CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family...
Transcript of CORPORATE PRESENTATION - Salgar€¦ · CORPORATE PRESENTATION | 2 INTRODUCTION Salgar is a family...
C O R P O R A T E P R E S E N T A T I O N
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I N T R O D U C T I O N
Salgar is a family business with over 70 years of history
that produces 100% of the bathroom furniture in its
factory in Zaragoza, Spain and sells bathroom equipment
to more than 60 countries around the world.
First bathroom furniture factory in Europe.
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H I S T O R Y 1 9 4 9
F O U N D E D
• Founded by ManuelSalinas.
• Manufacture ofequipment for thehome.
• Introduction of metal furniturefor the bathroom.
• Opening of the currentfacilities in Zaragoza.
• Bathroom furniture in wood.• Development of screens
and other products for thebathroom.
• Expansion of the facilities invarious stages.
• Professionalisation andmodernisation of managementand business.
• External financial partner andstart of international expansion.
• The founding family takes back100% of the business via a family-held holding company
• International and productdevelopment stage.
• Preparation of a new investmentplan 2018-2022.
C U R R E N T P L A N T E XT E N S I O N T O FA C I L I T I E S B U S I N E S S R E O R G A N I S AT I O N P R O D U C T I O N I M P R OVE M E N T P L A N
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V I S I O N
Salgar’s ambition is sustained growth in the international
market to become the European leader in bathroom
equipment solutions.
Provide our customers with a high degree of satisfaction
through a value proposal based on products which are
excellent value for money and have an excellent service
level.
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V A L U E S
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D E V E L O P M E N E N T
R E S E A R C H A N D
Q U A L I T Y
S E R V I C E
H U M A N
R E S O U R C E S
Research and
development in
permanently producing
goods through our
knowledge of and
research in market
trends.
Quality in service and
products, through a
design, manufacturing
and transport process
that meets the highest
quality standards.
Availability of wide
product ranges in the
service of our customers
with maximum efficiency
in the distribution
process. Human team:
professional, flexible and
committed to customer
satisfaction.
ÓSCAR MARTÍNEZ CUBELLS
CEO
CECILIOGIMENEZ
Corporate General Director
ALBERTOHERNÁNDEZ
General Director of Marketing and Sales
BENJAMIN ZWOLINSKI
Chief Sales Officer France
LUIS MIGUELGASCÓN
Chief Sales Officer Iberia
SERGI FERRÉ
Sales Director
E X E C U T I V E C O M M I T T E E C O M I T É D E D I R E C C I Ó N
Organisational chart
CE0
Corporate General Director
Chief Digital Officier
Sales Director
Chieff DIY Manager
200 employees
Systems Director
Marketing and Pro-duct Director
Finance Director
Sales DirectorOperations Director
General Director of Marketing and Sales
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JOSÉ ANTONIO MARTÍNEZ
Operations Directors
JUAN CARLOS COELLO
Systems Director
JOAN
VIVES
Chief Digital Officer
JAVIERRECARTE
Purchasing Director
HR director
ALFONSO BORDONABA
HR Director
S A L E S N E T W O R K
A R E A M A N A G E R B Y C O U N T R Y
S P E C I A L I S T S B Y C H A N N E L A N D P R O D U C T
JOAN VIVES
Online Channel
LUÍS GASCÓN
Chief Sales Officer Iberia
SERGI GINESTA
Spain Contract
YANNICKBARBERIS
France Contract
BENJAMIN ZWOLINSKI
Chief Sales Officer France
SEBASTIAN HANSEN
Area Manager Nord- und Osteuropa.
VALERIO ROSSI
Area Manager Italy
HUGO BELTRÁN
Area Manager UK
• More than 8,000customers
• 50% sales in internationalmarkets
• Omni-channel C O R P O R A T E P R E S E N T A T I O N | 7
LUIS GONÇALVES
Area Manager, Germany and Austria
JACOBO GAZTAÑA
Chief DIY Manager
SERGIO MARCO
Category Manager Shower Space
F A C I L I T I E S A N D P R O D U C T I O N
• Total area: 66.000 m2
• Constructed area: 45.000 m2 (Factory, werehouse and offices)
• Current production: 32.000 units/month
• Maximum production capacity 2020: 52.000 units/month
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F A C T O R Y
H E A D O F F I C E
W A R E H O U S E L O G I S T I C S P L A T F O R M
• Current storage capacity: 6.000 pallets
• Future automatic warehouse capacity: 12.000 pallets
Z A R A G O Z A ( S P A I N )
• Automatic warehouse: Under construction during 2019-20 to provide automation of product movement, tripling the storage capacity and reducing manual handling of the products.
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• Increase production capacity: Complete restructuring of the factory to modify it to automatic warehouse flows, as well as the incorporation of new machinery to cope with the growth of sales. Salgar committed to industry 4.
I N N O V A T I O N A N D P R O D U C T I O N E X T E N S I O N P L A N
Investment of €14 million 2018-2022
• Improvement of production technology: Incorporation of machinery so Salgar can continue to innovate and increase quality standards with new production lines, incorporate new materials and provide customised furniture and partitions.
New ERP: JD Edwards of Oracle
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D I G I T A L I S A T I O N
• Investment of €2 million in the digitalisation of the company to make it more eff icient and improve customer service.
• Immediate information about stocks, purchases and orders, for example.• Electronic billing.• Online orders through a B2B portal.• 3D configurator with instant quotes.
New B2B and B2C web 3D Configurator: 100% online and customised
D E S I G N A N D M A N U F A C T U R I N G
Salgar is in continuous evolution to be at the forefront of
designing and creating functional and stylish bathroom
furniture.
Using inspiration from international fairs, from the first sketch,
to 3D modelling, to the first prototype, created by furniture
craftsmen.
Behind each product in our catalogue there are more than 50
tests, with different prototypes, of materials, colours, finishes
and components undergoing exhaustive strength and quality
testing in our laboratory before and after manufacture.
Always thinking of the maximum satisfaction of our customers.
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S H O W R O O M
Take the virtual tour
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P R O D U C T S
Compakt Series
Made with materials capable of withstanding the most demanding uses, while maintaining the aesthetics and functionality that a customised product gives you.
Vinci Series
This has its origin in the industrial style, with black being the central colour. It is a complete series of furniture, accessories and custom-made screens.
Customised developments available.
We design and manufacture bathroom equipment according to the needs of each customer.
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Horizontal panel saw | 2017
Membrane Press | 2017
3D painting station and UV
drying oven | 2018Machining centre, 5 axes
| 2020
IMA edging machine | 2019
Oven + Thermoforming
press| 2020
I N V E S T M E N T I N P R O D U C T D E V E L O P M E N T
€3 million during 2017-2019
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P R O D U C T S W I T H T E C H N O L O G Y
HPL Board - COMPAKT
3D Coating
MONTERREY
Customised screens with
screen printing
3D Lacquering - UNIIQ
Solid Surface Curved furniture - MAM
E N V I R O N M E N T
• Sustainable wood: Over 95% of wood used has PEFC
certification.
• Waste management through ECOEMBES.
• Reduction of emissions of volatile organic compounds
(VOCs) through the improvement and modernisation of
facilities and Production processes.
• Programme to reduce the use of plastic packaging and
replace it with recyclable and recoverable packaging.
• Plan to promote the use of clean energy.
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Q U A L I T Y
• Quality certification with international certification bodies: SGS,
TÜV Rheinland and AIDIMME.
• Application of voluntary product safety and durability standards:
EN 14749, EN 15338 and EN 1153.
• Products of certified wood origin with low formaldehyde emission:
E1 according to EN ISO 12460.
• Spare parts service for all products of at least 5 years’ old.
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S A L E S 2 0 1 4 - 2 0 2 2
• 2014-2017: Recovery and large
international expansion
• 2018-2022: Current Strategic Plan
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60
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7080M€
2014 2015 2016 2017 2018 2019 2020 2021 2022
Strategic Plan
N O T A B L E C U S T O M E R S
More than 8,000 customers around the world
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We have a presence in the main international fairs
F A I R S
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K E Y S T A T I S T I C S
• 50% furniture sales.
• 50% other products (e.g. screens and toilets)
• Growth of more than 30% per year in international markets.
• 4 key countries France, Germany, Italy and Spain.
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C O M E R C I A L S A L G A R , S L .
Autovía de Logroño, Km. 9,550011 – Zaragoza, Spain
Phone 976 46 20 34www.salgar.net