Corporate Site from Yawn to Yeah!

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Transcript of Corporate Site from Yawn to Yeah!

Page 1: Corporate Site from Yawn to Yeah!

The Corporate website From Yawn to Yeah!

November 21st

16.00 - 18.00

Digital communication

A part ofA part of

There is an emerging trend where organizations go from claimed “we are great” communication to proven, story-driven communication, which lets partners, customers and fans tell the story of the company instead. In many ways, we see even very large corporate websites going from b2b to b2c

At this seminar Maersk will tell about their work with their new website.

The seminar will be live streamed and held in English. You can also experience:

From Yawn to Yeah! The corporate website

Mikkel Noe Westh, Specialist in Digital Strategies, Bysted

A few hands-on examples on small everyday details in your

webdesign, that would engage your users better with storytelling

Jesper Jesper Fagerlund, Head of Digital Design Development, Bysted

Surprise talk – Employer branding as corporate branding

Maersk – ”A brand new story”

Anna Granholm-Brun, Corporate Brand Manager, Maersk

A crossmedia perspective on corporate storytelling

Rasmus Haukrogh, Specialist in Social Media, Bysted

Where

Bysted. Rentemestervej 2B, 2400 København NV

Also follow the live stream on bysted.dk, intellectacorporate.se, bysted.se and wearepropeople.com And Twitter #sharingIntellectaEnrollment and schedule www.bysted.dk/arrangementer

rasmushaukrogh

annacbrun

fagerlund

mikkelnoewesth