Corporate Style and Branding Guide€¦ · Branding Guide. x x x 3/2x x Logo protective field...
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Corporate Style and Branding Guide
Transcript of Corporate Style and Branding Guide€¦ · Branding Guide. x x x 3/2x x Logo protective field...
Corporate Style andBranding Guide
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Logo protective field
Geometry and protective field of Gurtamgraphic element and logo
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Gurtam firm block
The firm block together with logo includes only the slogan«The Art of Seeing Beyond»
the Art of Seeing Beyond
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Wialon logo geometry andprotective field
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Logo protective field
Wialon logo geometry andprotective field
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Logo protective field
Wialon firm block
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1/4xLorem ipsum1/2x
Colour options
90%80%70%60%
50%40%30%20%
Logo minimum sizes
In printed media:
In electronic media
5 mm2 mm
30 px10 px
Corporate colors
C0 M95 Y59 K0E6214A
B4DDF7
0B589C
R230 G33 B74
C33 M2 Y0 K0
R180 G221 B247
C94 M65 Y9 K20
R11 G88 B156
DAEFFDC18 M0 Y0 K0
R218 G239 B253
D40E42C9 M100 Y63 K2
R212 G14 B66
000000C100 M100 Y100 K100
R0 G0 B0
C100 M100 Y100 K100R0 G0 B0
C0 M95 Y59 K0R230 G33 B74
C94 M65 Y9 K0R11 G88 B156
C33 M2 Y0 K0R180 G221 B247
C0 M0 Y0 K80R87 G87 B86
Primary colors:
Examples of color schemes
Heading 1C0 M95 Y59 K0
C0 M0 Y0 K80
C33 M2 Y0 K0
Text text text text text texttext text text main
Complementaryheading,
Bold
E6214A
575756
C94 M65 Y9 K0
Link textlinks 0B589C
B4DDF7
Heading 1C100 M100 Y100 K100
C0 M0 Y0 K80
C0 M95 Y59 K0
Text text text text text texttext text text main
Complementaryheading,
Bold
000000
575756
C94 M65 Y9 K0
Link textlinks 0B589C
E6214A
In multicolored, bright and aggressive environment
Examples of inappropriate use ofGurtam graphic element and logo
Use of different colors Use of stroke Monochromic sign withoutseparating lines
Geometry deformationUse of transparency
or other effects
Logo can be used only within the shades of gray
Examples of inappropriate use ofWialon graphic element and logo
Use of stroke
Geometry deformation
In multicolored andaggressive environment
Use of any effects
Corporate font
Font name: Graphik LCG
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyz АБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,; ' " (!?) +-*/=
Regular:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.:,; ' " (!?) +-*/=
Medium:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.:,; ' " (!?) +-*/=
Italic:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.:,; ' " (!?) +-*/=
Bold:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.:,; ' " (!?) +-*/=
Bold Italic:
абвгдежзийклмнопрстуфхцчшщъыьэюя abcdefghijklmnopqrstuvwxyzАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890.:,; ' " (!?) +-*/=
Black:
