“Empowering the Community

through

Public Health Education Program”

Presented at Partnership to fight Chronic Disease Jakarta , 20-21 June 2011

by Leo . Indarwahono. SpKJ Public Health Education Manager Unilever Indonesia Foundation

Corporate Social Responsibility

OUR VISION

•  We work to create a better future every day. •  We help people feel good, look good and get

more out of life with brands and services that are good for them and good for others.

•  We will inspire people to take small everyday actions that can add up to a big difference for the world.

•  We will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact.

CSR is an integral part of our mission, It is our way of doing business

UNILEVER INDONESIA FOUNDATION

Unilever Indonesia Foundation was established in 2000 as the ultimate manifestation of our corporate social responsibility commitment. It is a

significant step towards our aim to grow with society and the environment in a sustainable manner

VISION: Blending society potentials for better quality of life

MISSION:

 Unlock & add value to community potentials to improve the quality of life

 Be the inspiring catalyst in building strategic partnership

 Synergize the strength of strategic partner based on mutual benefit principal

 Enhancing corporate reputation through promoting sustainable development and sustainable business growth for society

1. Relevance 2. Model 3. Partnership 4. Replicate

IMPLEMENT Think Big …. Start Small…. Move Fast

SHARE Talk after We Do

STRATEGY

THE FRAMEWORK LED to the Strategy

•  Indonesia as a developing country is facing poor hygiene and outrageous health problem. This facts is the key factor to contribute the increased mortality and morbidity rate of children.

•  Diarrhea, caries dents, infection diseases become the most top diseases found commonly amongst community especially children in many district in DIY, East Java and West Java. Lack of personal knowledge of hygiene and bad habit in healthy lifestyle become the major challenge.

•  We believe that HEALTH is a RIGHT for everyone therefore we provide access these Primary Health in the community.

•  Public Health Education (PHE) Program play an important role to support Health and Hygiene as one of Unilever’s Vitality Mission core part to build healthy and hygiene habit

Public Health Education (PHE) Background

•  To empower community and encourage them to have their self – healthy community, as well as assist them to fully participate in long term health development plan

•  To reduce mortality and morbidity rates that caused by Diarrhea, Malaria and Dengue also other infection by:

Changing the community behavior by encouraging them to adopt healthy lifestyle

As initiator Health Activation to move everyone’s heart to contribute and play as apart in building Healthy Nation

•  To build corporate image by embedding CSR to Unilever Brands in promoting healthy life style. (Pepsodent, Lifebuoy, Nomos, Close Up etc)

OBJECTIVES

Targeted Areas

Purwakarta

Purbalingga

Yogyakarta

Nganjuk Trenggalek

Blitar

Pasuruan

Lamongan

40+ cities and districts through out the following islands:

- Java: DKI Jakarta, Yogyakarta, East and West Java -  Sumatera: Medan City -  Sulawesi : Makassar City -  NTB : East Lombok -  NTT : South West Sumba -  Bali

Jakarta WFP Probolinggo

Situbondo

Jember

Banyuwangi

Bondowoso

Lumajang Tulung Agung

Tasikmalaya

Bandung

Sukabumi

Bogor

Details of Java:

Infrastructure Support and Policies

Utilize Local wisdom and deploy field

resource

Initial Concept Leverage

Knowledge & Best Practice

Program funding

Promoting program through news coverage

& media activation

Build Partnership with common VISION for Stakeholder Engagement in 360° approach

MEDIA

NGO & Academics Government

Corporate

•  Surabaya Stop AIDS •  Jakarta Stop AIDS •  Surabaya Stop AIDS •  Other Stop AIDS in East Java and Bali

•  Clean and healthy practices in schools & Posyandu (Community Health Center) •  Nutrition education in Posyandu •  Clean and healthy practices to PAUD at early childhood (Pre-school)

•  Nutrition Campaign in School with WFP •  Embedding clean and healthy education and practices •  Food Diversification Campaign •  Project Laser Beam .

Nutrition Program

Youth Program HIV/AIDS Prevention

Campaign

Integrated Health Promotion Program

PUBLIC HEALTH EDUCATION CSR PROGRAM

CONCEPT DEVELOPMENT

PROGRAM / MODULE

PUBLIC HEALTH

EDUCATION REGENCIES’ MOTIVATOR

TRAINING OF TRAINER ON Healthy Life Style

COMMUNITY VOLUNTEER

TEAM

SCHOOL’S VOLUNTEER

TEAM

MONITORING &

EVALUATION

CAMPAIGN INFORMATION EDUCATION

TOT On Campaign Information Education

Supported by - Media -  NGOs, university & other stakeholders

Supported by -  Health -  Education -  PKK

STRATEGY

Develop Agent of Change, a Change catalyst drives and brings everyone on real action to make changes

Initiator Health Activation to move everyone’s heart to contribute and play as part in building Healthy Nation

20” LIFEBUOY SQUAD – Small Doctor Health Cadre’s Training Session

LIFEBUOY HANDWASHING CAMPAIGN

Role of Cadres

LIFEBUOY Hand washing SQUAD – Little Doctor

Health Cadre’s Training Session

PUBLIC HEALTH EDUCATION Program “Develop Agent of Change, as catalyst who drives and brings

everyone on real action for clean and healthy living.”

Youth Ambassador to promote HIV AIDS Campaigns amongst teenagers

Early childhood education program.

Leveraging Best Practice In Healthy Hygiene Program into wider scope

program such as Nutrition

Pilot of Public-Private-Partnership in promoting healthy life style habit enriched Nutrition Program.

TALK AFTER WE DO

PHE - Media Trip to Medan June 7-8 , 2010

KEY SUCCESS FACTORS IN MAKING COLLABORATION WORKS: 7Cs

 Clear and Common Vision  Community based program

 Collaboration and Commitment with expertise of each stakeholders

 Communication to wider audience

 Continuous Improvement

COMMUNITY

LOCAL PARTNERS

MEDIA

GOVERNMENT

STAKEHOLDERS:

Lesson Learned Make all stakeholders (target beneficiary –

government – local NGOs) aware that PPP is complimentary to the government effort and

resources; and the choice to improve the health and well being of the community is on their hands

Way forward

 To bridge the gap between the need and resources

 To leverage the commitment of local government to take up the initiative and roll out the program with their own support

 To shorten the existing gap of skill and competence within the government’s manpower

 To continue the synergy between the PPP to government

Let’s start a small action and make this

world a better place to live…

Create meaning and Bigger Difference of

our future