Corporate Presentation Winter 2020 - Siyata Mobile...This presentation contains confidential and...

TSX-V: SIM | OTCQX: SYATF

Corporate PresentationWinter 2020

Disclaimer

This presentation is not an offering of securities or an offering memorandum. Any offering ofsecurities can only be made in compliance with applicable securities laws.

This presentation contains confidential and proprietary information and is the sole property ofSiyata Mobile (the “Company”). This presentation and its contents may not be reproduced, inwhole or in part, or distributed to any third parties without prior written approval of SiyataMobile.

This presentation may include forward-looking statements that are subject to risks anduncertainties. All statements within, other than statements of historical fact, are to beconsidered forward looking. Although the Company believes the expectations expressed in suchforward-looking statements are based on reasonable assumptions, such statements are notguarantees of future performance and actual results or developments may differ materially fromthose in forward-looking statements. Factors that could cause actual results to differ materiallyfrom those in forward-looking statements include market prices, the ability of the Company toprotect its intellectual property rights, the Company’s ability to retain customers, the Company’sability to develop technologies, continued availability of capital and financing, and generaleconomic, market or business conditions. There can be no assurances that such statements willprove accurate and, therefore, readers are advised to rely on their own evaluation of suchuncertainties. We do not assume any obligation to update any forward-looking statementsexcept as required under the applicable laws.

TSX-V: SIM | OTCQX: SYATF siyatamobile.com 2

About Siyata Mobile Inc.


Headquarters: Canada

Founded: 2012

IPO: 2015

Operating in: United States, Canada, Europe, Australia, Middle East

Siyata Mobile Inc. is a leading developer and provider of cellular communication systems for enterprise customers.

Siyata provides the highest quality and most technologically advanced in-vehicle mounted smartphone devices for global first responders, commercial fleets and vehicles based on Push to Talk Over Cellular (PoC) technology.

Siyata develops and manufactures its devices and licenses the industry-recognized Uniden brand.

Primary Target Markets


First Responders

~3.5 million(1) emergency vehicles estimated in the

United States

17 million(1) commercial trucks in the United States and over 3.5

million in Canada (2)

Commercial FleetsFire trucks, ambulances, police cars Transportation, taxis, waste management,

natural resources

(1) https://www.bts.gov/sites/bts.dot.gov/files/docs/browse-statistical-products-and-data/national-transportation-statistics/223001/ntsentire2018q3.pdf#page=41(2) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm

http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm

Siyata’s Market- PoC


What is PoC?

• PoC is wireless two-way communication that connects over a cellular network instead of a radio network at the push of a button.

• PoC is replacing legacy Push-to-Talk (PTT) solutions that operate over land mobile radio (LMR).

• Both PoC and PTT offer instant communication for first responders and enterprise customers.

Siyata’s devices operate using Push-to-Talk Over Cellular (PoC).

The outlook for PoC solutions is addressed in VDC Research’s report, Key Success Requirements For In-Vehicle Push to Talk

Communications Solutions

siyatamobile.comTSX-V: SIM | OTCQX: SYATF

PoC Market Research

The report’s findings include:

• The US population of PoC users is expected to grow from 4.5M in 2019 to 7.5M by 2023, a CAGR of 13.6%

• Cost savings over existing PTT solutions is the leading investment driver for PoC,

• Out of the 4+ million PoC end users in the US, the public sector remains the largest user segment.

• Research has shown that demand for PoC in-vehicle devices is growing, with one in four respondents opting for in-vehicle solutions

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Legacy Land Mobile Radio (LMR) Limitations


• LMR hardware is excessive and inefficient, cluttering in-vehicle cabins and creating additional costs

• Two-way radio, also known as Land Mobile Radio (LMR) has limited coverage, creating dead zones for first responder vehicles and public transportation

• LMR is restricted in functions — local available radio bandwidth can only provide talk services

Limited coverage zone for LMR LMR Dead ZoneLMR Dead Zone

• LMR limits the ability for first responders to communicate with each other, while PoC allows for a unified network

0

5000

10000

15000

2012 2015 2018

Legacy Hardware Problems


Commercial vehicle cabins are currently inefficient and distracting with numerous communication devices, mapping and fleet management tools, all from different vendors

CANbus Black Box

Fleet Management Tool

Corporate Phone

Land Mobile Radio (LMR/PTT)

Navigation System

Excessive and Redundant Hardware Limitations and Excessive Costs of Land Mobile Radio (LMR)

LMR Licensing Activity

LMR systems involve hardware and infrastructure

maintenance that is very costly

Restricted in functions — local

available radio bandwidth can only provide talk services

2018 set record low for new LMR subscriptions

The world’s first and only dedicated in-vehicle smartphone with 4G/LTE capabilities specifically designed to optimize mobile communications while driving. The UV350 is the ultimate IoT device for commercial vehicles and has received all major North American government and industry certifications.

The Solution: Uniden® UV350


5.5” Display

Android Operating SystemEnables users to eliminate redundant hardware via apps

Push-to-Talk Over Cellular (PoC)Capable of group and one-to-one voice talk

4G/LTE4G/LTE high speed data,up to 150 Mbps

Noise CancellationClear sound with dedicated microphone & speaker

WiFi HotspotExtended cellular range anddata capabilities

Always PoweredHardwired to vehicle battery ensures device always powered

Economic Far lower price compared to using multiple devices

AccessoriesCan be equipped with microphone

What The Uniden® UV350 Offers


Siyata’s UV350 provides users with higher network coverage levels, enhanced safety and increased functionality, while decreasing CAPEX and OPEX.

CAPEX OEPX Safety NetworkCoverage

Functionality

“The decision (to replace aging LMR systems with PoC) saved the county more than $16 million in upfront costs and more than $2 million annually.” Mike Newburn

FairFax County, Virginia [1]

[1] https://urgentcomm.com/2016/08/18/fairfax-county-michael-newburn-explains-replacement-of-general-government-lmr-system-with-carrier-enhanced-ptt-service/

https://urgentcomm.com/2016/08/18/fairfax-county-michael-newburn-explains-replacement-of-general-government-lmr-system-with-carrier-enhanced-ptt-service/

Market Opportunity


USA(2)

17,586,000

Canada(1)

3,502,849

(1) http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm(2) https://www.bts.gov/sites/bts.dot.gov/files/docs/browse-statistical-products-and-data/national-transportation-

statistics/223001/ntsentire2018q3.pdf#page=41

• Large addressable enterprise vehicle market with over 17 million(2) commercial trucks in the United States and over 3.5 million in Canada

• Large addressable first responder market, with over ~3.5 million(2) emergency vehicles estimated in the United States

• Opportunity for future recurring revenue from third party fleet application (e.g. enterprise mapping software) and accessory (e.g. microphones, boosters etc.) sales

• North American market hosts no competing, carrier-grade, 4G capable, in-vehicle mobile device

• Certified for use on FirstNet, a $100B government grant to AT&T to build a dedicated first responder cellular network (see more on slide 15)

Siyata is focused on growing sales in the strategic North American market in 2020

Targeting:

http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/trade14a-eng.htm

Our Sales, Distribution and Technology Partners


Siyata integrates devices with leading cellular carriers and their distributors who sell to their existingenterprise customers. Cellular technology is allowing carriers to compete in market segmentstraditionally dominated by LMR.

Operating in U.S.

Operating in Canada9.61M

subscribers153M

subscribers

Operating in U.S.450K

subscribers

The UV350 is now in enterprise sales channels with carrier partners which have over 200 million cellular network subscribers and is the first cellular device allowing them to get a sim

card into millions of commercial vehicles currently using Land Mobile Radio.

Operating in Canada10.8M

subscribers

Operating in Israel

Operating in U.S.

118.7Msubscribers

First Responder Network Authority


1,000,000+ FirstNet Connections

[1] https://washingtontechnology.com/blogs/editors-notebook/2017/03/att-firstnet-award.aspx

UV350 is the only dedicated in-vehicle PoCdevice that is certified FirstNet ReadyTM

$100 Billion government grant to createFirstNet, a broadband LTE network in the United States[1]

10,000 public safety agencies

Our 4G/LTE Product Portfolio


Category In-Vehicle Rugged Boosters

Devices(s) UV350, CP250 UR7 U60, U65, U70, UM50, Link

Generation 4G 3G / 4G All 2G, 3G & 4G

Technology PoC PoC -

Launched 2018 2018 2018

Target Market Commercial vehicles, First responder vehicles Mobile worker industry Commercial, Retail, and

Industrial

Multiple cellular operators, over 50 dealers and leading retailers offering Siyata’s products both in North America & globally

$66.5 million in sales to date

Financial Performance


1

3

5

7

9

11

13

15

2014 2015 2016 2017 2018 2019

$7.4M $9.9M $12.3M $17.7M

0

5

10

15

20

25

30

Gross Margin

$14.2[1]

[1] 19.9% decrease in revenue due to lower 3G sales as existing carriers begin process of migration for 4G devices

Reve

nue

(MM

)

$10.0

Revenue

Margin (%

)

(Q1, Q2, Q3)

Operating Targets for 2020

Over 50% Organic Revenue GrowthEmphasis on commercial vehicle & rugged devices solutions in North America

Establish Industry Leading 4G Portfolio in Main Target MarketAccessing ~$17B North American Market Through Cellular Carrier Sales Channels

Achieve Industry Leading Profitability

100,000 Devices Sold and Highly Profitable by 2022


1

2

3

4

Corporate Structure


Capitalization

Stock Price $0.35

Common Shares Outstanding 124.8M

Market Capitalization $43.68M

Working Capital $7.5M

Warrants @ $0.60 (Dec, 21)@ $0.60 (Aug, 21)@ $0.45 (Dec, 22)

4.6M3.7M7.2M

Agent Options @ $0.60 (Dec, 21)@ $0.415 (Dec, 21)

0.2M1.2M

Options @ $0.47 12.4M

Fully Diluted Shares Outstanding 154.0M

Debenture Debt(Exp. June 2020)(Exp. Dec 2021)

$1.5M$7.2M

Enterprise Value $44.0M

Avg. 90 Day Trading Volume

374.3K

Conversion feature 0.60

As of January 1, 2020

Conversion feature 0.60

Management and Board of Directors


Marc Seelenfreund – Founder and CEO- Founder and CEO of Siyata;- Mr Seelenfreund has over 20 years experience in the telecom and cellular arena- Founder of a leading telecom distribution company representing multiple global telecom

vendors.- Has a law degree and is Chairman of the board at a leading private university.

Gerald Bernstein – CFO

Glenn Kennedy – VP Sales

- Mr. Bernstein spent 20 years focusing on private equity financing and tax efficient corporatestructuring in multi-jurisdictional arenas;

- Mr. Bernstein holds a Bachelor of Commerce as well as a Graduate Diploma in Public Accountancy-

both from McGill University;- Member of the Canadian Institute of Chartered Accountants since 1987 and a professional

chartered accountant.

- Mr. Kennedy has over 25 years of sales experience in the telecommunications industry;

- Mr. Kennedy has managed sales nationally for Motorola Canada, HTC Communications Canada and

Sonim Technologies;

- Holds a Bachelor of Arts in Honors Business Administration from the Richard Ivey School of Business

at the University of Western Ontario.

Management and Board of Directors


Stephen Ospalak– Board Member

Michael Kron– Board Member

- Over 20 years in telecom, currently SVP Marketing & Operations at BMG Inc.;- Served as VP of Products & Services at TELUS Communications Inc. responsible for an annual

spend > $US 1billion and has held management positions at AT&T.

- Over 20 years of experience in investment and corporate finance, currently Chairmanand CFO at AnywhereCommerce Inc.;

- Co-founder and CFO of Miazzi Ventures where he founded Mamma.com Inc. and latersold to Intasys Corporation at a $44M valuation.

Jason DePue– US VP Sales

Jamie Kitson– VP Sales Canada

- Most Recently Director of Business Development and Sr. Director of Sales at SONIMTechnologies

- VP Sales at Kyocera Mobile for AT&T Business Solutions- Senior Product Marketing Manager at AT&T

- Over15 years of experience in telecommunications industry- Previously held positions at Bell Mobility as Push-to-Talk (PTT) and IOT Solutions Team

Lead, TELUS Client Solutions, Rogers Communications as a Sales Manager and an IOT SolutionsSales Executive, and has been an Enterprise Account Executive at Shaw Communications

Board of Directors and Advisors


Raymond J. Roman– Board Advisor

- Mr. Roman is global head of business development, marketing and sales at Mu Sigma, the largest pure play

decision sciences company in the world;

- Former senior vice-president of worldwide sales and operations at Motorola Inc., executive positions at Leap

Wireless International Inc., and at Dell Inc.

Daniel Kim– Board Advisor- Mr. Kim has been a partner, managing director, head of research, and technology analyst at Paradigm Capital for

the past 17 years.

- Prior to Paradigm, Daniel was the lead technology analyst at National Bank Financial and Head of Research at an

institutional boutique

Brian Budd– Board Member- Extensive management & corporate development background with over 25 years of entrepreneurial & sales

leadership experience in high tech and resource industries;

- Excels in the areas of penetrating new markets, hiring and developing sales teams, implementing sales

techniques and strategies and building pipeline.

Richard Hoy– Board Member- Over 30 years in telecom, served as SVP of Operations at Ledcor for the past 7 years;

- Held a Managing Director and SVP Sales role at TELUS for four years, leading a declining sales division into a highly

profitable and engaged enterprise sales team.

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[email protected]

+1 (604) 684-6730 (Local)+1 (866) 684-6730 (Toll-Free)

Email

THANK YOU

TSX-V: SIM | OTCQX: SYATFsiyatamobile.com

Corporate Presentation Winter 2020 - Siyata Mobile...This presentation contains confidential and...

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