Corporate Social Responsibility

Kimberley NeySVP Marketing, Communications & CSR

Who we are…

Total Assets $0.5

billion

$1.2

billion

$1.7

billion

Members 45,000 105,000 150,00

0

Employees 230 370 600

Branches 10 14 24

ABMs 10 71 81

Canadian Attitude

Canadian Democracy

and Corporate

Accountability

Commission

Research Report

•72% say business 72% say business

should pursue social should pursue social

responsibilityresponsibility

•70% state 70% state

responsibility lies on responsibility lies on

executivesexecutives

•Majority want Majority want

pensions invested in pensions invested in

socially responsible socially responsible

companiescompanies

Alterna’s CSR Pillars•Financial Literacy

•Community Economic Development

•Accountability

•Environmental Sustainability

•Philanthropy

Financial Literacy

“Members

Making

Informed

Choices”

Community Economic Development

Micro Loan Programs

• Community Micro

Loan Program

• Immigrant

Employment Loan

Program

Supporting Small Business

•Small Business Small Business

LendingLending

•Small Biz Small Biz

NewslettersNewsletters

•Display AreaDisplay Area

•Info FairInfo Fair

•Developmental Developmental

ForumsForums

Non Profit Support

•CHIP CHIP

ProgramProgram

•Non-profit Non-profit

Account Account

ServicesServices

Community Builder Mortgage

A Win, Win, Win!!

•Groups Win;

• Supporters Win;

• Credit Union Wins!!

Philanthropy

Imagine Imagine

CampaignCampaign

Spare Spare

Change Change

ProgramProgram

Sponsorships

““Events that bring people Events that bring people

together are vital for the together are vital for the

health of communities.”health of communities.”

Employee Involvement

““We are thankful that We are thankful that

our staff embrace our staff embrace

the ethic of social the ethic of social

responsibility responsibility

wholeheartedly”wholeheartedly”

Accountability

Environmental Sustainability•Community Partnerships

•Member Education Forums

•Carbon Neutral AGM

•Commercial Lending

•Milestones

Questions?