Corporate Social Responsibility Word
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Transcript of Corporate Social Responsibility Word
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CORPORATE SOCIAL
RESPONSIBILITY
Better for the company , for the community
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Index
CONCEPTS , KEY ISSUES , CONTEXT
CSR SAME AS BUSINESS ETHICS
BENEFITS OF CSR TO A FIRM
COMMON PITFALLS WHILE PLANNING CSR
KEY STEPS TO BE TAKEN FOR CSR
EXAMPLES OF COMPANIES DOING CSR
VIEWS REGARDING CSR
RESEARCH CONCLUSION
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How we can define it
Corporate Social
Responsibility (CSR) is the
decision-making and
implementation process that
guides all company activities
in the protection and
promotion of internationalhuman rights ,labour and
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environmental standards and
compliance with legalrequirements within its
operations and in its relations
to the societies and
communities where it
operates.
OR
A commitment to behave
ethically and contribute to
economic development while
improving the quality of life of
our workforce and their
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families as well as the local
community at large.OR
The Government sees CSR as
the business contribution toour sustainable development
goals. Essentially it is about
how business takes account of
its economic, social and
environmental impacts in the
way it operates maximizing
the benefits and minimizing
the downsides.
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Carrolls Four Part Definition
CSR encompasses the economic,legal, ethical and discretionary
(philanthropic) expectations that
society has of organizations at a given
point in time.
Understanding the four components
CSR in Equation Form Is the Sum of:
Economic Responsibilities (Make a
profit) +
+ Legal Responsibilities (Obey the law)
+ Ethical Responsibilities (Be ethical)+ Philanthropic Responsibilities (Good
corporate citizen)
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KEY DRIVERS OF CSR
yAROUND THE WORLD NGO activism Responsible investment Litigation Gov & IGO initiatives
yDEVELOPING COUNTRIES Foreign customers Domestic customers FDI Government & IGO
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C N A N AL
C
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LEADERSHIP AGENDA IN CSR
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KEYSTEPSINYOUR CSR
ROADMAP
BUILDINGANEFFECTIVECSR
PROGRAMME
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PHASE 1 CONCEPTUALISATION
Identify key areas of focus viz skilldevelopment education viz ,
development, education , healthetc
Define the programme - will beInternal or External or Both
Involve management from variouslevels in identifying focus areas
(maybe create a committee,
selecting candidates from
top, middle and lower management)
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PHASE 2 RESOURCE ALLOCATION
Define your channel viz, in-houseteam, NGO, etc.
Define budgets
Identify key people to implementand monitor the programme
Define milestones to achieveDefine monitoring mechanism
PHASE 3 LAUNCH
Launch the programme
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Run the programmeObtain necessary registrations
PHASE 4 RUNNING THE
PROGRAMME
Annual/ bi-annual/ quarterly resultsand reviews
Monitor and report success and/orfailure
Take corrective action
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PHASE 5 EVALUATING YOUR CSR
PROGRAMME
The test of a successful CSR activity :
Sustainability
Can it be continued and replicated?
Capacity building
Does it lead to development of skills,
living standards?
Environmental protection
Does it help conserve, protect and
replenish resources?
Company image
Does give the companys image a
boost?
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AREAS FOCUSSED BY CSR
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CSR IN INDIA the initial steps
Evolved through the concept ofgiving an integral part of indian
culture Philanthropy Religious donations
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CSR IN INDIA focus areas
TRADITIONALeducationHealth CONTEMPORARYCapacity building skill
development , training
Sustainable development environmental protection
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Community development education , health , povertyalleviation
Social challenges womensempowerment , girlchild
CSR Internal VS External
Internal (carried out within theorganization) viz.
Energy and water conservationEmployee training, welfare
healthcare
Affirmative action employment ofbackward sections
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Corporate governance
External (within vicinity or for
society at large), viz.
Community developmentCapacity buildingEnvironmental protectionHealthcare
Creating awareness - education,health, social issues
E initiatives- Online Information,educationetc
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CSR In an developed
country governance Business ethics Human right environment
CSR - In a developing country
Focus on nation building Socio-economic development Rural development Employment Education Health care&Community support
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CSR AT VARIOUS LEVELS
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COMMON PITFALLS WHILEPLANNING A CSR
PROGRAMME
Selecting an inappropriate CSRactivity
Effective launch, ineffectiveimplementation
Spreading resources too thinWeak mechanism monitoringProjected or perceived as a green
wash or white wash
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Often mistaken for a PublicRelations exercise
Some of the CSR initiatives by
different organizations
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TATAS CSR INITIATIVE
Tata Steel's collieries and mines which
support the 'Save Forests' campaign
are a benchmark in environmentmanagement .Tata Steel, has planted
1.5
million surviving trees as a part of the
GreenM
illennium campaign. It maybe worth
mentioning that Jamshedpur has the
best tree cover in the country.
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ITC - CSR Initiatives
1) e-choupal a knowledge portalproviding farmers with information
on daily prices of a variety of crops
in India & abroad , weather
forecasts , latest farming techniques
, crop insurance etc. ITCs intent is
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to develop e-choupal as two way
multidimensional delivery channel
,effeciently carrying goods &
services out of & into rural India .
2) Livestock development ITC oncollaboration with NGOs is
engaging in scientific practices of
increasing cattle milk productivity.
CSR INITIATIVE BY COCA COLACoca-Cola India has started with a
corpus of US$ 10 million for its CSR
activities in 2008. It has undertaken
US$ 2530 million a year project onwater conservation, and the project
"Elixir of life" to provide drinking water
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to nearly 30,000 school children. Coca-
Cola India won the 'Golden Peacock
Global Award for Corporate Social
Responsibility 2008' for these
initiatives.
CSR INITIATIVE BY RELIANCE GROUP
Social welfare and community
development is at the core of
Reliances Corporate Social
Responsibility (CSR) philosophy.
Teach them young is the very motto
of Reliance as the Company believes
that the quality of inputs received by
an individual at an early age
contributes to his or her growth as a
capable human being. To ensure high
quality of teaching, Reliance has made
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significant efforts towards value
enhancement of teachers through
professional and institutionalized
training.
SONY ESTABLISHES FIRST
NATIONWIDE ELECTRONICS
RECYCLING
PROGRAM WITH WASTE
MANAGEMENTS RECYCLE AMERICA
To encourage consumers to recycle
and dispose of electronic devices in an
environmentally sound manner, Sony
has established a national recycling
program for consumer electronics. The
Sony Take Back Recycling Program
allows consumers to recycle all Sony-
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branded products for no fee at 75
Waste Management (WM) Recycle
America e Cycling drop-off centers
throughout the U.S.
DIFFERING VIEWS ON CSRJ.R.D TATA, the founder of TATA
STEEL, stated, Every company has a
special continuing responsibility
towards the people of the area inwhich it is located and in which its
employees and their families live.
Even the govt. asks PSUs to partnerTata in social responsibility .
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ACCTOR.BANDHYOPADHYAY
SECRETARYOFINDIANMINISTRYOF
CORPORATEAFFAIRS
CSR IS NOT CHARITY ITS A WIN -
WIN SITUATION.
How CSR behaviour can
benefit the firm
1. It aids the attraction & retentionof staff.
2. It attracts green and ethicalinvestment.
3. It attracts ethically consciouscustomers.
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4. It can lead to a reduction incosts through re-cycling.
5. It differentiates the firm from itscompetitor and can be a source of
competitive advantage.
6. It can lead to increasedprofitability in the long run.
IS CSR THE SAME AS BUSINESS ETHICS
There is clearly an overlap betweenCSR &business Ethics
both concern values , objectives ,decisions based on something
other than the pursuit of profit
Socially responsible firms must actethically
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The difference
Ethics concern actions which can beassessed as right or wrong by
reference to moral principles
CSR is about the organizationsobligations to all stakeholders &
not just shareholders.
CSR A NEW OUTLOOK
CSR focus PEOPLE , PLANET and
PROFIT(TRIPLE BOTTOM LINE)
Stakeholders in a business customers , employees ,
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shareholders , communities &
environment
Sustainable development andprofits are interrelated
Corporate profits need to beanalyzed in conjunction with social
prosperity
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Does it pay to be good?
lets find out
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RESEARCH
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CSR, Business and the Act of
Wealth Creation
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Thisis a hi hl s h ati
representationofho ethi al
behaviour hasi provedthrou hpast
centuries largel
as a resultofincreased regulationb
govern ents
CriticsofC
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CSR is nothing more but big business
cynical response to charges of greed
and corruption indented to mollify
those who say corporations have too
much power.
Believersof CSR:
CSR stands for dawning of a newera
of capitalism, when business,
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government, and citizens join forces
for greater good to do something
about water shortage, air pollution,
and 1,2 billion people who live on less
than a dollar a day.
Overview
Thus Corporate Social Responsibility
(CSR) is about how companies manage
the business processes to produce anoverall positive impact on society.
Thus companies consider the interests
of society by taking responsibility for
the impact of their activities oncustomers, suppliers, employees share
holders, communities and other
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stakeholders, as well as the
environment.
If a company chooses to follow the
way of CSR, it will integrate ethical
concerns in its activities and in its
interaction with all the stakeholders.This implies that the corporate units
function in such a way that their CSR
activities in all likelihood actually
reach out to the beneficiaries thesociety in general.
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CONCLUSION
CSR is rational business behaviour.
Present legal/political systems,
including processes for change, are
sufficient to create ideal conditions forCSR.
CSR is essential to long-term corporate
sustainability it must be part of any
business plan, not a mere feel goodadjunct to it, on the journey towards
enlightened self-interest.
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BIBLIOGRAPHY
1) www.yahoo.com2) www.google.com3) www.wikipedia.org
THANKING YOU
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RIDHIMA SHARMA
R.NO 1
MBA(HONS) , PREVIOUS
UNIVERSITY SCHOOL OF
MANAGEMENT
KURUKSHETRA UNIVERSITY
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