CORPORATE PROFILE

INTRODUCTION TO CHANNEL 2

Channel 2 Group Corporation is the brainchild of visionary

entrepreneur, Mr. Ajay Sethi, who is the Chairman of the

corporation. At an early stage of his already illustrious career, he

recognised the importance of digitisation and has used it cleverly to

transform his business goals especially in the field of sports and

entertainment.

A Broadcast pioneer with the 1st Hindi terrestrial channel outside

India, Mr. Sethi has dedicatedly pursued his passionate interest in

sports by launching the first ever Radio over the internet – Cricket

Radio. His obsession with sports also extends to other sports like

Football, Tennis, and Golf.

Given the mass appeal of sports across the globe, his goal is to

intertwine the vivacity of sports along with the glamour of

entertainment that is backed by superior technological solutions

offering top quality news broadcast content.

With a visionary approach to the entertainment world, especially Bollywood, AjaySethi entered this domain with the launch of Channel 729 on Ajman TV in 2003.Channel 729 was telecast for 4 years as a terrestrial channel. With the advance ofsatellite television, Mr. Sethi launched Channel 2 Entertainment in 2006, a jointventure with the Kenyan Broadcasting Corporation (KBC) venturing into the digitalspace as well. Today, Channel 2 has extensive and exclusive terrestrial rights of audioand digital broadcast of sports, movies, and entertainment across differentgeographies.

Channel 729, The first hindi terrestrial channel outside India. Mr Sethi launched 24hrfree to air entertainment channel as a joint venture with Kenyan BroadcastCorporation (Government of Kenya) and beginning a venture into DVBT- Digital VideoBroadcast Televion, Started a Pay TV platform in East Africa, jointly with nationalbroadcasters. Channel 2 also held BCCI TV rights for the territory of Africa.

Channel 2 Movies and Entertainment, the entertainment arm of Channel 2,offersterrestrial services with a mix of latest entertainment from Hollywood andBollywood. They were the first company to have an exclusive pay TV license andenter into a joint partnership with the Kenyan, Ugandan, and Tanzanian broadcastingcorporations.

BROADCAST PIONEERS

OUR ENTERTAINMENT ARENA

Acquired license for Digital Terrestrial

Broadcasting, Multiplexing & many other

services viz. Live TV, Pay TV, TV on

demand, Video on Demand, Interactive,

Virtual and Time shifted TV, Video games,

TV games (VAS). Also rights for Digital

Terrestrial Pay Television, Digital Free to

Air, Direct to Home Satellite Broadcasting

& Mobile Television.

Channel 729 was launched in 2003 in a JV

agreement with Ajman Independents Studio

and is the first ever 24 hour Hindi

terrestrial channel outside India. National

broadcaster KBC and East African TV

Channel were broadcasting poplar TV Soaps

Channel 2 acquired shares in Fujairah

Media (AIMS), a JV company of Govt. of

Fujairah. It is in the process of launching

Hindi FM stations in the UAE with Fujairah

media and has already acquired 3 FM

frequencies including Kiss FM and is also

the owner of Creative City.

A JV between Channel 2 Group and Kenya

Broadcasting Corp (Govt. of Kenya), a

national broadcaster. Creating the first

unique movie channel in Africa - an

exciting mix of the latest entertainment

from Hollywood and Bollywood.

Mr. Sethi’s close association with Wizcraft

International was instrumental in bringing

IIFA to Dubai in 2006. His close friendship

with several Bollywood mega stars

including Mr. Amitabh Bachchan and Mr.

Anil Kapoor has seen him invite and host

some of the biggest names in Bolllywood.

His next foray is introducing the glamour

of Bollywood to the world of cricket

Launched in collaboration with G.V Films,

this is a 24 hour Tamil Movie Channel for

the Middle East and North Africa on Pehla

and E-Vision platform. TBO will expand to

South Africa and Europe, North America

making beginning of next year.

OUR OTHER VENTURES

Dubai

Flagship project of ADLHoldings - a 40-storeycommercial complex towercalled AJ tower covering over400,000 square feet to be builtin Jebel Ali Free Zone, Dubaiwith an investment of 235million dirhams.

Dubai

Dilmah T Lounge, a high endtea outlet in partnership withRameez Raja, has beeninaugurated at the Ibn BatutaMall in Dubai on 17th January2017

Algeria

Emarat Dzayer Group,promoted by Vice CharimanMr. Ajay Sethi and inassociation with the Algeriangovernment is workingtowards national developmentin the sectors of rail network,steel and oil processing andother public sectors services.The investment announced is$5.87 billion dirhams.

Shimla

Mr. Sethi with Kapil Dev havejointly invested in a Taj Shimlaproperty in 2016.

Delhi

Mr. Ajay Sethi is theshareholder of the landdevelopment project in R zoneDelhi, near the Delhi Airportand is valued at 50mm USD.The combined valuation ofprojects across Dubai, India,and Kenya are over 375million dirhams.

ADL HOLDINGS LTD is the real estate development holding arm of the Channel 2 Group that deals in several real estate properties and activities.

OUR REAL ESTATE

INVESTMENTS

Dehradun

Investment in Sanraj Health Pvt Ltd of 300 Bighaland in R zone, valued at 25mm USD

Chandigarh

Mr. Sethi owns prime land in Chandigarh and withdue restructuring and investment, the erstwhileWindsor Farms is ready for commercial use.

Uganda

Mr. Ajay Sethi is also a shareholder in Palmcroftproperties that has an agreement with theUganda Broadcast Corporation to develop 46acres of land in Kampala with investments ofmillion dirhams.

ADL HOLDINGS LTD is the real estate development holding arm of the Channel 2 Group that deals in several real estate properties and activities.

KENSVILLE GOLF RESORT

The Channel 2 Group, through its Chairman- Mr. Ajay Sethi, is oneof the founders and promoters of the Kensville Championship GolfCourse Housing Scheme in Ahmedabad, Gujarat, India. This 18hole golf course is spread across 900 acres and includes hotel andspa facilities as well.

Situated in an idyllic location off Dev Dholera, 40 kms fromAhmedabad, this golf course is a modern day luxurious havenaway from the hustle and bustle of the city. It is surrounded byplaces of historical, cultural and environmental significance likeLothal - the seat of one of the most ancient civilizations andsanctuaries like Nalsarovar, Zainabad, and Varavedar to name afew.

Kensville has already successfully hosted its first GujaratEuropean Challenge tour in January 2011 and has many moretournaments coming up in the following months.

OUR LATEST INVESTMENT -

EMARAT DZAYER STEEL

Emarat Dzayer Steel is a Joint venture company of Emarat DzayerGroup from UAE Dubai and Groupe Imetal of the DemocraticRepublic of Algeria. Announced in 2016 with an investment of 1.6billion USD

The Emarat Dzayer Group is promoted by Shk. Ahmed Sheebani andMr. Ajay Sethi whereas Groupe Imetal is a company promoted byGovernment of Algeria. The MOU was signed recently on thesidelines of the Algerian-Emirati Investment Forum in the presenceof Shaikh Mansour Bin Zayed Al Nahyan - Deputy Prime Minister andMinister for Presidential Affairs, Abdul Malek Sellal - Prime Ministerof Algeria, Abdeslam Bouchouareb - Algeria’s Minister of Industryand Mines, and other ministers and dignitaries from Algeria and theUAE.

The group proposes a subsidiary company in Algeria to set up aintegrated steel plant to produce rail, heavy, and light structures,and seamless pipes to cater the needs of the Government of Algeria.The production capacity of the plant shall be 1.0 million units withthe required product mix.

State of Art technology will be used to produce pellets from the ironore followed by other processes to reach the final product and meetthe local demand of infrastructure development and Oil & Gasexploration.

OUR LEADER

THE MAN BEHIND THE VISION

Sometimes you are lucky to come across a rare breed of people who reach for the

stars with their feet firmly planted on the ground. Mr. Ajay Sethi, is an inspirational

individual who wears many hats as a entrepreneur, visionary, and business genius.

In his words,

“Starting a business requires hard work and dedication. When I moved to Dubai, I did

not have a long term business plan or strategy. Like most entrepreneurs, I am

passionate about my work and put a lot of emotions into my company. These

qualities have helped me succeed.

With the convergence of audio, video, mobile telecom, and the internet, consumers

now carry their work and entertainment along with them wherever they go. I want

to create new entertainment powered by technology. Television will soon become

obsolete. The smart phone screen will be the new Television as people will watch

sports and entertainment live while they are on the move.”

OUR EVOLUTION

OUR OFFICE

The Channel 2 office is headquartered in Dubai which provides easy access to the Middle East, Africa, Europe, Asia, and the far East for strategic business

opportunities. Dubai offers multiple arenas for all kind of sports including cricket, tennis, football, racing, and adventure sports. Located at the picturesque

Jumeirah Lake Towers covering about 7000 square feet of office space, the new Channel 2 office has spacious interiors and enviable state of the art facilities.

OUR EXPERTISE

OUR OFFERINGS

Sample

CRICKET INNOVATION ON AIR

OUR EXPERIENCED VETERANS

Global audio broadcast rights (analogue and digital)

and live video clip (digital) rights and data rights for

ICC live events till 2023 (including ODI and T20 World

Cups)

Audio rights from other cricketing boards for major

events (e.g.- Asia Cup)

10 year collaboration with IMG (UK) to harvest sports

content covering cricket, soccer, tennis, golf, rugby,

and major events like Wimbledon, US Open, EPL

Champion League

OUR EXISTING PARTNERSHIPS

OUR ACHIEVEMENTS

Global audio broadcast rights, till 2023, for all ICC events,including the ICC Champions Trophy 2017, Women’s WorldCup 2017 as well as the ICC World Cup 2019. These rightsinclude live ball by ball commentary and expert analysis,score updates, post match highlights as well as thecaptains’ interviews.

Channel 2 Group also has digital clip rights in UK, Europe,Caribbean, Africa, Australia, South America, and certainterritories in Asia.

ICC digital clip rights include post match highlights, rightsof live telecast of the game as well as 6 minutes in an hourhighlights for every hour of the game, and match datarights.

CARIBBEAN PREMIER LEAGUE

The St. Lucia Zouks is one of the six teams that isa part of the Caribbean Premier League (CPL)launched in 2013. It is partly owned by theChannel 2 Group Corporation’s subsidiarycompany, Channel 2 Sports & EntertainmentChannel.

With the company taking a perpetual stake in theUS$25 million team, CPL team are contracted toplay for USD 20 – 25 million per year

A DIFFERENT BALL GAME

The International Premier Tennis League (IPTL) is a

premier, league style franchise based competition that is

owned by Mahesh Bhupathi. It was launched in November

2014 and consists of four franchises – Manila, Singapore,

Dubai, and India.

The Channel 2 Group had entered into a partnership with

cricket veteran Sunil Gavaskar, Kishan Gehlot - chairman

of Intex Group and Shashi Shetty, chairman of the

Avvashya Group to acquire a stake in the Singapore team

in 2014.

Tennis stars like Andre Agassi, Lleyton Hewitt, Serena

Willimas, Thomas Berdych, Bruno Soares, Patrick

Rafter, Daniela Hantuchova, and Nick Krygios have front

lined the “Singapore Slammer”.

EXPANSION OF OUR AVENUES

Audio rights in China for the EPL, FA Cup, and UEFA Champions League including sub licensing rights along with the official

broadcasters.

Audio Rights

For details please visithttp://channel2group.net/Complete-Chart-of-Rights.pdf

Virtual Reality

rights for exclusive

content

Audio/Video rights

for new events

GAINING EXTRA GROUND

New partnerships across

digital platforms that can

further the reach to other

countries and other sports.

Progressive steady growth and purchase of new rights

OUR PILLARS

OUR PILLARS

HONOURING OUR LEGENDS

In 2008, Channel 2 honoured the Indian Cricket heroes who won the World Cup of 1983 by hosting a glamourous event called “LEGENDS OF LORDS”

at the Atlantis the Palm in Dubai. This event was held to celebrate 25 years of the historic win that changed the face of cricket in India forever.

The grand event saw the Indian team of 1983 in full attendance along with over 1000 A-listers from Dubai. The audience witnesses the legendary

cricketers relive their World Cup experience and share interesting anecdotes about the tour and the win.

OUR ASSOCIATIONS

RADIOWAVE CONNECT

Radio spends (analog and digital) are

currently estimated at Dh 300 million

in UAE alone. But with a growth rate

of 20% to 30% annually, it is expected

to reach Dh 500 million in a couple of

years.

With global partnerships that have

been built on the association of

audio rights for over a decade,

Channel 2 is planning to reach out to

users across India, South East Asia,

Middle East, UK, Australia, South

Africa, Caribbean, Europe for

cricket, and China for football.

AUDIO ASSOCIATIONS

LOOKING AHEAD

FUTURE HORIZONS

SIMULATING REALITY

Channel 2 has always taken pride in its ability to think ahead of the game. The

introduction of virtual reality (VR) technology into sports is going to change the

average fan’s involvement and interaction in the game. The idea is to create a unique

user experience that has never been seen before

Expert Speak

• Ex cricketers will explain the nuances of the game to their fans via VR.

VR Academy

• A training academy via VR to train and coach fans/users in the comfort of their homes.

In the Booth

• Fans can experience live commentary from the booth sharing the same space as the stalwarts.

Learn the reverse-sweep from Pieterson

Or to bowl an in-swinger from Wasim Akram

Or strike a cover drive by Sehwag?

VR ACADEMY

Virtual Reality (VR) is going to change the

game as we know it and Channel 2 is at the

center of it, bringing in the change. Cricket via

VR will introduce a new web series where you

can learn the tricks of the trade sitting in the

comfort of your home. The show will have a

guest cricketer who will explain the concepts

of bowling, batting, and fielding along with

other nuances of the game.

LISTENING CLOSELY

Channel 2 is using future technology to take user experience to the next level where ear piece radio allowsusers anywhere (both at the venue and outside) to seamlessly listen to audio (cricket commentary). It allowsthe user to enjoy the game within his/her space and comfort.

RADIO FOR THE MASSES

Channel 2 Group plans to leverage

existing partnerships with All India

Radio (AIR)

• Ability to drive significant reach in a

large market like India with Channel

2’s audio rights

• T20 World Cup 2016 has created

$600000 in revenue with a stipulated

time

• Potential to acquire major reach and

revenues (over 1 million USD for a

single ICC event) on the back of

these rights and partnerships

419 Stations across the country

Programing in 23 languages and

146 dialects

Reaching 92% of the country’s area

BROADCAST BEYOND BORDERS

23 medium wave, 34 FM and 7

short wave stations in 23

different state-recognized

languages

6 national channels with a

reach across multiple cities

12 regional radio stations with

a national reach of 158 million

The A.I. R. Model can also be replicated in Pakistan, Sri Lanka, and Bangladesh

YOUR BENEFITS

For further inquires, contact us on:

Suite 1607, Al Masraf Tower, Deira

P O Box 27610 Dubai, UAE

Tel: +971 4 3918030/ 2213813

Fax: +971 4 2247399

www.channel2group.net

Thank You