Corporate Voice | Weber Shandwick Profile
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Transcript of Corporate Voice | Weber Shandwick Profile
CORPORATE VOICE | WEBER SHANDWICKAdvocacy Starts Here
INDIA CREDENTIALS
INTRODUCTION
WEBER SHANDWICK
CORPORATE VOICE | WEBER
SHANDWICK
Weber Shandwick is a global public relations and communications leader. Headquartered in New York, Weber Shandwick are counselors to 15 of Fortune’s top 20 companies and recognized for strong corporate reputation and issue management expertise worldwide
Named Global Agency of the Year 2009 by the Holmes Report and Large Agency of the Year 2008 by PR News, Weber Shandwick operates through its joint venture Corporate Voice | Weber Shandwick in India.
Since its inception in 1992, Corporate Voice | Weber Shandwick has played a leading role in development of the Public Relations industry in India. We have grown to be one of the largest consultancies in the local market, currently employing over 150 communications professionals from diverse disciplines and serving over 110 leading Indian and multinational corporations on a retainer basis.
126 offices in 77
markets worldwide
WE'RE PART OF SOMETHING BIGGER
INTER
PUBLIC
GROUP
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A Corporate Voice I Weber Shandwick Group Company
212, Second Floor, Okhla Industrial Estate, Phase III,New Delhi – 110020, INDIA
T : +91-11-40501200M : +91-9810023281
Puneet Taneja
digitalstage
LEADERS AT RUNNING MULTI-MARKET PROGRAMMES…
9 offices
26 offices
25 offices
44 offices
Serviced ByClient
1996
2003
1997
1986
1996
1995
Client Since
12 offices
17 offices 1999
22 offices
2003 13 offices
2006 29 offices
…endorsed by Harvard Business
School
More than 400 awards in 4 years across our global network
A PROUD RECORD OF INDUSTRY LEADERSHIP
Current Global Agency of the Year
Business Superbrand 2007, 2008, 2009
PR industry’s first ever winner at Cannes Lion Awards
Platinum SABRE Award for Best Campaign of the Year
Global Chariman Jack Leslie appointed by the President of USA as the Board of Director to The United States African Development Foundation (USADF)
ASIA PACIFIC NETWORK
ALL INDIA NETWORK OF OFFICES
We service large Indian and multinational corporates through a network of owned and associate offices across India:
Owned offices DelhiMumbaiBangaloreKolkattaChennai
Associate offices Hyderabad, Pune, Chandigarh, Lucknow, Jaipur, Ahmedabad
Expandable network Bhopal, Indore, Coimbatore, Kochi, Trivandrum, Patna, Ranchi, Bhubneshwar, Guhawati, Nagpur, Nashik, Surat, Vadodara, Vishakapatnam, Ludhiana, Amritsar, Lucknow, Kanpur, Uttaranchal, Haryana, Himachal Pradesh, Jaipur, Jodhpur, Bhopal, Indore, Coimbatore, Patna, Ranchi, Bhubneshwar, Guhawati, Pondicherry, Coimbatore, Salem, Madurai, Raipur, Bilaspur, Sikkim…
INDIAINDUSTRY RECOGNITIONS & AWARDS
Our unrelenting commitment to deliver outstanding work for our clients has been recognized internationally. Today, Corporate Voice | Weber Shandwick prides itself as the most awarded PR Agency in India, with global industry awards and recognition from clients:
• Co-led the P&G/ Gillette Campaign "To shave or not" which won the Gold and Silver in the Media Lions Category at Cannes Awards 2009
• United Nations Grand Prize for PR Excellence 2007
• First agency in India to win the IPRA Golden Award 2007
• Media's Asia Pacific PR Campaign of the Year 2007/2006
• NDTV PR Team of the Year Award 2007 for Honda Civic
• Media's Asia Pacific PR Network of the Year 2006
• First agency in India to win the Asia Pacific PR Week Gold Award (2005)
• McDonald’s International Global Award for the best public relations launch program in India in 1997
• Maximum coverage award for India in 2001 by LG Electronics, Korea
• Outstanding Contribution to a Launch Event – Gillette India in 2005
ADVOCACY APPROACH
With the introduction of our new Advocacy communication planning methodology we have taken the best from modern communication campaigning and applied to the new empowered consumer/ citizen environment companies are increasingly facing
OUR PRACTICE GROUP MODEL
Corporate Voice | Weber Shandwick operates dedicated practice groups, which bring local and international expertise together to help add value to clients.
These practice groups work seamlessly together, both cross-borders and within offices to ensure that we are able to put together teams of people with the expertise which best matches client needs.
Corporate Public Affairs
Healthcare Technology
Consumer Financial
Digital/ Social MediaIndustry verticals:
Travel & Hospitality, Infrastructure, Automobiles
OUR OFFERINGS: Corporate Voice | Weber Shandwick has drawn from its strong expertise across various practices to create a suite of services specially suited for companies in today’s context
Corporate Reputation Media Management
• Reputation research and program development
• Messaging and positioning• Corporate communication policy
development• CSR programme development
• Media monitoring• Media relations• Press conferences• Media tours• News releases• One-on-one interviews
Public Affairs Financial Communication
• Issues Tracking & regulatory analysis
• Stakeholder mapping and audit• Strategic government relations • Politically-focused media relations• Policy advocacy
• Secondary offer/ listings• IPO management• Value based positioning• Investor outreach• Financial media outreach• Collateral development
Crisis Management Special Services
• Senior management counsel• Intelligence gathering• Media response• Crisis training and avoidance
• Event management support• Training & Development• Content development• Online reputation management
INDIA CLIENTS We work with some of the best names in the business. We have a strong base of over 110 retainer clients. Some of our major clients include names like:
Consumer : Gillette, Honda Siel Cars, LG Electronics, Whirlpool, ITC (Personal Care), General Mills
Corporate : Australian Trade Commission, Hero Honda, Moser Baer
Healthcare: Apollo Hospitals, MSD (Merck & Co., US), Dabur, USAID
Technology: Gartner, Agilent Technologies, Hitachi GST, Progeon (Infosys)
Infrastructure: DSC Limited, IREO, Bombardier, DP World
Travel & Hospitality: Oberoi Hotels, KLM Royal Dutch Airlines, American Airlines, Etihad Airways, Tourism Australia
Financial: SBI Cards, GE Capital, India Value Fund, Temasek
Media: Times Now, ET Now, Filmfare Awards, Radio Mirchi Awards
Technology Media / Entertainment Corporate / Consumer
INDIA CLIENTS
Aviation Tourism / Hospitality Financial Healthcare
INDIA CLIENTS
Client Servicing Structure
Shiv Reddy, CEO, India
Atul Ahluwalla, President, India
Dilip Yadav, Executive Vice President, India
Rakhi KhannaBranch Manager
Account Director
Account Manager
Account Supervisor
Account Executive
BhopalAssociate
CochinAssociate
JaipurAssociate
PuneAssociate
HyderabadAssociate
AhmedabadAssociate
ChandigarhAssociate
Admin Support Staff
New Delhi Team
Bangalore Team
Kolkata Team
Chennai Team
ClientContacts
National Strategy
Team
Core Servicing
Team
OUR
EVALUATION
MODEL
ANALYSIS
KEY MESSAGES
PERCEPTION AUDITS
AD VALUE
Analysis for media coverage against quality and quantity
Message penetration and penetration of target consumers (reach and
frequency)
Audit amongst media to get views on Company / Brand
Ad equivalentColour v/s non colour
Pictoral v/s non pictoral
Achieve desired outcome
ADVOCACY STARTS HERE