Slide 1

DEPARTMENT OF BUSINESS ADMINISTRATION, APSU, REWAPRESENTATION

onSummer Training Report

Corporate Social ResponsibilityAIntroduction of Corporate Social ResponsibilityCorporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders.

The philosophy behind CSR is to 'give back to the people what corporate industries have earned from them.

A properly implemented CSR concept can bring along a variety of competitive advantages, such as enhanced access to capital and markets, increased sales and profits, operational cost savings, improved productivity and quality, efficient human resource base, improved brand image and reputation, enhanced customer loyalty, better decision making and risk management processes.

Company ProfileJaypee Group------ No Dream Too BigType ---- PublicIndustry ---- ConglomerateFounded ----1979Founders ----Jaiprakash GaurHeadquarters----Noida, IndiaKey people -----Jaiprakash Gaur (Chairman)Products : Engineering Construction Cement Power Hospitality Real Estate Expressways Information TechnologyRevenue---- 13831 Crore Rupees (201011)Net income ----1754 Crore Rupees(201011)Employees Over ---- 80,000Website ---- www.jalindia.com

Business Concerns of Jaypee Group

Civil Engineering Private Hydro Power Hospitality Information Technology Cement Division Thermal Station

Transmission Lines Social Work ObjectivesPrimary Objectives

To identify the impact of medical facilities provided by Jaypee Cement Plant on its corporate image among villagers.

To know the satisfaction Level of villagers towards CSR activity of Jaypee Cement Plant.

To study the impact of drinking water facilities provided by company on its corporate image among villagers.

Research MethodologyPrimary Data Survey Questionnaire Personal Interview

Secondary Data Reports Magazines & Journals WebsitesData Collection MethodSAMLPLE DESIGN : Convenience Sampling

SAMPLE SIZE : 100

SAMPLE UNIT : Individuals

SAMPLE AREA : Jaypee Plant, Rewa (M.P.)FindingsHealth check up by medical facility is going routinely and in proper manner.

Jaypee cement plant gives compensation to pollution effected people.

Roads are repaired after certain period of time.

Jaypee cement plant provides educational loan facility to poor class student for their further studies.

Conclusion

Neighboring villages has much problems of sanitation and hygienic. Factory does not pay proper attention towards making neighboring villages hygienic, sulabh toilet are not proper cleanness. There are no proper health checkup is made by factory even malaria control operations does not going properly.

Much problems of drinking water in neighboring village hand pumps are proper repaired but there is problem of drinking water.

SuggestionsThe existing CSR activities are looked after by the HR department by their regular employees. Since personnel of HR department mostly remain busy with their routine jobs of IR and other in house welfare activities, there should be a separate team to implement the CSR functions. By this the CSR activities can be implemented more effectively.

More qualified professionals should be involved for CSR programme. The experience of HR personnel and the expertise of professionals can make the programme more successful.

The scope of participation and involvement of more community leaders, religious heads and local persons having in-depth knowledge about the customs and rituals of various communities will make the programme more successful.

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