perceive a delightful oil texture and an
extravagant golden effect.
…modern and chic
eye liner
Going out tonight? This shimmering liquid eye liner
defines the eyes and creates a multi-dimension effect
that leaves an impression of different colors under the
disco lights. It is easy to apply, dries quickly and stays all
night.
Mrs. Business need an… Mrs. Dancing Queen need a…
24
Mrs. Business'
Body Oil
BASF Personal Care
Formulation n° SC-DE-12-209-29
Ingredients INCI / Chemistry Weight % (as is) Function
I Cegesoft® PS 6 Olus Oil (EU)* 10.00 Emollient
Eutanol® G Octyldodecanol 24.80 Emollient
Myritol® 318 Caprylic/Capric Triglyceride 19.00 Emollient
Cetiol® C 5 Coco-Caprylate 20.00 Emollient
Almond Oil Prunus Amygdalus Dulcis (Sweet Almond) Oil 10.00 Emollient
Cetiol® CC Dicaprylyl Carbonate 7.00 Emollient
Copherol® F 1300 C Tocopherol 0.50 Active Ingredient
LipofructylTM Argan LS 9779 Argania Spinosa Kernel Oil 2.50 Active Ingredient
II Aerosil R 972 (Evonik) Silica Dimethyl Silylate 5.00 Rheology Modifier
III Cloisonné® Gold 222 C Mica (and) Titanium Dioxide (and) Iron Oxides 0.20 Effect Pigment
IV Always the Sun (Symrise) Parfum 1.00 Fragrance
Viscosity (Brookfield RVF, spindle 4, 10rpm) at 23°C ~ 800 mPas
Preparation in the laboratory
Cold process: Premix phase I and stir until homogenous. Add phase II in portions and stir 15 min at 1,200 rpm. Add phase III and stir 10 min at a minimum of 1,000 rpm. Add phase IV and
stir 5 min at 600 rpm.
Not microbiologically tested
25
Mrs. Dancing Queen's
Eye Liner
BASF Personal Care
Formulation n° FR-CC-005.A28
Ingredients INCI / Chemistry Weight % (as is) Function
I Water, demin. Aqua 56.70
Preservative q.s. Preservative
Rheocare® XG* Xanthan Gum 0.30 Thickener
Rheocare® TTA Acrylates Copolymer 2.00 Thickener
II Myritol® 312 Caprylic/Capric Triglyceride 4.50 Emollient
Eumulgin® VL 75 Lauryl Glucoside (and) Polyglyceryl-2-Dipolyhydroxystearate (and)
Glycerine
1.00 Emulsifier O/W
III Oxyde de fer noir (Sun Chemical) Iron Oxide 5.00 Pigment
1,2-Propylene Glycol Care® Propylene Glycol 5.00 Humectant
IV Luviset® Shape Polyacrylate-22 10.00 Drying Agent
Ethanol 96% Alcohol 10.00 Solvent
Reflecks Multidimensions™ Varying Violet Borosilicate (and) Titanium Dioxide (and) Silica 5.00 Effect Pigment
pH-value ~ 8.3
Preparation in the laboratory
Cold process: Disperse mix preservative and Rheocare® XG in water, after 10min add Rheocare® TTA. Before emulsification add phase II to phase I. Mix phase III in phase II+I while
stirring. Add phase IV.
Not microbiologically tested
26
Cosmetics for Real Life
Dressing up, dressing down
BASF Personal Care
…simply stylish
styling gel
To complete Mr. Glamor’s elegant outfit, his hair needs to
be styled in just the right way. This styling gel allows him
to create all kinds of shapes, with high flexibility and
without giving a too artificial look.
…clean and care
facial cleanser
Either after work or when the day is done, a facial
cleanser is the best friend of Mr. Casual to help him feel
fresh and clean. This mild facial cleanser thoroughly
removes dirt and sweat whilst supporting the skin‘s
natural function, leaving it feeling soft and smooth.
Mr. Glamor need a… Mr. Casual need a…
27
Mr. Glamour's
Styling Gel
BASF Personal Care
Formulation n° HB-DE-12-232-8
Ingredients INCI / Chemistry Weight % (as is) Function
I Coolmen RS41576
(Technico Flor)
Parfum 0.10 Fragrance
Cremophor® CO 40 PEG-40 Hydrogenated Castor Oil 0.40 Solubilizer
Euxyl PE 9010 (Schülke & Mayr) Phenoxyethanol (and) Ethylhexylglycerin 0.50 Preservative
II Water, demin. Aqua 53.50
Luviset® ONE Acrylates/Methacrylamide Copolymer 13.00 Styling Agent
III Luvimer® 100 P Acrylates Copolymer 1.00 Styling Agent
AMP Ultra PC 2000 (Angus Chemie) Aminomethyl Propanol 1.50 Neutralizing Agent
Water, demin. Aqua 30.00
Viscosity (Brookfield RVF, spindle 7, 20 rpm) at 23°C ~ 27,000 mPas
pH-value ~ 7.2
Preparation in the laboratory
Mix phase I. Add phase II one after another. Mix phase III separately. Add phase III while stirring to phase I & II. Continue stirring till homogeneous.
Not microbiologically tested
28
Mr. Casual's
Facial Cleanser
BASF Personal Care
Ingredients INCI / Chemistry Weight % (as is) Function
I Dehyquart® CC 7 BZ Polyquaternium-7 2.00 Conditioning Polymer
Water, demin. Aqua 40.80
Sodium Benzoate Sodium Benzoate 0.50 Preservative
II Dehyton® PK 45 Cocamidopropyl Betaine 4.50 Surfactant
Texapon® N 70 Sodium Laureth Sulfate 14.50 Surfactant
Plantacare® 818 UP Coco-Glucoside 7.40 Surfactant
D-Panthenol USP Panthenol 0.50 Active Ingredient
Bijoux Bamboo RSBD 460 (Technico Flor) Parfum 0.30 Fragrance
III Lamesoft® OD Coco-Caprylate (and) Lauryl Glucoside (and) Glycerin (and) Polyglyceryl-
2 Dipolyhydroxystearate (and) Polyglyceryl-3 Diisostearate
2.50 Lipid Layer Enhancer
IV Arlypon® TT PEG/PPG-120/10 Trimethylolpropane Trioleate (and) Laureth-2 2.00 Rheology Modifier
V Water, demin. Aqua 25.00
VI Citric Acid (50%) Citric Acid q.s. pH Adjustment
VII Sodium Chloride Sodium Chloride q.s. Viscosity Adjustment
Viscosity (Brookfield RVF, spindle 4, 20 rpm) at 23°C ~ 5,400 mPas
pH-value ~ 4.7
Preparation in the laboratory
Mix the components of phase I. Add the components of phase II in the described order while stirring until the mixture is homogenous. Add phase III and stir. Add phase IV and stir until the
mixture is homogenous. Add stepwise phase V (water) while stirring until the mixture is homogenous. Adjust the pH with citric acid to pH 4.7. Adjust the viscosity with sodium chloride.
Not microbiologically tested
Formulation n° HB-DE-12-216-28
29
Cosmetics for Real Life
Market-driven solutions
Authentic stories inspired us to develop market-driven solutions!
BASF Personal Care
30
Cosmetics for Real Life
Samples per segment
BASF Personal Care
Skin Rinse-off Skin Care Hair Care Sun Care Color Care
31
Cosmetics for Real Life
Samples overview
BASF Personal Care
32 BASF Personal Care
DISCLAIMER
This document, or any answers or information provided herein by BASF, does not constitute a
legally binding obligation of BASF. While the descriptions, designs, data and information
contained herein are presented in good faith and believed to be accurate, it is provided for your
guidance only. Because many factors may affect processing or application/ use, we recommend
that you make tests to determine the suitability of a product for your particular purpose prior to
use. It does not relieve our customers from the obligation to perform a full inspection of the
products upon delivery or any other obligation. NO WARRANTIES OF ANY KIND, EITHER
EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS
FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR
DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PRODUCTS, DESIGNS,
DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLECTUAL
PROPERTY RIGHTS OF OTHERS. THE INFORMATION PRESENTED IN THIS DOCUMENT
IS INTENDED FOR THE EUROPEAN MARKET ONLY. NO WARRANTIES OF ANY KIND ARE
MADE THAT THE INFORMATION PRESENTED IN THIS DOCUMENT, ESPECIALLY THE
FORMULATIONS PROPOSED, ARE IN COMPLIANCE WITH LEGAL REQUIREMENTS IN
ANY COUNTRY THAT IS NOT A MEMBER STATE OF THE EUROPEAN UNION. IN NO
CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE
CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE.
33 BASF Personal Care
34
INCI US / CTFA
BASF Personal Care
Candelilla Wax (Baerlocher) Candelilla (Euphorbia Cerifera) Wax
Cegesoft® PS 6 Vegetable Oil
Cegesoft® VP Vegetable Oil (and) Hydrogenated Vegetable Oil (and) Euphorbia Cerifera (Candelilla) Wax
Cerauba T1 (Barlocher) Copernica Cerifera (Carnauba) Wax
Cetiol® SB 45 Butyrospermum Parkii (Shea) Butter
HyalufixTM GL Water (and) Butylene Glycol (and) Alpinia Galanga Leaf Extract (and) Xanthan Gum (and) Caprylic/Capric Triglyceride
LinefactorTM A 00089 Water (and) Butylene Glycol (and) Pentylene Glycol (and) Hibiscus Abelmoschus Seed Extract (and) Xanthan Gum
PilisoftTM LS 9760 Water (and) Pentylene Glycol (and) Gymnema Sylvestre Leaf Extract