corporate social responsibilty

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PANASONIC IDEAS FOR LIFE

Technology Company CSR Case Analysis of Panasonic



Corporate Social Responsibility (CSR)

A concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment“.

A positive attitude of the corporate towards the society by rendering services and facilities.

Minimizes the negative environmental and social impacts of business and maximizes their positive environmental and social impacts.



5W 1H about Corporate Social Responsibility (CSR)

• What • When• where • Who • Why • How



PANASONIC IDEAS FOR LIFE

• Panasonic was founded in 1918, by Konosuke Matsushita

• Formerly known as Matsushita Electric Industrial Co., Ltd.

• The 47th largest company in the world.



• Formerly known as Matsushita Electric Industrial Co., Ltd.

• The 47th largest company in the world.

• We spend $5 billion annually on research and development.

• We design, build and sell over 14,000 products worldwide.



• In 1991, Panasonic began the "Environmental Charter".

• Since the environmental problem got more and more concerns around the world, Panasonic has taken the lead in the global move for corporate environmental responsibility.



CSR Policy



CSR Philosophy, Corporate Governance, Code of corporate ethics, Vision/mission

• Panasonic aims to be the No.1 Green Innovation Company in the Electronics Industry in 2018, the 100th anniversary of our founding.

• We will make the ‘environment’ central to all of our business activities and take the lead in promoting the ‘Green Revolution.

• Specifically, we will work to realize our vision with these two ‘innovations.’



Environment policy

Panasonic is committed to living in harmony with the global environment based on our eco ideas strategy, aiming for better quality of human life and preservation of our planet.



TRIPLE BOTTOM LINE

The Triple Bottom Line is made up of

“Social, Environmental and Economic” means the

“People, Planet, Profit”.



Green Life Innovation• They are offering better living which provides

people around the world with a sense of security, comfort and joy in a sustainable way.

• For example, Living with virtually zero CO2 emissions for the entire home and building.

• Living surrounded by recycling-oriented products.

• Living which sees the evolution and spread of eco cars.



Green Business Innovation• The ideal goal of a manufacturer is to realize ‘Zero

cost, Zero time, and Zero inventory.

• “We will add ‘zero emissions,’ in other words, zero emissions of CO2 and other solid, liquid wastes are to be considered equal in importance to the other ‘zeroes.’”



• For example, They have minimize the amount of CO2 emissions throughout the entire business process.

• They will implement recycling-oriented manufacturing which generates minimum waste.

• This know-how will be offered to and shared with the public.



PANASONIC’sHISTORY OF ENVIRONMENTAL ACTIVITIES

• 1972: Established the environmental management office.

• 1991: Formulated the Matsushita environmental charter.

• 1995: Started development of the environmental management system.

• 1997: Established the environment conference.



• 1999: Completed the acquisition of the “ISO 14001” certification at all manufacturing sites worldwide.

• 2001: Started the home appliances recycling.• 2001: Held the environmental forum in Japan &

Europe.• 2002: Announced the environmental vision & green

plan 2010.• 2004: Completely eliminated lead solder from all

products worldwide.



Philanthropic activities• First they are influenced by Thai values,

which emphasize Buddhism and the royal family.

• Second they often deal with social problems of Thai society.

• Panasonic supports the school by providing the curricula, knowledge, technology, and equipments



• Panasonic has incorporated extremely creative ideas to present these messages. The messages will be also posted on social networking websites -“Facebook and Twitter” soon.



Other social activities• Girls Inc Social Welfare Organizations - Panasonic• Puerto Rican Family Institute Social

Welfare Organizations.• Women Work Social Welfare Organizations

- Panasonic.• York Street Project Outreach Social

Welfare Organizations - Panasonic• Youth Consultation Service Social

Welfare Organizations - Panasonic



It is also revealed that the company does not share information on philanthropic activities with other companies and the activities are not publicized neither by the company.



THANK YOU

PUSHPANJAN CHAKRABORTY DEBORSHI CHOUDHURY KAUSHIK MUKHERJEE SUBHANIL BHADRA KAUSHIK MONDOL

FA1/PGP/10-13


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