Corporate research and innovation through public-private ... · Lead Research & Development in...

Corporate research and innovation through public-private partnershipMagnus Bergkvist, PhD

Head of Science & ResearchOpen Innovation LeadGlobal Innovation Center, Thai Union Group PCL.

Who is Thai

Union?

• Established in 1977 as a canned

tuna processor and exporter

• A global seafood leader

committed to seafood expertise

and innovation

• Ambitious growth plans rooted

in commitment to sustainability

and innovation

• Well-known brands that have

produced nutritious and tasty

seafood for consumers for over

a century

Geographical Sales

Ambientapproximately

45%of total Group Sales

Frozenapproximately


Pet Care&

Value-Addedapproximately


Thai Union Group Business

Thai Union is the Principal Tuna Processor in the World (by volume)

~450 million kg of whole fish/year (~15% of global production)

Thai Union Global Footprint

OUR VISIONTO BE THE WORLD’S MOST TRUSTED SEAFOOD LEADER, CARING FOR OUR RESOURCES TO NURTURE GENERATIONS TO COME.

OUR MISSIONTO BE THE SEAFOOD INDUSTRY’S LEADING AGENT OF CHANGE, MAKING A REAL POSITIVE DIFFERENCE TO OUR CONSUMERS, OUR CUSTOMERS AND THE WAY THE CATEGORY IS MANAGED.

Thai Union Moving Towards The Future

Becoming a Global Seafood Leader

• Assuming the “Mantel of Leadership”, Utilizing Scope of Operations to Improve the State of the Industry, Environment, and Consumer Experience

• A Leading Global Seafood Company with a Vision Driven by 6 Strategic Imperatives

• Dedicated to Creating ‘Differentiated Capabilities’

STRATEGIC

SOURCINGINNOVATION M&A OPERATIONAL

EXCELLENCESUSTAINABILITY

GLOBAL

TALENT

DEVELOPMENT

Goals for R&D Innovation Unit

Driving Revenue Growth

Lead Research & Development in Strategic Areas Relevant to TU

Challenges

• Birth of a new type of operation (research & innovation)

• Need the right capabilities, resources, and expertise

• Time critical

Traditionally Industry R&D units have developed in-houseThis take time, and a lot of capital & human resources

An “open innovation” partnership model offer unique opportunities

“Combining internal and external ideas and internal and external paths to market to advance the development of new technologies”

Closed Innovation System Open Innovation System

Chesbrough, H. (2003), “Open Innovation: The New Imperative for Creating and Profiting from Technology“, Harvard Business School Press.

Open Innovation – Concepts & Ideas

Open Innovation – Principle Ideas

Closed Innovation Principles Open Innovation Principles

The smart people in the field work for us. Not all the smart people work for us.Find and tap into expertise outside the company

To profit from R&D, we must discover it, develop it, and ship it ourselves.

External R&D can create significant value: internal R&D is needed to claim some portion of that value.

If we discover it, we will get it to the market first. We don’t have to originate the research to gain from it.

The company that gets an innovation to the market first will win.

Building a better business model is better than getting to the market first.

If we create the most and the best ideas in the industry, we will win

If we make the best use of internal & external ideas, we will win.

We should control our intellectual property (IP) so that our competitors don’t profit from our ideas

We can profit from others’ use of our IP (spin-offs etc.), and we should buy others’ IP if it advances our business.

http://www.openinnovation.eu/open-innovation/

Open Innovation – Principles

https://www.wazoku.com/blog/open-innovation-vs-crowdsourcing-vs-co-creation/

Outsourcing of projects to the public (could be idea generation)

Active collaboration between different organizations

An active process with collaboration between firm and users, initiated by the

firm to generate value for customers

Open Innovation

Co-creation

User innovation

Crowdsourcing

Open Innovation – Broader Scope

29-Oct-18 12

Anybody can suggest and review new ideas for LEGO products and services.

Crowd sourcing -“User-driven creative production”

Cisco vs. Bell LabsWorked with university labs and SMEs to rapidly innovate and get to market. Could compete with ideas from one of the most

renowned R&D labs in the world

Co-Creation

Membership-driven R&D Consortia

Intel, IBM, Samsung + others.Engage the best university researchers to solve

problems and help educate workforce

Open Innovation Network

Open Innovation – Examples

Industry/Academic/Government synergies: Ensuring the best thinking from every angleGlobal Innovation Incubator

• Aim to engage with industry, government, & academia in creative partnerships.

• Combine in-house expertise & resources, with partners knowledge & capabilities.

• Enable use of internal & external ideas for innovative projects with global impact

Partnership with Several Universities and Institutions

Established 2015

Investment by TU with BOI

• A research facility designed to

enhance new areas of food

research and technology

• Explore new product, processing, and packaging technologies to

develop critical innovations in the food industry

• Providing innovative opportunities for integration and

collaboration among talented research professionals

King Mongkut’s

University of Technology

Collaborators Sought!

Suranaree

University of Technology

Mahidol University

Kasertsart University

Chulalongkorn University

~15 projects with university PI/Co-PI participation

Industry/Academic/Government synergies: Ensuring the best thinking from every angleAcademic Network

Thai Union’s Innovation Center engage globally with governments,

research institutes, suppliers and SME’s across the value chain

Industry/Academic/Government synergies: Ensuring the best thinking from every angleGlobal Team Collaborations

• Material & Packaging

• Automation Technology

• Process Technology

• Molecular & Biotechnology

People TalentInnovation from the young generation

Giving experience together with science background

• Sensory

• Product Development Scientists

• Chemistry

• Biochemistry

• Packaging Science

• Engineering

• Nanotechnology

113 Scientists & Engineers from over 15 Universities

39 PhDs (35%) & 52 Masters (46%)

Roadmap & FocusInnovation Framework

Coproduct Valorization Automated Environment (Smart Factory)

Sensory Modification Nutrition Wellness Packaging

Challenges1. Utilization of rest-raw materials 2. Manual production → shift toward I 4.03. Meeting consumer needs

Consumer Insights → Customer want food centered on their life quality and lifestyle.Improved Taste, Convenience , Freshness, Modern & Functional Packaging, Healthy

Structure & WorkforceInnovation driving through clear structure and mechanic wheel

•

•

•

•

•

•

•

•

•

•

•

•

Product Categories

Structure & WorkforceInnovation process and portfolio management

Full Proposal Preliminary Research Main Research Culmination

• Preliminary prototype

• Initial process feasibilityDefined goal and

target business impact

• Prototype

• Condition and key

technology summary

• Scaled prototype

• Core process &

conditions

• Clinical StudyDeliverable

ScopingTechnical

Assessment

Detail

Investigation

• Potential technologies and

consumer solution

• Best technology selected

from assessment

•Market viability check

• Confirmed innovative

technology including condition

• Patent (if applicable)Deliverable

Innovation technology

Structure & WorkforceInnovation process and portfolio management

Fundamentals• DNA methodology for food fraud and tracking

Co-products / Health and Wellness• BioMarine Calcium for Bone Health

Processing Technology• High pressure processing for new product formats

Project Examples

DNA analysis – species identification (technology/capability)

DNA-barcoding to identify specific tuna species from raw materials

DNA-barcoding to identify main fish species in can❑ Identify minor (contaminating) fish species in a can (current work)

Relevance (examples)❖ Possible future

regulation

❖ Food fraud prevention

❖ Food contamination tests

❖ Customer claims ?

Rapid kits for tuna identification

Lap-On-Chip kit Consumer kit

Potential development

Prof. S. Thitamadee, Prof. N. Punyasuk . Dept. of Biotech, MUSC

DNA analysis – Tuna Trace

▪ Skipjack populations (at this point in time)

▪ Based on genetic markers ▪ Enable DNA verification of catch certificate

Potential next steps

▪ Need to establish a Genetic baseline of Tuna from verified locations

Identify catch location (FAO) of skipjack lots

▪ Can leverage similar forensic DNA methods used to track cod, salmon, and herring populations

• Tracking stock population

• Links to behavior

Where did we get the tuna?

Identify origin of fish based on genetic profile (links to new regulation and consumer wants)

• Tracing “Origin of Catch” for Salmon (courtesy of Matis)

Effect of marine tuna calcium supplements on bone health

Department of Physiology, Center of Calcium and Bone Research MUSCInstitute of Molecular Biosciences, Mahidol University

J Sci Food Agric 2018; 98: 2027–2034

Co-Products \ Ingredients \ Health & Wellness

• Fundamental research into high pressure processing (HPP) of tuna meat

• Results show impact on muscle microfiber structure + antibacterial properties

Process Research \ Technology & Product Development

Prof. S Devahastin, Dept of Food Eng.

King Mongkut’s University of Technology Thonburi

Raw material

Thermal process

Finish product

HPP Technology

Raw material

HPP process Finish product

Breakable fish meat No sliceability

• Non-thermal technology• Pressure is instantly transmitted• Same in every point of products• No changes in food chemical

composition

✓ Sliceable tuna✓ Less impact on nutrients

• Use heat to preserve the food• Slow transmission• Temperature gradient• Due to thermal action →

formation of new compounds

Traditional Method


• Maintain natural fish characteristic without binding agent

All natural product without food additives (not reformed meat)

• Fish natural nutrients are preserved.

2017 Asia Innovation Award

2018 Seafood Excellence Award“Best New Foodservice Product”


Impact

• Patent filings and technology disclosures

• Scientific publications

• Collaborative research grants with academic and industrial partners

• Implementation of new processing technologies in the tuna industry.

• New business opportunities in marine-derived ingredients

• Novel product concept developments

Moving Forward

✓ Continued engagement with external partners in Academia and Industry

✓ Interest in closer relationships with start-ups and SME’s in food technology sector

✓ Accelerator/Incubator activities aimed for 2019

✓ Grant Opportunities:

• BOI Competitive Fund Program

• TRF, NIA + other.

• Program run max 5 years

• BOI co-funding can be up to 50% (project dependent)

• Invest in activities to make businesses (and Thailand) stay and become more competitive

• Have elements of inclusiveness, potential for broader impact, and HRD

BOI Competitive Fund Program

Key Points

Coproduct Valorization

Automated Environment (Smart Factory)

Sensory Modification

Probable Activity Areas (for TU)

Theme program structure

Knowledge baseWhat knowledge (Sci/Eng) is not available to realize the desired enabling technology. What research is needed to expand/gain the knowledge?

Technology baseWhat technologies do we need to realize our larger scale “Systems”

Technology IntegrationHow to utilize technologies and knowledge to build integrated “systems”

Evaluate on “Test Bed Models” with specific application.

These can be chosen to demonstrate system functionality, but can(should) be possible to extend to other areas

Coproduct Valorization

Automated Environment (Smart Factory)

Sensory Modification

Project area 1

Project AProject BProject C

Projects should be justified and identify:

• Objectives, Deliverables, Project Team

• Project Impact/Relevance for core business

• Potential Broader External Impact (stakeholders, companies, knowledge, etc.)

• Potential Broader National Impact (if possible)

Project area 2


Project area 3


Project area 1


Project area 2


Project area 3


Project area 1


Project area 2


Project area 3


Thank You!

Corporate research and innovation through public-private ... · Lead Research & Development in...

Documents

Transcript of Corporate research and innovation through public-private ... · Lead Research & Development in...