Cosine Weekly Grocery Insight Report - 26th June
Transcript of Cosine Weekly Grocery Insight Report - 26th June
Cosine HighlightsSunday 1st February – Saturday 7th February
Lead Customer
Message
Secondary
Supporting
Message
Top 2
Deals
• Get Summer
Started• Ramadan Mubarak
• Kingsmill White Burger Thins: £1
• Pimms: £18
Lots Of Brands Now
Cheaper At Tesco
• Double Up
Clubcard Points
• Stella Artois x18: £13
• Schweppes Lemonade: 64p
• Let's Garden • Rollback• Carlsberg Lager x20: £11.97
• Stongbow Cider x20: £11.96
• Summer's Here • N/A• Pimms 1L: £12
• Magnum Classic 4pk: £1.65
• 100s Of New Ideas
From The British
Isles
• Father's Day
• Abel Charlot Champagne: £16
• Buy 4 Picnic Items And Get A
Free Bottle Of Wine, Cool Bag,
Picnic Blanket Or 2 Bottles Of
Beer
• Summer is for....• Pick Your Own
Offers
• Pet Foods Selected: 3 for 2
• BBQ Meats Selected: 3 for £10
• Fruit And Veg Low
Prices Everyday
• Great Deal Locally
• Sourced Locally
• Finish Dishwasher Tabs: £3.99
• Andrew Toilet Tissue x9: £3.50
• Favourite Things
For Summer• N/A
• Chicken Curry With Rice: 69p
• Sweet And Sour Chicken With
Rice: 69p
• Save And Shop A
Lidl Smarter
• Discover New
Ideas
• Classic Ales 12pk: £14.79
• Thirst Pocket Kitchen Towel
6pk: £2.99
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Get Summer Started: 20 bays are seen on
entry containing gardening tools, furniture,
equipment, accessories and toys. Signs, bus
stops, barkers, wobblers and bunting was
very apparent around the store
Supporting
Themes
• Ramadan Mubarak: 10 bays of themed
products seen in the first aisle on entry.
Highlighted with high signs, bus stops and
barkers
Key
Promotions
• Fifty Shades Of Grey DVD: £10/ Blu-ray £15
• Strawberries: £1.50
• Ambre Solaire Suntan Lotion: 2 for £13/ 3 for
£18
• Wine's Selected: Various offers
• Beers Multi Pks: 2 for £18
• Persil: £6
External / Car
Park
• Making Summer Easier/ Get Summer Started
Travel Money: Standee sign placed outside
main entrance
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Kingsmill white burger
thins £1
• Free Standing Display Unit: Fifty Shades Of
Grey DVD: £10/ Blu-ray £15
• Stand: Bakery assorted products £1
• Stacks: Jack Daniels/ Champagne/ Wine's
selected, Ramadan Mubarak themed
products
MertonTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Get Summer Started: 20 bays are seen on
entry containing gardening tools, furniture…
More advertising throughout the chiller, fresh
and frozen sections. Signs, bus stops, barkers,
wobblers and bunting was very apparent
around the store
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• The Holiday Shop: Signs were seen within the
health and beauty department and also on
a gondola end promoting suntan lotion. The
theme was continued with the advertising
of holiday travel
Checkouts
(Theme,
Space,
Point Of Sale)
• Get Summer Started: High signs run above
every checkout
• Sainsbury's Bank/ Mobile: Leaflets
• Sainsbury's Credit Card: High signs running
across the front of store
This Weeks
Top 2 Deals • Kingsmill White Burger Thins: £1
• Pimms: £18
This Weeks
Top 2 Deals
(Meal
Solutions)
• Taste The Difference Bistro Meal For 2: £10
(main/ dessert/ wine)
• Sainsbury's My Goodness Meals: 2 for £5
MertonTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Get Summer Started/ Sorted: Slogan on POS
around the store
Supporting
Themes• Great Prices: On all aisle ends
Key
Promotions
• Andrew Quilts x4: £2
• Doritos: £1.25
• Persil Wash Liquid: £6.45 to £4
• Budweiser x4: £4
• Cadbury Fingers: £1
External / Car
Park
• Window Sign: Summer sorted
• A-boards: Summer started offers
Front Of Store
(Theme
POS, Pallets)
• N/A
Colchester, EssexTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Summer Related Items: Supported by shelf
fins and header boards
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Kronenbourg Lager x4: Free standing display
unit, £4
• Summer Toys: Free standing display unit
• Evian Water 2 Bottles For £1: Free standing
display unit
Checkouts
(Theme,
Space,
Point Of Sale)
• Bunting: Summer Started
This Weeks
Top 2 Deals
• Pepsi x6: £2
• Penguins Choc Bars: £1
This Weeks
Top 2 Deals
(Meal
Solutions)
• N/A
Colchester, EssexTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Lots Of Brands Now Cheaper At Tesco: Is
supported by header boards, bus stops and
a-boards
Supporting
Themes
• Double Up Clubcard Points: Supported by
banner a-boards and standee
• Fuel Save: Supported by till point signs and a
banner
Key
Promotions
• Cider Or Beers: £2.09 or 3 for £5
• Various Veg: From 49p to 79p
• Salmon: ½ price
• Cat Food: 3 for 2
• Flash Spray: £1.50
• Bold 2 In 1 Capsules: £7
External / Car
Park
• Banners And A-boards: Fuel save and
double up your Clubcard points
• Banner And Wall Sign: Tesco bank
Front Of Store
(Theme
POS, Pallets)
• Plants On Sale
The Hythe, Colchester, EssexWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• 'Make It A Picnic’: Slogan on bus stops
supporting lots of drinks, crisps and snack
offers
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Minions Movie Merchandise: Being
promoted on aisle ends and free standing
display units
• Help Us Feed People In Need: Fare Share
donations box
Checkouts
(Theme,
Space,
Point Of Sale)
• Tesco Bank: Leaflets
• 'Collect Extra Clubcard Points When You
Spend On Your Debit Card: Overhead signs
This Weeks
Top 2 Deals• Stella Artois x18: £13
• Schweppes Lemonade: 64p
This Weeks
Top 2 Deals
(Meal
Solutions)
• Lasagne: £5
• Tesco Italian Ready Meals: £2.30 or 2 for £6
The Hythe, Colchester, EssexWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Now Cheaper At Tesco: Supported by bus
stops
Supporting
Themes• Fuel Save: Supported by wall signs
Key
Promotions
• Uncle Bens Rice: £1
• Tesco Fizzy Drinks 2l: £1
• Peroni Lager: 2 for £4
• Heinz Soup: 4 for £3
• Fruit Shoots Drinks x4: 94p
External / Car
Park• Banners: Fuel save and half price offers
Front Of Store
(Theme
POS, Pallets)
• Make A Picnic Slogan: POS at front of store
supporting drinks and snacks
• Free Standing Display Unit: With picnic
plates, cups etc.
Magdalene Street, Colchester, EssexWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Special Offers: On all aisle ends
• 10% Off 3 Bottles Or More Wine
Checkouts
(Theme,
Space,
Point Of Sale)
• Fuel Save: Signs on them
• Help Us Feed People In Need Donation Box
This Weeks
Top 2 Deals
• Coca Cola 1.5l: 2 for £2
• Pepsi x 8: £3.68
This Weeks
Top 2 Deals
(Meal
Solutions)
• N/A
Magdalene Street, Colchester, EssexWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Let's Garden: Main theme supported by high
signs bunting and header boards
Supporting
Themes
• Rollback: Supported by lots of tax discs
around the store
Key
Promotions
• Selected Swedish Cider: 3 for £5
• Pringles: £1.47
• Anchor Spreadable: £3.25 to £1.97
• Wotsits/ Quavers x13: 2 for £3
• Wine: From £3.97
• Robinsons Squash: £1
External / Car
Park
• Lots Of Garden Plants: On sale
• Car Park Security Shrouds: Supporting Offers
• A-boards: Supporting Offers
Front Of Store
(Theme
POS, Pallets)
• Standee: George ½ price sale, Back to
school supporting 2 islands of school uniform
Colchester, EssexWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Holiday Shop
• Minions Merchandise: Supported by header
boards and bus stops
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Minions Merchandise: Free standing display
units
• Robinsons Squash: Free standing display
units
Checkouts
(Theme,
Space,
Point Of Sale)
• Asda Bank: POS on them
This Weeks
Top 2 Deals• Carlsberg Lager x20: £11.97
• Stongbow Cider x20: £11.96
This Weeks
Top 2 Deals
(Meal
Solutions)
• Classic Asda Ready Meals: 2 for £6
Colchester, EssexWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Summer's Here: Advertised on security gate
shrouds, no apparent high signage in store,
but seasonal aisle has 4 bays of summer/
gardening/ picnic products
Supporting
Themes• N/A
Key
Promotions
• Morrison's Milk 4pt: 89p
• Kleenex Man-size Tissues: ½ price
• Old El Paso Fajita Kit: ½ price
• Bold Lavender And Camomile 18pk: ½ price
• Fairy Washing Up Liquid: Save 1/3
• Wine's Selected: Save 1/3, ½ price
• Echo Falls Wine's: 3 for £10
• Fairy/ Ariel Laundry: £5
• H&B Selected: ½ price
• Beers/ Lagers Multi Pks Selected: 2 for £16
External / Car
Park
• Standee: Magnum Classic 4pk £1.65
• Security Gate Shrouds: Summer's Here,
Summer essentials in the seasonal aisle
Front Of Store
(Theme
POS, Pallets)
• Tables: Bakery items selected
WimbledonWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Summer's Here: Summer essentials in the
seasonal aisle seen over 4 bays
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• N/A
Checkouts
(Theme,
Space,
Point Of Sale)
• Collect Your Saver Stamps Today: Signs seen
on every checkout
• Chocolate Confectionary Selected: Shippers
in the queuing area
This Weeks
Top 2 Deals
• Pimms 1L: £12
• Magnum Classic 4pk: £1.65
This Weeks
Top 2 Deals
(Meal
Solutions)
• N/A
WimbledonWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Grab And Go Meal Deal: Highly advertised
around the store, on entry and highly
concentrated along the chiller
Supporting
Themes
• Perfect For Barbecues: Signs seen around
the store, placed next to summer ranges
Key
Promotions
• Morrison's Sparkling Spring Water 6pk: £1.59
• Pringles: 2 for £4
• Fanta/ Sprite/ Dr Pepper 6pk: ½ price
• Pepsi Cola/ 7Up 2L: £1
• Coca Cola 6pk: 2 for £6
• Beers Singles: 3 for £5
External / Car
Park
• Window Sign: Fosters Lager: £7, Grab & Go
Meal Deal, Meal Deal For 2 £6
• Muller Corner: ½ price
Front Of Store
(Theme
POS, Pallets)
• Security Gate Shrouds: Grab And Go Meal
Deal
• Shipper: Taken 3 DVD £10
• Stacks: Beer/ Lager/ Cider multi pks
• Stand: Bakery selection
WeybridgeWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• N/A
Checkouts
(Theme,
Space,
Point Of Sale)
• Maynards/ Bassetts Carton Confectionary:
Queuing area
This Weeks
Top 2 Deals
• Grab And Go Meal Deal: Cheapest Free
(Main/ Snack/ Drink)
• Meat/ Fish Assorted Pks: 3 for £10
This Weeks
Top 2 Deals
(Meal
Solutions)
• Meal Deal For 2: £6 (Pizza/ Doughballs/
Dessert)
• Morrison's NuMe Meals: 2 for £4
WeybridgeWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• 100s Of New Ideas From The British Isles:
Large window display, 3 end of aisle bays
and 2 front of store displays containing a
range of products
Supporting
Themes
• Father's Day: 2 end of aisle bays in the
chilled foods section. Bay containing
Father's Day BBQ meal deal (1 main + 3
sides) £10
Key
Promotions
• Strawberries: £2
• West Country Extra Thick Single Cream: 62p
• Grill Meat, Fish And Poultry: 3 for £10, or 2 for
£7
• Craft Beers: 3 for £5
• Full On Flavour, Hand Cooked, Reduced Fat
And Combos Crisps: 2 for £2.50
• Father's Day BBQ Meal Deal: £10 (1 main + 3
sides)
External / Car
Park
• 60% Off Clothing Sale: 2 large window
displays and adverting seen on doors at
entrance.
• Tastes Of The British Isles: Large window
display comprised from an imagery of food
and beer relating to the theme
Front Of Store
(Theme
POS, Pallets)
• 60% Off Clothing Sale: Four manikins dressed
in promotional t-shirts adverting the offer
• 100s Of New Ideas From The British Isles: 2
large displays front of store
ChelseaTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• 'Local Flavours’: ‘We work with growers and
producers across London and beyond to
bring you the best we can find‘: Standee
Checkouts
(Theme,
Space,
Point Of Sale)
• Travel Money
• M&S Credit Card
• Abel Charlot Champagne £16: 2 bays
• 8 Meringue Nests 2 for £3: End of checkout
This Weeks
Top 2 Deals
• Abel Charlot Champagne: £16
• Buy 4 Picnic Items And Get A Free Bottle Of
Wine, Cool Bag, Picnic Blanket Or 2 Bottles
Of Beer
This Weeks
Top 2 Deals
(Meal
Solutions)
• Count On Us Ready Meals: 3 for £10
• Balanced For You Ready Meals: 3 for £10
ChelseaTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Summer is for....: A free standing display is
seen on entry promoting barbecue products
at 25% off, also 2 bays near the entrance
continue the theme. High signs, bus stops
and bunting promote the event, 7
additional bays with various garden, picnic
and BBQ products
Supporting
Themes
• Pick Your Own Offers: New caption used
around the store and car park. Highly visible
with promotional signs throughout the store
Key
Promotions
• Wine's Selected: Save 1/3 plus 25%/ 20% off
• Walkers Crisps 6pk: 2 for £2
• McVite’s Digestives Biscuits: 2 for £2
• Robinsons Squash: 2 for £2
• Ariel/ Fairy Laundry: £6
• Health And Beauty Selected: BOGOF
External / Car
Park
• Pick Your Own Offers: Bollard shrouds seen
across the car park
• Garden Accessories And Charcoal: Outside
the entrance
Front Of Store
(Theme
POS, Pallets)
• Display: Flowers
• Summer is for...brilliant barbecues: A free
standing display is seen on entry promoting
barbecue products at 25% off, also 2 bays
near the entrance continue the theme
WimbledonMonday 22nd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Summer is for....: 7 bays are seen with
various garden, picnic and BBQ products, all
bordered with signs and bunting
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Love Your Pets: 3 for 2. Bus stops seen along
the Pet department advertising the offer
• Win England Cricket Tickets With Waitrose:
Seen advertised front of store and in the
Food To Go section
Checkouts
(Theme,
Space,
Point Of Sale)
• Pick Your Own Offers: Advertised on the
lower part of every checkout
This Weeks
Top 2 Deals• Pet Foods Selected: 3 for 2
• BBQ Meats Selected: 3 for £10
This Weeks
Top 2 Deals
(Meal
Solutions)
• Picnic Chilled items: 3 for £6
• Pizza/ Desserts: 3 for £10
WimbledonMonday 22nd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Fruit And Veg Low Prices Everyday: This
weeks fresh three 39p, supported by a-
boards, standees, posters and shelf barkers
Supporting
Themes
• Great Deal Locally
• Sourced Locally
Key
Promotions
• Hula Hoops x6: £1
• Pringles: £1.50
• Shreddies: £1.39
• Nescafé Instant Coffee: £4
• Ariel Wash Liquid: £3.99
• Weetabix x48: £3
• Coca Cola x6: £2
• Hellmans Mayo 800g: £2
• Broccoli: 49p
External / Car
Park
• A-boards: Supporting fresh offers this week
39p and various offers
Front Of Store
(Theme
POS, Pallets)
• Co-op Loyalty Card Join Today: Standee has
slogan saying "grow your share every time
you pop to the co op."
Stanway, Colchester, EssexTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• Garden And BBQ Items
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Health And Beauty: 3 for 2 offers supported
by shelf barkers
Checkouts
(Theme,
Space,
Point Of Sale)
• Great Deal Locally: Dump bins in front with
various offers
This Weeks
Top 2 Deals
• Finish Dishwasher Tabs: £3.99
• Andrew Toilet Tissue x9: £3.50
This Weeks
Top 2 Deals
(Meal
Solutions)
• Loved By Us: 2 for £6
• Co-op Chicken Tikka Masala With Rice: 2 for
£4
Stanway, Colchester, EssexTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme• Favourite Things For Summer: Supported by
overhead signs throughout the store
Supporting
Themes• N/A
Key
Promotions
• Carlsberg Lager x12: £7
• Cucumbers: 39p
• Lamb Steaks x2: £2.69
• Pasta Sauce: 59p
• Fruit And Veg: 49p
External / Car
Park
• Window Signs: Supporting favourite things for
summer, special buys and fresh offers
• Lots Of Garden Trees And Plants
Front Of Store
(Theme
POS, Pallets)
• Garden Trees
• Carlsberg Lager x 12 £7
London Road, Colchester EssexTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle• N/A
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Special Buys: Lots of garden furniture and
tools
• ALDI Super 6 Fruit And Veg: 49p
• Reduced Special Buys
Checkouts
(Theme,
Space,
Point Of Sale)
• Thank You Wrap Arounds: On all checkouts
This Weeks
Top 2 Deals• N/A
This Weeks
Top 2 Deals
(Meal
Solutions)
• Chicken Curry With Rice: 69p
• Sweet And Sour Chicken With Rice: 69p
London Road, Colchester EssexTuesday 23rd June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Key Theme
• Save And Shop A Lidl Smarter: High signs,
floor stickers and bus stops are seen on entry
and throughout the store
Supporting
Themes
• Discover New Ideas: Central aisle displays a
range of gardening equipment, furniture,
clothing, children items, tools and household
products
Key
Promotions
• Cherry Tomatoes: 39p
• Gem Lettuce: 45p
• Fish Fillets Selected: £2.29/ £2.19
• BBQ Meats Selected: 2 for £5
• Trophy Basmati Rice: £10.98
• Formil Laundry Powder: £5.99
External / Car
Park
• Window And Car Park Signs: Shop A Lidl
Smarter
• Stacks: Flowers And Compost
• Sign: Discover New Ideas
Front Of Store
(Theme
POS, Pallets)
• Stacks: Bottled water multi-pks
• Display: Flowers
MitchamWednesday 24th June
Store
Date
In-S
tore
Customer Themes / Messages
What did customers hear, see and experience?
Seasonal
Aisle
• Discover New Ideas: Central aisle displays a
range of gardening equipment, furniture,
clothing, children items, tools and household
products
In Store
Activity
(Value Aisle
Plinths/In
Aisle Events)
• Limited Offers Hurry Hurry....: Signage used
around the store to highlight reduced items
Checkouts
(Theme,
Space,
Point Of Sale)
• Minions Confectionary/ Books: Shipper
• Bottles Water Multi Pks: Stack
• Nuts/ Seeds/ Dried Fruit: Every checkout
This Weeks
Top 2 Deals
• Classic Ales 12pk: £14.79
• Thirst Pocket Kitchen Towel 6pk: £2.99
This Weeks
Top 2 Deals
(Meal
Solutions)
• Chef Select Meals Selected: £1.49
MitchamWednesday 24th June