Corporate style guideline - Corona · logo Corona 05. Logotype Corona Labs 06. Monochrome Version...

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V1.0 Corporate style guideline

Transcript of Corporate style guideline - Corona · logo Corona 05. Logotype Corona Labs 06. Monochrome Version...

Page 1: Corporate style guideline - Corona · logo Corona 05. Logotype Corona Labs 06. Monochrome Version logo Corona Labs 07. Logotype Corona with slogan 08. Colours 09. Second-Tier Colors

V1.0

Corporate style

guideline

Page 2: Corporate style guideline - Corona · logo Corona 05. Logotype Corona Labs 06. Monochrome Version logo Corona Labs 07. Logotype Corona with slogan 08. Colours 09. Second-Tier Colors

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Contents

02. Description

03. logotype Corona

04. Monochrome Version

logo Corona

05. Logotype Corona Labs

06. Monochrome Version

logo Corona Labs

07. Logotype Corona with slogan

08. Colours

09. Second-Tier Colors

10. Logo Corona Exclusion Zone Logo

11. Logo Corona Labs Exclusion Zone

12. Improper Logo Usage

16. T-shirts

17. Caps

18. Mugs

19. Lighters

20. Lanyards

15. Corporate products:

Business Card

13. Corporate Background

14. Corporate Font

Page 3: Corporate style guideline - Corona · logo Corona 05. Logotype Corona Labs 06. Monochrome Version logo Corona Labs 07. Logotype Corona with slogan 08. Colours 09. Second-Tier Colors

Description

The Corona logo consists of two parts:

a graphic element, and a name.

As the main version, we recommend

using horizontal layout.

Graphic

Element

Name

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Logo

Page 4: Corporate style guideline - Corona · logo Corona 05. Logotype Corona Labs 06. Monochrome Version logo Corona Labs 07. Logotype Corona with slogan 08. Colours 09. Second-Tier Colors

The main version of the logo has two designs:

horizontal and vertical. Both of them have two

color options for white and orange corporate

backgrounds.

Corona Logo Download all versions

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Corona Monochrome Logo

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Use this version for black and white printing,

fax and certain technologies such as silkscreen

printing, flex, metal engraving, etc.

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Corona Labs Logo

Corona Labs logo has two designs:

horizontal and vertical. Both of them

have two color options for white and

orange corporate backgrounds.

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Corona Labs Monochrome Logo

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Use this version for black and white printing,

fax and certain technologies such as silkscreen

printing, flex, metal engraving, etc.

Page 8: Corporate style guideline - Corona · logo Corona 05. Logotype Corona Labs 06. Monochrome Version logo Corona Labs 07. Logotype Corona with slogan 08. Colours 09. Second-Tier Colors

We recommend using this Corona logo

version for outdoor prints, press walls

or booth decorations.

Version with the slogan

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Page 9: Corporate style guideline - Corona · logo Corona 05. Logotype Corona Labs 06. Monochrome Version logo Corona Labs 07. Logotype Corona with slogan 08. Colours 09. Second-Tier Colors

Colors

R 249G 111B 41

R 255G B

255255

PANTONE 1645 C

PANTONE Trans. White

C 0M 70Y 93K 0

C 0M 0Y 0K 0

#F96F29

#ffffff

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Second-Tier Colors

Use these colors as second-tier for

icons and illustrations in keynotes

and marketing materials.

#FCA16C

#Fb8145

#FCBB94

#FB8C47

#FED7BC

#FB8D56

#FFDEC9

#Fc9657

#457ADC

R 252G 161B 108

R 251G 129B 69

R 252G 187B 148

R 251G 140B 71

R 254G 215B 188

R 251G 141B 86

R 255G 222B 201

R 252G 150B 87

R 69G 122B 220

#F96F29 R 249 G 111 B 41

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#9F9F9F #B1B1B1 #D2D2D2 #DFDFDF #EEEEEE

R 159G B

159159

R 177G B

177177

R 210G B

210210

R 223G 223B 223

R 238G B

238238

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Corona Logo Exclusion Zone

Logo Exclusion Zone is a minimal required

space between the logo and other objects

which should necessarily be kept while using

the logo for advertising layouts etc.

The exclusion zone is 1/2 X for horizontal

layout and 1/4 X for vertical, where X is

height.

1/2 x

1/2 x

x

10

x

1/4 x

1/4 x

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1/2 x

1/2 x

x

x

1/4 x

1/4 x

Logo Exclusion Zone is a minimal required

space between the logo and other objects

which should necessarily be kept while using

the logo for advertising layouts etc.

The exclusion zone is 1/2 X for horizontal

layout and 1/4 X for vertical, where X is

height.

Corona Labs Logo Exclusion Zone

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Improper Logo Usage

1 2

3 4

5 6

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Corona

1. Don’t distort the logo’s proportions,

don’t bend or rotate it.

2. Don’t use flashy background.

3. Don’t overlay the logo with contrasting

texts or images.

4. Don’t replace the font.

5. Changing the graphic element is strictly

forbidden.

6. Framing or contouring the logo are prohibited.

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Corporate Background

Corporate Background is suitable for

exhibition stands and advertising layouts.

Download

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DownloadCorporate Font

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯабвгдеёжзийклмнопрстуфхцчшщъыьэюяABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Exo 2

АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯабвгдеёжзийклмнопрстуфхцчшщъыьэюяABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Exo 2 Bold

We recommend using Exo 2

(standard and bold).

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John SmithProduct Manager

+1 (747) [email protected]

Marta KomarovaHR Manager

+1 (747) [email protected]

Corporate products

Business Card

Download All Layouts

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Corporate products

T-shirts

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Corporate products

Caps

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Corporate products

Mugs

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Corporate products

Lighters

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Corporate products

Lanyards

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www.coronalabs.com