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A Summer Training Report On S.W.O.T Analyses on COSCO

A Summer Training Report Submitted In the Partial Fulfillment Of The Award Of The Degree Of Bachelor of Business Administration

Submitted By Nikhil Marwah BBA-0691061708

Under The Esteemed Guidance Of

ANSAL INSTITUTE OF TECHNOLOGY, GURGAON (Affiliated To Guru Gobind Singh Indraprastha University)



I Would like to thank Mr. Manish Jain, the M.D Of Cosco India Ltd and Mr. Rakesh Khurana the CFO of Cosco India Ltd for the generous support they have shown towards me.

My Special thanks to the Faculty of AIT for the kind and generous support which they have been providing me from time to time without which I would not have been able to complete my project on time.

Thanks for all your support Nikhil Marwah BBA ( G ) -0691061708



I have made my research on the Strength Weaknesses Opportunities and Threats which are related to the COSCO. The main aim behind this project was to study out various factors which are acting as the strength, weaknesses, opportunities and threats in todays market situation. COSCO has a well established name as the brand in the whole sporting industry, but there are certain factors which are affecting positively and negatively in the growth of the company, which are been discussed by me in this project


Evaluation Of Project

The Project titled S.W.O.T Analyses of COSCO Submitted by Nikhil Marwah of BBA General Semester 5 having roll number 0691061708 of GGSIPU has been examined by following examiners.

Internal Examiner

External Examiner



S.Number01 02 03 04

TopicIntroduction Research Methodology Objective of study Data Analyses and Interpretation in respect of S.W.O.T

Page No

05 06 07 08 09 10

Questionnaire Interpretation Limitations of study Findings Recommendations Bibliography



1.1 Overview of Industry as a whole

Sport industry is the manufacturing of sport related goods, services, and ideas through the combination of sport activities with business, mass media, and politics. Unlike sport, which emphasizes participation of both players and spectators, sport industry aims at maximizing its economic profits and social effects. To achieve these goals, business, media, and politics cooperate on the basis of interdependence. Media representation acts as a bridge linking business and politics in sport industry. On the one hand, as Neil Blain (2002) claims, media representation of sport produces the marketing initiatives that facilitate consumption of sport related commodities. On the other hand, sport is a friendly agent of liberal capitalism. Star athletes and sport events actually divert peoples attention from social problems and shape personal identities according to political interests (Marquee 1999; Rivenburgh 2002). In this context, business, mass media, and politics have developed an intimate relationship in the arena of sport industry. Due to its wide involvement in society, sport industry, therefore, is of great significance on both macro and micro levels. Specifically, sport industry is the catalyst in economy and an active ingredient in personal identity formation.

1.2. Profile of the OrganizationThe name of company is COSCO (INDIA) LIMITED. Formerly it worked under the name of Coronation Sporting ball Company but Later to take the running business of the partnership M/s. Coronation Sporting ball Co., manufacturing rubber molded basketball, footballs, volleyballs, tennis 6

balls, bladders, rubber laminated football panels and other rubber and sports goods with all it assets, liabilities, goodwill, license, trademarks, designs and patent right etc. it changed to COSCO (INDIA) LIMITED. Cosco (India) Ltd., established in 1966, is a public limited company listed on the stock exchanges in India. It is one of the leaders in sports goods in India having a very strong image and reputation in the industry. COSCO makes available to its customers a large variety of sporting goods, health & fitness equipments of international quality and of renowned world brands as well. During the previous years of its existence in India, Cosco has earned a premium brand positioning due to its superior quality, high product performance, revolutionary technological delivery and warm service. In fact, today Cosco is recognized as a leader in setting industry norms starting with the fastest ever-nationwide reach, latest global technology and product innovation.

Founder of Company Narinder Kumar Jain Darshan Jain Devinder Kumar Jain

Board of Directors Narinder Kumar Jain : Managing Director Darshan Jain Pankaj Jain Neeraj Jain : Director : Director : Director


Company Secretary S.K.KAPOOR Auditor M/s. R.N. Bahl & Co.,Chartered Accountants,31, Regal Building,Parliament Street,New Delhi-110 001 Banker Bank of India Registered Office 2/8, Roop Nagar Delhi-110 007 Branch Offices y Luthra Complex, Opp. DSSD Sr. Sec. School, Basti Nau, Jalandhar, (Punjab) y y B-78, Sector 6, NOIDA (U.P.)

Mahatma Phule Bhavan, Plot No. 66, Shop No. 3 & 4, y Sector-17, Vashi, New Mumbai

1. MANUFACTURING PLANT Cosco has setup a state of art manufacturing unit Near Railway Station at Gurgaon-122001 (Haryana). Now at Gurgaon plant, every part of Sports products is built indigenously. The setup is based on the latest technology available in the market. The products built at the facility are way ahead in Quality than the competitors in India.


2.CODE OF ETHICS PREAMBLE All the Directors and Senior Management of the Company, hereinafter referred to as The Management must act within the bounds of the authority conferred upon them and with a duty to make and enact informed decisions and policies in the best interests of the Company and its shareholders.With a view to maintain high standards that the Company requires, the following rules / code of conduct should be observed in all activities of The Management. The Company has appointed the Company Secretary as the compliance officer for the purposes of the code, which will be available to The Management questions and to help them comply with the code.


Honesty & Integrity: The Management shall conduct their activities, on behalf of the Company and on their personal behalf, with honesty, integrity and fairness. The Management will act in good faith, responsibility, with due care, competence and diligence, without allowing their independent judgment to be subordinated. The Management will act in the best interests of the Company and fulfill the fiduciary obligations.


Conflict of Interest: The Management shall not engage in any business, relationship or activity, which may be in conflict of interest of the Company or the group.


Conflicts can arise in many situations. It is not possible to cover every possible conflict situation and at times, it will not be easy to distinguish between proper and improper activity. Set forth, are some of the common circumstances that may lead to a conflict of interest, actual or potential a) The Management should not engage in any activity / employment that interferes with the performance or responsibility to the Company or is otherwise in conflict with or prejudicial to the Company. b) The Management and their immediate families should not invest in a Company, customer, supplier, developer or competitor and generally refrain from investments that compromise their responsibility to the Company. c) The Management should avoid conducting Company business with a relative or with a firm / Company in which a relative / related party is associated in any significant role. If such related party transaction is unavoidable, it must be fully disclosed to the Board of the Company. y Compliance: The Management is required to comply with all applicable laws, rules and regulations, both in letter and spirit. In order to assist the Company in promoting lawful and ethical behavior, The Management must report any possible violation of law, rules, regulation or the code of conduct to the Company Secretary.


Other directorships and management positions: The Management must report / disclose their other directorships and/or senior management ship to the Board on an annual basis. It is felt that service on the Board of a direct competitor is not in the interest of the Company.



Confidentiality of Information: Any information concerning the Companys business, its customers, suppliers etc., which is not in public domain and to which The Management has access or possesses such information, must be considered confidential and held in confidence, unless authorized to do so and when disclosure is required as a matter of law. The Management shall not provide any information either formally or informally, to the press or any other publicity media, unless specially authorized.

y Insider Trading:The Management shall not derive benefit or assist others to derive benefit by giving investment advice and information about the Company, not in public domain which therefore constitutes as insider information. The Management is subject to additional requirements relating to reporting and effecting transactions in Company securities.


Gifts & Donations: The Management of the Company shall not receive or offer, directly or indirectly, any gifts, donations, remuneration, hospitality, illegal payments and comparable benefits which are intended (or perceived to be intended) to obtain business (or uncompetitive) favors or decisions for the conduct of business. Nominal gifts of commemorative nature, for special events may be accepted and reported to the B