Corporate Site from Yawn to Yeah!
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Transcript of Corporate Site from Yawn to Yeah!
The Corporate website From Yawn to Yeah!
November 21st
16.00 - 18.00
Digital communication
A part ofA part of
There is an emerging trend where organizations go from claimed “we are great” communication to proven, story-driven communication, which lets partners, customers and fans tell the story of the company instead. In many ways, we see even very large corporate websites going from b2b to b2c
At this seminar Maersk will tell about their work with their new website.
The seminar will be live streamed and held in English. You can also experience:
From Yawn to Yeah! The corporate website
Mikkel Noe Westh, Specialist in Digital Strategies, Bysted
A few hands-on examples on small everyday details in your
webdesign, that would engage your users better with storytelling
Jesper Jesper Fagerlund, Head of Digital Design Development, Bysted
Surprise talk – Employer branding as corporate branding
Maersk – ”A brand new story”
Anna Granholm-Brun, Corporate Brand Manager, Maersk
A crossmedia perspective on corporate storytelling
Rasmus Haukrogh, Specialist in Social Media, Bysted
Where
Bysted. Rentemestervej 2B, 2400 København NV
Also follow the live stream on bysted.dk, intellectacorporate.se, bysted.se and wearepropeople.com And Twitter #sharingIntellectaEnrollment and schedule www.bysted.dk/arrangementer
rasmushaukrogh
annacbrun
fagerlund
mikkelnoewesth