Corporate Strategy
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Transcript of Corporate Strategy
What are we going to cover today?
•Corporate strategy – what is it and why have one?
•The impact on the business!
•Communication process
Corporate Strategy – The Process
Vision and Mission
Strategic plans and goals
Business plans and goals
Operational plans and goals
Team Goals Team Goals Team Goals
KPI’s KPI’s KPI’s KPI’s KPI’sKPI’s
Corporate Strategy
Where
NOW?
Where
TO?
How
TO?
1. Mission & Objectives
2. Environmental Scanning
3. Strategy Formulation
4. Strategy Implementation
5. Evaluation and Control
The Strategic Planning Process
Communication
PRISM
Sender Receiver Transmission
Different Communication Styles Whole Brain (HBDI)Male / FemaleCultural Differences
“The future depends on what you do in the present.”
(Mahatma Gandhi)
"Life is 10% of what happens to us and 90% of how we
react to it." (Charles Swindoll)