CORSETCORSETNew Pack DesignNew Pack Design

NEW APPROACHNEW APPROACHConcepts presentationConcepts presentation

MAY 2014MAY 2014

''STATEMENT''

CORSET new pack design

The new pack design project is developed as a Statement. A stated declamation to modernity, elegance and positive attitude, a declaration of femininity and delicacy in a very unique approach, Corset's new style.

Corset's Statement must be one of a kind, a true artistic and aesthetic act, in which the consumer's expectations should be anticipated and lead further, moulded into a generator of stylistic language in terms of shape, colours and execution. An architecture of images familiar to her style, coming form her immediate universe, even from her most inner and intimate dreams and expectations.

Every pack design variant will embrace this statement of good taste and will be the reflection of the consumer's views over what is feminine, trend setting and sophisticate, in terms of what defines her best.

For the second variant I am proposing a game of shapes sizes and relative positions of figures in the space of a pack, playing with suggested 3D volumes and flat patterns in a game that will stay under the rules of the Geometry Principles. As Geometry is known to be the structure of the space around us, known to put order in the chaos that surrounds us, so will be this new design that is supposed to bring order in the most pleasant combination of shapes and colours, in the world surrounding our consumer.

''STATEMENT''

CORSET new pack design

Geometry PrinciplesThe 2nd concept talks in the language of shapes, modern, integrated, elementary yet expressive figures born from the principles of order and discipline, the same concepts that rules the world around us, as well as the the Universe outside, a wire-frame of structures, director lines and laws that put things in motion and imagination to work. Decoded into a very vivid composition of colours and forms, all these abstract and apparently rigid configurations, catch life, manifesting their blossoming energy into a specific process of creation, process by which elements of external reality, filtered by imagination and power of artistic expression, receive a new identity, one of an artwork that find a reflection into the organized structure of our inner selves in the same time complementing resourcefulness.

The pack design will metamorphose all the Geometry principles to serve our consumer's aesthetic purpose and enrich her personal time and space. And by using it, she will transform herself into a piece of art, with unique personality, creative combinations and daring creative statement. Filtered through her modern and original vision, all these shapes loose their simplicity and rigidity and display as a result of her avant-gardist needs of expression, all the glance and elegance the Geometry has in it's essence, in a very organized, inspired , perceptive and almost tactile way. Animated and encouraged by the latest trends in design, art and fashion, this concept must take further what the creative minds have put on the plate of the artistic phenomenon (directions) nowadays. And transform the austerity and harshness of a rigorous existence into reasons of aesthetic joy by translating the Geometry principles into a new and unique design.

''STATEMENT''

CORSETnew pack design

''STATEMENT''

Geometry Principles

CORSETnew pack design

''STATEMENT''

Geometry PrinciplesImages to work with

CORSETnew pack design

''STATEMENT''

Geometry PrinciplesAdditional textures

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