Corporate profileCorporate profile A Division of Direction Software Solutions Where Ideas…Freeze.

Corporate profileCorporate profile

A Division of Direction Software Solutions

Where Ideas…Freeze

Our Mission: “To provide a complete Mobile Solution.”

Our Vision : “To become India’s leading Mobile based solution provider.

Our Values : “ We value our employee’s”“ We value our customers”“ We value our process”“ We value our partners”


A Division Of Direction Software Solutions

Mission, Vision and Values


Frozen Digit Technologies Pvt Ltd is a self funded company with 28 employees comprising of engineers (J2ME, BREW, Symbian, UIQ, FlashLite , Iphone, Windows Mobile and Android), porters, pixel artists, device manager, QA team and project managers .* Recently ventured in Iphone platform, still in R&D phase.

Frozen Digit is a Mobile technology division of Direction Software Solutions.

FD is backed by industry veterans with experience and expertise in Technology, Operations and Marketing hailing from Mumbai, India.

FD has a profound understanding of: • Cell phone games/application development on platforms like J2ME [MIDP1.0,

MIDP2.0], BREW, iPhone and iPod Touch, Symbian, UIQ, Windows Mobile, Flashlite, Android.

• Cell phone games & application porting and testing.• Mobile marketing

FD’s core team comprises of people with an average of 5+ years of industry experience.

FD’s client base is spread across the globe – USA, Europe and Asia pacific

Company Profile



Frozen Digit’s Management

CEO: Mr. Arun Nayar

Co-Founder | Director Marketing and Business Development: Mr. Santoshvyas Joshi

Co-Founder | Director Operations and Technology:Mr. Hardy Thomas

Independent Director: Mr. Stephen Shepherd



Direction Software Solutions is: Multi cultural software services company Mumbai based with over 300 employees globally Multi-location with an efficient disaster management plan Robust systems:

Teams and processes equipped to deliver 24 x 7 Fully equipped with state of the art infrastructure and networked with redundant

2MBPS dedicated internet access from different providers

Direction Software Solutions



DSS Approach to Business Solutions

Technologies

Mainframe

J2EE

Adobe

Microsoft

Sunopsis

Canoo

Domains

Apparel

Retail

E-Governance

Manufacturing

Customers

Otto Group

Jeena

Pizza Hut (Dodsal)

Fiji Government

Heubach

Unix, HP - OpenVMS

Mail Order

Microsoft Dynamics

J2ME

Logistics

India Fashion



Some of DSS’s Customers

Otto VersandGlobal Leader in Mail Order Companies

Jeena & Co.One of the top 10 Indian Logistics Providers

Fiji Governmente-Governance

Pizza Hut (Dodsal)Global Retail Chain Leader



Frozen Digit’s Services

1. Cell phone games / application

Cell phone games / application developmentJ2ME Extensive Knowledge of MIDP 1.0 ,MIDP2.0 and device specific API’s for 2D and

3D cell phone game development. Flashlite (1.1,2.0,2.1) Expertise in development of Flashlite contents and presently developing a game

(target device Nokia 6681) published by USA based mobile game publishing company.

Symbian and UIQExpertise in 3D game and Application development.BREW, iPhone, Windows Mobile, Android

continued…



Frozen Digit’s Services (contd.)

2. Cell phone games / application porting and testing [475 in-house devices] J2ME to J2ME Carrier specific porting [ T-mobile, Cingular ]

SiemensSharpLGBenQ-SiemensZTE

NokiaMotorolaSamsungSony Ericsson

OEM’s



3. Mobile MarketingFrozen Digit has partnered with Interactive Avenues (IA) as Mobile solution provider for all their Mobile marketing initiatives. IA is one of the leading Digital Marketing company in India.

Frozen Digit’s Services (contd.)

• Develop Mobile marketing campaigns by developing WAP sites, micro sites and banners.

• Developing Mobile games and application for a product, theme, etc..

Example


Frozen Digit’s Mobile pixel art work




Frozen Digit’s Product - Easy Reader [ Symbian Certified ]


Conceptualize

Deliver Build

Mobile game development process - ”CBD”



CBD – Process characteristics

The first and last phases (Conceptualize and Deliver) ensues defined methodologies, where all procedures, inputs and outputs are well indentified. The information of how to do these processes is specific. This process is linear, with basic iteration in the planning phase.

The Build phase has many of the processes that are unidentified or uncontrolled. It requires external controls. Accordingly, controls, including risk management, are put on each iteration of the Build phase to avoid chaos while maximizing flexibility. The resulting ‘BUILDS’ are flexible. Explicit process knowledge followed by a trial and error methodology is used in this phase.

The project is open until it reaches the Deliver phase. The deliverable can be modified at any time during the Conceptualize and Build phases of the project. The project remains open to competitive time, quality, and financial pressures, throughout these phases.



CBD – Process Advantages

The CBD process provides a mechanisms for planning a product release and then managing repercussions as the project progresses, enabling FD to incorporate change requirement in a project and also manage deliverables at any point in time, delivering the most appropriate release.

Small, collaborative teams of developers share explicit knowledge about development processes.

Object Oriented technology provides the backbone to FD’s CBD process. CBD may be selectively applied to procedural systems with clean interfaces and

strong data orientation.



Mobile games / application porting process ”TAP”

Test It: Every game that enters the doors of FD is checked for its consistency in areas of Compatibility, Quality, Viability in conjunction with other devices. The reference build is tested and a bug report is prepared and sent across to the client, updating the client regarding the status of the reference build. This ensures a quality that helps in faster and more efficient porting.

Analyze It: Our technical team crawls through the key areas of the code, locating the key codes, methods and areas in the class files, to ensure a working build (jar, jad) for the target device.

Port It: And finally, when all is set… we port. Here the necessary changes are constructed and then finally tested for a release. Release is made along with a test case.


FD – PMClient - PM


FD’s Global Delivery Model – “DID”

TEAMPHASES

Design Graphics LeadTech Lead

Implement

Deliver

Tech LeadProgrammers

Marketing ManagerTech Lead

D

D

I



Bug Tracking System



MIS – Project Tracking



FD’s Global Delivery Model – “DID” (contd.)

Design Phase: The Key members involved in this phase will be Project manager – FD & PM - Client, Graphics lead and Tech lead. During this phase, a framework of the solution is designed as per the clients requirement and is sent for client’s approval.

Implement Phase: The Key members involved in this Phase will be Project manager - FD & PM - Client, Tech lead and Programmers. Here, the approved solution is designed as per the clientele requirement and is further sent for their perusal and approval.

Deliver Phase: The Key members involved in this phase will be Project manager & PM - Client, Tech lead and Marketing Manager. The project deliverables are provided to the client and an acceptance of delivery is taken from the client.



Frozen Digit’s– Clients & Partners

USA

Smashing Ideas Inc

Viva La Mobile

Europe

Brain Melt – GermanyInfusio – France

Mobile Innovation - Norway

Asia Pacific

Viva La Mobile - AusMobile2win – INSunfinity – Japan

Interactive Avenues – INDeutsche Bank – IN

TATA AIG - IN


SymbianHandango

IMGA Awards

Partners


Thank you!

For further queries please contact:

Email: [email protected], [email protected]

5, Brady Gladys Plaza,1/447, Senapati Bapat Marg, Lower Parel,Mumbai-400013,IndiaTel: +91- 22 66615000Fax: +91-22 2491046


Corporate profileCorporate profile A Division of Direction Software Solutions Where Ideas…Freeze.

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