C O R P O R AT E P R E S E N TAT I O N 2 0 1 3

CedarBridge invests in solid and promising MENA companies and

management teams. We then support them both financially and

operationally to achieve exceptional growth.

CEDARBRIDGE

“I focus on crafting exceptional investment

opportunities, using our team’s market

expertise to support them in their growth,

so that they become regional leaders”

Imad Ghandour

CedarBridge Managing Director

“I enjoy investing and working with

newly-energized management teams

and partners, with a focus on creating

outstanding value.”

Magellan Makhlouf

CedarBridge Managing Director

Creating exceptional investment opportunities and outstanding value

INVESTMENT STYLE

Innovative and independent thinkers

Follow a strict investment discipline and implement the best global

practices, yet always challenging the traditional private equity model and

adapted it to the realities of MENA region and the demands of investors.

Proprietary deal flow

Deep networks in focus sectors across the MENA region allows access to

proprietary deals, and in most cases, to significantly discounted values.

Operationally savvy and resourceful

The investment team and advisory board deep sector knowledge and

practical operational expertise translate investments into financial returns.

Focus on returns, not size

Focus on investors returns, and prefer long term buy and build strategy of

small promising companies.

SECTOR FOCUS

Education

Entire education cycle from early childhood to K-12 to vocational and higher education. We are also interested in supporting educational services

Healthcare

Service delivery platforms, supporting healthcare services and pharmaceuticals

Retail & Consumer

Food and non-food retailing, as well as industries that benefit from the increasing consumerism in MENA

SENIOR TEAM

Magellan is a seasoned Business and Private Equity

leader. His international experience has developed

through multiple postings, board positions and executive

roles, across numerous industries and continents including

MD for a large UAE based PE Fund and leadership roles

at Johnson Controls, GE and GE Capital.

20 years of consulting and investing experience in the

MENA region. In past 7 years, has focused on

investments in education and healthcare, and has

become a regional thought leader on the subjects. He

co-founded MENA PE Association, and was awarded

the prestigious Private Equity Merit Award in 2011.

I M A D

G H A N D O U R M A N A G I N G

D I R E C T O R

CedarBridge is one of the few investment teams that has

jointly invested and operated successfully across MENA

including the UAE, Egypt and Saudi Arabia

M A G E L L A N

M A K H L O U F M A N A G I N G

D I R E C T O R

ADVISORY BOARD

E L I A S M O N E M CEO, Agility MENA

T A R E K A N T R A Z I Founder Mars Media Services, Ex COO

Starcom Mediavest Europe

J A M E S Z E N N I Founder, Z Capital

& Black Diamond Capital, USA

A M A U R Y J U N I O R Founding Partner

Vision Brazil Investments, Brazil

D R H A M A D A L - O M A R Founder mHealth Company, National Blood &

Cancer Center, and SAMT Medical Education

D A V I D L I N Head of Fund and Co-investing

Goldstone Investment Co. China

Ex- Ontario Teachers’ Private Capital

Our Advisory Board is an integral part of our sourcing and

post-acquisition decision making and operating processes

G U Y S A U V A G E Chief Executive Officer, Al Meera Consumer Goods

Ex-Carrefour International

Ex-IKEA/Habitat International

W A L L A C E D O O L I N Ex-CEO, TGI Fridays,

Applebees, la Madellene

THOUGHT LEADERSHIP

The firm was currently positive on businesses correlated to

government budget spending, which included infrastructure,

education and healthcare, said Magellan Makhlouf,

INVESTMENTS A D V A N C E D L A B O R A T O R Y S E R V I C E S

THE COMPANY

o ALS is the leader in Saudi Arabia in

advanced medical diagnostic, including

genetics, pathology, and other advanced

diagnostic disciplines, with 70% market

share.

o ALS has a strategic alliance and agency

agreement with Bioscientia, the leading

reference laboratory in Europe.

o ALS clients include 60 of the top

hospitals in Saudi, including IMC, King

Fahad Medical City, and others.

o In 2011 CB acquired 51% of ALS.

o ALS has offices in Riyadh, Jeddah and

Dammam, and covers all Saudi Arabia.

o ALS was exited in December 2012,

achieving 35% return to investors.

INVESTMENTS K I D S F I R S T G R O U P ( “ K F G ” )

THE COMPANY

o KFG is a “platform” to acquire, merge

and build nurseries in the MENA region.

o CedarBridge co-founded KFG in 2011

along with Kamil Najjar, current CEO.

o KFG is already considered a regional

leader in the early childhood sector, and

one of the largest operators of nurseries

in the MENA region.

o KFG currently operates seven nursery in

Dubai, Abu Dhabi and Doha, enrolling

more than 750 kids, and offering English,

American and Montessori curriculums.

o Over the past 2 years, KFG has doubled

its revenue every year.

www.kidsfirstgroup.com

INVESTMENTS C A I R O F O R I N V E S T M E N T & R E A L E S T A T E

( “ C I R A ” )

THE COMPANY

o CIRA is the largest operator of K-12

schools in Egypt with 18 operating

schools and 14500 students.

o CIRA was established in 1992, and is a

listed company on the Cairo Stock

Exchange.

o CIRA core business is education, but it

also operate other supporting and non-

supporting subsidiaries.

o CedarBridge own a minority but

increasing equity stake, and are

represented on the board of directors.

Primary Girls Schools opened in 1993, and was

CIRAs first school. It operates under Future

Schools, which remains CIRA’s leading brand

INVESTMENTS D R E A M W O R K S S P A ( “ D W S ” )

THE COMPANY

o DWS was established in 2007 and is now

the largest chain of wellness centers in

Dubai, operating 10 centers in

standalone locations, inside hotels, and

in shopping centers.

o In 2013, CedarBridge acquired 75% of

DWS.

o DWS plans to maintain its leadership in

the wellness sector and to expand its

footprint outside Dubai and into new

profitable additional services

o DWS founder continued to be an integral

part of the DWS management, and is

now supported by a new general

manager with extensive GCC retail

experience.

www.dreamworks.ae

W W W . C E D A R - B R I D G E . C O M

S A U D I A R A B I A - U A E - E G Y P T

I N F O @ C E D A R - B R I D G E . C O M

Founding Member of