CORPORATE STORYTELLING

Let’s tell each other some stories

Why Storytelling?

Stories

relay information

elicit excitement

invoke humour

engage thought

We all have stories to tell.

Why Storytelling?

How you say it….

… just as important as what you

say.

keep your audience listening.

What is Corporate Storytelling?

drawing your audience into…

your story

your organization

your abilities

your products and services

It's about getting people to care about you.

What is Corporate Storytelling?

It's about crafting…

the right messages

using the right tools

Delivered at the right time

to the right audience.

The goal is action.

How do we tell your story?

Together:

We develop a plan, based on your goals

We find what you want to say

We determine your true audience

We find the best tools

We begin telling your story

What are the tools of storytelling?

Advertising

Social media

Success stories

Feature writing

Employee profiles

Client testimonials

Brochures and kits

Internal communications

Websites

Speeches

Sales letters

News releases

Media relations

Project management

Public consultation

Training and presentations

Who is James Frey?

A communications generalist

Twenty years experience in public and private sector, large

and small organizations

Hundreds of communications projects -- large and small -- in

all facets of communications

A skilled presenter and trainer in marketing and

communications.

A published writer, editor and blogger. My blog is called

Corporate Storytelling at

www.freystorytelling.blogspot.com.