(Corporations)

On the Brink of Obsolescence

Busting a Myth

Start-up is NotRocket Science...

It’s Way MoreComplex

I Just Wanted to Start a Business

Startups and Large Companies Change

Startups and Large Companies Change

Startups and Large Companies Change

Startups and Large Companies Change

Startups and Large Companies Change

XX Century companies were competing in a world changing at a pace dictated by themselves

Start-ups found a model to innovate in a much faster changing environment

XXI Century companies have to learn from start-ups to remain competitive

Companies Want to Learn from Start-ups

Start-ups Secret Recipe➜

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How do Start-ups Experiment & Learn?

Google Innovation LabsAlberto Savoia, year 2009

“Why Most Innovations Fail?”

Pretotyping

A set of experimenting techniquesto validate market appeal andactual use of an innovation objectively and with theminimum investmentof time and money

Make Sure You’re Building The Right It, Before You Build It Right

How do Companies Learn From Start-ups?

Hint:Culture comes firstProcesses and Tools come later

the Pretotype Challenge

The Pretotype Challenge

a Large Retailer

6 Shared Challenges

One DayOff Site

Six Teams PretotypeLike Hell

The Pretotype Challenge - Outcomes

Dialoguefor Flatter

Organisation

Fit Initiative to Market

Reality

Culture of ExperimentationEvidence-Based

Empowered Middle

Managers

Failure as a Learning Tool

The Pretotype Challenge - Outcomes

Thank you!