Corporate Social Responsibility

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CORPORATE SOCIAL RESPONSIBILITY By Melissa Juliette-Bernard, Quinta Miller, Steve Patterson, and Efrain Rios-Lujan ETH/316 April 23, 2012 Michelle Clark-Washington

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Transcript of Corporate Social Responsibility

Page 1: Corporate Social Responsibility

CORPORATE SOCIAL RESPONSIBILITYBy Melissa Juliette-Bernard, Quinta Miller, Steve Patterson, and Efrain Rios-Lujan

ETH/316

April 23, 2012

Michelle Clark-Washington

Page 2: Corporate Social Responsibility

CORPORATE RESPONSIBILITY

What is a corporation expected to provide? Jobs and stable employment Taxes

Going above an beyond Monetary Donations Donations of Time Providing Free Services Going “Green”

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BENEFITS OF SOCIAL RESPONSIBILITY External Effects

Recognition Public Relations More Sales

Internal Effects Morale Promotes moral and ethical behavior Less turnover Productivity

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BLIZZARD ENTERTAINMENT

Core Values Donation to St. Jude’s Children’s

Research Hospital Japanese Tsunami Relief

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JOHNSON & JOHNSON

Credo Healthy People 2010 SAFE KIDS 100 Programs to address the

HIV/AIDS Epidemic

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KEEPING PALM BEACH COUNTY BEAUTIFUL

Non-Profit organization dedicated to Palm Beach County

Community Events Tree Planting Training Clean-Ups

Environmental Efforts

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PHOENIX SUNS BASKETBALL TEAM Educational Programs

Suns Nite Hoops Book the Gorilla Book Drive

Partnership Team up with Arizona Public Service (APS) Partner with Cold Stone Creamery

Charities Donation milestone

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EFFECTS ON THE COMMUNITY

Ownership Pride Togetherness Altruism Support Networks

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REFERENCES

Biessener, A. (2011, September 29). Blizzard CEO Mike Morhaime To Be Honored For Philanthropy. Retrieved from http://www.gameinformer.com/b/news/archive/2011/09/29/blizzard-ceo-mike-morhaime-to-be-honored-for-philanthropy.aspx

Blizzard Entertainment. (2011, October 13). Blizzard Charity Auction Benefitting St. Jude Children's Research Hospital® Coming Soon. Retrieved from http://us.battle.net/wow/en/blog/3710218/Blizzard_Charity_Auction_Benefitting_St_Jude_Childrens_Research_Hospital%C2%AE_Coming_Soon-10_13_2011

Blizzard Entertainment. (2012). Blizzard Entertainment: Company Profile. Retrieved from http://us.blizzard.com/en-us/company/about/profile.html

Blizzard Entertainment. (2012). Blizzard Entertainment: Mission Statement. Retrieved from http://us.blizzard.com/en-us/company/about/mission.html

Curse Inc.. (2011, April 25). Blizzard Charity Auction. Retrieved from http://www.arenajunkies.com/page/articles/_/news/blizzard-charity-auction-r59

Johnson & Johnson. (n.d.). Retrieved from http://www.csrglobe.com/login/companies/johnson_johnson.html Johnson & Johnson Services, Inc.. (2012). Johnson & Johnson - Health Care Products & Pharmaceuticals. Retrieved

from http://www.jnj.com Keep Palm Beach County Beautiful. (2012). Our Mission. Retrieved from

http://www.keeppbcbeautiful.org/mission.htm Suns in the Community, http://www.nba.com/suns/community/community_index.html The Suns News, Educational Programs, http://www.nba.com/suns/news/community_education.html The Phoenix Suns Charities, http://www.nba.com/suns/news/charities_index.html


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